Posts Tagged ‘Sundance’

The Top 30 Improving Vendor Brands in Broadcast Technology, Ranked Globally and Regionally

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jun 07 2010

This is the second in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, I discussed how respondents to the 2010 BBS ranked The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally

Appearing in the top 30 of an overall opinion poll is obviously a good place for any vendor to be, but this only scratches the surface of how the market views a brand. 

While indicative of the market’s view, these overall opinion rankings are presented as a snapshot in time.  They also provide a somewhat one-sided view of how brands are regarded because they take only positive perceptions into account.  In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time. 

One way to do this is to ask people who have an opinion of a brand, how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same. 

When you do this, you can get some interesting results.  It turns out that some brands are more polarizing than others, with different respondents having very different opinions.  For example, here’s a chart from the 2009 Big Broadcast Survey. 

 

Notice that in the above table, the company that was ranked #1 for “got better” also ranked #1 for got worse.

Given these results, it is perhaps more useful to calculate the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants. 

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores. 

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally. 

 

  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

 In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      

 

Question: Has your opinion of the following brands improved or declined over the past 2 years in relation to the broadcast technology products / services they provide?

Interestingly, a total of 65 broadcast technology vendor brands are included in this table, demonstrating the strong variation in opinion change based on geographic segmentation of respondents.

In terms of frequency of appearance in this table:

  • 3 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 10 brands appear three times
  • 26 brands appear two times
  • 26 brands appear once, which demonstrates that some brands are strongest in one geographic area

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis. 

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

.

Brands appearing four times:

  • Barco, IBM, Ikegami

 

Brands appearing three times:

  • Avid, Chyron, For-A, JBL, JVC, Mackie, Motorola, Siemens, Telex, Yamaha

 

Brands appearing two times:

  • AKG, Audio-Technica, Axon, Dayang, Dolby, Echolab, Electro Voice, EMC, EVS, Fujitsu, Grass Valley, Harmonic, Harris, Klein + Hummel, Orad, Pesa, Pharos, Quantel, RTS Intercom Systems, SeaChange, Shure, Snell, Solid State Logic, Sundance, Tandberg / Ericsson, Tektronix

 

Brands appearing once:

  • Accenture, AMS-Neve, beyerdynamic, Dalet, Evertz, Focal, HP, KRK Systems, Leader Instrument, Marshall Electronics, Miranda, Net Insight, Neumann, Omneon, Omnibus, Pilat, Pixel Power, Quantum, Rohde & Schwarz, Ross Video, S4M, Screen Service, Sintecmedia, Utah Scientific, Vizrt, Wheatstone

 

.

Analysis of overall opinion by region:

The table below shows the global and regional performance for each brand in the top 30 ranking of overall opinion. 

.

The frequency chart shows some interesting geographic variation in the data, which is highlighted below.

 

Only Global

Interestingly a the following 13 appear in the top 30 Net Change in Overall Opinion for the global sample, but not in any of the regions. 

  • Accenture, AMS-Neve, Focal, KRK Systems, Leader, Net Insight, Omnibus, Pilat Media, Pixel Power, Quantum, Sintecmedia Utah Scientific, Wheatstone

There a number of possible explanations for this.  For example these companies may have fared well in each of the regions, but not well enough to make the top 30.  However when all responses are aggregated, there positive data propels these brands to the top 30 on a global basis.  It is also possible that these brands scored well on a regional basis, but that the regional sample was insufficient to be included in the regional rankings.

 

All regions, but not global

Interestingly, for four brands the converse of the above also occurred – i.e. these brands made the top 30 list for Net Change of Overall Opinion in each of the three regions, but not in the global sample.

  • Avid, For-A, JBL, Yamaha

Again this is due to a variety of factors including the aggregate strength of certain brands, coupled with sample sizes.

