Posts Tagged ‘Snell & Wilcox’

How Broadcasters of Different Sizes Rank Innovation of Broadcast Technology Vendors

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 08 2009

I have recently been writing about how various broadcast technology vendor brands were ranked in the 2009 Big Broadcast Survey  (BBS)* on measures such as innovation, customer service, reliability and overall opinion.

For the most part, when I have discussed these results in previous posts I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

Of course this global list includes a wide variety of customer types such as broadcasters, systems integrators, cable/satellite/IPTV operators, government etc.  As a result, one of the questions I am frequently asked is how a particular brand was ranked by a single customer type (e.g. broadcaster) or buying group (e.g. multiviewer buyers).

To address this question I decided to look at how one customer type – broadcasters – ranked broadcast technology vendors in one category – innovation.

Rather than showing a breakdown by geography, I thought it would be more interesting to show variation by organization size rather then geography.

For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for innovation, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

  Innovation -- by Broadcasters by Org Size

 To me, these results are pretty interesting for a number of reasons.  Here are a few quick observations about them:

 

* There are total of 11 vendors on this list, and an interesting distribution of vendors

 

* Sony is the only broadcast technology vendor that ranked in the top 5 in all categories 

 

* Apart from Sony, the breakdown of how often other vendors made the top five, including the global sample,  (in alphabetical order) looks like this: Axon (1), Evertz (3), EVS (3), Miranda (2), Omneon (1), Quantel (1), Snell & Wilcox (4), Thomson / Grass Valley (3), Utah Scientific (1)

 

* Two of the companies that appear in the table above just once (Axon and Quantel) are seen as top five innovators by the largest broadcasters (those with 1,000+ employees)

 

* Two of the companies that appear in the table above just once (Network and Utah Scientific) are seen as top five innovators by the mid-sized broadcasters (those with 101-500 employees)

 

* There is an interesting distribution of vendors that were ranked as top 5 innovators by all broadcasters.  For example both Evertz and Miranda are ranked in the top 5 overall by broadcasters.  However when you look at broadcasters by organization size, Evertz appears in the 501-100 employee category, while Miranda is found in the 501-1000 employee category.

 

So does size matter?  Larger broadcasters probably have significantly greater buying power than their smaller counterparts and a couple of contracts with a large broadcaster can be enormously valuable to a vendor.  Having said that, very large broadcasters are few and far between.  The bulk of broadcasters probably falls into the middle of the size range in terms of employees, and some very successful broadcast technology vendors (in terms of recent revenue growth) such as Evertz, Miranda and Omneon are best regarded by these mid-sized customers, while smaller vendors like Axon and Snell & Wilcox are highly regarded by the largest customers.    Nevertheless it is important for vendors to understand how opinions about them vary among customers of different sizes as they plan their sales strategies.

 

  

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

Top Five Improving Brands in Broadcast Technology

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Sep 28 2009

This is the fifth in a series of posts about how the brands of broadcast technology vendors were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.  (For information about how these results were collected, please see the bottom of this post)*.

Previous posts on this subject have looked at how broadcast technology vendor brands were ranked by BBS respondents in terms of overall opinion, customer service, reliability and innovation

These are great metrics, but I also wanted to know which brands are perceived as getting better or getting worse in the global marketplace.  To find out, I presented BBS participants with a list of 25 broadcast technology vendors and asked whether their opinion of the company had “got better,”  “stayed the same” or “got worse” over the past 2-3 years.

Once I had these results was able to calculate the “Net Change in Brand Image” for each company by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, I subtracted the “got worse” number from the “got better” number for each company (ignoring the “stayed the same” number), and then converted this into a percentage of the total for each vendor.

Evaluating the change in brand image in this way takes into account both the positive and negative perceptions of brands.  It turns out that some brands are more polarizing than others – meaning that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top five on just the “got better” score were not included in the global or regional top five because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 5 list because these negative scores were cancelled out by even higher “got better” scores.

The table below summarizes the results by showing the vendors who were ranked in the top five for “net change in brand image.”  In order to show geographic variation, these results are presented globally as well as regionally.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study.

 

Top Five Net Improving Broadcast Technology Vendor Brands, Globally and Regionally

  

Net Change in Brand Image

 

Like most other measures, the top five spots on a global basis were taken by large and/or well-established players.  However, there are some interesting regional trends that are worth further investigation.

