Posts Tagged ‘VertigoXmedia’

Broadcast Vendor M&A: Barco Buys X2O Media for C$21 Million as Part of Plan to Diversify Beyond Display and Projection

Broadcast technology vendor financials, Broadcast Vendor M&A | Posted by Joe Zaller
Mar 19 2014

Digital signage provider X2O Media has been acquired by Barco for C$21m. The deal values Montreal-based X2O at a healthy 4X its 2013 revenue.

Barco says “X2O Media will be integrated in the Barco organization as a business venture, allowing it to continue the development of its platform technology, while leveraging its business growth from Barco’s worldwide sales and service presence.”

X2O Media was founded by serial entrepreneur David Wilkins who sold his previous company, VertigoXmedia, to Miranda Technologies for C$11 million in 2006.  The deal with Miranda excluded the digital signage business of VertigoX, which Wilkins re-launched as X2O Media.  Since that time, the company grew from 10 to 40 employees, and saw its revenue increase to C$5m by the end of 2013.

X2O was backed by Propulsion Ventures, which was also a backer of VertigoXMedia.

According to Barco CEO Eric Van Zele, part of the strategic rationale for X2O is to diversify Barco’s offering beyond display and projection technology.  Barco also says the X2O portfolio will allow it to better meet customer expectations regarding workflow and content management, while differentiating itself further from competition.

The deal also creates new market opportunities for X2O. According to Wilkins, X2O’s current market “is limited to North America, but benefiting from Barco’s global network we will be able to grow our activities worldwide.”

This is not Barco’s first foray into the digital signage arena, but the 4X revenue Barco is paying for X2O, is significantly more than its last deal.  In 2010, Barco acquired Belgium–based digital signage specialist dZine for what it said at that time was “less than 1 time annual sales of dZine excluding an earn-out provision over the next two and a half years.”  According to public records, dZine had revenue of €7.96m in 2010 ($10.5m based on 2010 for-x rate to Euro).  dZine posted revenue of €8.53m and €6.9m in 2011 and 2012, respectively, so it’s unclear whether the earn-out provision was ever triggered.

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Related Content:

Press Release: Barco acquires Montreal-based X2O Media, expanding its technology platform with advanced connectivity capabilities

Press Release (2012): X2O Media Raises Additional Equity Financing From Propulsion Ventures

Press Release (2010): Barco acquires digital signage specialist dZine

Press Release (2006): Miranda Technologies to Acquire VertigoXmedia

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