Posts Tagged ‘HP’

2015 Big Broadcast Survey (BBS) Reports Now Available

broadcast technology market research | Posted by Joe Zaller
Aug 04 2015

The 2015 Big Broadcast Survey (BBS) Reports have now been published and are available from Devoncroft Partners.

We have been publishing the BBS Reports since 2009.  Each new edition is created through several months of research, including interviews with technology end-users, global surveys of technology decision makers, analysis of the end-user responses, and visualization of the data collected.  Now in its seventh year of publication, the BBS remains the most comprehensive annual study of technology end-users in the global broadcast and media technology industry.  Nearly 10,000 technology professionals in 100+ countries participated in the 2015 BBS, making it once again the largest market study of the media technology industry.

Based on feedback from technology vendors, media companies, and investors, we have updated the vendors, product categories, and market trends profiled in the 2015 BBS to better align with recent market developments.

These updates help ensure the BBS reports remains a critical reference for industry executives to improve strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution.  In addition to technology vendor and service provider strategic planning, BBS reports are also used frequently for M&A and investment activities by both buyers and sellers.

Three types of 2015 BBS reports are available:

  • 2015 BBS Global Brand Reports: provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics

 

  • 2015 BBS Product Reports: provide detailed information from buyers, specifiers, and users of broadcast technology products in 30 separate categories (see full list below)

 

  • 2015 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology budgets, and planned deployment of new technologies including 4K, HEVC compression, and IP-based technology infrastructure

 

For additional information on the 2015 BBS report, please email us.

As is Devoncroft’s custom, we will publish selected highlights from this year’s BBS reports on the Devoncroft website.  These articles are posted on a semi-regular basis, so please check back often.

To receive posts when published, please enter register with your email in the box in the upper right-hand corner of the page.

The tables below list the  technology vendor brands and product categories covered in the 2015 BBS.

 

All Brands Covered in 2015 Big Broadcast Survey (BBS)


Product Categories Covered in the 2015 Big Broadcast Survey

Technology Products & Vendor Brands Covered in the 2015 BBS, by Application Area

 

Acquisition & Production:

Camera Lenses

Angenieux, Canon, Fujinon

 

ENG Cameras

Canon, Hitachi, Ikegami, JVC, Panasonic, Sony

 

Large Format Single Sensor Cameras

ARRI, Blackmagic Design, Canon, Red Digital Cinema, Sony

 

Production Switchers

Blackmagic Design, Broadcast Pix, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Snell, Sony

 

Studio/System Cameras

Grass Valley, Hitachi, Ikegami, JVC, Panasonic, Sony

 

 

Post Production:

 

Graphics & Branding

Adobe, Autodesk, Avid, ChyronHego, Evertz, Grass Valley, Imagine Communications, Orad, Pixel Power, Ross Video, Vizrt

 

Transcoding / Streaming

Dalet/AmberFin, Elemental Technologies, Envivio, Harmonic, Imagine Communications, Telestream

 

Video Editing

Adobe, Apple, Avid, EVS, Grass Valley, Imagine Communications, Sony

 

Infrastructure:

Bonded Cellular

Dejero, LiveU, Teradek, TVU, Vislink

 

Routing Switchers

Blackmagic Design, Evertz, Grass Valley, Imagine Communications, Nevion, Pesa, Ross Video, Snell, Utah Scientific

 

Signal Processing / Interfacing / Modular

Aja Video, Axon, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communication, Ross Video, Snell

 

Video Transport

Arris, Aspera, Cisco, Ericsson, Evertz, Harmonic, Imagine Communications, Media Links, Net Insight, Nevion, Riedel, Signiant

 

 

Audio:

Audio Consoles

Avid, Calrec, Lawo, Salzbrenner Stagetec, Solid State Logic (SSL), Soundcraft, Studer, Wheatstone, Yamaha

 

Audio Processing & Monitoring

Adobe, Avid, Dolby, Linear Acoustic, RTW, TSL, Wohler

 

Intercom / Talkback

Clear-Com, Riedel, RTS Intercom Systems, Trilogy

 

Microphones

AKG, Audio-Technica, beyerdynamic, Electro Voice, Marshall Electronics, Neumann, Schoeps, Sennheiser, Shure, Sony

 

Monitors (speakers)

Adam, Avid, Focal, Genelec, JBL, KRK Systems, Mackie, Neumann, PMC,

 

 

Storage:

High Performance Shared Storage:

