Posts Tagged ‘Sony Broadcast’

Brief Impressions of IBC 2010

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Sep 22 2010

Last week I attended the 2010 IBC show in Amsterdam.  The product introductions and events at the show have been well covered elsewhere, so this is just a short note on my impressions of the show.

After spending the better part of a week in Amsterdam, and having 40-50 meetings with vendors, bankers, broadcasters and others, I came away from the show with three general impressions – the market is improving, there is more realism about 3D, and the drive toward file-based operations continues. 

It’s also worth noting that I think that these trends will probably act as a catalyst for further market consolidation as vendors seek to position themselves for the post-recession world.

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Improving Market Conditions

In terms of market improvement, many people I spoke with said that buyers were coming back and that once-delayed projects are now table. Many vendors reported that their sales and profitability have increased markedly versus a year ago.  Interestingly, there do seem to be geographic and technological differences in the market recovery.  For example, many people reported that activity in Asia, northern Europe and the middle east was strong; while southern Europe and parts of north America were still sluggish for some.  Also some types of products seem to have recovered more strongly – automation being a good case-in-point.

To get a better handle on the industry’s current status, I attended a very interesting “state of the industry” session hosted by the IABM (the international organization that represents technology suppliers), which was held on the opening day of IBC.  During the session, IABM director general Peter White presented the results of a recent survey of broadcast buyers and suppliers.  This was followed by a panel discussion that included representatives from Sony, Harris, Axon and Softel, with industry veteran Adrian Scott leading the session.

According to White, about 60% of broadcast technology suppliers are now making a profit – up considerably from last year – with European companies performing better in terms of profit performance. 

White also reported that confidence has returned to buyers, with more than half of those surveyed feeling “very or quite optimistic” about the future; and 39% reporting that they feel that the recession is over or that they are coming out of it.

However, White also indicated that things will be different for vendors in a post-recession world.  According to the IABM’s study, broadcast technology buyers are changing the way they purchase, and are also expecting more from vendors in terms of value, interoperability, support etc.

My understanding is that the IABM will be making their findings available in the near future, although I am not sure what for this will take.  It’s good information that everyone should read.

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More Realism About 3D

While 3D was a major theme of the IBC show, my feeling was that, in contrast to the CES and NAB shows earlier in the year, the hype about 3D seems to have dissipated as vendors have become more realistic about 3D’s ability to drive revenue and profitability growth.

In multiple press conferences and vendor meetings, the 3D hype was much toned down.  For example, at the Grass Valley press conference SVP Jeff Rosica referred to 3D as a niche market.  At the Harris press event, Broadcast Communications president Harris Morris referred to 3D projects as experiments.

I am on the record as a 3D skeptic, at least as far as the short term potential for broadcasters, so I was not surprised to hear this type of comments.  I should also point out that these comments are consistent with our market research findings about the most important trends in the broadcast industry, where 3D placed far down on the list versus the transition to HDTV, the move to file-based workflows and multi-platform content delivery. 

There is of course a small part of the market where 3D is and will continue to be a major growth driver.  However, it looks like the bulk of the market is now taking a more realistic approach and focusing on what customers really need.

For more on this subject, have a look at Mike Grotticelli’s article in Broadcast Engineering called 3-D Technology Finds Few Enthusiasts at IBC2010.

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IT and File-Based Technologies

It may seem obvious that IT and file-based technologies are continuing to make inroads into the broadcast market, but at IBC I was struck by the accelerating pace of change in this area.

Vendors, both large and small continue to innovate in this area in an effort to help broadcasters streamline their operations and do more with less.

The shift to IT technology is having an interesting impact on the industry, in the form of product development, M&A and outside investment.

On the product development front, some vendors have jumped into the file-based world with full force – e.g. Evertz who launched a full blown playout server and storage solution at IBC.

Others have sought to accelerate their move into the IT world through acquisition – e.g. Miranda’s purchase of OmniBus, which gives the traditional hardware supplier a highly developed IT-based playout and automation solution.  Another recent industry M&A deal between Telestream and Anystream helped Telestream consolidate its position in the encoding / transcoding / streaming space.  I would not be surprised to see more M&A in this area as traditional vendors seek to beef up their file-based expertise.

