Posts Tagged ‘Quantel’

The Top 30 Broadcast Technology Vendor Brands, Ranked by “Overall Opinion,” Globally and Regionally

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
May 24 2010

This is the first in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey.

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Each year as part of the Big Broadcast Survey (BBS), I ask respondents to rank broadcast a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

This post looks at how broadcast technology vendors were ranked by respondents in terms of their overall opinion of these vendors.   Research participants were asked to rank their “overall opinion” of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Results are shown in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally. 
  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.         

   

Question: Please rank your overall opinion of the following brands on a scale of 1-10, with 10 being the best in the market and 1 being the worst.         

  

 

 

Interestingly, a total of 46 broadcast technology vendor brands are included in this table, which demonstrates that there is strong variation in opinion based on geographic segmentation of respondents.  

In terms of frequency of appearance in this table:  

  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 9 brands appear three times
  • 5 brands appear two times
  • 15 brands appear once, which demonstrates that some brands are strongest in one geographic area

   

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.   

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.  

Brands appearing four times:  

  • Adobe, AKG, Apple, beyerdynamic, Cisco, Dolby, Genelec, Grass Valley, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, Tektronix

   

Brands appearing three times:  

  • Aja Video, AMS-Neve, Harris, Lawo, RED, Salzbrenner Stagetec, Snell, Tandberg, Yamaha

   

Brands appearing two times:  

  • Clear-Com, Electro Voice, Evertz, Ikegami, JBL

   

Brands appearing once:  

  • Audio-Technica, Avid, Barco, Calrec, EVS, HP, Klein + Hummel, Mackie, Omneon, Prism Media, Quantel, Rhozet, Riedel, RTS Intercom Systems, TVIPS

   

 

 

Analysis of the Frequency for Each Brand in the “Overall Opinion” League Table:  

In order to provide a better understanding of which brands were most higly ranked in each geography, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.   

  

The frequency chart shows some interesting geographic variation in the data.  

Appearing in the  top 30 “overall opinion” ranking globally + one region  

Four brands managed to achieve a top 30 ranking in the global overall opinion league table , despite being in the top 30 of only one of the three geographic regions.  

Electro Voice (Americas), Evertz (Americas), Ikegami (Americas), JBL (Americas)  

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:  

 

Appearing in the  top 30 “overall opinion” ranking only in EMEA  

EVS, Klein + Hummel, Prism Media, Rhozet, Riedel, T-VIPS  

   

Appearing in the  top 30 “overall opinion” ranking only in Asia-Pacific  

Audio-Technica, Calrec, HP, Omneon, Quantel  

 

Appearing in the  top 30 “overall opinion” ranking only in the Americas  

Avid, Mackie  

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.   

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

 

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This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

     

2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.

 

Product Categories Covered in 2010 BBS reports:

 

Vendor Brands Covered in 2010 BBS reports:

How Broadcasters of Different Sizes Rank Vendors for Quality

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 09 2009

This is the fourth in a series of articles about findings from the 2009 Big Broadcast Survey (BBS)* that shows how a global sample of more than 1,000 broadcasters of different sizes ranked broadcast technology vendors on a variety of metricsFor information about how these results were collected, please see the bottom of this post**.

Previously I’ve discussed how broadcasters of different sizes ranked broadcast technology vendors for innovation, reliability and great customer service. Today I am going to look at how this group ranked vendors for “quality.” 

The table below shows the top 5 brands in the broadcast technology vendor league table for quality, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types) as well as the ranking for all broadcasters (regardless of size or location).

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Quality] where 1 = very poor and 10 = best in the market? 

 

   Quality by broadcaster by org size

Once again this chart makes for very interesting reading.  Here are a few quick thoughts on these findings:

 

* There are a total of 8 vendors in this list.  This makes quality the most concentrated and least varied of the metrics I’ve explored

 

* When you compare the four metrics I studied (quality, reliability, innovation and great customer service) broken down by broadcasters of different sizes, a total of 11 vendors made the list for “innovation;” 9 vendors made the list for “reliability;” and 12 vendors made the list for “great customer service.”

 

* What makes the appearance of these vendors interesting is where they appear in the charts (what size of broadcaster), and in which other metrics were they also ranked highly by broadcasters of different sizes.

 

* All the vendors in this chart are large and / or well established.  This was not necessarily the case with the other metrics where there was a much broader range of vendors listed.

 

* Two of these eight vendors in the top 5 quality rankings – EVS and Sony – appear in all six categories in the chart above.  These two vendors appear very consistently in the top five rankings for all the attributes I have broken out by organizational size. 

 

* The other vendors appeared in to top five rankings for quality as follows (in alphabetical order): Evertz (2), Harris (4), Omneon (2), Quantel (1), Snell & Wilcox (4), and Thomson GVG (5). 

 

* Thomson / Grass Valley makes an appearance somewhere in the top five of all the metrics in this series of posts (quality, reliability, innovation and great customer service).  In the case of quality they appear in all categories except one — the mid-sized broadcasters with 501-1,000 employees.

