Posts Tagged ‘market research’

2015 Big Broadcast Survey (BBS) Reports Now Available

broadcast technology market research | Posted by Joe Zaller
Aug 04 2015

The 2015 Big Broadcast Survey (BBS) Reports have now been published and are available from Devoncroft Partners.

We have been publishing the BBS Reports since 2009.  Each new edition is created through several months of research, including interviews with technology end-users, global surveys of technology decision makers, analysis of the end-user responses, and visualization of the data collected.  Now in its seventh year of publication, the BBS remains the most comprehensive annual study of technology end-users in the global broadcast and media technology industry.  Nearly 10,000 technology professionals in 100+ countries participated in the 2015 BBS, making it once again the largest market study of the media technology industry.

Based on feedback from technology vendors, media companies, and investors, we have updated the vendors, product categories, and market trends profiled in the 2015 BBS to better align with recent market developments.

These updates help ensure the BBS reports remains a critical reference for industry executives to improve strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution.  In addition to technology vendor and service provider strategic planning, BBS reports are also used frequently for M&A and investment activities by both buyers and sellers.

Three types of 2015 BBS reports are available:

  • 2015 BBS Global Brand Reports: provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics

 

  • 2015 BBS Product Reports: provide detailed information from buyers, specifiers, and users of broadcast technology products in 30 separate categories (see full list below)

 

  • 2015 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology budgets, and planned deployment of new technologies including 4K, HEVC compression, and IP-based technology infrastructure

 

For additional information on the 2015 BBS report, please email us.

As is Devoncroft’s custom, we will publish selected highlights from this year’s BBS reports on the Devoncroft website.  These articles are posted on a semi-regular basis, so please check back often.

To receive posts when published, please enter register with your email in the box in the upper right-hand corner of the page.

The tables below list the  technology vendor brands and product categories covered in the 2015 BBS.

 

All Brands Covered in 2015 Big Broadcast Survey (BBS)


Product Categories Covered in the 2015 Big Broadcast Survey

Technology Products & Vendor Brands Covered in the 2015 BBS, by Application Area

 

Acquisition & Production:

Camera Lenses

Angenieux, Canon, Fujinon

 

ENG Cameras

Canon, Hitachi, Ikegami, JVC, Panasonic, Sony

 

Large Format Single Sensor Cameras

ARRI, Blackmagic Design, Canon, Red Digital Cinema, Sony

 

Production Switchers

Blackmagic Design, Broadcast Pix, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Snell, Sony

 

Studio/System Cameras

Grass Valley, Hitachi, Ikegami, JVC, Panasonic, Sony

 

 

Post Production:

 

Graphics & Branding

Adobe, Autodesk, Avid, ChyronHego, Evertz, Grass Valley, Imagine Communications, Orad, Pixel Power, Ross Video, Vizrt

 

Transcoding / Streaming

Dalet/AmberFin, Elemental Technologies, Envivio, Harmonic, Imagine Communications, Telestream

 

Video Editing

Adobe, Apple, Avid, EVS, Grass Valley, Imagine Communications, Sony

 

Infrastructure:

Bonded Cellular

Dejero, LiveU, Teradek, TVU, Vislink

 

Routing Switchers

Blackmagic Design, Evertz, Grass Valley, Imagine Communications, Nevion, Pesa, Ross Video, Snell, Utah Scientific

 

Signal Processing / Interfacing / Modular

Aja Video, Axon, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communication, Ross Video, Snell

 

Video Transport

Arris, Aspera, Cisco, Ericsson, Evertz, Harmonic, Imagine Communications, Media Links, Net Insight, Nevion, Riedel, Signiant

 

 

Audio:

Audio Consoles

Avid, Calrec, Lawo, Salzbrenner Stagetec, Solid State Logic (SSL), Soundcraft, Studer, Wheatstone, Yamaha

 

Audio Processing & Monitoring

Adobe, Avid, Dolby, Linear Acoustic, RTW, TSL, Wohler

 

Intercom / Talkback

Clear-Com, Riedel, RTS Intercom Systems, Trilogy

 

