Posts Tagged ‘Orad’

Orad’s Revenue Jumps 40.7 Percent in Q2 2014

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Aug 18 2014

Graphics and media asset management (MAM) provider Orad reported that its revenue for the second quarter of 2014 was $10.2m, an increase of 40.7% versus the same period a year ago, and up 9.7% versus the previous quarter.

Product sales in Q2 2014 were $7.5m, or 73.7% of total revenue, an increase of 33.4% versus the 2nd quarter of last year when product sales were $5.6m, or 77.7% of total revenue.

Service revenue in the quarter was $2.68m, or 26.3% of total revenue, an increase of 65.9% versus the 2nd quarter of last year when service revenue was $1.62m, or 22.3% of total revenue.

Net profit for the quarter was $800,000, versus a loss of $1.3m during the same period a year ago, and up 14.2% versus last quarter.

Gross margins for the quarter were 69.3% versus 62.5% last year, and 67.8% last quarter.

Operating income for the quarter was $900,000, versus an operating loss of $1.5m during the second quarter of 2013, and operating income of $800,000 last quarter.

Operating expenses were up across the board.

R&D expense for the quarter was $1.54m, or 15.1% of total revenue, up 5.8% versus the same period a year ago.

Sales & marketing expenses were $3.7m, or 36.4% of total revenue in the quarter, up effectively flat versus the third quarter of 2013, when sales and marketing costs were 51% of total revenue.

G&A expenses in the quarter were $899,000, or 8.8%% of total revenue, up 5.4% from last year.

Cash, cash equivalents and restricted cash at the end of June 2014 amounted to $7.6m compared to $6.4m at the end of March 2014.

 

First Half 2014 Results

For the first six months of 2012, Orad’s revenue was $19.5m, up 35.2% versus the first half of 2013.

Product sales for the first six months of 2014 were $14.8m, or 76.1% of total revenue, an increase of 36.2% versus the same period a year ago, when product sales were $10.9m, or 75.6% of total revenue.

Service revenue for the first six months of 2014 was $4.65m, or 23.9% of total revenue, an increase of 36.2% versus the same period a year ago, when product sales were $10.9m, or 75.6% of total revenue.

Net Profit for the 1H 2012 was $1.5m, versus a loss of $2.2m for the first six months of 2013.  Gross Margins for the first half of 2012 were 68.6%, up from 63.5% for the first six months of 2013.

Operating income for 1H 2012 was $1.7m, compared to a loss of $2.2m for the first half of 2013.

R&D expenses for the first half of 2014 were $3m, or 15.5% of total revenue, up just under 1% versus the first six months of last year when R&D expenses represented 20.7% of total revenue.

Sales & marketing expenses for 1H 2014 were $6.7m, or 34.7% of total revenue, up 3.2%% versus the first half of 2013 when S&M expenses represented 45.5% of total revenue.

G&A expenses in the 1H 2014 were $1.9m, or 9.8% of total revenue, up 9.9% versus the first half of 2013 when G&A expenses represented 12.1% of total revenue.

 

 

Outlook

Orad says that it is expecting its revenue for the full year 2014 to be between $39m and $40m, in line with previous projections. If the company achieves the projected top-line results, it would represent an increase of 22% to 26% compared to 2013.

Full year operating profits for 2014 are expected to be approximately 6% to 8% of revenues, compared to the operating loss of 5% in 2013.

 

“We are pleased to announce the results of this quarter which show the highest level of quarterly revenues in the Company’s history,” said Orad CEO Avi Sharir. “Revenues for the first half of 2014 show an increase of 35% compared to the same period in 2013. This substantial increase in revenues is attributed to the return of our traditional markets and the higher penetration in new markets such as North America. We have recently announced several important sales in North and South America to major American and Brazilian broadcasters. Our efficient and cost effective solutions enable broadcasters to substantially increase their ROI by providing them efficient and cost effective solutions.

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Related Links:

Press Release: Orad Reports Financial Results for the Second Quarter and the first six months of 2014

Previous Year: Orad Revenue Declines 29% in Q2 2013, Announces 10% Workforce Reduction

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2014 Big Broadcast Survey (BBS) Reports Now Available

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 15 2014

After months of data collection, analysis, and visualization, we have now completed work on the 2014 Big Broadcast Survey (BBS). Reports from this study have now been published and are available from Devoncroft Partners.

If you’re not familiar with the BBS, it’s the most comprehensive annual study of technology end-users in the global broadcast industry. Nearly 10,000 broadcast professionals in 100+ countries participated in the 2014 BBS, making it once again the largest market study of the broadcast industry.