Avid, Harmonic, HP, IBM, Isilon Systems/EMC, NetApp, Quantum

 

Playout / Transmission Servers

Avid, EVS, Grass Valley, Harmonic, Imagine Communications, Ross Video

 

Production Servers

Avid, EVS, Grass Valley, Harmonic, Quantel

 

 

System Automation and Control:

Broadcast Business Management Systems

arvato/S4M, Imagine Communications, MediageniX, MSA Focus, SintecMedia/Pilat Media, VSN, Wide Orbit

 

Archive & Archive Management

ASG/Atempo, Masstech, Oracle/Front Porch Digital, Quantum, SGL, XenData

 

Playout Automation

Grass Valley, Imagine Communications, Pebble Beach, Playbox, Snell

 

Workflow / Asset Management

arvato/S4M, Avid, Dalet/Amberfin, EVS, Imagine Communications, Sony, Vizrt, VSN

 

 

Playout and Delivery:

Integrated Playout (Channel in a Box)

Evertz, Grass Valley, Harmonic, Imagine Communications, Pebble Beach, Playbox, Snell, Thomson Video Networks

 

On-line / Streaming Video Delivery Platforms

Brightcove, Kaltura, Ooyala, Piksel

 

Transmission Encoders

Arris, ATEME, Cisco, Elemental Technologies, Envivio, Ericsson, Harmonic, Imagine Communications, Thomson Video Networks

 

Transmitters

GatesAir, Hitachi, NEC, Plisch, Rohde & Schwarz, Screen Service, Toshiba

 

 

Test, Quality Control and Monitoring:

 

Multiviewers

Avitech, Axon, Evertz, For-A, Grass Valley, Imagine Communications

 

Test & Measurement

Imagine Communications, IneoQuest, Leader, Phabrix, Rohde & Schwarz, Tektronix

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© Devoncroft Partners 2009 – 2015. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 10 2013

This is the fifth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

Previous articles about the 2013 BBS discussed the most important broadcast industry trends, how the relative commercial importance of broadcast industry trends have changed over time, where money is currently being spent in the broadcast industry, and broadcast technology products being evaluated for purchase in 2013 and 2014.

 

How 2013 BBS Participants Ranked Broadcast Technology Vendors

This is the first in a series of posts about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

Each year, as part of the Big Broadcast Survey (BBS), we ask a global sample of broadcast professionals to rank a variety of technology vendor brands on a wide range of metrics.

We use this information to create a series of reports, which through benchmarking and industry “league tables” provides a view as to how each vendor is positioned in the market relative to the industry as a whole, as well as against their direct competitors.

This post looks at how the global sample of broadcast professionals who participated in the 2013 BBS ranked their overall opinion of the 151 broadcast technology vendors we covered in the study.

An explanation of how these results were calculated can be found at the end of this article. The complete list of vendor brands covered in the 2013 BBS is here.

 

Research findings are displayed in two ways in this article:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally

 

  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

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Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by 2103 BBS participants.      

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2013 BBS -- 2013 BBS Overall Brand Opinion League Table (smaller)

 

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A total of 46 broadcast technology vendor brands are included in this table, (versus 48 in 2012 and 43 in 2011), illustrating the geographic variation of opinion, which will be discussed later.

In terms of frequency of appearance in the above ranking:

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  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each of the three geographic regions.  For comparison, in the 2012 BBS (when we covered 152 brands) there were 15 brands that appeared in the top 30 globally and in each of the 3 regions.

 

  •  9 brands appear three times, versus 10 brands that appeared three times last year.

 

  • 5 brands appear two times, versus 7 brands that appeared two times last year. 

 

  • 15 brands appear one time, which demonstrates that some brands are strongest in one geographic area. In the 2012 BBS, 16 brands appeared one time.

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2013 BBS Overall Brand Opinion League Table: 

The following brands are listed four times in the 2013 BBS Overall Brand Opinion League Table, meaning that research participants ranked them in the top 30 for overall opinion globally, as well as in each of the three geographic regions:

  • Adobe, Aja Video, AKG, Blackmagic Design, Canon, Cisco, Dolby, Genelec, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, and Tektronix

 

Although many of these brands also appeared four times in the BBS Overall Brand Opinion League Table last year, there are also several changes to the composition of this list.

