Posts Tagged ‘VSF’

Devoncroft Releases Index Tracking IP Adoption in Media Industry

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research, OTT Video, technology trends | Posted by Josh Stinehour
Nov 29 2017

Along with an index tracking Cloud Adoption, Devoncroft is also publishing the first installment of an index tracking IP-Based Infrastructure Adoption in the global broadcast and media industry.   You may download a complimentary copy by clicking the below link.

The index is intended as a public reference on the media industry’s historical, current, and forecasted adoption of IP-based technology infrastructure for media operations.


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Using a similar methodology as Devoncroft’s Cloud Adoption Index, the IP Adoption Index combines a decade of Devoncroft research on technology adoption in the media sector with annual Big Broadcast Survey data to arrive a simple, single value representing both current and anticipated adoption of IP-based technology infrastructure.

We will publish updates to this index at regular intervals based on the ongoing research activities of Devoncroft.

How to Interpret the Index
We have chosen an index to keep the presentation simple and well-understood.  Please note the calculated index values do not have standalone meaning.  Rather, given the construction of the index, the percentage change in the index is a proxy for the percentage change and anticipated percentage change in the adoption profile of IP-based technology infrastructure.

Feedback, Comments 
This index was only possible after consultation with many industry stakeholders on how best to combine and visualize the underlying data.  Thank you to all our supporters who made this index possible.

We plan to continue to improve this regular index based on feedback from the global media technology community.

If you would like to share any comments or suggestions for the index or if you would like to become a direct supporter of the index, please contact us.

Upcoming Index Expansion
A more detailed version of the index will publish later this month providing greater detail on the individual research components constituting the IP Adoption Index.



Related Content:

Devoncroft M&E Cloud Adoption Index



© Devoncroft Partners 2009 – 2017. All Rights Reserved.




Arista Networks Files for $200 Million IPO

broadcast industry technology trends, broadcast industry trends, Broadcast technology vendor financials, SEC Filings | Posted by Joe Zaller
Apr 02 2014

IP switching vendor Arista Network has filed for an IPO and plans to raise as much as $200m.

The company has garnered a great deal of attention from leading broadcast technologists because one of its products enables frame-accurate switching of uncompressed HD-SDI video over IP (SMPTE 2022-6).

Arista, whose core customers are high-speed financial traders and cloud computing firms, had revenue of $361.2m in 2013, up 87% versus the previous year, and its net income doubled to $42.5m.

Based on these results, it’s clear that the company is aiming for data center and financial clients rather than the much smaller broadcast routing switcher market.

Nevertheless, Arista has made friends in high places in the broadcast world.

At the annual SMPTE technical conference in October 2013, Artista founder Andy Bechtolsheim co-presented a paper with Thomas Edwards, VP of Engineering & Development at FOX NE&O called “Video Processing in an FPGA-enabled Ethernet Switch,” which described how Fox has tested Arista’s product in its lab.  Although Bechtolsheim was careful to note that the demonstration was a proof-of-concept rather than a product, Edwards said that Arista products showed great promise, by performing extremely well and not dropping a single packet.

At the time of the 2013 SMPTE conference, Edwards said “FOX NE&O believes that professional media networking is the future of the broadcast plant, including the networked transport of our uncompressed high-definition live video streams. We believe that converging our video streams onto the Ethernet infrastructure will provide enhanced agility and flexibility to our business, and also it may potentially bring savings by allowing us to purchase more COTS hardware and thus benefit from economies of scale. The broadcast industry is at a very early point in this technological transition, so FOX NE&O greatly values Arista Networks’ contribution to this proof-of-concept to help test out some of the basic video processing requirements of professional media networks.”

Fox is not the only proponent of moving towards a truly IP-based infrastructure, governed by software defined networking (SDN). Indeed this shift may be one of the biggest technology trends over the next 5+ years, and bring major changes to the industry as a result.

Last month Eric Wolf, VP Technology Strategy at PBS told the audience at the HPA Technology Retreat that his company’s new disaster recovery center that’s based completely on virtualized IT systems, along with “little bits” of traditional broadcast gear.  Although this new facility is not yet based on SDN or cloud enabled, it’s the first step on the path.  DR is a great test facility so it’s a positive step along the way, “but as we look at our next big playout system, the big question on the table is whether we can go all IP for all the routing in the plant and the suspicion is that we can.”

Speaking at the same event, Fox NE&O EVP and GM Richard Friedel said IP is “well along the way towards becoming real. We do have IP-based routers in our plant today, and IP technology is just going to proliferate.  If you walk into any of our equipment rooms at the moment, there is almost no classic broadcast vendor anymore. Instead you’ll see rows of Hewlett Packard, IBM, and Cisco. We’re really in an all-IP world now. We’ve got huge virtualization farms already and this is coming. In five years no one will build a plant of our size that’s not based on IP concepts.”

But it’s not just IT companies who are pushing software defined networking.  Traditional broadcast vendors are also embracing SDN and applying it to the broadcast infrastructure.

Last week Imagine Communications (formerly Harris Broadcast) introduced MultiService SDN, which the company says is “a SDN framework that creates a fully virtualized network fabric for deploying advanced services, and enables the video bit flow to be software-mapped, simplifying the network architecture of media companies operating in hybrid environments with both baseband and IP workflows.”

