Posts Tagged ‘Pebble Beach’

The 2011 Big Broadcast Survey – Now Available

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Mar 10 2011

After many months of work, I am pleased to announce that the 2011 Big Broadcast Survey (BBS) has been completed, and that reports from the study will be published soon.

If you’re not familiar with the BBS, it’s an annual demand-side study of the global broadcast industry. BBS reports help readers improve their strategic decision making, customer engagement, marketing strategy, product planning, and sales execution.

More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it by far the largest and most comprehensive market study of the broadcast industry.

Three types of reports are available:

  • The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure and operational structure, broadcast technology budgets, and HD upgrade plans for a wide variety of products.

 

  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provide deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings

 

  • Twenty-six separate 2011 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  

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If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the study on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.   

You’ll also be seeing information from the 2011 BBS in a wide variety of other industry websites and trade magazines.

The tables below show the product categories and broadcast technology vendor brands covered in the 2011 BBS.

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 Product Categories Covered in the 2011 BBS:

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Broadcast Technology Brands Covered in the 2011 BBS:

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2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.

 

Product Categories Covered in 2010 BBS reports:

 

Vendor Brands Covered in 2010 BBS reports:

How Systems Integrators Rank Broadcast Technology Vendors for “Great Customer Service”

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 30 2009

This is the third in a series of posts that discusses how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business. 

Previously I have looked at How Systems Integrators Rank Broadcast Technology Vendors for Innovation; and How Systems Integrators Rank Broadcast Vendors for Quality.  This post looks at how the global sample of systems integrators ranked vendors for “great customer service.”

This is fourth time I have written about how broadcast technology vendors are perceived by the market for their customer service.  Previous posts on the subject include A Ranking of Broadcast Technology Vendors for “Great Customer Service”, which breaks out overall rankings by geography; and How broadcasters of different sizes rank technology vendors for great customer service. 

I have also touched on how the perception of customer service can be extremely varied in different regions.  I highlighted one such case in an article called Brand Schizophrenia? Regional/customer variations in perception of broadcast vendor brands.  

Customer service is a very important measure, and in many cases it is one of the key determining factors in purchase decisions. I would imagine that this is particularly true for systems integrators who must work simultaneously with many vendors while striving to complete a project on time and on budget.  

Yet from my research I’ve found that the customer service offerings of broadcast technology vendors is also something that is perceived by the market as not being as strong as other metrics such as innovation, reliability and quality. 

Indeed as I wrote in a previous post “respondents were harder on this metric [customer service] than any other… it’s worth noting that on an overall basis, respondents to the BBS were much stingier with their “grades” in this category compared to all the others.  Many companies received very high scores for metrics like “overall opinion,” “innovation,” “reliability” etc., but no company was ranked “off the charts” in terms of the perception of “great customer service.”

So having said all that, how did systems integrators rank broadcast technology vendors for “great customer service?”

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of all SIs who participated in the study, as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included as a separate column.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Great Customer Service] where 1 = very poor and 10 = best in the market?

Customer Service -- by Systems Integrators

 

As always these findings are extremely interesting.  Here are a few observations about this table:

 

* There are 11 vendors on this list (out of 25 studied); meaning that great customer service is the most varied and least concentrated of any metric in this series of posts about perceptions of systems integrators. 

 

* This lack of vendor concentration is similar to customer service findings in other categories.  For example, the customer service rankings of the overall market and that of broadcasters broken down by size (both mentioned above) both show a similar profile.

 

* Out of the 11 vendors in this table, no vendor made the top 5 list for great customer service in all categories. 

 

* However, both Omneon and Snell & Wilcox did achieve this in all three systems integrator categories.

 

* The complete list of vendors in this table (in alphabetical order), and how many times they appear is as follows: Axon (3), Evertz (3), EVS (2), Harris (1), Miranda (1), Omneon (3), Pebble Beach (2), Snell & Wilcox (4), Sony (2), Sundance (1), Thomson / Grass Valley

 

* As with many other findings, there are interesting regional variations in the way vendors are perceived for great customer service

 

* 4 out of 5 in the EMEA SI list are European based – Axon, Network, Pebble Beach and Snell & Wilcox

 

* Likewise, the Americas SI list is dominated by North American players.  In the Americas SI list, 4 out of the 5 vendors are based in the region — Evertz, Harris, Miranda and Omneon.

 

* There are also some interesting differences in the rankings of vendors by SIs versus the rankings by other organization types such as broadcasters, and even the overall market.

 

* There are two pure-play automation players in the global SI list for great customer service.  This is a first for me — no pure-play automation vendors have appeared in any ranking I have published so far (global sample, broadcaster by geography sample and broadcaster by or size sample).  So what is it about SIs that result in two of their top five spots for great customer service are pure-play automation vendors?

 

* EVS, Sony and Thomson / Grass Valley all make the top 5 great customer service list for the global sample of all respondent and the all broadcasters.  However, none of these companies makes any of the SI lists.

 

* Axon appears three times.  The company makes the top 5 list for great customer service for all broadcasters, all systems integrators and EMEA systems integrators.  Like EVS, Axon is a company that has done very well in the various customer service posts I have written.  Although the company is relatively small when compared to some of the others on this list, it is clearly caught the attention of the market by making customer service a priority.

 

* Like Axon, Evertz also appears on this list three times, but in only one of the SI categories – the Americas.  This is consistent with other findings about Evertz in that they seem to do best in the Americas market.

