Posts Tagged ‘Reliability’

Reliability Rankings of Broadcast Technology Vendors — The Top 30 Globally

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 27 2010

This is part of series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, posts which rank broadcast technology vendors include:



Today let’s look at how respondents ranked broadcast technology vendors for reliability.

Broadcast technology products are purchased by discerning customers for what are often mission-critical applications.  Thus the reliability of products is a paramount concern for buyers of these products. 

To measure the rankings of the reliability of vendors, respondents were asked to rank broadcast technology vendor brands for “Reliability” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey. 


Reliability – Top 30 Broadcast Technology Brands (Alpha Order)

There are a wide variety of vendors on this list, including large & small companies and those who produce audio and video products. 



Number of products per vendor – Single Product Companies Dominate Reliability Rankings

When reviewing these results it’s important to understand how many products are produced by each vendor on this list.  This will help us to understand if whether reliability comes from small focused companies, or large multi-product vendors. 

 The 2010 BBS evaluated 27 separate product categories.  As with the previously published top 30 quality rankings, single product companies (those who were covered on only one product category in the 2010 BBS) dominate the rankings for reliability.

 A breakdown of how many product categories are produced by each vendor on the top 30 quality list is shown below:

With 21 out of 30 vendors on this list producing a product in only one BBS category (out of 27 measured) it’s clear that focused, specialized companies are regarded as reliability leaders in the eyes of the global broadcast market. 

Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example Grass Valley is covered in 10 product categories in the 2010 BBS and Snell is covered in 5 product categories. 



Geographic Location

Another factor to consider is the geographic location of each company on the list.  By this measure, companies headquartered in EMEA are the clear reliability leaders, while companies based in the Americas and Asia trail the pack. 

Keep in mind that when looking at geography, it’s important to remember that many of these firms are truly global, with offices all over the world, regardless of where they are headquartered.



Product Categories

Finally, let’s look at the product categories produced by the vendors who made the top 30 reliability list for the 2010 BBS.

Out of the 27 product categories covered in the 2010 BBS, 20 appear on this list; making reliability more concentrated than other metrics such as quality (which had entrants from 23 product categories).

Audio products lead the list of products produced by the top 30 reliability leaders, with audio consoles and microphones topping the rankings.  ENG cameras and studio cameras, along with audio monitors also make a strong showing.


Please keep in mind when reviewing this information that, unless otherwise specified, all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.



This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

How Systems Integrators Rank Broadcast Technology Vendors for Reliability

broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Dec 07 2009

This is the fourth in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Previously I have looked at How Systems Integrators Rank Broadcast Technology Vendors for Great Customer Service; and How Systems Integrators Rank Broadcast Technology Vendors for Innovation; and How Systems Integrators Rank Broadcast Vendors for Quality.  This post looks at how the global sample of systems integrators ranked vendors for reliability.

This is the third time I have written about how broadcast technology vendors have been ranked for reliability.  Previous posts include Reliability Rankings for Broadcast Technology Vendors, which looks at how the overall market ranks vendors for reliability, broken down by geography; and How Broadcasters of Different Sizes Rank Broadcast Technology Vendors for Reliability.

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of all SIs who participated in the study, as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included as a separate column.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.


Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study


Question: How would you rate [Brand X] on the following attribute [Great Customer Service] where 1 = very poor and 10 = best in the market?

Reliability -- by Systems Integrators


As always these findings are extremely interesting.  Here are a few quick observations about this table:


* There are 9 vendors on this list (out of 25 studied), the same number as in the innovation rankings.  This makes innovation and reliability the least varied and most concentrated of the metrics in this series of posts about perceptions of systems integrators. 


 * The complete list of vendors in this table (in alphabetical order), and how many times they appear is as follows: Evertz (2), EVS (4), Harris (1), Miranda (1), Omneon (2), Snell & Wilcox (5),  Sony (5), Thomson / Grass Valley (3), Utah Scientific (2)


* As always, there are some interesting differences in the rankings of vendors by SIs versus the rankings by other organization types such as broadcasters, and even the overall market. 


* Out of the 9 vendors in this table, only Snell & Wilcox and Sony made the top 5 list for reliability in all five categories (the overall market, the global sample of all broadcasters, and the three SI categories).


* EVS appears four times in this table.  The company made the top 5 list for reliability for all categories except systems integrators in the Americas.


* Utah Scientific and Omneon each appear twice in this table – in the Global SI and EMEA SI lists.  However, neither company is listed in the top 5 reliability for the overall market or the sample of all broadcasters. Interestingly, these results for Utah and Omneon go against the geographic bias exhibited for other metrics.  Both Utah and Omneon are based in the Americas, but neither company makes the top 5 reliability list for SIs in the Americas.  Instead, both companies are listed in the global SI and EMEA SI categories.


* One company that does make the top 5 reliability list for SIs in the Americas is Thomson / Grass Valley, which also appears in the top 5 reliability list for the overall market and the sample of all broadcasters.


* Other companies that make the top 5 reliability list for SIs in their home territories are EVS and Snell & Wilcox (EMEA) and Miranda and Evertz (Americas).


* Harris appears in the global sample of all respondents, but not in any of the SI samples.


* Appearing two times in this table, Evertz makes the list for the global sample of all broadcasters as well as SIs in the Americas.


* Miranda makes one appearance in this table – in the SI list for the Americas.







 * The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.


** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentio

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