Posts Tagged ‘Omnibus’

Miranda Reports 27% Revenue Increase in 2011

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Mar 01 2012

Miranda Technologies reported that its revenue for the fourth quarter of 2011 was C$50.1m, an increase of 12% versus the same period last year, and up 3% versus the previous quarter.  The company said that one customer accounted for at least 10% of revenue in the quarter.

Net profit for the quarter was C$3.5m (16 cents per share), down from C$3.8m last year, and down 73% versus the previous quarter.  The company said that its profit in the quarter was negatively impacted by a C$2.2m foreign exchange loss and a C$1.5m increase in share-based compensation.

The results were below the expectations of equity analysts who on average were looking for revenue of C$51.9m with a net profit of 31 cents per share.

Revenue for the full year 2011 was C$181.9m, an increase of 27% versus 2010.  FY 2011 revenue includes a full year of contribution from OmniBus, which was acquired in September of 2010 and contributed C$6m to 2010 revenue.  Full year numbers for OmniBus were not disclosed so it’s not possible to determine how much of the company’s year-over-year growth was as a result of the OmniBus acquisition.

The company said its Q4 2011 results were driven by stronger sales in both the USA and United Kingdom, which increased 28% and 45% respectively, but cautioned that many of the sales recorded in the UK end up in other parts of Europe or the Middle East, because it is a distribution point for the company.   Sales in Canada and Other Countries were down 3% and 5% respectively.

EBITDA was C$8.7m for the quarter, up 10% versus Q4 2010.  EBITDA as a percentage of sales was 17%, down from 18% last year, and down from 32% last quarter. The company’s annualized EBITDA target range is 20% to 25%.

Gross margins for the quarter were 61%, at the high end of the company’s target range of 57% – 61%.  The company said is gross margins in the quarter were positively impacted by operational efficiencies, along with pricing, product and customer mix.

SG&A in the quarter was C$15.7m, or 31% of revenue, versus C$15.2m last year (34% of revenue) and C$15.3m last quarter. The increase was largely due to higher provisions for incentive plans.

R&D expenses before tax credits were C$6.2m or 12% of sales, compared to C$6.8m or 15% of sales in 2010. The decrease over 2010 is mainly due to a government grant received on qualifying R&D expenses for the development of technologies.


Full Year 2011 Results:

For the full year 2011, the company posted net profit of C$22.6m (up 100% versus 2010) on record revenue of 181.9m (up 27% versus 2010).

Full year EBITDA was up 65% versus 2010 to $C37.3m, or 21% of revenue, in line with the company’s 20% to 25% target range.

Full Year Gross Margins were 61% up from 60% in 2010, at the high end of the company’s targeted range.


“We had another strong quarter, capping off a very successful year,” commented Strath Goodship, Miranda’s President and Chief Executive Officer. “Revenues and profitability were at record levels for 2011, reflecting our success at offering innovative solutions that deliver real value to broadcasters and television service providers. The growth strategies we have undertaken in recent years delivered the strong operational and financial performance we have seen over the last eight quarters. We plan to build on this positive momentum and deliver sustained long-term shareholder and customer value.”



Related Content:

Press Release: Miranda Reports 2011 Fourth Quarter and Year-End Results

Miranda Q4 2011 Management’s Discussion and Analysis (MD&A) Filing with Canadian Securities Regulators

Miranda 2011 Investor Day Presentation

Previous Quarter: Miranda Reports Record Revenue and Profit in Q3 2011, Raises Margin Targets

Previous Year: Miranda Reports Record Q4 and Full Year 2010 Results, Forecasts Continued Growth



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Miranda Reports Record Revenue and Profit in Q3 2011, Raises Margin Targets

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Nov 07 2011

Miranda Technologies reported that its revenue for the third quarter of 2011 was C$48.8m, an increase of 29% versus the same period last year, and up 13% versus the previous quarter.  These results include an undisclosed contribution from OmniBus, which was acquired last year.

The results exceed the consensus estimate from analysts of C$46.2m.

The company attributed its results to the acquisition of OmniBus, as well as higher revenue in all geographies. Quarterly sales in Canada, the United States, the United Kingdom and Other Countries increased 106%, 6%, 150% and 25% respectively versus the same quarter in 2010.

