Posts Tagged ‘Production Switchers’

Ranking Broadcast Technology Vendors Part 5 — the 2013 BBS Broadcast Technology Vendor Quality League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 22 2013

This is the ninth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

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This is the fifth post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

Previous articles in this series described the 2013 BBS Overall Brand Opinion League Table, the 2013 BBS Net Change in Overall Brand Opinion League Table, the 2013 BBS Global Brand Opinion Leaders League Table, and the 2013 BBS Broadcast Technology Vendor Innovation League Table.

This article follows on from the 2013 BBS Broadcast Technology Vendor Innovation League Table, by focusing on one of the most important metrics for any technology company – Quality.

 

2013 Broadcast Technology Vendor Quality Rankings

The broadcast prides itself on the fidelity of its sound and images, the perception of quality is a very important metric for broadcast technology vendors.

Many vendors use quality as one of the key components of their market positioning.  Likewise, many end-users include technical performance and quality as a part of their procurement strategies.

The table below shows the 2013 BBS Broadcast Technology Vendor Quality League Table, which shows the top 30 ranked brands for “Quality” by 2013 BBS respondents.

An explanation of how these results were calculated can be found at the end of this article.

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Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study. 

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2013 BBS -- Quality League Table

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This list contains a broad mix of vendors including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Given the diversity of the vendors in this list, it’s worth asking whether factors such as organization size, breadth of product range, geography, or technology impact the perception of quality.

Since the ultimate manifestation of quality is in the actual product delivered to end-users, it’s useful to understand what products are produced by the vendors on this list, and whether this has an impact on the perception of quality.

 

2013 BBS Broadcast Technology Quality Rankings by Frequency of Product Category

The table below shows the products produced by the vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table, according the 2013 BBS segmentation.

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2013 BBS -- Quality Rankings -- Frequency of Product Categories

 

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Out of the thirty product categories in the 2013 BBS, a total of twenty are produced by the vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table.

Product categories included in the 2013 BBS, that are NOT listed in this table include:

Broadcast Business Management Systems, Communication Links, Ingest / Transcoding / Streaming, Library & Storage Management, Near-line / Off-line, and Archival Storage, Playout / Transmission Servers, Production Servers, Workflow / Asset Management

 

The top three products in the 2013 BBS Broadcast Technology Vendor Quality League Table are audio products – Microphones, Audio Mixing Consoles, and Speakers.

This is an interesting data point. Although there are 30 product categories included in the 2013 BBS, only five are directly related to audio.  Yet, the top three product categories in the 2013 BBS Quality rankings are audio products. Why are audio brands so prevalent in these rankings?

One possibility is that for many people, audio is all about the quality and fidelity of the sound.  Thus quality is the ultimate metric for audio brands. Indeed, our research consistently shows that many pure-play audio companies have extremely high quality ratings.

Another thing to consider is that (as mentioned above in bold), the rankings posted on this website always contain both audio and video brands. Since there are fewer audio brands in the study, there may be a higher concentration of responses per brand on a relative basis when an audio professional responds to the survey.

Another issue is that the top 3 ranked product categories Microphones, Audio Mixing Consoles, and Speakers – are typically found in high-profile environments, and particularly in real-time or live environments where there are not always second chances to re-do a show, event, or recording.

Interestingly, the same can be said for many of the video-oriented products in the above chart.

Video products including cameras, production switchers, and video editing are typically found in live production or mission-critical studio applications. And the primary function of many test & measurement products, which are also produced by three of the brands in the 2013 BBS Broadcast Technology Vendor Quality League Table, is to measure quality and fidelity.

Many of these products tend to be high ticket items that are produced by the industry’s larger vendors. This begs the question of whether organization size plays a role in the perception of quality.  Larger companies often have a broader product offering, but does this translate into a higher perception of quality?

The table below examines the correlation between size of vendor / product range and the market’s perception of quality, by showing the number of product categories (as defined by the 2013 BBS segmentation) offered by each brand listed in this ranking.

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2013 BBS -- Quality Rankings -- Frequency of Brands

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Sure enough, the vendors at the top of this chart are larger vendors that provide multiple product lines.

Having said that, the majority of the vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table are single product category companies (as defined by the 2013 BBS segmentation).

This shows that specialist vendors, whether large or small, who have expertise in a particular areas of technology are often able stand out from the rest of the market, including vendors who may be much larger.

 

Year-Over-Year Changes to the BBS Broadcast Technology Vendor Quality League Table

Twenty-four of vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table were also listed in this ranking last year.