 

* Harris makes the top five quality list for the global sample (all respondents, regardless of company type), and the sample of all broadcasters (regardless of size or location).  When the broadcast sample is broken down by size, Harris appears twice – in the 50-100 employee category and 501-1,000 employee categories. In addition to quality, Harris appears in the top five rankings in two of the other three categories, reliability and great customer service, but not innovation.

 

* Omneon appears in the top five quality list for the two categories of mid sized broadcasters (101-500 and 501-1000 employees).  Like Harris, Omneon appears in three of the four metrics covered in this series of posts.  In addition to quality, Omneon appears in the top five ranking for both innovation and reliability (both in the 501-1000 employee category), but are absent from the top five rankings for great customer service.

 

* Evertz in appears in the top five quality list for small (50-100 employees) and medium (101-500 employees) broadcasters, but not in the lists of larger broadcasters.  This is fairly consistent with the other findings about Evertz.  The company makes an appearance somewhere in top 5 list for all the metrics (quality, reliability, innovation and great customer service), but it seems that Evertz typically appeals to the small and mid-sized broadcasters.  The exception is “great customer service” where Evertz made the top 5 list in the 501-1,000 employee category.  However the company did not make the top 5 list for large broadcasters (1,001-10,000 employees) in any category.

 

* The opposite is true of Snell & Wilcox.  S&W made an appearance in the top 5 list of each metric, but only in the large broadcaster categories (501-1,000 employees and 1,001-10,000 employees). 

 

* Another vendor to appear in the top five for only the largest broadcasters (1,001-10,000 employees) is Quantel.  In addition to this appearance for quality, Quantel also made the top five ranking for innovation among the largest broadcasters (1,000-10,000 employees).

 

* Finally, it’s worth pointing out that Axon is similar to S&W and Quantel.  Although Axon does not appear in the top 5 list for quality, the company shows a similar pattern to S&W and Quantel because for all categories where Axon does make an appearance (in the reliability and great customer service charts), it was only in the large broadcaster categories.

 

 

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Broadcasters of Different Sizes Rank Innovation of Broadcast Technology Vendors

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 08 2009

I have recently been writing about how various broadcast technology vendor brands were ranked in the 2009 Big Broadcast Survey  (BBS)* on measures such as innovation, customer service, reliability and overall opinion.

For the most part, when I have discussed these results in previous posts I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

Of course this global list includes a wide variety of customer types such as broadcasters, systems integrators, cable/satellite/IPTV operators, government etc.  As a result, one of the questions I am frequently asked is how a particular brand was ranked by a single customer type (e.g. broadcaster) or buying group (e.g. multiviewer buyers).

To address this question I decided to look at how one customer type – broadcasters – ranked broadcast technology vendors in one category – innovation.

Rather than showing a breakdown by geography, I thought it would be more interesting to show variation by organization size rather then geography.

For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for innovation, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

  Innovation -- by Broadcasters by Org Size

 To me, these results are pretty interesting for a number of reasons.  Here are a few quick observations about them:

 

* There are total of 11 vendors on this list, and an interesting distribution of vendors

 

* Sony is the only broadcast technology vendor that ranked in the top 5 in all categories 

 

* Apart from Sony, the breakdown of how often other vendors made the top five, including the global sample,  (in alphabetical order) looks like this: Axon (1), Evertz (3), EVS (3), Miranda (2), Omneon (1), Quantel (1), Snell & Wilcox (4), Thomson / Grass Valley (3), Utah Scientific (1)

 

* Two of the companies that appear in the table above just once (Axon and Quantel) are seen as top five innovators by the largest broadcasters (those with 1,000+ employees)

 

* Two of the companies that appear in the table above just once (Network and Utah Scientific) are seen as top five innovators by the mid-sized broadcasters (those with 101-500 employees)

 

* There is an interesting distribution of vendors that were ranked as top 5 innovators by all broadcasters.  For example both Evertz and Miranda are ranked in the top 5 overall by broadcasters.  However when you look at broadcasters by organization size, Evertz appears in the 501-100 employee category, while Miranda is found in the 501-1000 employee category.

 

So does size matter?  Larger broadcasters probably have significantly greater buying power than their smaller counterparts and a couple of contracts with a large broadcaster can be enormously valuable to a vendor.  Having said that, very large broadcasters are few and far between.  The bulk of broadcasters probably falls into the middle of the size range in terms of employees, and some very successful broadcast technology vendors (in terms of recent revenue growth) such as Evertz, Miranda and Omneon are best regarded by these mid-sized customers, while smaller vendors like Axon and Snell & Wilcox are highly regarded by the largest customers.    Nevertheless it is important for vendors to understand how opinions about them vary among customers of different sizes as they plan their sales strategies.

 

  

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

Top Five Improving Brands in Broadcast Technology

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Sep 28 2009

This is the fifth in a series of posts about how the brands of broadcast technology vendors were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.  (For information about how these results were collected, please see the bottom of this post)*.

