This is the eighth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.
This is the fourth post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.
The first three posts in this series described the 2013 BBS Overall Brand Opinion League Table, the 2013 BBS Net Change in Overall Brand Opinion League Table, and the 2013 BBS Global Brand Opinion Leaders League Table.
This post looks at one of the most important metrics for any technology company – innovation.
An explanation of how these results were calculated can be found at the end of this article.
The product side of the film & broadcast industry is driven by technology and innovation. All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition. Thus innovation is a very important component of the brand image and reputation of vendors in this space.
Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study.
There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.
Let’s look specifically at the how these companies and their products were ranked in the 2013 BBS, beginning with products and technology.
As shown in the chart below, these companies make products in 22 of the 30 product categories that we covered in the 2013 BBS.
The top offerings provided by brands in the 2013 BBS Broadcast Technology Vendor Innovation League Table are production switchers, pro audio products, and test and measurement.
Does company size play a role in innovation? Larger companies offer more products and are consequently used in more places than their smaller counterparts. But this does not necessarily translate into innovation.
The chart below breaks down the 2013 BBS Broadcast Technology Vendor Innovation League Table by the number of product categories (as defined by the 2013 BBS segmentation) offered by each brand listed in this ranking.
What’s interesting about these rankings is that it includes the largest brands in the industry such as Cisco, Sony and Panasonic, alongside smaller (and relatively new) companies such as Elemental Technologies and Phabrix.
It’s also interesting to note that just under one-third of the companies listed in the 2013 BBS Broadcast Technology Vendor Innovation League Table, are pure-play audio vendors.
There are also quite a few software companies including Adobe, Autodesk, Elemental, Telestream, and Vizrt.
Another thing to note is that this ranking is once again dominated by companies that provide products in a single product category – 19 out of 30 brands in this list (up from 18 in 2012). This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.
At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators. Sony and Snell provide products in the most categories in the 2013 BBS Broadcast Technology Vendor Innovation League Table, followed by Adobe, Blackmagic, and Panasonic.
Of course, companies are listed here based on how many 2013 BBS product categories they produce, which is not an absolute measure of the products offered be each vendor on this list. There are some very large companies on the list above who appear in just one 2013 BBS category.
Year-Over-Year Changes to BBS Innovation Rankings
The majority of vendors in the 2013 BBS Broadcast Technology Vendor Innovation League Table were also listed in this ranking last year.
The following new entrants to the BBS Broadcast Technology Vendor Innovation League Table are listed in 2013 but were not listed last year:
Elemental Technologies, Leader, Telestream, Yamaha
The following brands were listed in the 2012 BBS Broadcast Technology Vendor Innovation League Table, but are not listed this year:
Angenieux, Mackie, Omneon, Salzbrenner Stagetec, T-VIPS
How These Results Were Calculated
2013 BBS participants were asked to provide their perception of the innovation of a variety of relevant broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.
This data was then aggregated and averaged in order to generate the global score for each brand based on these responses.
The top 30 global brands for innovation were then sorted by alphabetical order to create the tables shown in this article.
When reviewing this information, please note the following:
The inclusion of any brand in the tables in this article is dependent on available sample size. The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.
Both audio and video brands are included herein, whereas these brands are typically separated in actual BBS reports.
All data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.
The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.
Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location. Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.
The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories
Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013
Tracking the Evolution of Broadcast Industry Trends 2012 – 2013
Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index
Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014
Devoncroft Partners: 2013 Broadcast Industry Market Research Findings
Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table
Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table
Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table
Previous Year: The 2012 BBS Innovation Leaders League Table
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Findings May Not Be Reproduced or Quoted Without Written Permission from Devoncroft Partners.