 

The following six companies are new entrants to the 2013 BBS Broadcast Technology Vendor Quality League Table.  They are listed in this ranking in 2013, but they were not listed in 2012.

Blackmagic Design, Cisco, Leader Instruments, Riedel, RTS Intercom Systems, Yamaha

 

The following six brands were listed in the 2012 BBS Broadcast Technology Vendor Quality League Table, but are not listed in the 2013 rankings:

Clear-Com, Dolby, Isilon Systems/EMC, Mackie, Panasonic, Wheatstone

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How These Results Were Calculated

Based on how they answered a series of screening questions in the 2013 BBS were answered, relevant brands were algorithmically determined for each research participant. Each 2013 BBS participant was then asked to rank a variety of relevant broadcast technology vendor brands for “Quality” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Global response data from all BBS respondents was then aggregated and averaged in order to generate a global “Quality Score” for each brand based on these responses.

The brands with the top 30 scores for quality were then included in this ranking table. These brands were then sorted by alphabetical order to create the tables shown in this article.

The product table in this article was created by cross-referencing the top 30 ranking brands for global Quality Scores in the 2013 BBS with the product categories these brands produce, according to the 2013 BBS product segmentation.  The complete list of brands and product categories included in the 2013 BBS can be found here.

 

When reviewing this information, please note the following:

The inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Both audio and video brands are included in the calculation of the rankings in this article, whereas these brands are typically separated in actual BBS reports. The inclusion of both audio and video brands may have a significant impact on the vendor brands included in these rankings.

All data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

 

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 4 – The 2013 BBS Broadcast Technology Vendor Innovation League Table.

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© Devoncroft Partners 2009 – 2013. All Rights Reserved. Findings May Not Be Reproduced or Quoted Without Written Permission from Devoncroft Partners.

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Ranking Broadcast Technology Vendors Part 4 — the 2013 BBS Broadcast Technology Vendor Innovation League Table

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 19 2013

This is the eighth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

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This is the fourth post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

The first three posts in this series described the 2013 BBS Overall Brand Opinion League Table, the 2013 BBS Net Change in Overall Brand Opinion League Table, and the 2013 BBS Global Brand Opinion Leaders League Table.

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This post looks at one of the most important metrics for any technology company – innovation.

An explanation of how these results were calculated can be found at the end of this article.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition.  Thus innovation is a very important component of the brand image and reputation of vendors in this space.

 

Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study. 

 

2013 BBS -- Innovation League Table

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2013 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 22 of the 30 product categories that we covered in the 2013 BBS.

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2013 BBS -- Innovation Rankings -- Frequency of Product Categories

 

 

The top offerings provided by brands in the 2013 BBS Broadcast Technology Vendor Innovation League Table are production switchers, pro audio products, and test and measurement.

Does company size play a role in innovation?  Larger companies offer more products and are consequently used in more places than their smaller counterparts.  But this does not necessarily translate into innovation.

The chart below breaks down the 2013 BBS Broadcast Technology Vendor Innovation League Table by the number of product categories (as defined by the 2013 BBS segmentation) offered by each brand listed in this ranking.

 

2013 BBS -- Innovation Rankings -- Frequency of Brands.

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What’s interesting about these rankings is that it includes the largest brands in the industry such as Cisco, Sony and Panasonic, alongside smaller (and relatively new) companies such as Elemental Technologies and Phabrix.

It’s also interesting to note that just under one-third of the companies listed in the 2013 BBS Broadcast Technology Vendor Innovation League Table, are pure-play audio vendors.

There are also quite a few software companies including Adobe, Autodesk, Elemental, Telestream, and Vizrt.

Another thing to note is that this ranking is once again dominated by companies that provide products in a single product category – 19 out of 30 brands in this list (up from 18 in 2012). This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators. Sony and Snell provide products in the most categories in the 2013 BBS Broadcast Technology Vendor Innovation League Table, followed by Adobe, Blackmagic, and Panasonic.

Of course, companies are listed here based on how many 2013 BBS product categories they produce, which is not an absolute measure of the products offered be each vendor on this list. There are some very large companies on the list above who appear in just one 2013 BBS category.

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Year-Over-Year Changes to BBS Innovation Rankings

The majority of vendors in the 2013 BBS Broadcast Technology Vendor Innovation League Table were also listed in this ranking last year.