The move to IT has also helped bring new money into the industry.  For example two transcoding vendors, Elemental Technologies  and AmberFin both recently announced that they have closed funding rounds, which will help them expand their presence in the broadcast marketplace.

Compact HD Production Switcher Market Heats Up

broadcast industry technology trends, Broadcast technology channel strategy, broadcast technology market research | Posted by Joe Zaller
Apr 05 2010

There is a lot of activity these days in the in the compact broadcast production switcher market.

Harris and Echolab announced today that Harris will exclusively resell Echolab’s Atem compact production swithcer.  As part of the deal, Echolab’s Atem will be demonstrated on Harris’ NAB booth, integrated with Harris graphics products.

With the Harris-Echolab deal, there is a lot of activity in this part of the market:

 

Clearly this is a market that everyone wants to get in on.

2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.

 

Product Categories Covered in 2010 BBS reports:

 

Vendor Brands Covered in 2010 BBS reports:

How Systems Integrators Rank Broadcast Technology Vendors for Reliability

broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Dec 07 2009

This is the fourth in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Previously I have looked at How Systems Integrators Rank Broadcast Technology Vendors for Great Customer Service; and How Systems Integrators Rank Broadcast Technology Vendors for Innovation; and How Systems Integrators Rank Broadcast Vendors for Quality.  This post looks at how the global sample of systems integrators ranked vendors for reliability.

This is the third time I have written about how broadcast technology vendors have been ranked for reliability.  Previous posts include Reliability Rankings for Broadcast Technology Vendors, which looks at how the overall market ranks vendors for reliability, broken down by geography; and How Broadcasters of Different Sizes Rank Broadcast Technology Vendors for Reliability.

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of all SIs who participated in the study, as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included as a separate column.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Great Customer Service] where 1 = very poor and 10 = best in the market?

Reliability -- by Systems Integrators

 

As always these findings are extremely interesting.  Here are a few quick observations about this table:

 

* There are 9 vendors on this list (out of 25 studied), the same number as in the innovation rankings.  This makes innovation and reliability the least varied and most concentrated of the metrics in this series of posts about perceptions of systems integrators. 

 

 * The complete list of vendors in this table (in alphabetical order), and how many times they appear is as follows: Evertz (2), EVS (4), Harris (1), Miranda (1), Omneon (2), Snell & Wilcox (5),  Sony (5), Thomson / Grass Valley (3), Utah Scientific (2)

 

* As always, there are some interesting differences in the rankings of vendors by SIs versus the rankings by other organization types such as broadcasters, and even the overall market. 

 

* Out of the 9 vendors in this table, only Snell & Wilcox and Sony made the top 5 list for reliability in all five categories (the overall market, the global sample of all broadcasters, and the three SI categories).

 

* EVS appears four times in this table.  The company made the top 5 list for reliability for all categories except systems integrators in the Americas.

 

* Utah Scientific and Omneon each appear twice in this table – in the Global SI and EMEA SI lists.  However, neither company is listed in the top 5 reliability for the overall market or the sample of all broadcasters. Interestingly, these results for Utah and Omneon go against the geographic bias exhibited for other metrics.  Both Utah and Omneon are based in the Americas, but neither company makes the top 5 reliability list for SIs in the Americas.  Instead, both companies are listed in the global SI and EMEA SI categories.

 

* One company that does make the top 5 reliability list for SIs in the Americas is Thomson / Grass Valley, which also appears in the top 5 reliability list for the overall market and the sample of all broadcasters.

 

* Other companies that make the top 5 reliability list for SIs in their home territories are EVS and Snell & Wilcox (EMEA) and Miranda and Evertz (Americas).

 

* Harris appears in the global sample of all respondents, but not in any of the SI samples.

 

* Appearing two times in this table, Evertz makes the list for the global sample of all broadcasters as well as SIs in the Americas.

 

* Miranda makes one appearance in this table – in the SI list for the Americas.