The following brands that appear in all four categories (global, EMEA, APAC, Americas) in the 2013 BBS Overall Brand Opinion League Table were listed fewer than four times in the 2012 BBS Overall Brand Opinion League Table. The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Aja Video (2x, +2), Blackmagic Design (1x, +3), Rohde & Schwarz (3x, +1), Solid State Logic (2x, +2), Studer (2x, +2)

 

The following brands were listed in all four categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than four times in 2013:

  • Apple, Avid, Schoeps

 

 

Brands appearing three times in the 2013 BBS Overall Brand Opinion League Table: 

The following brands are listed three times in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Angenieux (3x, no change), Avid (4x, -1), Clear-Com (3x, no change), EVS (1x, +2), Fujinon (3x, no change), JBL (3x, no change), Schoeps (4x, -1), Snell (2x, +1), Yamaha (3x, no change)

 

The following brands were listed in three categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than three times in 2013:

  • Autodesk, beyerdynamic, Ikegami, Wohler

 

 

Brands appearing two times in the 2013 BBS Overall Brand Opinion League Table:

The following brands are listed two times in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Apple (4x -2), Autodesk (3x, -1), beyerdynamic (3x, -1), Mackie (+2), Soundcraft (+2)

 

The following brands were listed in two categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than two times in 2013:

  • Electro Voice, Grass Valley, RTW

 

 

Brands appearing one time in the 2013 BBS Overall Brand Opinion League Table:

The following brands are listed one time in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Adam (no change), Audio-Technica (+1), Barco (+1), Evertz (no change), Grass Valley (2x, -1), HP (no change), Ikegami (3x, -2), Lawo (no change), Leader (+1), NEC (no change), Riedel (no change), RTS Intercom Systems (no change), RTW (2x, -1), Wheatstone (+1), Wohler (3x, -2)

 

The following brands were listed in one category in the 2012 BBS Overall Brand Opinion League Table, and are not listed in 2013:

  • DK Technologies, Harmonic, Harris, Omneon (not covered in 2013 BBS), Salzbrenner Stagetec, Telex, Thomson

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Frequency Analysis of the Brands in the in the 2013 BBS Overall Brand Opinion League Table:  

The table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion, provides a better understanding of where each brand was highly ranked for overall opinion.

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2013 BBS -- 2013 BBS Overall Brand Opinion League Table Frequency Analysis (smaller)

 

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The frequency chart shows some interesting geographic variations in the data, which is detailed below.

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Appearing in the top 30 “overall opinion” ranking globally + one region

Three brands achieved a top 30 ranking globally, despite being in the top 30 of only one out of the three geographic regions.

  • Apple, Autodesk, beyerdynamic

 

Appearing in the top 30 “overall opinion” ranking in one region

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

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Appearing in the top 30 “overall opinion” ranking only in EMEA

  • Barco, Lawo, Riedel, RTW

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Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Audio-Technica, Evertz, HP, Leader, NEC

 

Appearing in the top 30 “overall opinion” ranking only in the Americas

  • Adam, Grass Valley, Ikegami, RTS Intercom Systems, Wheatstone, Wohler

 

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How These Results Were Calculated

2013 BBS participants were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

This data was then aggregated and averaged in order to generate the global score for each brand based on these responses. In order to create the regional scores, this data was broken out geographically based on the location of the respondent.

The top 30 brands for each of the four ranking lists (global, EMEA, Asia-Pacific, Americas) was sorted by alphabetical order to create the tables shown in this article.

Please note that inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Also, please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Previous Year: The 2012 BBS Overall Brand Opinion League Table

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© Devoncroft Partners. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 1 – The 2012 BBS Overall Brand Opinion League Table

broadcast technology market research | Posted by Joe Zaller
Aug 14 2012

This is the fourth in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

In previous posts, I have discussed the most important broadcast industry trends of 2012 and where money is being spent in the broadcast industry in 2012.

This is the first in a series of posts about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2012 BBS.

Each year, as part of the Big Broadcast Survey (BBS), we ask a global sample of broadcast professionals to rank a variety of technology vendor brands on a wide range of metrics including “overall opinion,” “change of opinion,” and brand drivers including “innovation,” “quality,” “reliability,” “value for money,” and “great customer service.”

We use this information to create a series of reports, which through benchmarking and industry “league tables” provides a view as to how each vendor is positioned in the market relative to the industry as a whole, as well as against their direct competitors.

This post looks at how the global sample of broadcast professionals who participated in the 2012 BBS ranked their overall opinion of the 152 broadcast technology vendors we covered in the study. You can find a chart with the complete list of vendor brands covered in the 2012 BBS here

Please note that inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in these charts is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand was excluded from these findings based on sample size.

