Posts Tagged ‘Patrick Harshman’

Harmonic Announces Results for Q4 and Full Year 2011

broadcast industry technology trends, broadcast industry trends, Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Feb 01 2012

Harmonic announced that its net revenue for the fourth quarter of 2011 was $143.6m, an increase of 4% versus the same period last year, and an increase of 3% versus the previous quarter.

International revenue represented 57% of sales in the quarter.  Harmonic’s top 10 customers contributed 34% of total revenue in the quarter, and no single customer represented more than 10% of sales.

GAAP net income for the quarter was $4.3m, compared to a net loss of $13.7m during the same period last year, and net income of $3.5m last quarter.

On a non-GAAP basis, net income for the quarter was $14m, compared to non-GAAP income of $12.5m for the same period of 2010, and non-GAAP net income of $12.7m last quarter.

GAAP gross margins in the quarter were 47%, up from 44% last year, and up 1% versus the previous quarter. Operating margins were 5%, versus -2% last year, and 3% last quarter.

On a non-GAAP basis, gross margins were 51% for the quarter, comparable with both the same period a year ago and the previous quarter. Non-GAAP operating margins were 13%, comparable to last year, and up from 12% last quarter.

 

Full Year Results

For the full year 2011, GAAP net revenue was $549.3m, up from $423.3 million for 2010, Pro forma annual revenue, which includes revenue from Omneon and certain deferred revenue excluded in GAAP results for both years, was $551.4m for 2011, up 8% from $509m for 2010.

 

Business Outlook
Harmonic anticipates net revenue to be in the range of $132m to $142m for the first quarter of 2012, which the company say is historically its slowest of the year. GAAP gross margins and operating expenses for the first quarter of 2012 are expected to be in the range of 45% to 47% and $61 million to $63 million, respectively. Non-GAAP gross margins and operating expenses for the first quarter of 2012, which will exclude charges for stock-based compensation and the amortization of intangibles, are anticipated to be in the range of 50% to 52% and $55 million to $57 million, respectively.

 

“We delivered record revenue for the fourth quarter and the full year of 2011,” said Patrick Harshman, president and chief executive officer of Harmonic. “During the year, our growth was primarily driven by increased video processing wins across our expanding global customer base, with video processing revenue up 17% and international revenue up 14% on a pro forma basis. Our successful integration of Omneon also extended our business into new markets, driving significant growth in our broadcast and media revenue, up 17% on a pro forma basis.

 

“We move into 2012 with broad technological and market leadership, and proven expertise in enabling our global customers to produce and deliver compelling new high-definition, on-demand and Internet-based video services. We believe the global proliferation of video content and media outlets, along with increasing demand for higher quality video in every format delivered over bandwidth constrained networks, plays into our core strengths.”

 

 

 .

Related Content:

Press Release: Harmonic Announces Fourth Quarter and Year End 2011 Results

Harmonic Q4 2011 Analyst Conference Call Transcript

Harmonic Q4 and Full Year 2011 Presentation to Analysts

Previous Quarter: Harmonic Reports Strong Q3 2011 Results, Driven by Strong Performance in Americas

Previous Year: Harmonic Announces Q4 and Full Year 2010 Results

.

Harmonic Reports Strong Q3 2011 Results, Driven by Strong Performance in Americas

broadcast technology market research, Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Oct 31 2011

Harmonic announced that its net revenue for the third quarter of 2011 was $138.9m, up from $104.8m in the third quarter of 2010.

Including a $26.6m contribution from Omneon, which Harmonic acquired last year, the company’s revenue was up 7% versus the same period a year ago, and up 4% when compared to the previous quarter.

The results, which were above the $134.7m expected by equity analysts and at the top end of Harmonic’s previously issued earnings guidance of $130m-$140m, sent the company’s share up by more than 10% on the day after their release.

GAAP net income for the quarter was $3.5m, compared to net loss of $400,000 in the third quarter of 2010, and net income of $400,000 last quarter. On a non-GAAP basis, net income for the quarter was $12.7m, compared to non-GAAP income of $9.m for the same period of 2010, and non-GAAP net income of $10.5m last quarter.

GAAP gross margins in the quarter were 46%, up from 45% last year, and flat with the previous quarter. Operating margins were 3%, up from 2% last year and up from 1% last quarter.