Previous posts on this subject have looked at how broadcast technology vendor brands were ranked by BBS respondents in terms of overall opinion, customer service, reliability and innovation

These are great metrics, but I also wanted to know which brands are perceived as getting better or getting worse in the global marketplace.  To find out, I presented BBS participants with a list of 25 broadcast technology vendors and asked whether their opinion of the company had “got better,”  “stayed the same” or “got worse” over the past 2-3 years.

Once I had these results was able to calculate the “Net Change in Brand Image” for each company by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, I subtracted the “got worse” number from the “got better” number for each company (ignoring the “stayed the same” number), and then converted this into a percentage of the total for each vendor.

Evaluating the change in brand image in this way takes into account both the positive and negative perceptions of brands.  It turns out that some brands are more polarizing than others – meaning that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top five on just the “got better” score were not included in the global or regional top five because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 5 list because these negative scores were cancelled out by even higher “got better” scores.

The table below summarizes the results by showing the vendors who were ranked in the top five for “net change in brand image.”  In order to show geographic variation, these results are presented globally as well as regionally.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study.

 

Top Five Net Improving Broadcast Technology Vendor Brands, Globally and Regionally

  

Net Change in Brand Image

 

Like most other measures, the top five spots on a global basis were taken by large and/or well-established players.  However, there are some interesting regional trends that are worth further investigation.

Several companies achieved a top five spot in one or more of the regions, but were not ranked in the top five on a global basis.  These include Harris, Miranda Technologies, Quantel and Snell & Wilcox.  Harris and Miranda were ranked in the top five in two regions.  The following chart shows a breakdown of companies that achieved a top five ranking on a regional basis, but were not ranked in the top five on a global basis.

Achieved Top Five in One or More Regions, but not Globally

Company EMEA AMERICAS ASIA-PAC
Harris

 

X

X

Miranda

X

X

 

Quantel

 

 

X

Snell & Wilcox

X

 

 

 

When considering the companies that placed in the top five on a global basis, it’s interesting to note that no single company placed in the top 5 in all three geographic regions.  Four of the global top 5 placed in the top 5 in two regions, while one vendor – Omneon – achieved a top 5 position in just one region, but still achieved a top 5 position on a global basis.  

Here’s a breakdown of where each of the top five global companies achieved a top five spot on a regional basis:

Where Global Top Five Also Achieved Top 5 Position Regionally

Company EMEA AMERICAS ASIA-PAC
Evertz

X

X

 

EVS

X

 

X

Omneon

X

 

 

Sony

 

X

X

Thomson / Grass Valley

 

X

X

 

Sony and Thomson / Grass Valley had similar profiles, scoring in the top 5 in both Asia-Pacific and the Americas.  EVS was in the top five on EMEA and Asia-Pac; and Evertz was in the top five in EMEA and the Americas.  Omneon’s strong regional showing in EMEA (presumably combined with scores just outside of the top five in other regions), was enough to put it in the top five globally.

The net change in brand image provides good insight into how brands are perceived by the market, but it needs to be taken in the context of a variety of other measures as well, since a high score in this category is the result of many factors.  Indeed the companies in the top five in “net change in brand image” also achieved high marks in other categories. For example, EVS scored very well in the customer service category (the only company to be in the top five in all geographic regions), and was also ranked in the top five for innovation on a global basis, along with both Sony and Thomson / Grass Valley.   

A top 5 score in the “Net Change in Brand Image” category, on a regional or global basis is an important achievement for any brand.  The companies in this group are perceived by the market in a vey positive light.  Whether they are perceived as a consistent performer who is doing things right, and getting better; or as a dynamic up and coming company, this measure facilitates a deeper understanding of the industry brand leaders.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above. You can download a free 26 page summary of some of the key findings of this study here.

Innovation Rankings for Broadcast Technology Vendors

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research | Posted by Joe Zaller
Aug 31 2009

I recently started a series of posts about how broadcast technology vendors brands were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.

For information about how these results were collected, please see the bottom of this post.

In a previous post I looked at the reliability rankings of broadcast technology vendors.  Today I’m going to look at how they were ranked for innovation.

The table below shows the top brands in the broadcast technology vendor league table for innovation.  In order to show geographic variation, these results are presented globally as well as regionally.

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

 Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

GLOBAL EMEA AMERICAS ASIA PACIFIC
EVS

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

EVS

Quantel

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

Evertz

Harris

Snell & Wilcox

Sony

Thomson / Grass Valley

 

As you can see, the mix of the vendors in the top five spots around the world were taken by the industry’s largest vendors, as well as several smaller (though not insignificant),  players including EVS, Snell & Wilcox and Quantel, who produce hardware and software for specialized post production and live production applications.  All the vendors on this list are well established players that make a significant investment into research and development each year.

While there is a great deal of consistency across the regions, it’s internsting to see some geographic variation.  In particular, strong European players (EVS and Quantel) did well in their home market, while Evertz and Harris came out in the top five in both the Americas and Asia-Pacific market.    The other three spots were taken by the same players (Snell & Wilcox, Sony and Thomson / Grass valley) in all regions.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

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