 

How These Results Were Calculated

Respondents were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

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Results are shown in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally.

 

  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

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Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      

 

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2012 BBS Overall Brand Opinion League Table

 

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A total of 48 broadcast technology vendor brands are included in this table, (up from 43 last year), illustrating the geographic variation of opinion, which will be discussed later.

In terms of frequency of appearance in this table:

 

  • 15 brands appear four times, meaning they were ranked in the top 30 globally and in each of the three geographic regions.  For comparison, in the 2011 BBS (when we covered 118 brands) there were 19 brands that appeared in the top 30 globally and in each of the 3 regions.

 

  • 10 brands appear three times. For comparison, in the 2011 BBS (when we covered 118 brands) there were 9 brands that appeared three times.

 

  • 7 brands appear two times. For comparison, in the 2011 BBS (when we covered 118 brands) there were 2 brands that appeared twice.

 

  • 16 brands appear one time, which demonstrates that some brands are strongest in one geographic area. For comparison, in the 2011 BBS (when we covered 118 brands) there were 13 brands that appeared one time.

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2012 BBS Overall Brand Opinion League Table: 

  • Adobe, AKG, Apple, Avid, Canon, Cisco, Dolby, Genelec, Neumann, Panasonic, Schoeps, Sennheiser, Shure, Sony, Tektronix 

 

Brands appearing three times in the 2012 BBS Overall Brand Opinion League Table: 

  • Angenieux, Autodesk, beyerdynamic, Clear-Com, Fujinon, Ikegami, JBL, Rohde & Schwarz, Wohler, Yamaha 

 

Brands appearing two times in the 2012 BBS Overall Brand Opinion League Table:

  • Aja Video, Electro Voice, Grass Valley, RTW, Snell, Solid State Logic, Studer 

 

Brands appearing once in the 2012 BBS Overall Brand Opinion League Table:

  • Adam, Blackmagic Design, DK Technologies, Evertz, EVS, Harmonic, Harris, HP, Lawo, NEC, Omneon, Riedel, RTS Intercom Systems, Salzbrenner Stagetec, Telex, Thomson 

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Frequency Analysis of the Brands in the in the 2012 BBS Overall Brand Opinion League Table:  

The table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion, provides a better understanding of where each brand was highly ranked for overall opinion.

 

Frequency Analysis of Brands in the 2012 BBS Overall Brand Opinion League Table

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The frequency chart shows some interesting geographic variation in the data.

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Appearing in the top 30 “overall opinion” ranking globally + one region

Two brands managed to achieve a top 30 ranking globally, despite being in the top 30 of only one of the three geographic regions.

  • Aja Video, Grass Valley, Solid State Logic, RTW, Studer

  

Appearing in the top 30 “overall opinion” ranking in one region

The following 13 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

  

Appearing in the top 30 “overall opinion” ranking only in EMEA

  • Adam, DK Technologies, EVS, Harmonic, Lawo, Riedel, Salzbrenner Stagetec

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Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Electro-Voice, Harris, HP, NEC, Omneon, Thomson

 

 Appearing in the top 30 “overall opinion” ranking  only in the Americas

  • Blackmagic Design, Evertz, RTS Intercom Systems, Telex 

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2012 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2012 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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All data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title or geographic location. Responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of the full 2012 BBS Global Market Report. For more information about this report, please contact Devoncroft Partners.

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Devoncroft Partners has published a variety of reports from 2012 BBS data.  For more information, please get in touch.

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Related Content:

The 2012 Big Broadcast Survey – Information and available reports

The 2012 BBS Broadcast Industry Global Trend Index

Tracking the Evolution of Broadcast Industry Trends 2009 – 2012

Analyzing Where is Money Being Spent in the Broadcast Industry – The 2012 BBS Broadcast Industry Global Project Index

Last Year’s Overall Opinion Rankings: Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

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© Devoncroft Partners. All Rights Reserved.

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The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.

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Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB

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© Devoncroft Partners. All Rights Reserved.

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The Top 30 Improving Vendor Brands in Broadcast Technology, Ranked Globally and Regionally

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jun 07 2010

This is the second in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, I discussed how respondents to the 2010 BBS ranked The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally

Appearing in the top 30 of an overall opinion poll is obviously a good place for any vendor to be, but this only scratches the surface of how the market views a brand. 