On a non-GAAP basis, gross margins were 51% for the quarter, compared to 49% last year and 51% last quarter. Non-GAAP operating margins were 12%, compared to 12% last year and 13% last quarter.

 .

Omneon Revenue

Revenue from Omneon product sales were $26.6m during the quarter, an increase of 2.3% versus the same quarter a year ago, and an increase of 4% increase versus the previous quarter.  Omneon’s service revenue was not disclosed by the company, but Harmonic management has indicated previously that Omneon’s service revenues are approximately 15% of its product sales.

On the company’s conference call with equity analysts, Harmonic CEO Patrick Harshman said “While Omneon acquisition has been a very successful catalyst of [our] strong overall growth with leading broadcasters and media companies, growth of our Production and Playout products from Omneon is progressing more modestly than anticipated. Production Playout product revenue was up 2% from the third quarter of 2010 and 5% from last quarter. However, we have made good progress and our new media storage products in particular are performing quite well.”

 .

Business Outlook

Harmonic say it expects is net revenue for the 4th quarter of 2011 to be in the range of $135m to $145m for the fourth quarter of 2011.

.

“During the third quarter, we were pleased to see our domestic business rebound, up 24% from the previous quarter,” said Harshman.  “For the first nine months of 2011, our video processing revenue grew 23% from the same period last year. During the third quarter, we built on this momentum by introducing powerful new video products that will enable our global customers to move forward on a range of new Internet, multiscreen and traditional video services. We remain focused on further capitalizing on our broad technological and market leadership and profitably growing our business.”

.

.

 

Related Content:

Press Release: Harmonic Announces Third Quarter 2011 Results

Harmonic Q3 2100 Analyst Conference Call Transcript

Harmonic Q3 2011 Presentation to Analysts

Previous Quarter: Harmonic Q2 2011 Revenues Falls Short of Estimates

Previous Year: Harmonic Announces Q3 2011 Results, Provides Detailed Omneon Update and Q4 Guidance

.

.

Harmonic Q2 Revenues Falls Short of Estimates

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Jul 28 2011

Harmonic announced that its net revenue for the second quarter of 2011 was $134m, up from $95.5m in the second quarter of 2010. Including the contribution from Omenon, which was acquired in September 2011, the company’s revenue was up 5% versus the same period a year ago.

GAAP net income for the quarter was $400,000, compared to net income of $4.4m for the second quarter of 2010. Non-GAAP net income for the quarter was $10.5m, compared to non-GAAP income of $9.1m for the same period of 2010

The results were below both the consensus of equity analysts, who were expecting revenue of $139.4m, and Harmonic’s own previously issued earnings guidance of $137m-$141m.  The company attributed the revenue shortfall to lower than expected sales into the US cable TV segment, the timing of revenue on large encoding projects in the US market, revenue recognition, and an unfavorable margin mix.

On the company’s earnings conference call with equity analysts, Harmonic CEO Patrick Harshman directly addressed the revenue shortfall, saying: “I want to be clear that we’re not satisfied with the financial results of this quarter. Having said that though the delta between our previous guidance and the final result is modest, and while our near-term outlook has been affected by the marketplace issues, our strategic direction remains very much on track and our medium-to-longer-term growth outlook remains positive. I also want to be clear that once we confirmed we did not reach our revenue goals, we accelerated the process of determining and communicating to our revenue, earnings, and importantly updated outlook for the remainder of the year.”

On a GAAP basis, gross margins in the quarter were 46%, and GAAP operating margins were 1%, compared to 48% and 4%, respectively, for the same period of 2010. Non-GAAP gross margins were 51% and non-GAAP operating margins were 11% for the second quarter of 2011, compared to 51% and 13%, respectively, for the same period of 2010.

Revenue from Omneon product sales in the quarter were $25.5m, an increase of 15.6% versus the previous quarter, but down 4.3% when compared to the same period a year ago. Harmonic does not break out service revenue from the Omneon business, but CFO Carolyn Aver, in response to questions from analysts on the earnings conference call, indicated that Omneon’s service revenues were approximately 15% of product sales.

Harshman said that the Omneon integration has gone well overall, but he acknowledged progress has been slower expected with respect to both cross-training and cross-selling. Harshman said that the company has already realized some important sales synergies and that as a result the combined company’s revenue in the broadcast segment has increased significantly,  and that he expect to continue to additional progress in this area through the second half of the year.

International sales represented 59% of revenue during the quarter, up 26% year-over-year on a pro forma basis. However, sales in the domestic market business declined 15% versus the same period a year ago.

 

1H 2011 Performance:

For the first six months of 2011, net revenue was $266.8, up from $180.4 million in the same period of 2010. GAAP net income for the first half of 2011 was $0.9m, compared to $9.8m, for the same period of 2010. Non-GAAP netcome for the first half of 2011 was $20.7m, compared to $15mfor the same period of 2010.

 

Updated Guidance:

Aver provided update revenue guidance, saying that while Harmonic “is very positive on mid-to-long-term opportunities, the short-term domestic market issues cause us to be more cautious for the remainder of the year. At this time, we expect revenue for the full year to be in the $540m to $550m range. We expect gross margin to be in the 50% to 52% range with the product and geographic mix continuing again to influence whether we’re on the high or low end of the range for gross margins. We expect expense management as well as seasonality to deliver a sequentially lower operating expenses in Q4 by as much as a couple of million dollars. We do continue to target a 14% to 16% annual operating margin goal. Although, given the Q2 results, we won’t achieve that goal for 2011.”

 

Related Content:

Press Release: Harmonic Announces Second Quarter 2011 Results

Harmonic Q2 2011 Earnings Call Transcript

Harmonic Q2 2011 Earnings Call Transcript

Press Release: Harmonic Announces First Quarter 2011 Results

 

Harmonic Announces Q4 and Full Year 2010 Results

broadcast technology market research, Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Feb 03 2011

Harmonic reported that its net revenue for the fourth quarter of 2010 was $138.2m. This includes a full quarters’ revenue from Omneon, which contributed $30.9m, but excluded $0.8 million of certain deferred revenue that would otherwise have been recognized by Omneon had the acquisition not occurred.

Excluding Omneon, Harmonic’s Q4 stand-alone net revenue was $107.3m, up 8% from the previous quarter and up 24% from the fourth quarter of 2009.  International sales represented 54% of the company’s revenue for the quarter. 

In order to help understand the impact of the Omneon acquisition on its performance, Harmonic CFO Carolyn Aver provided the following slide in the company’s presentation to equity analysts:

.

 

 .

On a GAAP basis the company reported a net loss of $13.7 million in the fourth quarter, compared to net income of $47 thousand, for the fourth quarter of 2009. GAAP gross margins in the quarter were 44%.

For the full year 2010, Harmonic’s stand-alone net revenue was $386.8m, up 21% from 2009.   The company attributed its growth to the continued global move to HDTV operations as well as year-end spending by some customers. GAAP net loss was for the full year was $4.3m, compared to a GAAP net loss of $24.1m in 2009.

The company provided forward looking guidance, saying that it expects revenue for the first quarter of 2011 to be in the range of $129m to $132m, with GAAP gross margins in the range of 45% to 47%. Analysts had been expecting revenue of about $128.4m.

 .

Strategic Imperatives for Future Growth

On the company’s earnings conference call with equity analysts, Harmonic president and CEO Patrick Harshman said that the with the acquisition of Omneon, the company was now positioned as a leading infrastructure company for video, and that it now has unique opportunities to grow.

Harshman went on to say that the company had identified four strategic imperatives for the future:

“First, we intend to leverage our increased scale, solution breadth and competitive strength to expand our brand and deepen our customer relationships in both developed markets, while also continuing to work aggressively to capture greater market share in emerging economy markets.

“Second, we intend to extend our leadership position in new applications in new customer verticals; namely, multi-screen, new internet media services and video production.

“Third, our objective is to continue to lead the market in technology innovation and deliver on the exciting pipeline of new products and solutions we have scheduled for release over the course of the year.

And finally, we intend to continue to enhance our operational execution.”

 .

Omneon Integration:

Company CFO Carolyn Aver said that the integration of Omneon was going well and that company had taken the following actions during the fourth quarter:

  • Integration of the Omneon operations organization
  • Moved the Omneon manufacturing lines to Harmonic’s contract manufacturer in Malaysia
  • Integrated the Omneon G&A team with Harmonic’s
  • Migrated Omneon’s ERP process to Harmonic’s Oracle system
  • Physically relocated Omneon staff into Harmonic’s offices in San Jose California and the UK

.