 

 

 

 

 

 

 * The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentio

How Systems Integrators Rank Broadcast Technology Vendors for “Great Customer Service”

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 30 2009

This is the third in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Previously I have looked at How Systems Integrators Rank Broadcast Technology Vendors for Innovation; and How Systems Integrators Rank Broadcast Vendors for Quality.  This post looks at how the global sample of systems integrators ranked vendors for “great customer service.”

This is fourth time I have written about how broadcast technology vendors are perceived by the market for their customer service.  Previous posts on the subject include A Ranking of Broadcast Technology Vendors for “Great Customer Service”, which breaks out overall rankings by geography; and How broadcasters of different sizes rank technology vendors for great customer service. 

I have also touched on how the perception of customer service can be extremely varied in different regions.  I highlighted one such case in an article called Brand Schizophrenia? Regional/customer variations in perception of broadcast vendor brands.  

Customer service is a very important measure, and in many cases it is one of the key determining factors in purchase decisions. I would imagine that this is particularly true for systems integrators who must work simultaneously with many vendors while striving to complete a project on time and on budget.  

Yet from my research I’ve found that the customer service offerings of broadcast technology vendors is also something that is perceived by the market as not being as strong as other metrics such as innovation, reliability and quality. 

Indeed as I wrote in a previous post “respondents were harder on this metric [customer service] than any other… it’s worth noting that on an overall basis, respondents to the BBS were much stingier with their “grades” in this category compared to all the others.  Many companies received very high scores for metrics like “overall opinion,” “innovation,” “reliability” etc., but no company was ranked “off the charts” in terms of the perception of “great customer service.”

So having said all that, how did systems integrators rank broadcast technology vendors for “great customer service?”

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of all SIs who participated in the study, as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included as a separate column.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Great Customer Service] where 1 = very poor and 10 = best in the market?

Customer Service -- by Systems Integrators

 

As always these findings are extremely interesting.  Here are a few observations about this table:

 

* There are 11 vendors on this list (out of 25 studied); meaning that great customer service is the most varied and least concentrated of any metric in this series of posts about perceptions of systems integrators. 

 

* This lack of vendor concentration is similar to customer service findings in other categories.  For example, the customer service rankings of the overall market and that of broadcasters broken down by size (both mentioned above) both show a similar profile.

 

* Out of the 11 vendors in this table, no vendor made the top 5 list for great customer service in all categories. 

 

* However, both Omneon and Snell & Wilcox did achieve this in all three systems integrator categories.

 

* The complete list of vendors in this table (in alphabetical order), and how many times they appear is as follows: Axon (3), Evertz (3), EVS (2), Harris (1), Miranda (1), Omneon (3), Pebble Beach (2), Snell & Wilcox (4), Sony (2), Sundance (1), Thomson / Grass Valley

 

* As with many other findings, there are interesting regional variations in the way vendors are perceived for great customer service

 

* 4 out of 5 in the EMEA SI list are European based – Axon, Network, Pebble Beach and Snell & Wilcox

 

* Likewise, the Americas SI list is dominated by North American players.  In the Americas SI list, 4 out of the 5 vendors are based in the region — Evertz, Harris, Miranda and Omneon.

 

* There are also some interesting differences in the rankings of vendors by SIs versus the rankings by other organization types such as broadcasters, and even the overall market.

 

* There are two pure-play automation players in the global SI list for great customer service.  This is a first for me — no pure-play automation vendors have appeared in any ranking I have published so far (global sample, broadcaster by geography sample and broadcaster by or size sample).  So what is it about SIs that result in two of their top five spots for great customer service are pure-play automation vendors?

 

* EVS, Sony and Thomson / Grass Valley all make the top 5 great customer service list for the global sample of all respondent and the all broadcasters.  However, none of these companies makes any of the SI lists.

 

* Axon appears three times.  The company makes the top 5 list for great customer service for all broadcasters, all systems integrators and EMEA systems integrators.  Like EVS, Axon is a company that has done very well in the various customer service posts I have written.  Although the company is relatively small when compared to some of the others on this list, it is clearly caught the attention of the market by making customer service a priority.

 

* Like Axon, Evertz also appears on this list three times, but in only one of the SI categories – the Americas.  This is consistent with other findings about Evertz in that they seem to do best in the Americas market.