Another notable example of this trend include a Silicon Valley start-up called SDVI, led by Omneon co-founder Larry Kaplan, who said last year that the focus of his new company is to bring SDN technology to the broadcast industry.

Belgium-based SDNsquare, whose CEO and co-founder, Lieven Vermale, is the former Director of Technology and Innovation at the European Broadcasting Union, is another start-up operating in this area.

One important group in the transition to IP-based broadcasting is the EBU-SMPTE-VSF Task Force on Networked Media (JT-NM), a cross-industry group of broadcasters and technology vendors working to define the future of the all-IP broadcast facility. You can download December 2013 JT-NM whitepaper here.



Related Content:

Arista Networks S1 (IPO) Filing — March 31 2014

Press Release: Imagine Communications Introduces Software-Defined Networking and Workflows

EBU/SMPTE/VSF Joint Task Force on Networked Media (JT-NM) Gap Analysis Report, December 2013

VSF, EBU, and SMPTE Create Joint Task Force to Define Future of Networked Media for Professional Applications

Press Release: Arista Networks and Fox NE&O Debut Network Integrated IP-Video Processing Proof of Concept

Software Defined Networking – Coming Soon to a Broadcaster Near You?

VSF, EBU, and SMPTE Create Joint Task Force to Define Future of Networked Media for Professional Applications

TVTechnology Article: Larry Kaplan, Omneon Co-founder Launches Media Software Company




© Devoncroft Partners 2009 – 2014. All Rights Reserved.



VSF, EBU, and SMPTE Create Joint Task Force to Define Future of Networked Media for Professional Applications

broadcast industry technology trends, broadcast industry trends | Posted by Joe Zaller
Apr 07 2013

I usually don’t post press release, but I think that the task Force the VSF, EBU, and SMPTE have created is a very important initiative that the world needs to know about — and the week of the 2013 NAB Show is the perfect place for this to happen.

I attended the VSF task-force meeting in Atlanta, and it’s clear that the strategic framework this group of industry thought leaders is creating will have significant implications  for the entire broadcast value chain.   This is a dynamic time in the industry, and the work that the VSF, EBU, and SMPTE are doing with help help shape its future.



VSF Announces a Joint Task Force in collaboration with EBU and SMPTE on Networked Media for professional applications.

Atlanta, GA, April 7, 2013 – The Video Services Forum [VSF] announced today the formation of the Joint Task Force on Networked Media, whose vision is to enable new business opportunities through the exchange of professional media across networks, taking advantage of the benefits of IT-based technology at an affordable price.  The Task Force, working in an open participatory environment, will map out a strategy for developing a packet-based network infrastructure for the professional media industry by bringing together manufacturers, broadcasters and industry organizations (standards bodies and trade associations) with the objective to create, store, transfer and stream professional media.

There was a special face-to-face meeting held March 18-19, 2013, at Turner Broadcasting in Atlanta, Georgia.  The purpose of the meeting was to have a user-directed, business-driven discussion about the use of packetized networks in professional media applications.  A number of business technologists from major media and manufacturing companies, in addition to representatives from the Society of Motion Picture and Television Engineers [SMPTE], the European Broadcasting Union [EBU], the Advanced Media Work Flow Association [AMWA], and the VSF were present.  As a result of this meeting, it was decided to form the Joint Task Force.

The primary objective of this Task Force is to ensure interoperability in packet-based systems (networking, equipment and software) for professional media.  This includes defining an agile, on-demand, packet-based network infrastructure designed to support a variety of distributed, automated, professional media (file- and stream-based) workflows for local, regional and global standards-based production, supporting any format, to reduce total cost of ownership and to accelerate content time-to-market.

This Task Force will take a leadership role and at the same time will also be a coordinator of activities of its members and of constituent and allied organizations.  The Task Force will use a phased approach to meet its Mission and Objectives; the phases will be used as gates to determine whether or not sufficient progress has been made to continue to the next phase.


The three phases are:

  • Phase 1:  Define the business-driven use cases & requirements
  • Phase 2:  Define the framework & reference architecture
  • Phase 3:  Define & coordinate any tasks required to realize the output of Phases 1 & 2


Richard Friedel, EVP & GM, Fox Network Engineering and Operations and VSF President, who helped organize the event, said ”VSF in conjunction with the EBU and SMPTE is excited to provide a forum to outline business needs and use cases to drive interoperability in IP based systems. This will ensure IP networks can support the capabilities delivered by SDI in facilities today. ”


If you would like to participate in the Joint Task Force please contact Bob Ruhl (




About The Video Services Forum

Founded in 1997, the Video Services Forum (VSF) is an international association composed of service providers, users and manufacturers dedicated to interoperability, quality metrics and education for video networking technologies. The organization’s activities include providing forums to identify issues involving the development, engineering, installation, testing and maintenance of video networking technologies; exchanging non-proprietary information to promote the development of video networking technology and to foster the resolution of issues common to the video services industry; promoting interoperability by contributing to and supporting development of standards by national and international standards bodies. Visit VSF online at



© Devoncroft Partners. All Rights Reserved.




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