Microphones

AKG, Audio-Technica, beyerdynamic, Electro Voice, Marshall Electronics, Neumann, Schoeps, Sennheiser, Shure, Sony

 

Monitors (speakers)

Adam, Avid, Focal, Genelec, JBL, KRK Systems, Mackie, Neumann, PMC,

 

 

Storage:

High Performance Shared Storage:

Avid, Harmonic, HP, IBM, Isilon Systems/EMC, NetApp, Quantum

 

Playout / Transmission Servers

Avid, EVS, Grass Valley, Harmonic, Imagine Communications, Ross Video

 

Production Servers

Avid, EVS, Grass Valley, Harmonic, Quantel

 

 

System Automation and Control:

Broadcast Business Management Systems

arvato/S4M, Imagine Communications, MediageniX, MSA Focus, SintecMedia/Pilat Media, VSN, Wide Orbit

 

Archive & Archive Management

ASG/Atempo, Masstech, Oracle/Front Porch Digital, Quantum, SGL, XenData

 

Playout Automation

Grass Valley, Imagine Communications, Pebble Beach, Playbox, Snell

 

Workflow / Asset Management

arvato/S4M, Avid, Dalet/Amberfin, EVS, Imagine Communications, Sony, Vizrt, VSN

 

 

Playout and Delivery:

Integrated Playout (Channel in a Box)

Evertz, Grass Valley, Harmonic, Imagine Communications, Pebble Beach, Playbox, Snell, Thomson Video Networks

 

On-line / Streaming Video Delivery Platforms

Brightcove, Kaltura, Ooyala, Piksel

 

Transmission Encoders

Arris, ATEME, Cisco, Elemental Technologies, Envivio, Ericsson, Harmonic, Imagine Communications, Thomson Video Networks

 

Transmitters

GatesAir, Hitachi, NEC, Plisch, Rohde & Schwarz, Screen Service, Toshiba

 

 

Test, Quality Control and Monitoring:

 

Multiviewers

Avitech, Axon, Evertz, For-A, Grass Valley, Imagine Communications

 

Test & Measurement

Imagine Communications, IneoQuest, Leader, Phabrix, Rohde & Schwarz, Tektronix

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© Devoncroft Partners 2009 – 2015. All Rights Reserved.

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Download New Devoncroft Partners Report: IBC 2014 – Observations and Analysis of the Media Technology Industry

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast technology vendor financials, Broadcast Vendor M&A, market research | Posted by Joe Zaller
Sep 09 2014

In advance of the upcoming IBC trade show in Amsterdam, Devoncroft Partners has published an analysis of the trends and strategic drivers in the broadcast and media technology sector.

A link to download this report can be found at the bottom of this page.

 

Devoncroft Partners – IBC 2014 – Observations and Analysis of Media Technology Industry (image)

 

The report covers and provides commentary on a variety of significant market trends, drivers, and events, including:

 

  • Review of recent significant industry developments, and thoughts on future trends

 

  • Financial performance of selected industry vendors

 

  • Business and technical observations from vendors end-users

 

  • Ongoing consolidation of end-users and vendors

 

  • Recent private placements, investments, and IPOs

 

  • The disruption of the TV business…. Still waiting

 

  • Selected vendor announcements

 

  • Broadcast industry trends

 

  • Where money is being spent in the broadcast industry

 

  • The “trend-spend disconnect”

 

  • Transition to IP – analysis of strategic drivers

 

  • Review of technology opportunities

 

  • Thoughts on the next big thing

 

 

Included in the analysis are excerpts from the 2014 Big Broadcast Survey (BBS), the largest and most comprehensive study of  technology trends, buyer behavior, and vendor brands in the broadcast and media technology sector.

We welcome feedback, comments, and questions on this report

If you would like to schedule a meeting at the IBC show, please let us know as soon as possible.  We are in the process of finalizing the IBC schedule for the Devoncroft team, and have very limited availability remaining.

We hope to see you in Amsterdam.

 

Please click here to download a PDF copy (5 MB) copy of Devoncroft’s IBC 2014 – Observations and Analysis of the Media Technology Industry (registration required).