 

Global + one region

Nine brands managed to achieve a top 30 ranking in the global Net Change in Overall Opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Dayang, Echolab, Electrovoice, Fujitsu, JVC, Motorola, Pesa, Quantel, Sundance

 

 

 

Regional Variation

The following brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

 

Only EMEA

Beyerdynamic, Dalet, Neumann, S4M,

 

Only Asia

Evertz, HP, Miranda, Omneon, Rohde & Schwarz, Ross Video, Screen Service

 

Only Americas

Marshall Eelctronics, Vizrt

.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

How Systems Integrators Rank Broadcast Technology Vendors for “Great Customer Service”

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 30 2009

This is the third in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Previously I have looked at How Systems Integrators Rank Broadcast Technology Vendors for Innovation; and How Systems Integrators Rank Broadcast Vendors for Quality.  This post looks at how the global sample of systems integrators ranked vendors for “great customer service.”

This is fourth time I have written about how broadcast technology vendors are perceived by the market for their customer service.  Previous posts on the subject include A Ranking of Broadcast Technology Vendors for “Great Customer Service”, which breaks out overall rankings by geography; and How broadcasters of different sizes rank technology vendors for great customer service. 

I have also touched on how the perception of customer service can be extremely varied in different regions.  I highlighted one such case in an article called Brand Schizophrenia? Regional/customer variations in perception of broadcast vendor brands.  

Customer service is a very important measure, and in many cases it is one of the key determining factors in purchase decisions. I would imagine that this is particularly true for systems integrators who must work simultaneously with many vendors while striving to complete a project on time and on budget.  

Yet from my research I’ve found that the customer service offerings of broadcast technology vendors is also something that is perceived by the market as not being as strong as other metrics such as innovation, reliability and quality. 

Indeed as I wrote in a previous post “respondents were harder on this metric [customer service] than any other… it’s worth noting that on an overall basis, respondents to the BBS were much stingier with their “grades” in this category compared to all the others.  Many companies received very high scores for metrics like “overall opinion,” “innovation,” “reliability” etc., but no company was ranked “off the charts” in terms of the perception of “great customer service.”

So having said all that, how did systems integrators rank broadcast technology vendors for “great customer service?”

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of all SIs who participated in the study, as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included as a separate column.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Great Customer Service] where 1 = very poor and 10 = best in the market?

Customer Service -- by Systems Integrators

 

As always these findings are extremely interesting.  Here are a few observations about this table:

 

* There are 11 vendors on this list (out of 25 studied); meaning that great customer service is the most varied and least concentrated of any metric in this series of posts about perceptions of systems integrators. 

 

* This lack of vendor concentration is similar to customer service findings in other categories.  For example, the customer service rankings of the overall market and that of broadcasters broken down by size (both mentioned above) both show a similar profile.

 

* Out of the 11 vendors in this table, no vendor made the top 5 list for great customer service in all categories. 

 

* However, both Omneon and Snell & Wilcox did achieve this in all three systems integrator categories.

 

* The complete list of vendors in this table (in alphabetical order), and how many times they appear is as follows: Axon (3), Evertz (3), EVS (2), Harris (1), Miranda (1), Omneon (3), Pebble Beach (2), Snell & Wilcox (4), Sony (2), Sundance (1), Thomson / Grass Valley

 

* As with many other findings, there are interesting regional variations in the way vendors are perceived for great customer service

 

* 4 out of 5 in the EMEA SI list are European based – Axon, Network, Pebble Beach and Snell & Wilcox

 

* Likewise, the Americas SI list is dominated by North American players.  In the Americas SI list, 4 out of the 5 vendors are based in the region — Evertz, Harris, Miranda and Omneon.

 

* There are also some interesting differences in the rankings of vendors by SIs versus the rankings by other organization types such as broadcasters, and even the overall market.

 

* There are two pure-play automation players in the global SI list for great customer service.  This is a first for me — no pure-play automation vendors have appeared in any ranking I have published so far (global sample, broadcaster by geography sample and broadcaster by or size sample).  So what is it about SIs that result in two of their top five spots for great customer service are pure-play automation vendors?

 

* EVS, Sony and Thomson / Grass Valley all make the top 5 great customer service list for the global sample of all respondent and the all broadcasters.  However, none of these companies makes any of the SI lists.

 

* Axon appears three times.  The company makes the top 5 list for great customer service for all broadcasters, all systems integrators and EMEA systems integrators.  Like EVS, Axon is a company that has done very well in the various customer service posts I have written.  Although the company is relatively small when compared to some of the others on this list, it is clearly caught the attention of the market by making customer service a priority.