Net profit for the quarter was C$13.2m, compared to C$6.0m during the same quarter last year, and C$3.5m in the previous quarter.  The company attributed the higher net profit to a one-time income tax adjustment of C$3m.

EBITDA in the quarter was C$15.7m, an increase of 97% versus last year, and an increase of 112% versus last quarter.  EBITDA as a percentage of sales was 32%, up from 21% in Q3 2010, and up from 17% last quarter. The company’s annualized EBITDA target range is 20% to 25%.

Gross profit as a percentage of sales was 62%, up from 58% last year, and 59% last quarter.  Miranda attributed this increase to a favorable customer and product mix, including sales of higher margin IT-based playout solutions, along with foreign exchange gains. Based on these strong results, Miranda increased its gross margin target range to be within the 57% to 61% range.

SG&A in the quarter was C$15.3m, versus $12.7m last year and C$15.1m last quarter.  The company said this increase was largely due to the OmniBus acquisition and an increase in selling expenses. SG&A as a percentage of sales was 31%, down from 34% last year and 35% last quarter.

R&D expenses in the quarter were C$6.8m, unchanged from last year, and down from C$7m last quarter. R&D as a percentage of sales was 14% for the quarter, down from 18% in 2010.


“This marks the seventh consecutive quarter that the Company has registered year over year organic volume growth and gross margins in or above our targeted range,” said Miranda CEO Strath Goodship. “We are seeing solid traction in our business, reflecting our strong
portfolio of leading edge solutions and our continuous focus on business execution.

“Television markets have remained strong in several parts of the world. We are seeing solid traction for our established products and growing interest for our new IT-based playout and monitoring platforms. We continue to be optimistic about the future and expect television markets to be underpinned by key events, such as the 2012 Olympics and US elections. With an expanding portfolio of innovative solutions and a strong balance sheet, we believe the Company is well positioned to deliver continued financial progress and outpace addressable market growth.”



Related Content:

Press Release:  Miranda Reports Third Quarter 2011 Results: Revenue and Profitability at Highest Levels in Company History

Miranda Q3 2011 Management’s Discussion and Analysis (MD&A) Filing with Canadian Securities Regulators  (catchpa)

Previous Quarter: Miranda Reports 35 Percent Revenue Growth, Strong Profit in Q2 2011

Previous Year: Miranda CEO Upbeat About Future as Q3 2010 Revenue up 19%, Net Income Jumps 520%




IBC 2011 Trends: Cloud, Channel-in-a-Box, 3D

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Sep 30 2011

Note: This article was originally published last week by TVNewsCheck

Technology vendors at IBC answered the broadcasters’ call for efficiency in a variety of ways, including “cloud” oriented product offerings, highly integrated IT-based systems for broadcast playout, and the introduction of new versions of existing systems that are smaller and less featured, but more affordable to broadcasters with limited budgets.

Also on display at the annual tech show, which wrapped up a six-day run in Amsterdam last week and drew more than 50,000 professionals, were technologies aimed at making 3D production more affordable and compatible with standard 2D operations.

Many vendors were touting the advantages of deploying some type of cloud-based or service-oriented architecture (SOA) applications such as capturing, producing, processing and distributing video and audio as digital files.

Cloud services are drawing attention because broadcasters are being challenged to support an ever-increasing number of distribution platforms. The breadth and rapidly changing nature of the multi-screen environment makes it difficult for even large broadcasters to deploy the appropriate hardware and software solutions in an affordable and timely manner. Thus, broadcasters are now increasingly willing to contemplate outsourcing some of these functions to cloud-based technologies and services.

Many vendors at IBC demonstrated technologies to address some of the fundamental concerns that broadcasters have about cloud-based architectures, notably content security, access to content, collaboration, bandwidth and workflow continuity.

Avid, Chyron, Grass Valley, Panasonic, Sony, Quantel and Vizrt showed their own methods for deploying “media-friendly” SOAs that provide a common interface and pre-authorized access to a wide variety of production tools from every staff member’s desktop.

In addition, the Advanced Media Workflow Association, the European Broadcasting Union and SMPTE came together to develop a standard for configuring an SOA that would allow each manufacturer’s equipment to talk to each other. The effort stems from the vendors’ realization that — due to R&D cost efficiencies — their next-generation products will be predominantly software based and operate best in this type of networked environment.

