Posts Tagged ‘Marshall Morton’

Media General’s Tampa NBC Affiliate Launches Company’s Second Mobile DTV Service

broadcast industry technology trends, broadcast industry trends | Posted by Joe Zaller
Oct 29 2010

US broadcast station group Media General said today that it has launched the first mobile DTV service in the Tampa, FL market at WFLA-TV its NBC affiliate there.

This is Media General’s second mobile DTV launch. Last month it launched its first mobile DTV service at WCMH, its Columbus Ohio NBC affiliate.  The new service in Tampa began during the week of October 11, providing a real-time local broadcast signal.  The company says that the service can be received on suitably equipped laptops, mobile phones and other portable devices.  

Marshall N. Morton, president and chief executive officer of Media General, said, “In addition to now offering Mobile DTV in two television markets, we look forward to extending our reach to as many as 4-6 additional television markets in the coming months.”  

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You can read the full Media General press release here.

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Media General Q3 Broadcast TV Revenue Increases 18% on Strong Political Advertising

Broadcaster Financial Results, Quarterly Results | Posted by Joe Zaller
Oct 20 2010

Media General reported today that its Q3 broadcast TV revenue was up 18% to $75m.  The company attributed the increase to strong political advertising and an underlying firming in television advertising.  For the first nine months of the year, the company’s broadcast TV revenue increased 15% to $214.6m.

Digital revenue was flat for Q3 versus last year, but is up 6% for the first nine months of the year versus 2009.

On an overall basis, the company lost $10.7m in the third quarter on revenue of $163.2m, an increase of 3.3% versus last year.  Revenue for the first nine months of 2010 was up 1.6% to $480.5m.

The company provided upbeat guidance for Q4, saying it expects broadcast revenue to increase 24-26% in thanks to strong political advertising.  Digital media revenues are expected to increase 9-11% in Q4. 

Company president and CEO Marshall N. Morton said “Our third-quarter operating results benefited from $9.7m in political revenues compared with $1.5m  last year, and reflected particularly strong campaign spending in Florida and Ohio. Political advertising overall was lower than expectations, even though candidate spending was on target, mostly due to lower issues spending.  National television advertising, excluding political, was up 12%, and local time sales increased 4%.  Automotive advertising, in particular, was strong, and the telecommunications and retail categories firmed as well.” 

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You can read the full Media General Q3 earnings press release here.

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Media General Launches Mobile DTV Service in Columbus, OH

broadcast industry trends, content delivery | Posted by Joe Zaller
Sep 29 2010

US broadcast station group Media General announced today that WCMH, its Columbus Ohio NBC affiliate, is the company’s first station to launch a mobile DTV service.

Company president and CEO Marshall Morton said that mobile DTV will enable the company to extend its reach and deliver content to viewers, when, where and how they want it.  Morton also said that the company is looking forward to “launching Mobile DTV in as many as 5-7 additional television markets in the coming months.”

WCMH is apparently starting with a simulcast of its primary channel, but according to a press release it “expects to provide unique graphics for the mobile stream and allow for spot advertising insertions much like cable systems do today.”

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You can read the full Media General announcement here.

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