 

* Another strong regional player is Miranda, who does well with SIs in the company’s home region.  The same is true of Harris, which appears once in this chart – in the SI list for the Americas.

 

* Like Miranda and Harris, Network (now Nevion) appears once in this table – in EMEA SI list only, another example of a local vendor doing well in their home region.

 

* EVS, which appeared in the top 5 list for great customer service for all geographies in a previous post, appears in the first two columns of this chart (global sample and all broadcasters).  However the company is absent from all three systems integrator categories

 

* Although they did not make the top 5 great customer service list for all respondents or all broadcasters, Omneon appears in all three categories of this list for systems integrators. The only other vendor to appear in the top 5 list for all three categories of systems integrators was Snell & Wilcox.

 

* Two companies appear in two of the SI categories – Axon and Pebble Beach. Both companies are based in EMEA, and they each appear in the top 5 for all SIs and SIs in EMEA.

 

As per my previous findings on this subject, the SI rankings for “great customer service” are extremely interesting.  There are strong regional variations and both small and large vendors have made the above table in one or more places.    

I continue to be convinced that despite the strong showings by some vendors, broadcast technology buyers generally perceive customer service as a weakness in the industry.  Therefore, as I said in a previous post, “it’s clear to me that there is a real opportunity for vendors to step up to the plate and differentiate themselves on the basis of great customer service.  Whoever does this will be rewarded by their customers with increased loyalty.”

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Systems Integrators Rank Broadcast Technology Vendors for Quality

broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 23 2009

This is the second in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Last week I posted an article about how How Systems Integrators Rank Broadcast Technology Vendors for Innovation, and today I am going to look at how this influential group ranked vendors for quality.

Quality is an important ranking, and I have looked previously at quality ranking of broadcast technology vendors, including how broadcasters of different sizes rank vendors for quality.

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of SIs as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Quality] where 1 = very poor and 10 = best in the market?

 

 

Quality -- by Systems Integrators

 Some thoughts and observations about these findings:

 

* There are 10 vendors in this chart, making this metric slightly more varied than innovation, where there were 9 vendors. 

 

* As with how SIs ranked vendors for innovation, only Snell & Wilcox and Sony appear in all five categories, meaning that these vendors made the top 5 quality list for all respondents, all broadcasters and all SIs.

 

* Other vendors (in alphabetical order) making an appearance in this chart are: Axon (1), Evertz (2), EVS (3), Harris (2), Miranda (1), Sundance (1), Thomson / Grass Valley (2)

 

* It’s interesting to note that the five vendors in the top 5 quality ranking of the global sample of all respondents is identical to the sample of all respondents (regardless of company type or location)  is identical, but the view of the SIs is different than broadcasters. 

 

* There are a total of 8 vendors in the three categories of SI rankings in the above table, 5 of which do not appear in the top 5 quality rankings of the global sample or broadcasters.

 

 * Harris and Thomson / Grass Valley appear in the top 5 quality rankings for the global sample of all respondents and for all broadcasters globally.  However neither company made the top 5 list for any of the systems integrator categories.

 

* Conversely, Evertz, Omneon, Sundance, Axon and Miranda make the top 5 quality list for at least one of the SI categories, but do appear in the top 5 quality lists for the global sample or the sample of all broadcasters.

 

* Like almost all other metrics that I’ve studied, there are also some interesting geographic variations in these results.

 

* Netherlands-based Axon appears once in this chart, in the EMEA SI list. 

 

* Like Axon, Miranda makes one appearance in this chart – in the Americas SIs list. 

 

* Evertz appears on 2 of the 3 SI lists – All SIs and Americas SIs – but the company does make the top 5 quality list for the global sample of all respondents or for the sample of all broadcasters.

 

* EVS appears three times in the above chart – in the global list of all respondents, all broadcasters and SI list in EMEA.

 

* Sundance makes one appearance in this chart – in the top 5 quality list for SIs globally.  Interestingly, this is the second time that a pure-play automation vendor made the list for SIs but not other categories. Pebble Beach appeared twice on the list of how SIs rank broadcast technology vendors for innovation

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Systems Integrators Rank Broadcast Technology Vendors for Innovation

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 17 2009

This is the first in a series of posts looking at how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors strive to create techniques that will make their products stand out from the competition.  Thus innovation is a very important component of the brand image and reputation of vendors in this space.