 

* Another strong regional player is Miranda, who does well with SIs in the company’s home region.  The same is true of Harris, which appears once in this chart – in the SI list for the Americas.

 

* Like Miranda and Harris, Network (now Nevion) appears once in this table – in EMEA SI list only, another example of a local vendor doing well in their home region.

 

* EVS, which appeared in the top 5 list for great customer service for all geographies in a previous post, appears in the first two columns of this chart (global sample and all broadcasters).  However the company is absent from all three systems integrator categories

 

* Although they did not make the top 5 great customer service list for all respondents or all broadcasters, Omneon appears in all three categories of this list for systems integrators. The only other vendor to appear in the top 5 list for all three categories of systems integrators was Snell & Wilcox.

 

* Two companies appear in two of the SI categories – Axon and Pebble Beach. Both companies are based in EMEA, and they each appear in the top 5 for all SIs and SIs in EMEA.

 

As per my previous findings on this subject, the SI rankings for “great customer service” are extremely interesting.  There are strong regional variations and both small and large vendors have made the above table in one or more places.    

I continue to be convinced that despite the strong showings by some vendors, broadcast technology buyers generally perceive customer service as a weakness in the industry.  Therefore, as I said in a previous post, “it’s clear to me that there is a real opportunity for vendors to step up to the plate and differentiate themselves on the basis of great customer service.  Whoever does this will be rewarded by their customers with increased loyalty.”

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Systems Integrators Rank Broadcast Technology Vendors for Innovation

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 17 2009

This is the first in a series of posts looking at how a global sample of more than 325 systems integrators (SIs) who participated in the 2009 Big Broadcast Survey (BBS)* ranked broadcast technology vendors in a variety of measures. For information about how these results were collected, please see the bottom of this post**.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors strive to create techniques that will make their products stand out from the competition.  Thus innovation is a very important component of the brand image and reputation of vendors in this space.

In previous posts, I have looked how the global sample of BBS respondents ranked broadcast technology vendors for innovation.  I have also looked at how broadcasters of different sizes rank vendors for innovation.

This post looks at the opinions of a different, but very influential type of broadcast technology buyer – systems integrators (SIs).  In an era when many broadcasters are shedding technology positions, SIs have become an extremely important part of the technology value chain.  Broadcasters now routinely outsource their project work to SIs, who are called in for their expertise and experience.  Thus the relationship that vendors have with their SI partners is very important to their business.

So how do systems integrators rank broadcast technology vendors for innovation?

The chart below shows the responses from more than 325 SIs.  It is broken out by geography to show the responses of the global sample of SIs as well as the responses of SIs in EMEA and the Americas.  Due to a small sample size, SI rankings for Asia-Pacific have not been included.  For the sake of comparison, I have also included in this chart the rankings of all respondents (regardless for organization type, geography etc), and all broadcasters (regardless of size or geography), in the first and second columns respectively.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

 

Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

  Innovation -- by Systems Integrators

 

 Some thoughts and observations about these findings:

* There are total of nine vendors in this chart.  Of those nine, only Snell & Wilcox and Sony appear in all columns, meaning that these vendors made the top 5 innovation list for all respondents, all broadcasters and all SIs.

 

* Other vendors (in alphabetical order) making an appearance in this chart are: Evertz (3), EVS (2), Harris (1), Miranda (4), Omenon (2), Pebble Beach (2) and Thomson / Grass Valley (1)

 

* Although some of the brands that broadcasters ranked in the top 5 for innovation also appeared in the top 5 innovation list for SIs, there are some brands that appear in the top 5 rankings of one group but not the other

 

* EVS makes the top 5 innovation list for the global sample of all respondents as well as for all broadcasters globally.  However, the company is absent from all categories in the top 5 innovation ranking of SIs

 

* The reverse is true for Omneon and Pebble Beach.  Neither company make the top 5 innovation list for the global sample or the broadcaster sample. However, both companies do make the top 5 innovation list for systems integrators globally and in EMEA.

 

* Miranda did not make the top 5 innovation list for the global sample of all respondents, but the company appears in the top 5 innovation list for all broadcasters and SIs globally and regionally.  Overall, Miranda is listed four times in this chart, appearing in the top 5 innovation list for all categories except the global sample of all respondents.

 

* Thomson / Grass Valley is the opposite of Miranda.  The company makes the top 5 innovation list for the global sample of all respondents, but does not appear in the top 5 innovation list of either broadcasters or SIs.

 

* Like Thomson / Grass Valley, Harris appears once in the chart.  The company makes the top 5 innovation ranking for SIs in the Americas, but not for any other category.

 

* Evertz appears in the top 5 innovation list for the global sample, and the sample of all broadcasters.  While Evertz does not make the top 5 innovation list for all systems integrators, it is included in the top 5 innovation list for SIs in the Americas.

 

* In addition to differences in rankings between broadcasters and SIs, there are also some regional variations in the SI rankings. 

 

* As mentioned above, the single appearance of Harris is in the list of SIs in the Americas

 

* Evertz also has a strong showing in the Americas.  It appears in the top 5 innovation ranking for SIs in the Americas, but not for those in EMEA.  Evertz is also absent from the top 5 innovation list of the global sample of SIs. 

 

* Pebble Beach, which appears twice in this chart, appears in the top 5 innovation list for SIs in EMEA and also for SIs globally, but the company does not appear on the top 5 innovation list for SIs in the Americas.

 

  

 

* The annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.

 

** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

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