Aver said that these actions would likely result in synergy savings of around $10m during 2011.

Harshman provide an upbeat statement, saying “Moving into 2011, we expect broadcasters, media companies and video service providers around the globe to continue to invest in producing and delivering high value video programming and services. You can expect us to continue to introduce innovative new technologies that enable this dynamic video marketplace to proceed. We’re excited about our expanding opportunities for growth in 2011 and beyond.”

.

.

You can read the full Harmonic Q4 and full year 2011 earnings release here.

A copy of the Harmonic Q4 investor presentation is here.

A transcript of the company’s equity analyst conference call is here.

A write up of Harmonic’s Q3 2010 results are here.

.

.

 

Harmonic Announces New Executive Appointments, Integrates Key Omneon Managers

Broadcast Vendor M&A | Posted by Joe Zaller
Nov 11 2010

When Harmonic purchased Omneon, they bought more than a video server product line.  They also acquired talent, and at the time the company said they intended to integrate Omneon’s management into Harmonic.  Today Harmonic revealed its first move in this integration process, with the announcement that it has named two former Omneon executives to key management roles serving the combined company

Omneons marketing chief Geoff Stedman, has been named Harmonic’s vp for Omneon and corporate marketing. In this role he is responsible for leading the combined company’s marketing communications.  David Price, who previously ran the company’s marketing communication function, will remain with Harmonic as vp of business development.

Ron Howe, who led the Omneon customer service organization, will take on a similar but expanded role for the combined company, leading the customer service organization for all Harmonic products. As Vice President for Service and Support, he will be responsible for driving the company’s overall customer service strategy, establishing consistent service level performance and delivering world-class customer satisfaction.

The company also said that it has appointed Mark Carrington to the role of VP sales for Harmonic.  He was previously VP service and support for the company

“As part of the process of bringing Harmonic and Omneon together, we are fortunate to be able to draw upon the expertise of the combined management teams to fill critical executive leadership positions and build on the strengths of the respective organizations,” said Patrick Harshman, President and CEO of Harmonic.

 .

You can read the full Harmonic announcement here.

 .

Harmonic Announces Q3 Results, Provides Detailed Omneon Update and Q4 Guidance

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Oct 28 2010

Harmonic today announced that its net revenue for the third quarter of 2010 was $104.8m.  This figure includes a $5.6m contribution from the two week period that recently acquired Omneon was officially part of Harmonic, and excludes $1.3m of certain deferred revenue that would otherwise have been recognized by Omneon had the acquisition not occurred.

Based on these revenue levels, the company posted a GAAP net loss of $0.4m, versus net income of $2.6m a year ago; and non-GAAP net income of $9m, up from $4.5m for the same period of 2009.

Excluding Omneon’s contribution, Harmonic’s net revenue was $99.2m up 18% compared to the third quarter of 2009 and up 4% sequentially, with international sales accounting for 48% of total revenue in the quarter. The company attributed this revenue increase to the global move to HDTV, which has driven customers to upgrade their SD and HD encoders and deploy switched digital video.

GAAP gross margins for the quarter were of 45% and GAAP operating margins were 2%, up from 43% and (1%), respectively, for the same period of 2009. Non-GAAP gross margins were 49% and non-GAAP operating margins were 12% for the third quarter of 2010, up from 47% and 8%, respectively, for the same period of 2009.

On the order front, the company reported that its bookings increased 22% to $97.5m, excluding Omneon, and that orders from international customers orders were the strongest ever.

Year to date, the company’s net revenue (excluding Omneon) was $279.6m, an increase of 20% versus the first nine months of 2009. 

.

Omneon Update:

On the company’s analyst call, CEO Patrick Harshman and CFO Carolyn Aver provided a detailed overview of the company, including the performance of Omneon.

Harshman reported that for the full third quarter, Omneon’s revenue was $30.3m, an increase of 30% versus the same quarter a year ago.  Omneon’s order intake during the quarter was $32.2m, were an increase of 16% versus the third quarter of 2009.

Omneon’s revenue for the first three quarters of 2010 was $90.5m, up 17% versus the same period in 2009.  Omneon’s year-to-date gross margins were 58%.

.