In previous posts, I have looked how the global sample of BBS respondents ranked broadcast technology vendors for innovation.  I have also looked at how broadcasters of different sizes rank vendors for innovation.

This post looks at the opinions of a different, but very influential type of broadcast technology buyer – systems integrators (SIs).  In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business.

So how do systems integrators rank broadcast technology vendors for innovation?

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of SIs as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

  Innovation -- by Systems Integrators

 

 Some thoughts and observations about these findings:

* There are total of nine vendors in this chart.  Of those nine, only Snell & Wilcox and Sony appear in all columns, meaning that these vendors made the top 5 innovation list for all respondents, all broadcasters and all SIs.

 

* Other vendors (in alphabetical order) making an appearance in this chart are: Evertz (3), EVS (2), Harris (1), Miranda (4), Omenon (2), Pebble Beach (2) and Thomson / Grass Valley (1)

 

* Although some of the brands that broadcasters ranked in the top 5 for innovation also appeared in the top 5 innovation list for SIs, there are some brands that appear in the top 5 rankings of one group but not the other

 

* EVS makes the top 5 innovation list for the global sample of all respondents as well as for all broadcasters globally.  However, the company is absent from all categories in the top 5 innovation ranking of SIs

 

* The reverse is true for Omneon and Pebble Beach.  Neither company make the top 5 innovation list for the global sample or the broadcaster sample. However, both companies do make the top 5 innovation list for systems integrators globally and in EMEA.

 

* Miranda did not make the top 5 innovation list for the global sample of all respondents, but the company appears in the top 5 innovation list for all broadcasters and SIs globally and regionally.  Overall, Miranda is listed four times in this chart, appearing in the top 5 innovation list for all categories except the global sample of all respondents.

 

* Thomson / Grass Valley is the opposite of Miranda.  The company makes the top 5 innovation list for the global sample of all respondents, but does not appear in the top 5 innovation list of either broadcasters or SIs.

 

* Like Thomson / Grass Valley, Harris appears once in the chart.  The company makes the top 5 innovation ranking for SIs in the Americas, but not for any other category.

 

* Evertz appears in the top 5 innovation list for the global sample, and the sample of all broadcasters.  While Evertz does not make the top 5 innovation list for all systems integrators, it is included in the top 5 innovation list for SIs in the Americas.

 

* In addition to differences in rankings between broadcasters and SIs, there are also some regional variations in the SI rankings. 

 

* As mentioned above, the single appearance of Harris is in the list of SIs in the Americas

 

* Evertz also has a strong showing in the Americas.  It appears in the top 5 innovation ranking for SIs in the Americas, but not for those in EMEA.  Evertz is also absent from the top 5 innovation list of the global sample of SIs. 

 

* Pebble Beach, which appears twice in this chart, appears in the top 5 innovation list for SIs in EMEA and also for SIs globally, but the company does not appear on the top 5 innovation list for SIs in the Americas.

 

  

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Broadcasters of Different Sizes Rank Vendors for Quality

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 09 2009

This is the fourth in a series of articles about findings from the 2009 Big Broadcast Survey (BBS)* that shows how a global sample of more than 1,000 broadcasters of different sizes ranked broadcast technology vendors on a variety of metricsFor information about how these results were collected, please see the bottom of this post**.

Previously I’ve discussed how broadcasters of different sizes ranked broadcast technology vendors for innovation, reliability and great customer service. Today I am going to look at how this group ranked vendors for “quality.” 

The table below shows the top 5 brands in the broadcast technology vendor league table for quality, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types) as well as the ranking for all broadcasters (regardless of size or location).

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Quality] where 1 = very poor and 10 = best in the market? 

 

   Quality by broadcaster by org size

Once again this chart makes for very interesting reading.  Here are a few quick thoughts on these findings:

 

* There are a total of 8 vendors in this list.  This makes quality the most concentrated and least varied of the metrics I’ve explored

 

* When you compare the four metrics I studied (quality, reliability, innovation and great customer service) broken down by broadcasters of different sizes, a total of 11 vendors made the list for “innovation;” 9 vendors made the list for “reliability;” and 12 vendors made the list for “great customer service.”