Several companies achieved a top five spot in one or more of the regions, but were not ranked in the top five on a global basis.  These include Harris, Miranda Technologies, Quantel and Snell & Wilcox.  Harris and Miranda were ranked in the top five in two regions.  The following chart shows a breakdown of companies that achieved a top five ranking on a regional basis, but were not ranked in the top five on a global basis.

Achieved Top Five in One or More Regions, but not Globally

Company EMEA AMERICAS ASIA-PAC
Harris

 

X

X

Miranda

X

X

 

Quantel

 

 

X

Snell & Wilcox

X

 

 

 

When considering the companies that placed in the top five on a global basis, it’s interesting to note that no single company placed in the top 5 in all three geographic regions.  Four of the global top 5 placed in the top 5 in two regions, while one vendor – Omneon – achieved a top 5 position in just one region, but still achieved a top 5 position on a global basis.  

Here’s a breakdown of where each of the top five global companies achieved a top five spot on a regional basis:

Where Global Top Five Also Achieved Top 5 Position Regionally

Company EMEA AMERICAS ASIA-PAC
Evertz

X

X

 

EVS

X

 

X

Omneon

X

 

 

Sony

 

X

X

Thomson / Grass Valley

 

X

X

 

Sony and Thomson / Grass Valley had similar profiles, scoring in the top 5 in both Asia-Pacific and the Americas.  EVS was in the top five on EMEA and Asia-Pac; and Evertz was in the top five in EMEA and the Americas.  Omneon’s strong regional showing in EMEA (presumably combined with scores just outside of the top five in other regions), was enough to put it in the top five globally.

The net change in brand image provides good insight into how brands are perceived by the market, but it needs to be taken in the context of a variety of other measures as well, since a high score in this category is the result of many factors.  Indeed the companies in the top five in “net change in brand image” also achieved high marks in other categories. For example, EVS scored very well in the customer service category (the only company to be in the top five in all geographic regions), and was also ranked in the top five for innovation on a global basis, along with both Sony and Thomson / Grass Valley.   

A top 5 score in the “Net Change in Brand Image” category, on a regional or global basis is an important achievement for any brand.  The companies in this group are perceived by the market in a vey positive light.  Whether they are perceived as a consistent performer who is doing things right, and getting better; or as a dynamic up and coming company, this measure facilitates a deeper understanding of the industry brand leaders.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above. You can download a free 26 page summary of some of the key findings of this study here.

Overall Opinion Rankings for Broadcast Technology Vendors

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Sep 08 2009

This is the fourth in a series of posts about how the brands of broadcast technology vendors were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.  (For information about how these results were collected, please see the bottom of this post)*.

I have written previously about how broadcast technology vendors were ranked by BBS respondents in terms of customer service, reliability and innovation.  Now let’s look at which broadcast technology vendors are ranked highest in “overall opinion” by broadcast industry insiders around the world. 

Study participants were presented with a list of vendors and asked to rate them on a scale of 1-10 based on their overall opinion of the company.  The table below summarizes the results by showing the vendors who were ranked in the top five for “overall opinion.”  In order to show geographic variation, these results are presented globally as well as regionally.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: On a scale of 1-10, where 1 = very poor and 10 = best in the market, please rate your overall opinion of each of these broadcast technology vendor brands.

GLOBAL

EMEA

AMERICAS

ASIA PACIFIC

EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Omneon

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

  

On a global basis, the top five spots were taken by large and/or well-established players, with three companies – Snell & Wilcox, Sony and Thomson / Grass Valley — taking one of the top 5 spots in all three geographic regions, as well as in the overall rankings. 

Strong regional showings by both EVS and Harris were enough to put them into the top 5 overall, despite being ranked outside of the top 5 in the Americas and EMEA respectively.

The other vendors ranked in top five in one of the regions were Omneon and Evertz, who appeared in the top 5 ranking in EMEA and the Americas respectively.

Of course “overall opinion” is a subjective measure and does not necessarily imply superior brand loyalty or purchase intent.  However, being ranked as one of the top industry companies  in this category by respondents worldwide is still an important achievement, and the vendors that were ranked highest in terms of overall opinion scored well in other measures.  For example, EVS scored very well in the customer service category (the only company to be in the top five in all geographic regions);  S&W, Sony and Thomson / Grass Valley all scored in the top 5 for reliability; and Harris and EVS were in the top five for innovation on a global basis.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

A Ranking of Broadcast Technology Vendors for “Great Customer Service”

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research | Posted by Joe Zaller
Sep 02 2009

This is the third in a series of posts about how the brands of broadcast technology were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.  (For information about how these results were collected, please see the bottom of this post)*.