BBS reports have been designed to help readers improve their strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution.  BBS reports are also used frequently for M&A-related activities by both buyers and sellers.

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Three types of 2014 BBS reports are available:

  • 2014 BBS Global Brand Reports:  provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics.

 

  • 2014 BBS Product Reports:  provide detailed information from buyers, specifiers, and users of broadcast technology products in 31 separate categories (see full list below)

 

  • 2014 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology CapEx budgets, and planned deployment of new technologies including 4K, Connected TV, and Social TV.

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If you would like information about these reports and how they can help your business, please get in touch.

 

In addition to these paid-for reports, we will also be publishing highlights from the 2014 BBS on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.

To receive posts when they are published, just enter your email in the box in the upper right-hand corner of the page.

 

The tables below show the product categories and broadcast technology vendor brands covered in the 2014 BBS.

 

 Product Categories Covered in the 2014 BBS:

2014 BBS -- Product Categories Covered in the 2014 Big Broadcast Survey

 

 

Broadcast Technology Brands Covered in the 2014 BBS:

 

2014 BBS -- All Brands included in 2014 BBS

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.© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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Orad Revenue Declines 29% in Q2 2013, Announces 10% Workforce Reduction

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Aug 20 2013

Graphics and media asset management (MAM) provider Orad reported that its revenue for the second quarter of 2013 was $7.2m, down 29% versus the same period a year ago, and up 1% versus the previous quarter.

 “The lower level of activity which started in Q3 2012, mostly due to the economic situation in Europe, continued through the second quarter of 2013, as reflected in the disappointing results for the second quarter and also for the first half of the year,” said Orad CEO Avi Sharir.

Orad has been struggling since the third quarter of last year, particularly in Europe, which is the company’s largest market. In February 2013, the Orad issued a profit warning for the full year 2012, saying at that time that it expected its profit to fall by about 34 percent.

The company’s results in Q2 2013 show that the company continues to struggle in the European market. However, the company also reported a bright spot in an otherwise disappointing quarter, saying that its order intake increased during the quarter. “We are happy to announce that during Q2 2013 we booked the highest volume of orders ever in Orad’s history, setting a new record,” said Sharir.

Orad’s product revenue in the quarter was $5.6m (78% of total revenue), down 33% versus the same period last year, and up 7% versus the previous quarter.  Service revenue in the quarter was $1.6m, down 11% versus last year, and down 14% versus the previous quarter.

The net loss for the second quarter of 2013 was $1.3m, or -$0.11 per share, compared to a net profit of $732,000 or $0.06per share last year, and a net loss of $944,000, or $0.08 per share last quarter. 

Including additional charges in the quarter, the total comprehensive loss for the second quarter of 2013 was $1.375m, compared to total comprehensive income of $507,000 last year, and a total comprehensive loss of $1m last quarter.

Gross margins for the quarter were 63% versus 69% last year, and 65% last quarter.

The operating loss for the quarter was $1.46m, compared to an operating profit of $1m last year, and and operating loss of $657,000 last quarter.

Operating expenses for the quarter were $6m (83% of total revenue), down slightly from last year, and up 14% versus the previous quarter.

R&D costs for the second quarter of 2013 were $1.45m, up 5% versus the same period last year, and down 5% compared to last quarter.  R&D costs were 20% of total revenue in the quarter, compared to 14% of total revenue last year, and 21% of total revenue last quarter.

Sales and marketing expenses in the quarter were $3.7m, down 2% versus the same period last year, and up 29% compared to last quarter.  Sales and marketing costs accounted for 51% of total revenue in the quarter, compared to 37% of total revenue last year, and 40% of total revenue last quarter.

Following the company’s sharp rise in sales and marketing costs this quarter, Sharir says that Orad will continue to spend in this area.  “We also continue to invest in our sales and marketing infrastructure and in particular have put emphasis on strengthening our North America office with the addition of a few senior people,” he said.

General and administrative expenses in the quarter were $853,000, down 4% versus the same period last year, and down 4% compared to last quarter.  G&A costs accounted for 12% of total revenue in the quarter, compared to 9% of total revenue last year, and 12% of total revenue last quarter.

The company ended the quarter with $5.6m in cash equivalents and restricted cash, compared to $9.6m last year, and $7.2m last quarter.

 

Announcement of 10 Percent Workforce Reduction

Although the company says it had strong order intake during the second quarter of 2013, Sharir says it’s “too early to tell if we reached a turning point in the level of activity, but it is certainly a very encouraging sign.”