 

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Related Content:

Devoncroft Partners: IBC 2014 – Observations and Analysis of Media Technology Industry (registration required)

2014 Big Broadcast Survey (BBS) Reports Now Available

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© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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2014 Big Broadcast Survey (BBS) Reports Now Available

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 15 2014

After months of data collection, analysis, and visualization, we have now completed work on the 2014 Big Broadcast Survey (BBS). Reports from this study have now been published and are available from Devoncroft Partners.

If you’re not familiar with the BBS, it’s the most comprehensive annual study of technology end-users in the global broadcast industry. Nearly 10,000 broadcast professionals in 100+ countries participated in the 2014 BBS, making it once again the largest market study of the broadcast industry.

BBS reports have been designed to help readers improve their strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution.  BBS reports are also used frequently for M&A-related activities by both buyers and sellers.

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Three types of 2014 BBS reports are available:

  • 2014 BBS Global Brand Reports:  provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics.

 

  • 2014 BBS Product Reports:  provide detailed information from buyers, specifiers, and users of broadcast technology products in 31 separate categories (see full list below)

 

  • 2014 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology CapEx budgets, and planned deployment of new technologies including 4K, Connected TV, and Social TV.

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If you would like information about these reports and how they can help your business, please get in touch.

 

In addition to these paid-for reports, we will also be publishing highlights from the 2014 BBS on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.

To receive posts when they are published, just enter your email in the box in the upper right-hand corner of the page.

 

The tables below show the product categories and broadcast technology vendor brands covered in the 2014 BBS.

 

 Product Categories Covered in the 2014 BBS:

2014 BBS -- Product Categories Covered in the 2014 Big Broadcast Survey

 

 

Broadcast Technology Brands Covered in the 2014 BBS:

 

2014 BBS -- All Brands included in 2014 BBS

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.© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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The IABM and Devoncroft Partners Announce Market Research Joint Venture

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Sep 13 2013

Press Release issued at IBC 2013

The IABM and Devoncroft Partners Announce Market Research Joint Venture

Two Leading Market Intelligence Providers Will Jointly Develop and Deliver Data-Driven Products and Services for Broadcast and Digital Media Clients 

GLOUCESTERSHIRE, U.K. and CORONADO, Calif. — Sept. 13, 2013 — The IABM (International Association of Broadcasting Manufacturers) and Devoncroft Partners today announced the launch of IABM DC, a joint venture of the two organizations that will develop and deliver a series of market intelligence products and services for broadcast and digital media clients.

IABMDC’s first product will be the latest edition of the IABM Global Market Valuation and Strategy Report, which will then be published on an annual basis. First created in 2006, this report is the result of a collaborative industrywide project that provides market sizing data for the broadcast industry as a whole, and for more than 100 individual product categories.

“The IABM Global Market Valuation and Strategy Report has been and remains the definitive valuation report for the broadcast and media technology supply market, with detailed regional splits, product and segment analysis, and trends forecasts,” said IABM Director General Peter White. “By teaming up with Devoncroft, we gain access to a wealth of valuable new data and expertise that not only strengthens the report’s modelling and forecasts, but also gives us the ability to go on and customize reports for those seeking further forecasting and analysis. Through IABMDC, we will build on the solid foundation that we have created to provide a range of digital media market intelligence going forward.”

“By partnering with the IABM, we have created a joint organization with deep industry domain expertise, sophisticated analytical capabilities, and significant market reach,” said Joe Zaller, founder and principal of Devoncroft. “We believe that IABM DC will quickly become a trusted provider of broadcast and digital media technology market sizing data to suppliers and purchasers of media technology worldwide, as well as to others seeking high-quality information about this sector.”

The Global Market Valuation and Strategy Report is unique because it is based on actual sales and shipment data provided by a range of partners, including many of the major players in the broadcast and media technology supply market, who invest in the project.

Further information about Devoncroft Partners is available at www.devoncroft.com. Information about the IABM is available at www.theiabm.org.

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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When Will Broadcast Engineers Be Replaced as Key Decision Makers?

