While I was finalizing the first version of the Big Broadcast Survey (BBS), I showed it to a number of people to get their feedback. One of the first was Roger Crumpton, who heads up the IABM and was the driving force behind the excellent IABM Global Market Study, which is published in conjunction with Screen Digest.
I initially approached Roger to get his view on pricing the BBS. However, when I took him through the study he got excited about its content and suggested that we work together. Roger told me that the BBS fills a need in the market and provides IABM member companies with unique insight that was previously unavailable.
We decided to create a partnership – after the IABM conducted due dilligence on the study, its methodology and its findings — whereby the IABM will help to promote the study in exchange for me offering their member companies a 15% discount. We also agreed to “synchronize” the segmentation of my future reports with the segmentation in the IABM / Screen Digest report.
I am excited about this partnership as I think it can bring benefits to both Devoncroft and the IABM.