Harmonic – Omneon Synergies:

Harshman said that the company is realizing synergies between the two companies in four ways:

  • Sales: the company has now put in place a systematic way to cross-sell products, which is now happening

 

  • Products & solutions: the company says it is currently developing joint solutions

 

  • Organizational: the combined leadership team is in place, and all Silicon Valley employees have re-located to Harmonic’s new HQ.  Combination of regional offices is underway.

 

  • Financial: The company’s Q3 results show that the Omneon acquisition will strengthen Harmonics gross margins.  Harshman also said that the supply chain integration is complete and that the company believes it will achieve $8m – $10m in cost synergies by the 2nd half of 2011.

 .

Changes to Segmentation to Accommodate Omneon

Harmonic CFO Carolyn Aver reported that the company is changing the way it segments and reports revenue in order to better represent Omneon products and solutions.

On the product side, the company has added “production and playout” to the existing product categories (edge & access, video processing and services).   

On the customer segmentation front, Aver said that the company will add a new category called “broadcast, media and other,” and will combine “satellite” and “telco” into a single segment – the two had previously been reported separately.

.

Outlook:

The company is targeting Q4 non-GAAP gross margins of 50-52% on revenues of $127m – $132m.  The projected revenue excludes certain deferred revenue that would otherwise have been recognized by Omneon had the acquisition not occurred.

For the full year, the company is projecting revenue $412m – $417m; or $499m – $504m when taking Omneon into account for the full year.

.

You can read the full Harmonic earnings press release here.

You can read the full transcript of the analyst conference call here.

The slide presentation from the analyst conference call is here.

.

Devoncroft Digest – Week Ending May 7th 2010 — Broadcasters Earnings Improving, Will it Lead to Increased Capex? Vendors Report Mixed Earnings. Harmonic Buys Omneon.

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast technology vendor financials | Posted by Joe Zaller
May 09 2010

There was a lot of action last week.  Earnings season continued with several broadcasters, broadcast service providers and broadcast technology vendors reporting their numbers. 

There was also a big broadcast M&A deal announced, with Harmonic scooping up Omneon for $274m in cash and stock.

Earnings of Broadcasters and Broadcast Service Providers

A number of broadcasters and broadcast service providers reported their quarterly earnings this week.  For the most part, the news was positive with revenue and profits improving thanks to an improvement in the advertising environment.

News Corp posted strong numbers for its Q3, with revenue growth of 19% versus the previous year.  However revenues from satellite broadcasting declined.

Sinclair Broadcast Group announced that their Q1 revenue increased 12.7% versus the prior year period.  Sinclair reported that political advertising had increased sharply, and that 8 of its top 10 advertising categories were up in the quarter – with automotive up 35.6%, and services up 10.1%.  Sinclair gave a positive outlook for their Q2 and also said that they expect their capex to be $19m in 2010, including $8m in the current quarter.

TVB reported that Belo’s revenue increased 15.6% in the first quarter. Like Sinclair, Belo’s results  including a big jump in political revenue.

Liberty Media announced positive Q1 results, lifted by a strong performance at QVC.

Revenue at Cablevision grew 5.2%, but income more than doubled.  According to the Motley Fool website, the company’s “telecommunications services – which includes basic video, interactive optimum video, high-speed data, and voice, along with commercial data and voice service and the programming segment — chalked up a 20.6% growth in operating income. Keeping in step with its cable brethren, the company also posted a 35.1% jump in cable advertising.”

Ascent Media did not fare as well in their first quarter.  The company posted a loss of $11.1m as its revenues declined by 9% versus the previous year. Nevertheless the company’s earnings press release was relatively optimistic, noting that as advertising markets improve the company has been involved in the creation of “more than 800 television commercials and a substantial number of this year’s episodic television pilots…[and] are currently working on a solid pipeline of 3D features. Ascent CEO William Fitzgerald  said the company is “beginning to see stabilization in the global advertising and media markets.”

  

  

Broadcast Technology Vendor Financial Results

Several reported earning this week, including Miranda, DG FastChannel, Chyron, QuStream and Harmonic. 

Broadcast technology vendor results were mixed, with DG FastChannel, Harmonic and Chyron posting increases in revenue, while Miranda and QuStream fared less well.