 

The following new entrants to the BBS Broadcast Technology Vendor Innovation League Table are listed in 2013 but were not listed last year:

Elemental Technologies, Leader, Telestream, Yamaha

 

The following brands were listed in the 2012 BBS Broadcast Technology Vendor Innovation League Table, but are not listed this year:

Angenieux, Mackie, Omneon, Salzbrenner Stagetec, T-VIPS

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How These Results Were Calculated

2013 BBS participants were asked to provide their perception of the innovation of a variety of relevant broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

This data was then aggregated and averaged in order to generate the global score for each brand based on these responses.

The top 30 global brands for innovation were then sorted by alphabetical order to create the tables shown in this article.

 

When reviewing this information, please note the following:

The inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Both audio and video brands are included herein, whereas these brands are typically separated in actual BBS reports.

All data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

 

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

 

 

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table

Previous Year: The 2012 BBS Innovation Leaders League Table

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

Findings May Not Be Reproduced or Quoted Without Written Permission from Devoncroft Partners.

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Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 12 2013

This is the seventh in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

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This is the third post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

The first two posts in this series described the 2013 BBS Overall Brand Opinion League Table, and the 2013 BBS Net Change in Overall Brand Opinion League Table.

These rankings show how the global sample of 2013 BBS respondents rated a variety of broadcast technology vendor brands in terms of their overall opinion of these vendors, and also how their opinions have changed over time.

A large number of brands were listed in the two previous ranking lists. Between these two sets of league tables, a total of 70 broadcast technology vendor brands were listed (out of a total of 151 brands included in the 2013 BBS (the complete list of brands included in the 2013 BBS can be found here).

There were 46 vendors in the in the 2013 BBS Overall Brand Opinion League Table (versus 48 in 2012), and 53 vendors in the 2013 BBS Net Change in Overall Brand Opinion League Table (versus 58 in 2012).

However, the brands in the Overall Opinion and Net Change of Opinion rankings were not always the same.  In fact, out of the 70 broadcast technology vendor brands that were listed in the previous two rankings, just 29 brands were listed in both sets of rankings, either globally or regionally.

We’ve called this list of the 29 brands listed in both the 2013 BBS Overall Opinion and Net Change of Opinion rankings the 2013 BBS Brand Opinion Leaders League Table. 

These vendors, shown below, are held in high regard today by broadcast technology buyers, and are also perceived to be getting better over time.

Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study. 

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2013 BBS -- Brand Opinion Leaders League Table

 

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

What they have in common is strong brand recognition, and a dynamism that 2013 BBS respondents feel is making them even stronger.

 

Year-over-year changes to these rankings:

Twenty-two in the 2013 BBS Brand Opinion Leaders League Table were listed in the 2012 version of these rankings:

Adobe, Aja Video, Autodesk, Avid, Blackmagic Design, Canon, Cisco, Dolby, Evertz, EVS, Lawo, Neumann, Panasonic, Riedel, Rohde & Schwarz, RTW, Sennheiser, Shure, Snell, Sony, Tektronix, Yamaha

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The following seven companies in the 2013 BBS Brand Opinion Leaders League Table were not included in this ranking in in 2012

Adam, Angenieux, Fujinon, Solid State Logic, Soundcraft, Studer,  Wheatstone

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The following eight companies that were listed in the 2012 BBS Brand Opinion Leaders League Table are not included in the 2013 ranking:

Apple, Clear-Com, Genelec, Harmonic, Harris, Omneon, Schoeps, Wohler

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Brand Opinion Leaders by Product Categories

As shown in the chart below, the companies in the 2013 BBS Brand Opinion Leaders League Table make products in 23 of the 30 categories that we covered in the 2013 BBS, down from 25 product categories in 2012.

The top products for brand leaders are Audio Mixing Cosoles, Microphones, Audio Processing  and Monitoring, Graphics & Branding, Production Switchers, Signal Processing / Interfacing / Modular, and Video Editing.

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2013 BBS -- Brand Opinion Leaders -- Frequency Analysis of Product Categories

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The chart above has a good mix of audio and video products, as well as a mix of hardware and software products.

However, it is interesting to note that many of the most frequently cited product categories are audio-related.  Some vendors on this list, such as Adobe, Avid, Riedel, and Sony, are listed in both audio and video product categories in the 2013 BBS.  Other vendors are listed in only audio categories.  These include Adam, Dolby, Lawo, Neumann, RTW, Sennheiser, Shure, Solid State Logic, Soundcraft, Studer, Wheatstone, and Yamaha.