 

* What makes the appearance of these vendors interesting is where they appear in the charts (what size of broadcaster), and in which other metrics were they also ranked highly by broadcasters of different sizes.

 

* All the vendors in this chart are large and / or well established.  This was not necessarily the case with the other metrics where there was a much broader range of vendors listed.

 

* Two of these eight vendors in the top 5 quality rankings – EVS and Sony – appear in all six categories in the chart above.  These two vendors appear very consistently in the top five rankings for all the attributes I have broken out by organizational size. 

 

* The other vendors appeared in to top five rankings for quality as follows (in alphabetical order): Evertz (2), Harris (4), Omneon (2), Quantel (1), Snell & Wilcox (4), and Thomson GVG (5). 

 

* Thomson / Grass Valley makes an appearance somewhere in the top five of all the metrics in this series of posts (quality, reliability, innovation and great customer service).  In the case of quality they appear in all categories except one — the mid-sized broadcasters with 501-1,000 employees.

 

* Harris makes the top five quality list for the global sample (all respondents, regardless of company type), and the sample of all broadcasters (regardless of size or location).  When the broadcast sample is broken down by size, Harris appears twice – in the 50-100 employee category and 501-1,000 employee categories. In addition to quality, Harris appears in the top five rankings in two of the other three categories, reliability and great customer service, but not innovation.

 

* Omneon appears in the top five quality list for the two categories of mid sized broadcasters (101-500 and 501-1000 employees).  Like Harris, Omneon appears in three of the four metrics covered in this series of posts.  In addition to quality, Omneon appears in the top five ranking for both innovation and reliability (both in the 501-1000 employee category), but are absent from the top five rankings for great customer service.

 

* Evertz in appears in the top five quality list for small (50-100 employees) and medium (101-500 employees) broadcasters, but not in the lists of larger broadcasters.  This is fairly consistent with the other findings about Evertz.  The company makes an appearance somewhere in top 5 list for all the metrics (quality, reliability, innovation and great customer service), but it seems that Evertz typically appeals to the small and mid-sized broadcasters.  The exception is “great customer service” where Evertz made the top 5 list in the 501-1,000 employee category.  However the company did not make the top 5 list for large broadcasters (1,001-10,000 employees) in any category.

 

* The opposite is true of Snell & Wilcox.  S&W made an appearance in the top 5 list of each metric, but only in the large broadcaster categories (501-1,000 employees and 1,001-10,000 employees). 

 

* Another vendor to appear in the top five for only the largest broadcasters (1,001-10,000 employees) is Quantel.  In addition to this appearance for quality, Quantel also made the top five ranking for innovation among the largest broadcasters (1,000-10,000 employees).

 

* Finally, it’s worth pointing out that Axon is similar to S&W and Quantel.  Although Axon does not appear in the top 5 list for quality, the company shows a similar pattern to S&W and Quantel because for all categories where Axon does make an appearance (in the reliability and great customer service charts), it was only in the large broadcaster categories.

 

 

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Broadcasters of Different Sizes Rank Reliability of Broadcast Technology Vendors

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 26 2009

Ordinarily when I write about how broadcast technology vendors were ranked in the 2009 Big Broadcast Survey (BBS),* I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

A few weeks ago I did something different and posted an article about how one type of customer– broadcasters – ranked broadcast technology vendors in one category – innovation.  I received strong feedback about this post and many people asked me to show other data broken down this way.  I’m happy to oblige and I’ll be doing this over the next couple of posts.

Today I am going to look at how broadcasters of different sizes ranked broadcast technology vendors on reliability.  For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for reliability, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Reliability] where 1 = very poor and 10 = best in the market? 

 

 Reliability by broadcaster by org size

 

 

 

 

 

As with the previously published results for innovation, these results are interesting because of the variation of what brands appear where.  Here are a few quick observations these results:

* There are total of 9 vendors on this list, versus a total of 11 on the previously published for innovation.  Thus it appears that there is slightly more agreement among broadcasters for reliability than innovation.