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Jul 12 2013

“The reports of my death are greatly exaggerated.”
– Mark Twain

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This is the sixth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

 

In a previous article we discussed how the “transition to file based operations” has become increasingly important to broadcasters and media companies over the past five years, and is now ranked as the #2 trend in the 2013 BBS Broadcast Industry Global Trend Index.

The transition to file-based operations has a number of significant implications for both broadcasters and technology vendors.

A primary benefit of file-based workflows is increased operational efficiency, which our research shows is now one of the primary drivers of broadcast technology purchasing.  In many cases, increased operational efficiency and saving cost is more important than cutting-edge technology.

In response to this trend, vendors have beefed up their software offerings, and many are working to port functionality that has traditionally been performed in hardware to software-based systems running on generic IT hardware.  Our research shows that as a result of this, vendors predict that the mix of products they sell is likely to shift in favor of software versus hardware.

The shift of many products from hardware to software products beg the question of whether the background and job title of the decision makers will shift as well. Ever since the beginning of file-based systems, industry participants have been predicting that traditional broadcast engineers will be replaced by IT personnel.

What do technology vendors think?

As part of the 2013 BBS, we asked more than 1,000 executives of broadcast technology vendors who they see as the key decision maker today, and who they believe this will be in 2-3 years’ time.

The results, shown below, reveal that vendors believe that a power shift within their customer base is coming over the next several years.

 

2013 BBS -- Vendors which category of buyer is most important

 

 

Today, vendors see engineering staff as their most important customers, followed by operations, IT, and finance personnel, but they predict the power of the engineer as decision maker will decline in favor of not only operations, but also IT departments and finance personnel.

These findings appear to be consistent with the changing priorities of broadcast technology buyers illustrated in the 2013 BBS Broadcast Industry Global Trend Index.  It stands to reason that as technology buyers complete their HD build-outs, their commercial focus is shifting towards achieving operational efficiencies and generating new revenue streams.

Although broadcast engineers are still perceived by vendors to be the top dog when it comes to making procurement decisions, they also believe that changing customer priorities will erode this position and shift decision making power to other departments.

The demise of the broadcast engineer as key decision maker has been long-predicted by industry pundits as IT technology has permeated the broadcast industry.

Is now the time when this will actually happen?

Given the fact that we ask this question in the context of both what’s happening today and what respondents predict about the future, the answer to this question depends in large part on the clarity or cloudiness of the technology vendor’s crystal ball.

Because we’ve been asking this same question to vendors for several years, it’s now possible to go back and review the answers and compare them to future predictions.

The chart below consolidates the responses to this question for the past four years.

 

2013 BBS -- Vendors which category of buyer is most important -- 2010-2013

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Notice the similarity in the way this question has been answered since 2010.  In fact, the results from 2010 – 2013 are nearly identical.

In other words, for the past four years vendors have been predicting that by 2012-2013 the importance of engineers as key buyers would have diminished considerably in favor of other departments, particularly IT.

However, in 2013 vendors ascribe the same importance to engineers as they did in 2010.

What’s going on?  It is likely that three years ago engineers were seen by vendors as potentially losing out to operations and IT staff because they required new skills.  However it’s apparent that in the intervening timeframe, broadcast engineers have sharpened their IT and networking skills, and perhaps consolidated their position within their organizations.  Another possibility is that respondents tend to over-predict the velocity of change in the market.  Or perhaps it’s a combination of the two.

Whatever the reason, it appears that as Mark Twain might have said: “reports of the demise of broadcast engineers have been greatly exaggerated.”

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Previous Year: The 2012 BBS Overall Brand Opinion League Table

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© Devoncroft Partners. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 04 2011

This is the fifth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 

Each year, as part of the Big  Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In a previous article we wrote about the 2011 BBS Overall Brand Opinion League Table, which shows how our global sample of broadcast professionals ranked 118 broadcast vendor brands in terms of their overall opinion of these vendors.

While it’s great for a vendor to be named to the top 30 for overall opinion, these rankings may be seen as somewhat one-sided because they rely primarily on the positive opinions of respondents. In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time.

To achieve this, we first determine whether a respondent has an opinion of a brand, and then ask them how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same.