 

DG FastChannel reported record Q1 results which the company’s CEO Scott Ginsburg attributed “Stellar growth in both traditional and online advertising, the continued adoption of the high definition (HD) advertising format, and the advent of a hotly contested year in politics.” The company’s revenue increased by 31% versus the same period last year, and EBIT increase by 71% y/y.  Investors liked the news and sent the company’s shares more than 12% higher following the announcement.

  

Harmonic announced strong Q1 results that saw revenues climb by 25% versus the previous year,  The company achieved a net income of $5.3m versus $18.8m loss last year.  The company also announced that it has agreed to acquire 100% of Omneon (see below).

Broadcast graphics provider Chyron said its revenue increased by 10% versus the same period last year, and that its service revenue accounted for 33% of total.  Nevertheless the company posted a net loss of $.7m during the period.  In Chyron’s earnings press release, company CEO Michael Wellesley-Wesley said he expects revenue and earnings to climb in 2010.  

Broadcast infrastructure provider Miranda Technologies reported first quarter results that were below the expectations of equity analysts.  The company’s revenues were down 13% versus the same quarter last year, and 19% versus the previous quarter. Revenue from the US market was down 50% y/y, while revenue from Canada and international markets both rose sharply.  In the company’s press release, Miranda CEO Strath Goodship said: “We continue to believe that broadcast markets have stabilized, however the timing and strength of a rebound remains uncertain. Sales momentum in International markets continues to build and we are seeing signs of a broad based recovery. Sales activity in North American markets, particularly the USA remains constrained, although we are hopeful the heightened product interest seen at NAB will translate into stronger revenues in these markets going forward. The new products introduced at NAB, along with a number of sporting and political events in 2010 should help drive revenues and position us for growth.”

Routing switcher and pro-AV vendor QuStream (Pesa) posted a net loss $1m.  Sales for the quarter were $1.7m, a decline of 29% versus the same period a year ago.

  

 

Harmonic Buys Omneon

In addition to announcing pretty good numbers for Q1, Harmonic also announced that it has signed a definitive agreement to acquire 100% of broadcast server and storage vendor Omneon.

Much of the Harmonic conference call was dedicated to the acquisition, and Omneon CEO Suresh Vasudevan presented the company to analysts (many of whom were clearly unfamiliar with Omneon and its business).  Here is a link to the replay of the Harmonic earnings conference call, which provides details of the Omneon acquisition   You can also read a transcript of the call here.

I spoke to Omneon SVP Geoff Stedman minutes after the announcement was made public.  He told me that the deal grew out of partnership talks that Omneon and Harmonic had started more than a year ago.  Stedman also said that the Omneon name will continue for the foreseeable future, with Omneon CEO Vasudevan becoming the president of the Omneon division of Harmonic.  Much of Omneon’s key leadership team will also remain in place, and continue to report to Vasudevan, who will report to Harmonic CEO Patrick Harshman.  In my view, this is a good move.  Omneon has a strong, execution-oriented executive team who understands their market well – and there is a very, very big difference between the cable / satellite market (where Harmonic plays) and the broadcast market where Omneon plays.

According to the press release, Harmonic agreed to pay $274m for Omneon.  Investors did not immediately warm to the deal… the AP reported that, Harmonic’s shares plummeted 19% following the announcement of the deal.

 

 

Other

Finally, broadcast business management specialist VCI Solutions has appointed Robert Furlong as its new president & CEO.  Furlong is an industry veteran and former VCI customer.  He has been a TV station GM with both Freedom and Meredith

 

 

Market Research Note of the Week:

How are broadcast technology products typically purchased – Direct from vendor, SI or dealer?

As part of the 2010 Big Broadcast Survey I asked several thousand technology buyers (including broadcasters, playout centers, cable/satellite/IPTV operators, education, film studios etc) in 120+ countries how they typically buy broadcast technology products – direct from a vendor; through a systems integrator; through a dealer; or some other way.

It turns out that there is considerable variation in the way broadcast technology products are purchased, with each category of buyer exhibiting different purchasing preferences. 

These results help readers to better understand the channel structure in the broadcast market.  They are interesting because they highlight that there are some times when it makes more sense for vendors to use a channel than go direct.  They also show that there are some types of buyers who are more used to buying through the channel versus direct.

To see the results, including a chart that breaks responses down by company type, please click here.