SOAs also help broadcasters produce and distribute content much more efficiently and allow staff to collaborate even though they may be in separate locations.

Many of these IT-centric concepts are not new ideas, but are now becoming attractive to the video production and broadcasting communities, looking to do more with the same resources. Industry connectivity to Internet protocol (IP) infrastructures has matured and newer consumer-industry file transfer technologies — like IP, HDMI and Apple/Intel’s Thunderbolt — offer benefits for broadcasters that were not apparent before.

Another significant hub of IT-oriented activity at the IBC was in the area of IT-based playout or, as it is more commonly known, channel in a box. These systems offer the promise of dramatically reducing the cost of broadcast playout by enabling users to migrate to off-the-shelf IT hardware running software that integrates, automates and replaces much of the traditional broadcast master control infrastructure.

Technology in this area had matured significantly over the past 6-12 months, and is now are under serious consideration by a number of large and small broadcasters around the world. Miranda Technologies, which became the de facto leader in this emerging field when it acquired the OmniBus Systems’ iTX platform last year, showed the latest advances in its IT-based playout offerings.

Other notable players in this space include traditional broadcast suppliers such as Snell and Evertz, as well as smaller specialized players like Playbox and VSN. Significantly, other large technology vendors are rumored to be readying competing systems that will be introduced in time for the annual NAB Show in April 2012.

In addition to the increasing drive for increased efficiencies, many IBC attendees were gearing up for the high-profile sporting and political events of 2012. In some cases, that means 3D. While the technology has yet to even be considered by local broadcasters in the U.S., a variety of live sports production companies across Europe are already producing events like soccer and rugby in 3D or are anticipating that they will by the time of the Olympics in London.

The games will be the first in 3D, with many events, including the opening and closing ceremonies, produced in the format. Panasonic will be supplying large quantities of 3D cameras and other gear.

Avatar director and 3D pioneer James Cameron put in appearances at several places at the IBC, promoting his new company, The Cameron/Pace Group, and urging industry professionals to pursue and help develop new tools for producing 2D and 3D content simultaneously.

According to Cameron, it’s the only way to stimulate the market to develop much-need original 3D content, and, in turn, spur 3D TV set sales. Previously, the cost of producing 3D has been prohibitive for everyone but a fortunate few who are being sponsored by TV set manufacturers.

“We’re on a relentless path to grow the 3D business,” said Cameron, at the Grass Valley IBC press conference. “We’ve been in the 3D game for 12 years now. We are so excited about what’s happening right now [with 3D] but it’s a little bit daunting staying ahead of the rapid rate of technology change, so we have to have powerful alliances with people that are major players in broadcast who will be able to fulfill this future and supply the kind of quality 3D that people enjoy.”

At the same press conference, Cameron’s partner (and equally influential 3D pioneer) Vince Pace said, “It’s so critical to the industry that we integrate the solutions and come up with a very clean and determined business plan that makes sense to the industry to increase the amount of 3D productions. So, this business of saying we have fewer cameras or we don’t tell the whole story is going to go away.”

IBC attendance was up slightly this year (4%, according to the IBC, to 50,462), again signaling that broadcasters are spending money — on hardware and T&E. Unlike last year, there were several representatives of all the major U.S. TV networks.



Miranda Reports 35 Percent Revenue Growth, Strong Profit in Q2 2011

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Aug 11 2011

Miranda Technologies reported that its revenue for the second quarter of 2011 was C$43.2m, an increase of 35% versus Q2 2010, and up 9% versus the previous quarter.

The company attributed its sales growth in the quarter to higher revenue in all geographies, with sales in Canada, the United States, the United Kingdom and Other Countries increased 198%, 44%, 93% and 3% respectively over 2010.  Miranda also said its revenue was boosted by the acquisition of OmniBus, which was close in late 2010.

Net profit was C$3.5m, flat versus Q2 2010.  Net cash flows generated from operating activities were C$1.1m for the quarter. EBITDA was C$7.4m for the quarter, up 23% over 2010. EBITDA as a percentage of sales was 17%.

Gross profit as a percentage of sales was 59%, down slightly from 60% last year, largely due to the unfavorable impact of foreign exchange compared to 2010, but partially offset by the sale of higher margin products from OmniBus.