When compared to the previously published ranking of overall opinions of brands, this methodology provides a more comprehensive picture of how a brand is perceived because it shows both the positive and negative opinions of each brand.

Sometimes these results highlight some interesting perceptions about brands.  Take for example the chart below, which is from our 2009 study.

 

 

 

In this case the brand that was top for “got better” was also top for “got worse.”

Given these results, it is perhaps more useful to find the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants.

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled ut by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores.

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

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The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally.

 

  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

 

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the study.

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2011 BBS Net Chage in Overall Opinion League Table:

 

A total of 51 broadcast technology vendor brands are included in this table, illustrating the geographic variation of opinion.

In terms of frequency of appearance in this table:

 

  • 13 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region

 

  • 10 brands appear three times

 

  • 9 brands appear two times

 

  • 19 brands appear one time which demonstrates that some brands are strongest in one geographic area

 

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • Adobe, Aja Video, Apple, Blackmagic Design, Canon, Cisco, Genelec, Omneon, Panasonic, Riedel, Sennheiser, Sony, Tektronix

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Brands appearing three times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • Ateme,  Evertz, EVS, Harmonic, Net Insight, Rhozet, Rohde & Schwarz, Ross Video, Shure, Vizrt

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Brands appearing two times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • AKG, Digital Rapids, Dolby, Ensemble,  Front Porch Digital, Lawo, Telestream, TVIPS, Wohler

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Brands appearing once in the 2011 BBS Net Change of Overall Opinion League Table: 

  • AmberFin, Audio-Technica ,Avid, Fujinon, Grass Valley, Harris, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus,
    Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha

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Frequency Analysis of the Brands in the in the 2011 BBS Net Change of Overall Opinion League Table:  

In order to provide a better understanding of which brands were most highly ranked in each geography, the data has been provided in the
table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.

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Frequency Analysis of Brands in the 2011 BBS Net Change of Overall Opinion League Table

 

 

This frequency analysis chart shows that there are some interesting geographic variations in the data. Here’s a closer look at how brands appeared by geography:

 

Appearing in the top 30 “overall opinion” ranking globally + one region

Eight brands managed to achieve a top 30 ranking in theglobal overall opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Digital Rapids, Ensemble, EVS, Front Porch Digital, Lawo, Net Insight, Telestream, T-VIPS

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Appearing in the top 30 “overall opinion” ranking in one region

The following 18 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

  • AmberFin, Audio-Technica, Avid, Fujinon, Grass Valley, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus, Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha

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Appearing in the top 30 “overall opinion” ranking only in EMEA

  • AmberFin, Fujinon, Inlet Technologies, Linear Acoustic, Nevion, PubliTronic, Screen Service

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Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Avid, Grass Valey, Harris, Miranda, MSA Focus, Playbox, Schoeps, Yamaha

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Appearing in the top 30 “overall opinion” ranking only in the Americas

  • Audio-Technica, Linear, Solid State Logic, Telecast, Wohler

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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© Devoncroft Partners 2009 – 2011. All Rights Reserved.

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What Broadcast Technology Vendors Most Want to Change About Their Companies

Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research | Posted by Joe Zaller
Aug 19 2009

This is the last (for now) in a series of posts about trends that directly impact broadcast technology vendors. 

As part of the 2009 Big Broadcast Survey, I asked approximately 550 broadcast technology hardware and software vendors about where they see sales growth over the next 2-3 years; how they expect to expand their sales networks ; and their go-to-market strategies –  today and in the future.   

Now I am going to look at what, to me anyway, was the most interesting vendor question in the study — i.e. what would broadcast technology vendors most like to improve about their organizations. 

Participating vendors were presented with the following list of eight issues and asked to rank which ones they would most like to change about their business.  

  • Business Development (partnerships)
  • Engineering
  • Internal Communications
  • Marketing
  • Product Management
  • Relationship with customers
  • Relationship with channel partners
  • Sales

 The results are summarized in the chart below, which also provides interesting insight into the difference in attitudes and business approach of vendors of different size.

Question: Which of the following issues would you most like to change about your business?

