This is the first in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey.
Each year as part of the Big Broadcast Survey (BBS), I ask respondents to rank broadcast a number of technology vendor brands on a wide range of metrics. This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.
More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.
This post looks at how broadcast technology vendors were ranked by respondents in terms of their overall opinion of these vendors. Research participants were asked to rank their “overall opinion” of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.
Results are shown in two ways:
- An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.” The data in this chart is broken out globally and regionally.
- An analysis of the “frequency” of appearance in the “overall opinion league table”
The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.
Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.
Question: Please rank your overall opinion of the following brands on a scale of 1-10, with 10 being the best in the market and 1 being the worst.
Interestingly, a total of 46 broadcast technology vendor brands are included in this table, which demonstrates that there is strong variation in opinion based on geographic segmentation of respondents.
In terms of frequency of appearance in this table:
- 17 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
- 9 brands appear three times
- 5 brands appear two times
- 15 brands appear once, which demonstrates that some brands are strongest in one geographic area
Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.
A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.
Brands appearing four times:
- Adobe, AKG, Apple, beyerdynamic, Cisco, Dolby, Genelec, Grass Valley, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, Tektronix
Brands appearing three times:
- Aja Video, AMS-Neve, Harris, Lawo, RED, Salzbrenner Stagetec, Snell, Tandberg, Yamaha
Brands appearing two times:
- Clear-Com, Electro Voice, Evertz, Ikegami, JBL
Brands appearing once:
- Audio-Technica, Avid, Barco, Calrec, EVS, HP, Klein + Hummel, Mackie, Omneon, Prism Media, Quantel, Rhozet, Riedel, RTS Intercom Systems, TVIPS
Analysis of the Frequency for Each Brand in the “Overall Opinion” League Table:
In order to provide a better understanding of which brands were most higly ranked in each geography, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.
The frequency chart shows some interesting geographic variation in the data.
Appearing in the top 30 “overall opinion” ranking globally + one region
Four brands managed to achieve a top 30 ranking in the global overall opinion league table , despite being in the top 30 of only one of the three geographic regions.
Electro Voice (Americas), Evertz (Americas), Ikegami (Americas), JBL (Americas)
The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:
Appearing in the top 30 “overall opinion” ranking only in EMEA
EVS, Klein + Hummel, Prism Media, Rhozet, Riedel, T-VIPS
Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific
Audio-Technica, Calrec, HP, Omneon, Quantel
Appearing in the top 30 “overall opinion” ranking only in the Americas
Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS. Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.
In order to get full value from this data, it is necessary to evaluate these results on a granular basis. If you would like more information, please contact Devoncroft Partners.
This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands. With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.