“As a measure of caution, we have decided to align our operating expenses with our current financial results, and have decided to reorganize some departments, reducing our overall headcount by 10% and trim other operational costs as well. The result of these measures will be seen in the lower cost of operating expenses expected as of the fourth quarter of 2013. The decrease in our operational expenses will not affect our continuous focus on strategic initiatives.”

 

First Half 2013 Results

For the first six months of 2013, Orad’s revenue was $14.4m, down 24.7% versus the first half of 2012.

The net loss for the first six months of 2013 was $2.2m, compared to net income of $1.7m for the first half of 2012.

Gross Margins for the first half of 2013 were 64%, down from 69% for the first six months of 2012.

The operating loss for the first six months of 2013 was $2.1m compared to operating income of $1.8m for the first six months of 2012.

Operating expenses in the first six months of 2013 were $11.3m, or 78% of total revenue, down 1% versus last year when total operating expenses accounted for 60% of overall revenue.

R&D expenses for the first half of 2013 was $3m, or 20% of total revenue, up 9% versus the same period a year ago when R&D accounted for 15% of revenue,

Sales & marketing expenses for the first six months of 2013 $6.6m, or 45% of total revenue, down 3% % versus the first half of 2012 when sales and marketing accounted for 45% of revenue.

General and administrative expenses for the first six months of 2013 were $1.7m, or 12% of total revenue, down 9% versus the first half of 2012 when G&A expenses were or 10% of total revenue.

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Related Content:

Press Release: Orad Results for the second quarter and for six months of 2013

Previous Year: Revenue Up, Profit Down at Orad in Q2 2012

Previous Quarter: Orad: Results for the First Quarter

Orad Warns of Lower Revenue, Net Loss in Q4 2012 of 2013

 

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Orad Warns of Lower Revenue, Net Loss in Q4 2012

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Feb 27 2013

Graphics and media asset management (MAM) provider Orad disclosed that it expects its Q4 2012 revenue to be in the range of between approximately $ 6.9m and $7.1m, 18% to 21% lower than the third quarter of 2012.

As a result of the lower revenue, the company says it now expects to report a net loss in the range of $600,000 to $800,000 for the fourth quarter of 2012.

The company said its Q4 2012 revenue decline was “largely due to the economic weakening of Orad’s target markets, particularly Europe. The uncertainties in the economic environment have led to lengthening of sales cycles and to delay of some customers’ investment decisions.”

Orad says that it now expects to report a net profit in the range of $1m to $1.2m for the full year 2012, 27% to 34% lower than last year.

This announcement appears to be a continuation of the decline in European revenue that Orad began to experience in the third quarter of 2012.  The company’s revenue in the third quarter of 2012 was $8.8m, down 2.7% versus the same period a year ago, and down 14% versus the previous quarter. At that time, company CEO Avi Sharir said the company’s Q3 results were impacted by a slowdown in its markets, especially in Europe.

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Related Content:

Press Release: Ad-hoc-Disclosure According to § 15 WpHG

European Slowdown Results in Lower Revenue and Profit for Orad in Q3 2012

Orad Top Line Grows 21% in 2011, Profit up 24%

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European Slowdown Results in Lower Revenue and Profit for Orad in Q3 2012

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Nov 19 2012

Graphics and media asset management (MAM) provider Orad reported that its revenue for the third quarter of 2012 was $8.8m, down 2.7% versus the same period a year ago, and down 14% versus the previous quarter.

Company CEO Avi Sharir said the company’s Q3 results were impacted by a slowdown in its markets, especially in Europe.

Net profit for the quarter was $122,000, down 85% versus last year, and down 81% versus last quarter.

Gross margins for the quarter were 67% versus 71% last year, and 69% last quarter.

Operating income for the third quarter was $11,000, down from $1.036m last year, and $919,000 last quarter.

Operating expenses for the quarter were $5.87m, up 9% versus last year.

R&D expense for the quarter was $1.4m, or 16% of total revenue, up 7% versus the same period a year ago, and flat versus the previous quarter.

Sales & marketing expenses were $3.57m, or 41% of total revenue in the quarter, up 17% versus the third quarter of 2011, and down 6% versus the previous quarter.

G&A expenses in the quarter were $897,000, or 10% of total revenue, down 12% from last year, and flat with the previous quarter.

The company ended the quarter with 261 employees, up from 251 last quarter; and $8.3m in cash, down from $13.1m last year, and $9.6m last quarter.

 

Year-to-date Revenue up 8.5 Percent

For the first nine months of 2012, Orad’s revenue was $27.9m, up 8.5% versus the first nine months of 2011. The company attributed the YTD revenue increase to new products and expansion into new geographic territories.

Net Profit for the first nine months of 2012 was $1.6m, down 30% versus the same period a year ago.