 

What Vendors Want to Change

When I wrote this question, I figured that most vendors would say they want to improve their product management function and internal communications, because this is what I have been told by many vendors.  However, what I found was that more than half of the respondents said that the thing they most want to change has to do with sales & marketing (marketing, business development and sales). 

What’s interesting to me about these results is that the top three choices are all externally focused, and yet many vendors I’ve spoken with have said that their goal is to improve the competitiveness of their product offering through better product management and engineering. 

I also found it interesting that there are clear differences in the internal priorities of broadcast technology vendors based on their size.

For example, the smallest (1-50 people) and the largest (500+ people) put greater emphasis on partnerships than medium-sized companies, while small companies placed a greater emphasis on sales.   There is also an interesting contrast between small and large companies.  More than half of the respondents from large companies said that the things they’d like to improve are relationship-based, in this case with their partners and customers and distribution channel.   This is probably because as companies grow they (for the most part) have overcome their growing pains and have put into place sufficiently rigorous processes for product management and engineering, and have shifted their emphasis towards relationship selling, whether direct or through third parties.

If you’re a broadcast technology vendor, do you agree with these findings?  If not, what is it that you would like to improve about your business and why?

Comprehensive Research Report Reveals Industry Trends and Highlights Broadcast Technology Vendor Brands — Free Summary Available

broadcast technology market research, Broadcast Vendor Brand Research | Posted by Joe Zaller
Aug 17 2009

Although I have mentioned it in many previous posts, I have not yet written specifically about the 2009 Big Broadcast Survey (BBS), so I thought I’d take the opportunity to do that now.

Published in May 2009, the BBS is one of the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends (nearly 5,000 people from 110 countries participated in the study). The 2009 BBS provides insight into the perceptions of leading broadcast industry vendor brands by practitioners across the world. It also delivers vendor brand ranking in nine product categories; all of which can be segmented by geography and customer type.

In order to help promote my research I have entered into a partnership with the IABM, the broadcast vendor community’s trade association.  As part of this agreement, the information in report, its data collection and methodology, were reviewed by the IABM prior to publishing. The IABM now promotes Devoncroft research as part of its ongoing Market Research and Intelligence Services.  In return, Devoncroft provides IABM members with a discount when they purchase reports.

I have published two types of reports with the data from the 2009 BBS:

The BBS Global Brand Report provides a comprehensive overview of the market perceptions of a variety of broadcast vendor brands, including a ranking of brands in a series of industry “league tables.” It also provides a large number of “brand scorecards” that look at the perception of each brand segmented by customer type and geography — e.g. broadcasters in EMEA.

Nine separate BBS Product Reports rank vendor brand rankings in individual product categories (automation, cameras, conversion, modular infrastructure, master control switchers, multiviewers, production switchers, routing switchers and video servers)

The reports described above are paid-for products, and I am happy to say that they have been well-received by the industry.  However, I have also published a 26 page summary document that highlights the some of the key findings from the 2009 study, which is available free of charge.  This report provides an overview of industry trends and a listing of the top vendor brands in a variety of categories such as reliability, quality, innovation and customer service.

 It’s pretty interesting reading, and the best part is that it’s free once you register.

You can register for and download the free report here http://bit.ly/2Z125

Where do broadcast technology vendors see sales growth over next 2-3 years?

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Jul 30 2009

In previous posts, I’ve looked at technology trends in the broadcast industry from the point of view of both broadcasters and vendors, including how an analysis of broadcast industry technology trends shows that vendors and broadcasters do not always have the same commercial interests.

As part of the 2009 Big Broadcast Survey, I have also studied trends that are specific to broadcast technology vendors.  For example: where do broadcast technology vendors sell products today;  how do they see their geographic sales mix changing over time;  where they plan to open new sales offices in order to capitalize on future growth potential; and what they would like to improve in their organizations by ranking a list of eight potential issues. 

Nearly 550 broadcast technology vendors responded to these questions, and my next couple of posts will look at these findings. To start, let’s look at where vendors think they will see the most sales growth over the next 2-3 years.