SG&A jumped 23% versus Q2 2010 to C$15.1m.  Miranda attributed the increase to higher sales and amortization costs associated with the acquisition of OmniBus, along with higher selling expenses. SG&A as a percentage of sales was 35%, down from 38% last year.

R&D expenses were C$7.0m or 16% of sales for the quarter, compared to $6.1m million and 19% respectively in 2010. The increase was largely due to higher R&D and amortization costs associated with the OmniBus acquisition.

Miranda CEO Strath Goodship issued and upbeat statement saying “Business momentum has clearly grown over the past year, resulting in notable gains in revenue and profitability. We are seeing strong organic growth and we continue to make good progress with our IT-based playout offerings,
where we are a clear leader. The improving television markets we have enjoyed in recent quarters continue to strengthen in several parts of the world, furthermore, our position is building in emerging markets, while our competitive edge extends in developed markets with our IT-based playout and monitoring technology growth platforms. This combined with our strong financial position and some key upcoming events, such as the 2012 Olympics and US elections, should further support our business and allow us to profitably gain further market share.”


Related Content:

Press Release: Miranda Reports Second Quarter 2011 Results: Revenue and Profitability Remain Strong

Miranda Q2 2011 Management’s Discussion and Analysis (MD&A) Filing

Previous Quarter: Miranda Reports Thirty-Seven Percent Revenue Increase in Q1 2011

Previous Year: Miranda’s Q2 Earnings Increase as Expenses Fall, Sees Increased Order Activity



Miranda Reports Record Q4 and Full Year 2010 Results, Forecasts Continued Growth

broadcast industry trends, Broadcast technology vendor financials, Broadcast Vendor M&A, Quarterly Results | Posted by Joe Zaller
Feb 24 2011

Miranda Technologies said today it achieved record revenue for the fourth quarter and full year 2010, driven by a strong international sales performance, and helped by the contribution from recently acquired automated playout provider OmniBus Systems.

Revenue for the fourth quarter was a record C$44.9, up 26% versus the same period a year ago, and up 19% versus the previous quarter. OmniBus, which was acquired in September of 2010, contributed C$6m during the quarter.   Excluding OmniBus, Q4 revenue grew 9% versus the same period a year ago.

Q4 net income was C$3.8m, up 82% from Q4 2009 but down 42% from the previous quarter when the company was helped by a C$1.3m reduction in income taxes as well as a one-time tax credit of C$2.4m.  OmniBus recorded a net loss of $0.2m during the quarter. Excluding OmniBus, Q4 net income was up 92%.

Gross margins for the quarter were 60%, up seven percentage points versus the same quarter a year ago, and exceeding the high-end of the guidance the company issue during a recent investor presentation. The company attributed its strong margin performance to improved pricing, product and customer mix, including the sale of higher margin solutions associated with OmniBus, along with operational efficiencies.  Miranda says it expects gross margins to continue to be at the high-end of its targeted range of 55% – 59%.

EBITDA was C$8.1m for the quarter, up 57% over Q4 2009. EBITDA as a percentage of sales was 18%, up three percent versus the same period a year ago.

Q4 Revenues increased in all geographies versus the previous year, with Canada, the United States and Other Countries, growing 596%, 24% and 14%, respectively. Canada, the United States and Other Countries generated 7%, 38% and 55% of quarterly sales respectively.


For the full year 2010, the company posted net income of C$12.2m (up 122% versus FY 2009), on record revenue of C$143.7m (up 9% versus FY 2009), with OmniBus contributing C$7.9m since it was acquired.

Excluding OmniBus, 2010 was C$135.7m, up 3% over 2009, while net income was up 122%.

On a geographic basis, full year 2010 sales from the international region increased 15% over 2009 to C$78.3m, while sales to the United States were down 3%, coming in at C$55.5m.

On the company’s conference call with equity analysts, Miranda president and CEO Strath Goodship said that the broadcast market improved during 2010 and that the company was able to capitalize on this.  He said that US broadcast market is experiencing steady recovery and that Q4 2010 was “reasonably good” in the US, but not back to 2008 levels.  However, he said that emerging markets had returned to 2008 levels, and that he expects 2011 to be a “pretty good” year.

Goodship mentioned several key product areas as revenue drivers, including the launch of the Nvision hybrid router, which has said was a big success in the market.  He also reported that infrastructure sales continued to be strong as customers worldwide continue to upgrade to HDTV operations.

Not surprisingly, Goodship spent time during the call discussing the acquisition of OmniBus, stating that the purchase of the automated playout provider was one of the company’s “most pivotal moves to date” and that it has increased Miranda’s addressable market by 40%.  Goodship says that the OmniBus integration program is progressing rapidly.  Subsequently company CFO Mario Settino said that the company has not yet fully realized the synergies of the mergers but that plans are in place to do this later in the year.

When asked by an analyst about growth at OmniBus, Goodship said that while the unit’s overall revenue growth was relatively flat, the iTX product line had experienced “dramatic growth.” 

Commenting on the potential for continued revenue growth at Miranda, Goodship said that the company believes it can continue to grow faster than the market.



You can read the full Miranda Q4 and FY 2010 press release here.

Information on Miranda’s previous quarter performance is here.

A recent press release about Miranda’s progress with the OmniBus integration is here.

Miranda buys OmniBus story is here.

Miranda’s Most Recent Investor Presentation is here.



Miranda CEO Upbeat About Future as Q3 Revenue up 19%, Net Income Jumps 520%

broadcast industry technology trends, Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Nov 12 2010

Broadcast infrastructure, graphics and automation vendor Miranda Technologies reported that its revenue for the third quarter of 2010 was C$37.7m, up 19% versus the same period a year ago, and up 17% versus the previous quarter.  Revenue from recently acquired automation provider OmniBus Systems was C$1.9m in the quarter. Excluding the contribution from OmniBus, the company’s revenue grew 13% versus Q3 2009, and 12% versus the previous quarter.

Revenue was up in all geographic territories, with Canada, the United States and Other Countries, growing 68%, 26% and 10%, respectively over the prior year. Canada, the United States and Other Countries generated 7%, 41% and 52% of quarterly sales, respectively.

Net income in the third quarter was C$6.6m, 520% higher than the third quarter last year, while EBITDA jumped by 167% to C$8.8m versus Q3 2009.

The company’s performance during the quarter was helped by a C$1.3m reduction in income taxes, and C$3.7m of R&D tax credits, up from C$1.2m during the same quarter a year ago. Miranda said that this increase in R&D tax credits was “mainly due to the resolution of previous years’ matters in the amount of $2.4 million.” Excluding this, R&D tax credits for the quarter were C$1.3m.

Gross margins were 58% of sales, up from 55% in Q3 2009, but down from 60% last quarter.

Company president & CEO Strath Goodship issued an upbeat statement, saying “We are encouraged by the steady improvement in U.S. broadcast markets and strong customer interest we are seeing across our product lines. We are excited about our prospects, particularly with the addition of OmniBus.  We remain committed to driving profitable growth, both organically and through acquisitions, and with a strong balance sheet we are well placed to capitalize on improving market conditions.”


You can read the full Miranda Q3 earnings announcement here.

Information about Miranda’s Q2 2010 results is here.



Brief Impressions of IBC 2010

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Sep 22 2010

Last week I attended the 2010 IBC show in Amsterdam.  The product introductions and events at the show have been well covered elsewhere, so this is just a short note on my impressions of the show.

After spending the better part of a week in Amsterdam, and having 40-50 meetings with vendors, bankers, broadcasters and others, I came away from the show with three general impressions – the market is improving, there is more realism about 3D, and the drive toward file-based operations continues. 

It’s also worth noting that I think that these trends will probably act as a catalyst for further market consolidation as vendors seek to position themselves for the post-recession world.


Improving Market Conditions

In terms of market improvement, many people I spoke with said that buyers were coming back and that once-delayed projects are now table. Many vendors reported that their sales and profitability have increased markedly versus a year ago.  Interestingly, there do seem to be geographic and technological differences in the market recovery.  For example, many people reported that activity in Asia, northern Europe and the middle east was strong; while southern Europe and parts of north America were still sluggish for some.  Also some types of products seem to have recovered more strongly – automation being a good case-in-point.

To get a better handle on the industry’s current status, I attended a very interesting “state of the industry” session hosted by the IABM (the international organization that represents technology suppliers), which was held on the opening day of IBC.  During the session, IABM director general Peter White presented the results of a recent survey of broadcast buyers and suppliers.  This was followed by a panel discussion that included representatives from Sony, Harris, Axon and Softel, with industry veteran Adrian Scott leading the session.

According to White, about 60% of broadcast technology suppliers are now making a profit – up considerably from last year – with European companies performing better in terms of profit performance. 

White also reported that confidence has returned to buyers, with more than half of those surveyed feeling “very or quite optimistic” about the future; and 39% reporting that they feel that the recession is over or that they are coming out of it.

However, White also indicated that things will be different for vendors in a post-recession world.  According to the IABM’s study, broadcast technology buyers are changing the way they purchase, and are also expecting more from vendors in terms of value, interoperability, support etc.

My understanding is that the IABM will be making their findings available in the near future, although I am not sure what for this will take.  It’s good information that everyone should read.


More Realism About 3D

While 3D was a major theme of the IBC show, my feeling was that, in contrast to the CES and NAB shows earlier in the year, the hype about 3D seems to have dissipated as vendors have become more realistic about 3D’s ability to drive revenue and profitability growth.

In multiple press conferences and vendor meetings, the 3D hype was much toned down.  For example, at the Grass Valley press conference SVP Jeff Rosica referred to 3D as a niche market.  At the Harris press event, Broadcast Communications president Harris Morris referred to 3D projects as experiments.

I am on the record as a 3D skeptic, at least as far as the short term potential for broadcasters, so I was not surprised to hear this type of comments.  I should also point out that these comments are consistent with our market research findings about the most important trends in the broadcast industry, where 3D placed far down on the list versus the transition to HDTV, the move to file-based workflows and multi-platform content delivery. 

There is of course a small part of the market where 3D is and will continue to be a major growth driver.  However, it looks like the bulk of the market is now taking a more realistic approach and focusing on what customers really need.

For more on this subject, have a look at Mike Grotticelli’s article in Broadcast Engineering called 3-D Technology Finds Few Enthusiasts at IBC2010.


IT and File-Based Technologies

It may seem obvious that IT and file-based technologies are continuing to make inroads into the broadcast market, but at IBC I was struck by the accelerating pace of change in this area.

Vendors, both large and small continue to innovate in this area in an effort to help broadcasters streamline their operations and do more with less.

The shift to IT technology is having an interesting impact on the industry, in the form of product development, M&A and outside investment.

On the product development front, some vendors have jumped into the file-based world with full force – e.g. Evertz who launched a full blown playout server and storage solution at IBC.

Others have sought to accelerate their move into the IT world through acquisition – e.g. Miranda’s purchase of OmniBus, which gives the traditional hardware supplier a highly developed IT-based playout and automation solution.  Another recent industry M&A deal between Telestream and Anystream helped Telestream consolidate its position in the encoding / transcoding / streaming space.  I would not be surprised to see more M&A in this area as traditional vendors seek to beef up their file-based expertise.

The move to IT has also helped bring new money into the industry.  For example two transcoding vendors, Elemental Technologies  and AmberFin both recently announced that they have closed funding rounds, which will help them expand their presence in the broadcast marketplace.

More Broadcast M&A – Miranda Buys OmniBus for C$48.7m

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast technology vendor financials | Posted by Joe Zaller
Sep 09 2010

Montreal-based broadcast infrastructure provider Miranda Technologies announced today that it is buying automation and specialist OmniBus Systems for C$48.7m.  Miranda is purchasing OmniBus from current owner Capital Partners, a pan European private equity firm.

Miranda is paying cash for OmniBus, using cash-on-hand and an existing credit facility. The transaction is expected to be accretive to earnings within the first full year of operation, and should generate product and distribution synergies.

According to the press release announcing the deal, OmniBus had revenues of C$24m for the 12 month period ending June 30, 2010, and posted EBITDA of C$4m.

“With its compelling IT based playout and automation solution, called iTX, OmniBus is leading broadcasters away from multi-vendor, hardware-based systems, towards a single fully integrated, software platform,” commented Strath Goodship, Miranda’s President and Chief Executive Officer.

“The addition of OmniBus, and specifically iTX, allows Miranda to uniquely offer the complete range of playout solutions, from traditional hardware to a fully software-based environment. We are now exceptionally positioned to help our customers transition to more efficient operations, by offering the best fit of hardware and software products to suit their individual requirements.”

You can read the full announcement of the Miranda / OmniBus deal here.

The Top 30 Improving Vendor Brands in Broadcast Technology, Ranked Globally and Regionally

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jun 07 2010

This is the second in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, I discussed how respondents to the 2010 BBS ranked The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally

Appearing in the top 30 of an overall opinion poll is obviously a good place for any vendor to be, but this only scratches the surface of how the market views a brand. 

While indicative of the market’s view, these overall opinion rankings are presented as a snapshot in time.  They also provide a somewhat one-sided view of how brands are regarded because they take only positive perceptions into account.  In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time. 

One way to do this is to ask people who have an opinion of a brand, how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same. 

When you do this, you can get some interesting results.  It turns out that some brands are more polarizing than others, with different respondents having very different opinions.  For example, here’s a chart from the 2009 Big Broadcast Survey. 


Notice that in the above table, the company that was ranked #1 for “got better” also ranked #1 for got worse.

Given these results, it is perhaps more useful to calculate the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants. 

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores. 

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally. 


  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”


The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  


 In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      


Question: Has your opinion of the following brands improved or declined over the past 2 years in relation to the broadcast technology products / services they provide?

Interestingly, a total of 65 broadcast technology vendor brands are included in this table, demonstrating the strong variation in opinion change based on geographic segmentation of respondents.

In terms of frequency of appearance in this table:

  • 3 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 10 brands appear three times
  • 26 brands appear two times
  • 26 brands appear once, which demonstrates that some brands are strongest in one geographic area


Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis. 

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.


Brands appearing four times:

  • Barco, IBM, Ikegami


Brands appearing three times:

  • Avid, Chyron, For-A, JBL, JVC, Mackie, Motorola, Siemens, Telex, Yamaha


Brands appearing two times:

  • AKG, Audio-Technica, Axon, Dayang, Dolby, Echolab, Electro Voice, EMC, EVS, Fujitsu, Grass Valley, Harmonic, Harris, Klein + Hummel, Orad, Pesa, Pharos, Quantel, RTS Intercom Systems, SeaChange, Shure, Snell, Solid State Logic, Sundance, Tandberg / Ericsson, Tektronix


Brands appearing once:

  • Accenture, AMS-Neve, beyerdynamic, Dalet, Evertz, Focal, HP, KRK Systems, Leader Instrument, Marshall Electronics, Miranda, Net Insight, Neumann, Omneon, Omnibus, Pilat, Pixel Power, Quantum, Rohde & Schwarz, Ross Video, S4M, Screen Service, Sintecmedia, Utah Scientific, Vizrt, Wheatstone



Analysis of overall opinion by region:

The table below shows the global and regional performance for each brand in the top 30 ranking of overall opinion. 


The frequency chart shows some interesting geographic variation in the data, which is highlighted below.


Only Global

Interestingly a the following 13 appear in the top 30 Net Change in Overall Opinion for the global sample, but not in any of the regions. 

  • Accenture, AMS-Neve, Focal, KRK Systems, Leader, Net Insight, Omnibus, Pilat Media, Pixel Power, Quantum, Sintecmedia Utah Scientific, Wheatstone

There a number of possible explanations for this.  For example these companies may have fared well in each of the regions, but not well enough to make the top 30.  However when all responses are aggregated, there positive data propels these brands to the top 30 on a global basis.  It is also possible that these brands scored well on a regional basis, but that the regional sample was insufficient to be included in the regional rankings.


All regions, but not global

Interestingly, for four brands the converse of the above also occurred – i.e. these brands made the top 30 list for Net Change of Overall Opinion in each of the three regions, but not in the global sample.

  • Avid, For-A, JBL, Yamaha

Again this is due to a variety of factors including the aggregate strength of certain brands, coupled with sample sizes.


Global + one region

Nine brands managed to achieve a top 30 ranking in the global Net Change in Overall Opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Dayang, Echolab, Electrovoice, Fujitsu, JVC, Motorola, Pesa, Quantel, Sundance




Regional Variation

The following brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:



Beyerdynamic, Dalet, Neumann, S4M,


Only Asia

Evertz, HP, Miranda, Omneon, Rohde & Schwarz, Ross Video, Screen Service


Only Americas

Marshall Eelctronics, Vizrt


Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.


Product Categories Covered in 2010 BBS reports:


Vendor Brands Covered in 2010 BBS reports:

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