In previous posts I have discussed how broadcast technology vendors were ranked by BBS respondents in terms of reliability and innovation.  This post focuses on something that all customers care about deeply — customer service. 

In order to get a true feel about what respondents think about the service offered by broadcast technology vendors, I didn’t just ask about customer service — instead I asked about “great customer service” so that I could really gauge which vendors truly deliver excellence in this area.

The vendors who were ranked in the top five for “great customer service” are shown in the table below.  In order to show geographic variation, these results are presented globally as well as regionally.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

 Question: How would you rate [Brand X] on the following attribute [Great Customer Service] where 1 = very poor and 10 = best in the market?

GLOBAL EMEA AMERICAS ASIA PACIFIC

Evertz

EVS

Snell & Wilcox

Sony

Thomson / Grass Valley

Axon

Crispin

EVS

Snell & Wilcox

Sony

Evertz

EVS

Ross Video

Sony

Thomson / Grass Valley

EVS

Florical

Snell & Wilcox

Sony

Thomson / Grass Valley

  

On a global basis, the top five spots were taken by large and/or well-established players.  However, things were different on a regional basis.

Only two companies — EVS and Sony — managed to achieve a top 5 spot across all three regions, and unlike just about any other metric in my research, including the ones that I have discussed previously, the top five regional spots were not necessarily taken by the broadcast industry’s largest vendors.

In EMEA, four of the top five spots were taken by smaller players — Axon, Crispin, EVS and Snell & Wilcox — although the latter two are not insignificant players and are well established.

In the  Americas, strong regional players Evertz and Ross made the list along with EVS Sony and Thomson / GVG.  Interestingly, the strong showing made by Evertz in this market was enough to propel it to a top 5 spot in the global league table ranking, despite the fact that the company did not make the top 5 in either EMEA or Asia-Pacific.

In Asia, the large  and well established vendors were joined by Florical, a small US-based provider of broadcast automation.   

There are a couple of interesting take-aways from these findings. 

Although you can’t see it here (beacuse this post does not show the full league table), it’s worth noting that on an overall basis, respondents to the BBS were much stingier with their “grades” in this category compared to all the others.  Many companies received very high scores for metrics like “overall opinion,” “innovation,” “reliability” etc., but no company was ranked “off the charts” in terms of the perception of “great customer service.” 

Because of this, it’s clear to me that there is a real opportunity for vendors to step up to the plate and differentiate themselves on the basis of great customer service.  Whoever does this will be rewarded by their customers with increased loyalty.

The good news is that my research shows that a commitment to great customer service can be made by all vendors, whether they are large or small.  Indeed, a review of the rankings in the industry league table for “great customer service” shows that this can be achieved by small vendors as well as large ones.  Let’s hope that more companies make this a central part of their strategy in the future.

 

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

Innovation Rankings for Broadcast Technology Vendors

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research | Posted by Joe Zaller
Aug 31 2009

I recently started a series of posts about how broadcast technology vendors brands were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.

For information about how these results were collected, please see the bottom of this post.

In a previous post I looked at the reliability rankings of broadcast technology vendors.  Today I’m going to look at how they were ranked for innovation.

The table below shows the top brands in the broadcast technology vendor league table for innovation.  In order to show geographic variation, these results are presented globally as well as regionally.

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

 Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

GLOBAL EMEA AMERICAS ASIA PACIFIC
EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Quantel

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

 

As you can see, the mix of the vendors in the top five spots around the world were taken by the industry’s largest vendors, as well as several smaller (though not insignificant),  players including EVS, Snell & Wilcox and Quantel, who produce hardware and software for specialized post production and live production applications.  All the vendors on this list are well established players that make a significant investment into research and development each year.

While there is a great deal of consistency across the regions, it’s internsting to see some geographic variation.  In particular, strong European players (EVS and Quantel) did well in their home market, while Evertz and Harris came out in the top five in both the Americas and Asia-Pacific market.    The other three spots were taken by the same players (Snell & Wilcox, Sony and Thomson / Grass valley) in all regions.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

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