I asked vendors to choose the geographic territory where they think will see the most growth over the next 2-3 years.  The results are summarized in the table below:

Question: Which territories do you think will see the most sales growth over the next 2-3 years – in percentage terms?

Vendor Market Growth Expectations

The vast majority of vendors believe that China will be the fastest growing region in the next 2-3 years, an average of 20%.  This view is held by vendors across the world.

Asia-Pacific, Europe and North America are also expected to grow strongly, each by an average of 13-14%.  Although less developed, the Middle East and Latin America are expected to grow by less (an average of 10%).  The least developed region, Africa, is considered to be the territory with the least potential for growth (an average of only 6% in

Asia-Pacific, Europe and North America are also expected to grow strongly, each by an average of 13-14%.  Although less developed, the Middle East and Latin America are expected to grow by less (an average of 10%).  The least developed region, Africa, is considered to be the territory with the least potential for growth (an average of only 6% in the next few years).

 

 

 

 

 

 

  

Let the broadcaster beware…. Business interests of broadcasters not always aligned with those of vendors

market research, technology trends | Posted by Joe Zaller
Jul 14 2009

I have written several times about technology trends in the broadcast industry, including a look at how trends vary by geographic region, and what technology trends are most important to broadcasters.   Having done this, I decided to look more deeply at the trends that are the most important to broadcasters, and then compare this to others in the supply chain. What I found is that there are important differences between the business interests of technology suppliers (vendors and SIs) and technology buyers (broadcasters).

To get this data, I presented the nearly 5,000 people who responded to the Big Broadcast Survey (BBS) with a list of 15 industry trends and asked to choose three trends from the list (ranking them 1-3) that they feel will have the most significant impact on the way they do business over the next 2-3 years. Because this question is about what’s important to the business of the respondents, it reveals much about their motivations. 

The results, which are summarized in the chart below, show that the commercial motivations of those supplying technology (vendors and systems integrators) are not always aligned with technology buyers (broadcasters).

 Question: Please rank in order (1-3) which of the following technology trends are most important to your business, with 1 being most important

Trends -- Broadcasters vs Vendors & SIs

 

Here’s a quick round-up of the differences between what’s important to technology buyers versus technology suppliers:

More Important to Technology Buyers (Broadcasters):

  • Transition to HDTV operations
  • Transition to tapeless workflows
  • Automated workflows
  • File-based workflows
  • Multiplatform delivery

 

More Important to Technology Suppliers (Vendors and Sis):

  • IP content delivery
  • Advanced encoding techniques (e.g. h.264)
  • Video on Demand
  • Transition to 3Gbps operations (1080p)
  • On-line advertising
  • 3D TV
  • Set-top box PVR/DVR
  • 4K production
  • Network DVR
  • 2K production

 

Looking at this, it seems to me that:

  • the trends that are most important to broadcasters are about finishing what they started and making it work in practice (transition to HD), becoming more efficient (tapeless, file-based, automated workflows) and increasing revenues (multi-platform content delivery)
  • the trends that are most important to technology suppliers are about new technology

 

Let’s look at this in another way… The table below depicts this, expressed as the difference between the average for each respondent group and the overall global average.  As you can see there are some major differences between broadcasters and their suppliers, particularly when it comes to transition to HDTV, tapeless workflows, automated workflows and the transition to 3Gbps:

Trend Variation -- between broadcastes and vendors

Broadcasters believe that refining workflows and gaining efficiencies, particularly through digital file management, is very important to their business, whereas vendors and systems integrators place more importance on next generation technologies such as 3Gbps operations.  Similarly broadcasters do not currently view IP content delivery as a stand out issue, whereas vendors and systems integrators believe this is to be the second most important trend influencing their business.

These findings are in-line with what Roger Crumpton of the IABM said at their market workshop recently — i.e. that broadcasters in today’s climate are focusing on completing existing projects (e.g. HDTV transition) and increasingly risk averse when it comes to new technology unless it can make them more efficient in some way (e.g. automated workflows).

So what does all this mean?   If a technology suppliers can more fully understand what’s most important to their customers they will have a better change of success, but only if they listen to what their customer is telling them and adjust their sales approach accordingly.

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