It is also useful to look at the number of product categories provided by each vendor in the Global Brand Opinion Leader League Table.  After all, larger companies often make more products and are consequently used in more places than their smaller counterparts.

The table below shows the number of product categories that each brand in this ranking produces (as defined by the segmentation used in the 2013 BBS).

 

2013 BBS -- Brand Opinion Leaders -- Frequency Analysis

 

 

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While there are several brands on this list that appear in many product categories, the vast majority produce only one or two types of products.  Indeed out of the thirty brands in this table, sixteen brands  appear only once.

Keep in mind that companies who produce only one type of product are not necessarily small.  There are some very large companies on the list above who appear in just one 201 BBS category.

It turns out that to fully understand what drives brand opinion and brand leadership, one needs to look at the factors that drive and influence these perceptions.  This includes the company’s reputation for things like innovation, reliability, quality, value and great customer service.

These metrics will be covered in future posts.

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

Previous Year: The 2012 BBS Global Brand Opinion Leaders League Table

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Quarterly Results | Posted by Joe Zaller
Jul 03 2013

This is the fourth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

 

Previous articles about the 2013 BBS discussed the most important broadcast industry trends, how the relative commercial importance of broadcast industry trends have changed over time, and where money is currently being spent in the broadcast industry.

This article expands on the findings of the 2013 BBS Broadcast Industry Global Project Index by drilling down into the specific product categories that are being evaluated for purchase this year by our global sample of nearly 10,000 broadcast technology end-users in 100+ countries.

We presented research participant with a list of relevant product categories and asked to indicate which ones they are currently evaluating for purchase.

The results are shown in the chart below.

 

2013 BBS -- Product Being Evaluated for Purchase

 

In 2013 it is likely that production technology – such as video editing systems, camera-related products, and audio technology – will be in demand as broadcast professionals continue to upgrade their facilities to HDTV operations.

The new studios, OB vans, and channels that broadcasters have planned and budgeted for will drive the evaluation and purchase of a wide variety of equipment including studio cameras, production switchers, multiviewers, automation, storage, and transmission encoders. As always, test & measurement products will be required for these new facilities.

Strong interest in multi-platform content delivery is driving interest in products and services such as ingest/ streaming/ transcoding and online video delivery platforms.

The ongoing transition to file-based/tapeless workflows will drive the evaluation and purchase of products such as near-line/off-line/archival storage, production servers, and playout automation.

All of the above will likely benefit software-oriented systems such as workflow / asset management, library/storage management, and broadcast business management systems. These products help broadcast technology increase their operational efficiency by facilitating content storage & search; linear and multi-platform playout & distribution; and of course monetization.

 

The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

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© Devoncroft Partners. All Rights Reserved.

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The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.

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Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB

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© Devoncroft Partners. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 4 – the 2011 BBS Broadcast Technology Vendor Innovation League Table

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 25 2011

This is the seventh in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

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Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, the 2011 BBS Net Change in Overall Opinion League Table, and the 2011 BBS Brand Opinion Leaders League Table.

This post looks at one of the most important metrics for any technology company – innovation.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition.  Thus innovation is a very  important component of the brand image and reputation of vendors in this space.

To find out which broadcast technology vendors are considered to be most highly regarded in terms of innovation, respondents were asked to rank broadcast technology vendor brands for “Innovation” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for innovation are shown below for the global sample of all respondents.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

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2011 BBS Innovation League Table:

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There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2011 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 23 of the 26 product categories that we covered in the 2011 BBS.

The top products for brand leaders are split between audio and video – with microphones, signal processing and video transport each appearing five times.

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2011 BBS Innovation League Table — Frequency of Product Categories:

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The 2011 BBS Innovation League Table is split fairly evenly between audio and video companies.  There’s also a healthy mix of hardware versus software products represented on this list.

Does company size play a role in innovation?  Larger companies offer more products and are consequently used in more places than their smaller counterparts.  But this does not necessarily translate into innovation.

As shown below, innovative products are produced by both small focused companies, as well as by larger multi-product vendors.

Let’s look at the number of product categories that each of these brands produces (as defined by the segmentation used in the 2011 BBS).

The table below shows the number of 2011 BBS product categories produced by each brand.

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2011 BBS Innovation League Table — Number of 2011 BBS Product Categories per Brand:

 

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As shown in the table above, vendors producing products in only one 2011 BBS category account for more than half of the vendors in the top 30 innovation list.  This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators.  For example, Grass Valley is covered in 8 product categories in the 2011 BBS, while both Evertz and Snell are covered in five product categories.  These are examples of larger companies who have managed to instill innovation across their product lines.

