Posts Tagged ‘Ingest’

The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.



Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB


© Devoncroft Partners. All Rights Reserved.


The 2011 Big Broadcast Survey – Now Available

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Mar 10 2011

After many months of work, I am pleased to announce that the 2011 Big Broadcast Survey (BBS) has been completed, and that reports from the study will be published soon.

If you’re not familiar with the BBS, it’s an annual demand-side study of the global broadcast industry. BBS reports help readers improve their strategic decision making, customer engagement, marketing strategy, product planning, and sales execution.

More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it by far the largest and most comprehensive market study of the broadcast industry.

Three types of reports are available:

  • The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure and operational structure, broadcast technology budgets, and HD upgrade plans for a wide variety of products.


  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provide deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings


  • Twenty-six separate 2011 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  


If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the study on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.   

You’ll also be seeing information from the 2011 BBS in a wide variety of other industry websites and trade magazines.

The tables below show the product categories and broadcast technology vendor brands covered in the 2011 BBS.


 Product Categories Covered in the 2011 BBS:



Broadcast Technology Brands Covered in the 2011 BBS:




Sonic Solutions Integrates Newly Acquired MainConcept, Forms New Pro Technology Division

Broadcast Vendor M&A | Posted by Joe Zaller
Oct 18 2010

Sonic Solutions announced today that it has formed a new professional technology division, which combines newly acquired MainConcept with Sonic’s existing professional products group.  MainConcept was previously a subsidiary of DivX, whose acquisition by Sonic was finalized earlier this month.   

Sonic, who also owns the Roxio brand, says that with the integration of MainConcept, it can now offer an expanded ‘one-stop-shop’ for companies that are looking to incorporate media management technologies into their products and services.

Because MainConcept’s codec technologies are widely deployed by a wide variety of broadcast technology vendors for ingest and transcoding applications the move brings Sonic into the professional broadcast market.  The company its new division will offer a broad range of products including authoring technologies, codec engines and a variety of SDKs.


You can read the full Sonic press release about the integration of MainConcept here

You can read the full Sonic press release about the finalization of the DivX acquisition here


Value for Money Rankings of Broadcast Technology Vendors — The Top 30 Globally

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Aug 27 2010

This is part of series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.


Recently, posts which rank broadcast technology vendors include:


This post looks at how respondents ranked broadcast technology vendors for what is perhaps the most subjective driver we measured in the 2010 BBS — value for money.


For some respondents value for money might mean low price, for others it might mean superior price/performance, while for others it could mean peace of mind in mission critical environments, regardless of the price.

Whatever the definition of value, the combination of a poor economy over the past few years and customer budget constraints have made many broadcast professionals more value-conscious than ever.  As a result, broadcast technology vendors must respond by continually delivering more value for less money.  This drives innovation in the broadcast supply chain as vendors are forced to compete on multiple levels.

Respondents were asked to rank broadcast technology vendor brands for “Value for Money” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.


In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey. 


Value for Money – The Top 30 Globally, Alphabetical Order


There are a wide variety of vendors on this list, including large & small companies and those who produce audio & video products.  In order to better understand what drives the perception of value, we need to look at some of the factors behind these results.  These include the number of products produced by each vendor, the geographic location of the each vendor, and the types of product produced by the top 30 value companies.



Number of products per vendor

When reviewing these results it’s important to understand how many products are produced by each vendor on this list.  This will help us to understand if whether reliability comes from small focused companies, or large multi-product vendors. 

The 2010 BBS evaluated 27 separate product categories.  In the previously published top 30 quality rankings, and top 30 reliability rankings, single product companies (those who were covered on only one product category in the 2010 BBS) completely dominated the rankings with about 2/3 of all positions.

A breakdown of how many product categories are produced by each vendor on the top 30 value list is shown below:



Just over half of the vendors in the top 30 value rankings produce a product in only one BBS category (out of 27 measured).  This is slightly less concentrated that other findings, such as reliability where there were 21 single product companies in the top 30.