* Apart from Sony and EVS, here is the breakdown of how often other vendors made the top five, including the global sample, (in alphabetical order): Axon (2), Evertz (2), Harris (3), Miranda (1), Omneon (2), Snell & Wilcox (4), Thomson / Grass Valley (4)

 * There is interesting variation between the global ranking and the broadcaster rankings.  For example, Evertz is not listed in the top 5 for reliability for the global sample, but does make the top five reliability list for all broadcasters.  Harris conversely makes to top 5 list for the global sample, but not the overall broadcaster list (however it does appear in two of the organization size breakdowns).

* Harris and Thomson / Grass Valley each make the top 5 list for the smallest (51-100 employees) and largest (1,001-10,000 employees) broadcasters, but both are absent in the top 5 list of mid-sized broadcasters (101 – 1,000 employees). 

* The opposite is true for Axon and Omneon.  Neither company made the top 5 reliability list for the for the smallest and largest broadcasters, but they do appear in the top 5 reliability lists for broadcasters with 101-500 and 501-1,000 employees).

* Snell & Wilcox makes the top reliability 5 lists for larger broadcasters (501-10,000 employees), but is absent from the lists of small and mid-size broadcasters (50 – 500 employees).

* Miranda and Evertz, two direct competitors, appear in different places in the size breakdown, with Miranda appearing in the top 5 for broadcasters with 51-100 employees and Evertz making the list for broadcasters with 101-500 employees (Evertz made the overall top 5 list, Miranda did not).

 

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Broadcasters of Different Sizes Rank Innovation of Broadcast Technology Vendors

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 08 2009

I have recently been writing about how various broadcast technology vendor brands were ranked in the 2009 Big Broadcast Survey  (BBS)* on measures such as innovation, customer service, reliability and overall opinion.

For the most part, when I have discussed these results in previous posts I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

Of course this global list includes a wide variety of customer types such as broadcasters, systems integrators, cable/satellite/IPTV operators, government etc.  As a result, one of the questions I am frequently asked is how a particular brand was ranked by a single customer type (e.g. broadcaster) or buying group (e.g. multiviewer buyers).

To address this question I decided to look at how one customer type – broadcasters – ranked broadcast technology vendors in one category – innovation.

Rather than showing a breakdown by geography, I thought it would be more interesting to show variation by organization size rather then geography.

For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for innovation, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

  Innovation -- by Broadcasters by Org Size

 To me, these results are pretty interesting for a number of reasons.  Here are a few quick observations about them:

 

* There are total of 11 vendors on this list, and an interesting distribution of vendors

 

* Sony is the only broadcast technology vendor that ranked in the top 5 in all categories 

 

* Apart from Sony, the breakdown of how often other vendors made the top five, including the global sample,  (in alphabetical order) looks like this: Axon (1), Evertz (3), EVS (3), Miranda (2), Omneon (1), Quantel (1), Snell & Wilcox (4), Thomson / Grass Valley (3), Utah Scientific (1)

 

* Two of the companies that appear in the table above just once (Axon and Quantel) are seen as top five innovators by the largest broadcasters (those with 1,000+ employees)

 

* Two of the companies that appear in the table above just once (Network and Utah Scientific) are seen as top five innovators by the mid-sized broadcasters (those with 101-500 employees)

 

* There is an interesting distribution of vendors that were ranked as top 5 innovators by all broadcasters.  For example both Evertz and Miranda are ranked in the top 5 overall by broadcasters.  However when you look at broadcasters by organization size, Evertz appears in the 501-100 employee category, while Miranda is found in the 501-1000 employee category.

 

So does size matter?  Larger broadcasters probably have significantly greater buying power than their smaller counterparts and a couple of contracts with a large broadcaster can be enormously valuable to a vendor.  Having said that, very large broadcasters are few and far between.  The bulk of broadcasters probably falls into the middle of the size range in terms of employees, and some very successful broadcast technology vendors (in terms of recent revenue growth) such as Evertz, Miranda and Omneon are best regarded by these mid-sized customers, while smaller vendors like Axon and Snell & Wilcox are highly regarded by the largest customers.    Nevertheless it is important for vendors to understand how opinions about them vary among customers of different sizes as they plan their sales strategies.

 

  

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

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