Of course, companies are listed here based on how many 2011 BBS product categories they produce, which is not an absolute measure of the products produced be each vendor. There are some very large companies on the list above who appear in just one 2011 BBS category. In total, the 2011 BBS looked at 118 vendors in 26 separate product categories (based on the IABM’s industry model), but even so it did not necessarily cover the entire product range of all vendors.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

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In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

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Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

broadcast technology market research | Posted by Joe Zaller
Aug 16 2011

This is the sixth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 

Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, and the 2011 BBS Net Change in Overall Opinion League Table, which shows how our global sample of broadcast professionals ranked 118 broadcast vendor brands in terms of their overall opinion of these vendors, and also how their opinions have changed over time.

It’s obviously great news for the vendors who are listed in these rankings, and there were quite a few of them.  A total of 43 brands were listed in the 2011 BBS Overall Brand Opinion League Table; and a total of 51 brands were listed in the 2011 BBS Net Change of Brand Opinion League Table.

This post looks at the companies that were listed in both the Overall Opinion and Net Change in Overall Opinion Rankings. In other words, these are the companies whose brands are held in high regard today, and who are perceived to be getting better over time.

Just 30 brands (out of 118) were listed in both sets of rankings, either globally or regionally.

These are shown below.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

 

2011 BBS Brand Opinion Leaders League Table:

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

What they have in common is strong brand recognition, and a dynamism that 2011 BBS respondents feel is making them even stronger.

Let’s look specifically at the how these companies and their products were ranked in the 2011 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 24 of the 26 product categories that we covered in the 2011 BBS.

The top products for brand leaders are split between audio and video – microphones and video editing.

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2011 BBS Brand Opinion Leaders League Table — Frequency of Product Categories:

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So is it possible that brand leadership can be predicted by the type of product that an organization produces? Interestingly this list is split fairly evenly between audio and video companies.  There’s also a healthy mix of hardware versus software.

What about the number of products that a vendor offers. Larger companies offer more products and are consequently used in more places than their smaller counterparts.  Let’s look at the number of product categories that each of these brands produces (as defined by the segmentation used in the 2011 BBS).

The table below shows the number of 2011 BBS product categories produced by each brand.

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2011 BBS Brand Opinion Leaders League Table — Number of 2011 BBS Product Categories per Brand:

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While there are several brands on this list that appear in many product categories, the vast majority produce only one or two types of products.  Indeed out of the thirty brands in this table, nearly 2/3 appear only once.

Keep in mind that companies who produce only one type of product are not necessarily small.  There are some very large companies on the list above who appear in just one 2011 BBS category.

It turns out that to fully understand what drives brand opinion and brand leadership, one needs to look at the factors that drive and influence these perceptions.  This includes the company’s reputation for things like innovation, reliability, quality, value and great customer service.

We’ll be looking at each of these factors in future articles, so stay tuned.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

 

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

 

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

 

Related Content:

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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The 2011 Big Broadcast Survey – Now Available

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Mar 10 2011

After many months of work, I am pleased to announce that the 2011 Big Broadcast Survey (BBS) has been completed, and that reports from the study will be published soon.

If you’re not familiar with the BBS, it’s an annual demand-side study of the global broadcast industry. BBS reports help readers improve their strategic decision making, customer engagement, marketing strategy, product planning, and sales execution.

More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it by far the largest and most comprehensive market study of the broadcast industry.

Three types of reports are available:

  • The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure and operational structure, broadcast technology budgets, and HD upgrade plans for a wide variety of products.

 

  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provide deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings

 

  • Twenty-six separate 2011 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  

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If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the study on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.   

You’ll also be seeing information from the 2011 BBS in a wide variety of other industry websites and trade magazines.

The tables below show the product categories and broadcast technology vendor brands covered in the 2011 BBS.

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 Product Categories Covered in the 2011 BBS:

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Broadcast Technology Brands Covered in the 2011 BBS:

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Innovation Rankings for Broadcast Technology Vendors — The Top 30 Globally

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jun 16 2010

This is the third in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS). 

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market. 

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents. 

Recently, I discussed how respondents to the 2010 BBS ranked The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally, and followed up with a ranking of the Top 30 Broadcast Vendor Brands by Net Change in Brand Image

In keeping with the theme of top 30 rankings, let’s now turn to one of the most important metrics for any technology company – innovation

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors strive to create techniques that will make their products stand out from the competition.  Thus innovation is a very important component of the brand image and reputation of vendors in this space. 