Gross Margins for the first nine months of 2012 were 68%, down from 70% for the same period a year ago.

Operating income for first nine months of 2012 was $1.621m, down 29% versus last year.

R&D expenses for the first nine months of 2012 was $4.22m, or 15% of total revenue, up 12% versus the same period a year ago.  Sales & marketing expenses for first nine months of 2012 were $10.487m, or 38% of total revenue, up 14% versus the same period last year. Year-to-date G&A expenses were $2.795m, or 10% of total revenue, essentially flat with last year.

 

Sharir said that the company’s revenue in the first nine months of 2012 grew by 8% versus the same period in 2011, but that revenue in the third quarter of 2012 was impacted by a slowdown in its main markets, especially in Europe.  This is a contrast to last quarter when the company said that weak macroeconomic environment in Europe, which accounts for approximately half of Orad’s revenue, had not impacted its results.

“We feel proud with the significant part that Orad took in the American elections, a project that demonstrates the company’s strength and status as a leading provider in its field. Orad was chosen to supply equipment and services to 4 leading broadcasting networks in the U.S. during and following the election period, and we are currently engaged in a number of processes for the purpose of selling equipment and services to leading media operators in the U.S.A., Europe and Asia,” said Sharir.

Sharir did not provide an update on the company’s continuing evaluation of registration its shares on the Tel Aviv Stock Exchange, which Orad disclosed earlier this year.

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Related Content:

Press Release: Orad Hi Tec Systems Ltd: Revenues in the first nine months of 2012

Previous Quarter: Revenue Up, Profit Down at Orad in Q2 2012

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Revenue Up, Profit Down at Orad in Q2 2012

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Aug 23 2012

Graphics and media asset management (MAM) provider Orad reported that its revenue for the second quarter of 2012 was $10.2m, an increase of 17.1% versus the same period a year ago, and up 13% versus the previous quarter.  

The company did not break out revenue from UK-based MAM provider IBIS, which Orad acquired in 2011.

Net profit for the quarter was $638,000, down 26% versus last year, and down 24% versus last quarter. Net profit in the quarter was impacted by an unspecified finance charge of $209,000.

Gross margins for the quarter were 69% versus 70% last year, and 69.2% last quarter.

Operating income for the quarter was $919,000, up 14% versus last year, and up 33% versus the previous quarter.

Operating expenses were up across the board.  R&D expense for the quarter was $1.4m, or 14% of total revenue, up 24% versus the same period a year ago.  Sales & marketing expenses were $3.8m, or 37% of total revenue in the quarter, up 16% versus the second quarter of 2011. G&A expenses in the quarter were $899,000, or 9% of total revenue, up 1% from last year.

The company ended the quarter with 251 employees, up from 247 last quarter; and $9.6m in cash, compared to $17.6m last year and $9.2m last quarter.

 

First Half 2012 Results

For the first six months of 2012, Orad’s revenue was $19.1m, up 14.5% versus the first half of 2011. 

Net Profit for the 1H 2012 was $1.5m, flat with last year.  Gross Margins for the first half of 2012 were 69%, flat with 2011.

Operating income for 1H 2012 was $1.6m, up 27.7% versus last year.

R&D expenses for the first half of 2012 was $2.8m, or 15% of total revenue, up 15% versus the same period a year ago.  Sales & marketing expenses for 1H 2012 were $6.9m, or 36% of total revenue, up 13% versus the first half of 2011. G&A expenses in the 1H 2012 were $1.9m, or 10% of total revenue, up 7% from last year.

 

Orad CEO Avi Sharir said the company finished the first half of 2012 with the highest level of income in its history, and that weak macroeconomic environment in Europe, which accounts for approximately half of Orad’s revenue, had not impacted its results.

Sharir did not provide an update on the company’s continuing evaluation of registration its shares on the Tel Aviv Stock Exchange, which Orad disclosed last quarter.

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Related Content:

Press Release: Orad Results for the second quarter and for six months of 2012 

Previous quarter: Orad Revenue Up 12 Percent in Q1 2012 

More Broadcast Vendor M&A: Orad Buys 63 Percent of MAM Specialist IBIS for $2.11m

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Orad Revenue Up 12 Percent in Q1 2012

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
May 31 2012

Graphics and media asset management (MAM) provider Orad reported that its revenue for the first quarter of 2012 was $9m, an increase of 12% versus the same period a year ago, and down 7% versus the previous quarter.

Net profit for the quarter was $840,000, up 32% versus last year, and down 24% versus last quarter. Gross margins for the quarter were 69.2% versus 68.5% last year, and 65% last quarter.