 

* Like Axon, Evertz also appears on this list three times, but in only one of the SI categories – the Americas.  This is consistent with other findings about Evertz in that they seem to do best in the Americas market.

 

* Another strong regional player is Miranda, who does well with SIs in the company’s home region.  The same is true of Harris, which appears once in this chart – in the SI list for the Americas.

 

* Like Miranda and Harris, Network (now Nevion) appears once in this table – in EMEA SI list only, another example of a local vendor doing well in their home region.

 

* EVS, which appeared in the top 5 list for great customer service for all geographies in a previous post, appears in the first two columns of this chart (global sample and all broadcasters).  However the company is absent from all three systems integrator categories

 

* Although they did not make the top 5 great customer service list for all respondents or all broadcasters, Omneon appears in all three categories of this list for systems integrators. The only other vendor to appear in the top 5 list for all three categories of systems integrators was Snell & Wilcox.

 

* Two companies appear in two of the SI categories – Axon and Pebble Beach. Both companies are based in EMEA, and they each appear in the top 5 for all SIs and SIs in EMEA.

 

As per my previous findings on this subject, the SI rankings for “great customer service” are extremely interesting.  There are strong regional variations and both small and large vendors have made the above table in one or more places.    

I continue to be convinced that despite the strong showings by some vendors, broadcast technology buyers generally perceive customer service as a weakness in the industry.  Therefore, as I said in a previous post, “it’s clear to me that there is a real opportunity for vendors to step up to the plate and differentiate themselves on the basis of great customer service.  Whoever does this will be rewarded by their customers with increased loyalty.”

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Systems Integrators Rank Broadcast Technology Vendors for Quality

broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 23 2009

This is the second in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Last week I posted an article about how How Systems Integrators Rank Broadcast Technology Vendors for Innovation, and today I am going to look at how this influential group ranked vendors for quality.

Quality is an important ranking, and I have looked previously at quality ranking of broadcast technology vendors, including how broadcasters of different sizes rank vendors for quality.

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of SIs as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Quality] where 1 = very poor and 10 = best in the market?

 

 

Quality -- by Systems Integrators

 Some thoughts and observations about these findings:

 

* There are 10 vendors in this chart, making this metric slightly more varied than innovation, where there were 9 vendors. 

 

* As with how SIs ranked vendors for innovation, only Snell & Wilcox and Sony appear in all five categories, meaning that these vendors made the top 5 quality list for all respondents, all broadcasters and all SIs.

 

* Other vendors (in alphabetical order) making an appearance in this chart are: Axon (1), Evertz (2), EVS (3), Harris (2), Miranda (1), Sundance (1), Thomson / Grass Valley (2)

 

* It’s interesting to note that the five vendors in the top 5 quality ranking of the global sample of all respondents is identical to the sample of all respondents (regardless of company type or location)  is identical, but the view of the SIs is different than broadcasters. 

 

* There are a total of 8 vendors in the three categories of SI rankings in the above table, 5 of which do not appear in the top 5 quality rankings of the global sample or broadcasters.

 

 * Harris and Thomson / Grass Valley appear in the top 5 quality rankings for the global sample of all respondents and for all broadcasters globally.  However neither company made the top 5 list for any of the systems integrator categories.

 

* Conversely, Evertz, Omneon, Sundance, Axon and Miranda make the top 5 quality list for at least one of the SI categories, but do appear in the top 5 quality lists for the global sample or the sample of all broadcasters.

 

* Like almost all other metrics that I’ve studied, there are also some interesting geographic variations in these results.

 

* Netherlands-based Axon appears once in this chart, in the EMEA SI list. 

 

* Like Axon, Miranda makes one appearance in this chart – in the Americas SIs list. 

 

* Evertz appears on 2 of the 3 SI lists – All SIs and Americas SIs – but the company does make the top 5 quality list for the global sample of all respondents or for the sample of all broadcasters.

 

* EVS appears three times in the above chart – in the global list of all respondents, all broadcasters and SI list in EMEA.

 

* Sundance makes one appearance in this chart – in the top 5 quality list for SIs globally.  Interestingly, this is the second time that a pure-play automation vendor made the list for SIs but not other categories. Pebble Beach appeared twice on the list of how SIs rank broadcast technology vendors for innovation

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

%d bloggers like this: