Posts Tagged ‘mobile TV’

Media General’s Tampa NBC Affiliate Launches Company’s Second Mobile DTV Service

broadcast industry technology trends, broadcast industry trends | Posted by Joe Zaller
Oct 29 2010

US broadcast station group Media General said today that it has launched the first mobile DTV service in the Tampa, FL market at WFLA-TV its NBC affiliate there.

This is Media General’s second mobile DTV launch. Last month it launched its first mobile DTV service at WCMH, its Columbus Ohio NBC affiliate.  The new service in Tampa began during the week of October 11, providing a real-time local broadcast signal.  The company says that the service can be received on suitably equipped laptops, mobile phones and other portable devices.  

Marshall N. Morton, president and chief executive officer of Media General, said, “In addition to now offering Mobile DTV in two television markets, we look forward to extending our reach to as many as 4-6 additional television markets in the coming months.”  

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You can read the full Media General press release here.

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Media General Launches Mobile DTV Service in Columbus, OH

broadcast industry trends, content delivery | Posted by Joe Zaller
Sep 29 2010

US broadcast station group Media General announced today that WCMH, its Columbus Ohio NBC affiliate, is the company’s first station to launch a mobile DTV service.

Company president and CEO Marshall Morton said that mobile DTV will enable the company to extend its reach and deliver content to viewers, when, where and how they want it.  Morton also said that the company is looking forward to “launching Mobile DTV in as many as 5-7 additional television markets in the coming months.”

WCMH is apparently starting with a simulcast of its primary channel, but according to a press release it “expects to provide unique graphics for the mobile stream and allow for spot advertising insertions much like cable systems do today.”

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You can read the full Media General announcement here.

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