Operating income for the quarter was $691,000, up 51% versus last year.

The company ended the quarter with $9.2m in cash and 247 employees.

Company CEO Avi Sharir said the quarter results reflect continued revenue growth and profitability, driven by new product introductions such as the VJ server, which contributed approximately 10% of revenue in the quarter. Sharir also said that the company is continuing to evaluate the registration of the Company in the Tel Aviv Stock Exchange.

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Related Content:

Press Release: Orad – Results for the First Quarter of 2012

Previous Quarter: Orad Top Line Grows 21% in 2011, Profit up 24%

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The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.

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Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB

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Orad Top Line Grows 21% in 2011, Profit up 24%

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Mar 01 2012

Graphics and media asset management (MAM) provider Orad reported that its revenue for 2011 was $35.3m, up 21% versus the full year 2010.  The company attributed its growth to sales of new products and improved performance in Europe and North America

Net profit for the year was $3.4m, up 24% versus 2010. Gross margins for the year were 69%, down from 70% in 2010.

The results include six months contribution from IBIS, a MAM vendor that was acquired by Orad in August of 2011. On a pro-forma basis, assuming a full year’s contribution from IBIS, Orad reported a profit of $2.96m on revenue of $36.7m.

 

Results for Q4 2011

Orad’s revenue for the fourth quarter of 2011 was $9.6m, up 18% versus the same period a year ago, and up 7% versus the previous quarter.

Net profit for the fourth quarter was $1.1m compared to $0.7 million last year. Gross margins for the fourth quarter were 65% versus 58% last year.

Orad president & CEO Avi Sharir was upbeat about the results saying  “We are publishing today record results for the company, both in terms of revenue for 2011 and its fourth quarter, and in terms of net profit. Revenue growth in 2011 was due to the launch of new products and a double-digit growth in sales in Europe and North America. We increased orders, particularly in the second half of the year and we anticipate continued growth in 2012 mainly from large sporting events like Euro 2012 and London Olympics, and due to the U.S. Presidential elections.”

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Related Content:

Press Release: Orad Announces Results for the fourth quarter and for full year of 2011

Previous Quarter Press Release: Results for the third quarter and for the nine months of 2011

Previous Year Press Release: Results for the fourth quarter and for full year of 2010

More Broadcast Vendor M&A: Orad Buys 63 Percent of MAM Specialist IBIS for $2.11m

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Ranking Broadcast Technology Vendors Part 4 – the 2011 BBS Broadcast Technology Vendor Innovation League Table

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 25 2011

This is the seventh in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

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Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, the 2011 BBS Net Change in Overall Opinion League Table, and the 2011 BBS Brand Opinion Leaders League Table.

This post looks at one of the most important metrics for any technology company – innovation.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition.  Thus innovation is a very  important component of the brand image and reputation of vendors in this space.

To find out which broadcast technology vendors are considered to be most highly regarded in terms of innovation, respondents were asked to rank broadcast technology vendor brands for “Innovation” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for innovation are shown below for the global sample of all respondents.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

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2011 BBS Innovation League Table:

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There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2011 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 23 of the 26 product categories that we covered in the 2011 BBS.

The top products for brand leaders are split between audio and video – with microphones, signal processing and video transport each appearing five times.

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2011 BBS Innovation League Table — Frequency of Product Categories:

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The 2011 BBS Innovation League Table is split fairly evenly between audio and video companies.  There’s also a healthy mix of hardware versus software products represented on this list.

Does company size play a role in innovation?  Larger companies offer more products and are consequently used in more places than their smaller counterparts.  But this does not necessarily translate into innovation.

As shown below, innovative products are produced by both small focused companies, as well as by larger multi-product vendors.

Let’s look at the number of product categories that each of these brands produces (as defined by the segmentation used in the 2011 BBS).

The table below shows the number of 2011 BBS product categories produced by each brand.

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2011 BBS Innovation League Table — Number of 2011 BBS Product Categories per Brand:

 

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As shown in the table above, vendors producing products in only one 2011 BBS category account for more than half of the vendors in the top 30 innovation list.  This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators.  For example, Grass Valley is covered in 8 product categories in the 2011 BBS, while both Evertz and Snell are covered in five product categories.  These are examples of larger companies who have managed to instill innovation across their product lines.

Of course, companies are listed here based on how many 2011 BBS product categories they produce, which is not an absolute measure of the products produced be each vendor. There are some very large companies on the list above who appear in just one 2011 BBS category. In total, the 2011 BBS looked at 118 vendors in 26 separate product categories (based on the IABM’s industry model), but even so it did not necessarily cover the entire product range of all vendors.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

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In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

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Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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