In the case of value, there is a mix of large and small, and single and multi-product companies.  It’s worth pointing out here that much of this list is made up of the industry’s largest multi-product vendors.  For example Grass Valley (10 categories), Evertz and Miranda (5 categories each), Sony (4 categories), Ross Video (3 categories), Apple, Black Magic Design, Cisco, For-A, Harmonic, Ikegami, Panasonic, and JVC (2 categories each).



Geographic Location

Another factor to consider is the geographic location of each company on the list.  By this measure, companies headquartered in the Americas are the clear value for money leaders, while companies based in the EMEA and Asia trail the pack. 



Keep in mind that when looking at geography, it’s important to remember that many of these firms are truly global, with offices all over the world, regardless of where they are headquartered.



Product Categories

Finally, let’s look at the product categories produced by the vendors who made the top 30 value list for the 2010 BBS.



Out of the 27 product categories covered in the 2010 BBS, 21 appear on this list. This is on par with other metrics. For comparison, there are 20 product categories in the top 30 reliability rankings and 23 product categories in the top 30 quality rankings.

Signal processing products lead the list of products produced by the top 30 value leaders.  This is a fiercely competitive market that is at the heart of the transition to HDTV operations, and customers look for both value and quality.  Cameras and audio consoles were close behind, while microphones, production switchers, routing switchers and video transport also made a strong showing.


Please keep in mind when reviewing this information that, unless otherwise specified, all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.




This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

What Broadcast Buyers Are Evaluating for Purchase in 2010

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Apr 08 2010

This is the third in a series of articles about the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

NAB 2010 is less than a week away, and as the industry prepares to gather in Las Vegas for its biggest event of the year, the question on the minds of many is what technologies are in demand by customers around the world.

In previous posts I have discussed the most important technology trends in the broadcast industry and examined where money is being spent in the broadcast industry in terms of major projects planned for the year.

These industry trends and major projects drive technology purchasing in the broadcast industry, and that’s the focus of this article — the products that are being evaluated for purchase this year by broadcast professionals.

As part of our 2010 global market study we wanted to help our readers understand what broadcast professionals around the world are shopping for this year.  We presented technology buyers with a list of relevant product categories, and asked them to indicate which product type they are currently evaluating for purchase. 

The results, which are shown in the table below, demonstrate a broad range of industry demand.

 What broadcast technology products / services are you currently evaluating for purchase? 

These responses show that production technology such as editing, ENG cameras, along with test & measurement and key audio products will be in demand around the world as broadcast professionals upgrade their facilities to HDTV operations, which was ranked #1 in terms of planned projects for the year (link to article).

The transition to file-based / tapeless workflows will be facilitated by purchases of production servers along with transcoding products, which facilitate multi-format interoperability in the file-based domain.

The new studios, OB vans and channels that are being planned will drive evaluation of a wide variety of equipment including multiviewers, servers, signal processing, routing switchers and storage.

A significant number of respondents indicated that they are currently evaluating products that increase operational efficiency and streamline working practices.  These include library / storage management, automation and workflow / asset management.

Video transport and transmission gear should also see strong demand as customers around the world seek to use improve compression efficiency, connect operations by IP links, and increase the number of channels delivered to consumers.

Keep in mind when reading this information that this table presents the responses of all global participants in the 2010 BBS, regardless of organization type, size or location; and shows the number of respondents that are evaluating products without regard to size of project or value of purchase.  Granular analysis of these results, including breakdown of data by geographic region, customer type and customer size, is available as part of the full 2010 BBS Global Market Report from Devoncroft Partners.

Published by Devoncroft Partners, the annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast industry trends and technology vendor brands.  The BBS provides insight into market trends, technology budgets, plant, equipment upgrade plans, and the perceptions of leading broadcast industry vendor brands by a wide variety of broadcast professionals across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.  More than 5,600 people in 120+ countries participated in the 2010 BBS project. Information about the 2010 BBS can be found at


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