To find out which broadcast technology vendors are considered to be most highly regarded in terms of innovation, more than 4,000 broadcast industry professionals were  asked to rank broadcast technology vendor brands for “Innovation” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents. 

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.   

Innovation — The top 30 broadcast technology brands, listed alphabetically (global sample of all respondents) 

There’s a broad mix of vendors included in the above table including both audio and video and audio companies.  There are also interesting similarities and differences in terms of the types of products produced, geographic location and company size (something that is not measured in the BBS and won’t be discussed further here)..  So let’s look a little deeper into these results. 

 

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Number of products per vendor 

One obvious question that should be asked when reviewing these results is how many products are produced by each vendor on this list.  This will help us to understand if whether innovation comes from small focused companies, or large multi-product vendors.    

A breakdown of how many product categories are produced by each vendor on the top 30 innovation list is shown below: 

 

It’s interesting to note that vendors producing just one product account for more than half of the vendors in the top 30 innovation list.  This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.  

Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example Grass Valley is covered in 10 product categories in the 2010 BBS and Avid is covered in 7 product categories.  These are examples of large companies who have managed to remain instill innovation across their product lines. 

Please keep in mind that this is not an absolute measure of the products produced be each vendor.  In total, the 2010 BBS looked at 148 vendors in 27 separate product categories (based on the IABM’s industry model), but even so it did not necessarily cover the entire product range of all vendors. 

 

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Geographic Location 

Another factor to consider is the geographic location of each company on the list.  By this measure, companies headquartered in EMEA just edged out those based in North America on the top 20 innovation list, while companies based in Asia trailed the pack.  

 

This is not surprising since this broadly reflects where the companies on the overall list are based.  

In terms of individual countries, the USA leads the way with 10 companies on the list of the 30 top innovators, with Germany close behind with 6 vendors on the list. 

When looking at geography, it’s important to remember that many of these firms are truly global, with offices all over the world, regardless of where they are headquartered. 

 

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Product Categories 

Finally, let’s look at the product categories produced by the vendors who made the top 30 innovation list for the 2010 BBS:

Out of the 27 product categories covered in the 2010 BBS, 23 appear on this list; showing that innovation is widespread across the broadcast industry.

Signal processing, studio cameras and video editing lead the list of products produced by the top 30 innovation leaders.

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Please keep in mind when reviewing this information that, unless otherwise specified, all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners. 

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Echolab Goes into Liquidation

Broadcast technology vendor financials | Posted by Joe Zaller
May 20 2010

Long-established broadcast production switcher vendor Echolab announced via email today that the company has been put into liquidation.   

Echolab, which has been in business since 1974, had been on the ascendance recently under the leadership of company CEO Nigel Spratling.   

Spratling revamped the company’s product line-up, which culminated in the launch of the Atem production switcher family.  At NAB 2010 Echolab announced that it had signed an OEM deal for the Atem line with the broadcast communications division of Harris (who has now removed the press release about the deal from their website). 

The email from Spratling said the company’s primary investor was no longer prepared to fund the company, and that the news was a great show to everyone.  

The full text of Spratling’s email is below:   


    

From:Nigel Spratling [mailto:nspratling@echolab.com]
Sent: Thursday, May 20, 2010
Subject:Echolab closureDear all (distribution list concealed for privacy),   

It is with much sadness that I have to tell you that yesterday (May 19th) Echolab was put into liquidation. Our primary investor who had negotiated the recent agreement with Harris was no longer prepared to fund the company through the transition and decided that this was his only course of action; it was a great shock to us all.    

I am truly sorry that this action leaves many unemployed, suppliers with unpaid bills and customers with unsupported products. The recent introduction of an expanded Atem switcher family look set to take us into growth and profit as the market reception was excellent and our sales funnel had grown by $2M as a result. We had been sustaining a run rate of about $5M and the addition of Atem was set to double that.    

I truly believe that our small team had created the very best of breed in small and medium sized production switchers and at a price point that provided exceptional value and margin, facing the loss of these efforts is difficult for everyone involved.    

The liquidation company will be trying to sell the companies assets, product IP and inventory in order to pay creditors over the next few weeks. Hopefully they will be successful in their efforts.    

Naturally there are now some good people looking for jobs (including me), so if anyone is hiring please let me know.    

Best regards,

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