While indicative of the market’s view, these overall opinion rankings are presented as a snapshot in time.  They also provide a somewhat one-sided view of how brands are regarded because they take only positive perceptions into account.  In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time. 

One way to do this is to ask people who have an opinion of a brand, how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same. 

When you do this, you can get some interesting results.  It turns out that some brands are more polarizing than others, with different respondents having very different opinions.  For example, here’s a chart from the 2009 Big Broadcast Survey. 

 

Notice that in the above table, the company that was ranked #1 for “got better” also ranked #1 for got worse.

Given these results, it is perhaps more useful to calculate the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants. 

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores. 

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally. 

 

  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

 In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      

 

Question: Has your opinion of the following brands improved or declined over the past 2 years in relation to the broadcast technology products / services they provide?

Interestingly, a total of 65 broadcast technology vendor brands are included in this table, demonstrating the strong variation in opinion change based on geographic segmentation of respondents.

In terms of frequency of appearance in this table:

  • 3 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 10 brands appear three times
  • 26 brands appear two times
  • 26 brands appear once, which demonstrates that some brands are strongest in one geographic area

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis. 

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times:

  • Barco, IBM, Ikegami

 

Brands appearing three times:

  • Avid, Chyron, For-A, JBL, JVC, Mackie, Motorola, Siemens, Telex, Yamaha

 

Brands appearing two times:

  • AKG, Audio-Technica, Axon, Dayang, Dolby, Echolab, Electro Voice, EMC, EVS, Fujitsu, Grass Valley, Harmonic, Harris, Klein + Hummel, Orad, Pesa, Pharos, Quantel, RTS Intercom Systems, SeaChange, Shure, Snell, Solid State Logic, Sundance, Tandberg / Ericsson, Tektronix

 

Brands appearing once:

  • Accenture, AMS-Neve, beyerdynamic, Dalet, Evertz, Focal, HP, KRK Systems, Leader Instrument, Marshall Electronics, Miranda, Net Insight, Neumann, Omneon, Omnibus, Pilat, Pixel Power, Quantum, Rohde & Schwarz, Ross Video, S4M, Screen Service, Sintecmedia, Utah Scientific, Vizrt, Wheatstone

 

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Analysis of overall opinion by region:

The table below shows the global and regional performance for each brand in the top 30 ranking of overall opinion. 

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The frequency chart shows some interesting geographic variation in the data, which is highlighted below.

 

Only Global

Interestingly a the following 13 appear in the top 30 Net Change in Overall Opinion for the global sample, but not in any of the regions. 

  • Accenture, AMS-Neve, Focal, KRK Systems, Leader, Net Insight, Omnibus, Pilat Media, Pixel Power, Quantum, Sintecmedia Utah Scientific, Wheatstone

There a number of possible explanations for this.  For example these companies may have fared well in each of the regions, but not well enough to make the top 30.  However when all responses are aggregated, there positive data propels these brands to the top 30 on a global basis.  It is also possible that these brands scored well on a regional basis, but that the regional sample was insufficient to be included in the regional rankings.

 

All regions, but not global

Interestingly, for four brands the converse of the above also occurred – i.e. these brands made the top 30 list for Net Change of Overall Opinion in each of the three regions, but not in the global sample.

  • Avid, For-A, JBL, Yamaha

Again this is due to a variety of factors including the aggregate strength of certain brands, coupled with sample sizes.

 

Global + one region

Nine brands managed to achieve a top 30 ranking in the global Net Change in Overall Opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Dayang, Echolab, Electrovoice, Fujitsu, JVC, Motorola, Pesa, Quantel, Sundance

 

 

 

Regional Variation

The following brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

 

Only EMEA

Beyerdynamic, Dalet, Neumann, S4M,

 

Only Asia

Evertz, HP, Miranda, Omneon, Rohde & Schwarz, Ross Video, Screen Service

 

Only Americas

Marshall Eelctronics, Vizrt

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

The Top 30 Broadcast Technology Vendor Brands, Ranked by “Overall Opinion,” Globally and Regionally

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
May 24 2010

This is the first in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey.

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Each year as part of the Big Broadcast Survey (BBS), I ask respondents to rank broadcast a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

This post looks at how broadcast technology vendors were ranked by respondents in terms of their overall opinion of these vendors.   Research participants were asked to rank their “overall opinion” of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Results are shown in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally. 
  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.         

   

Question: Please rank your overall opinion of the following brands on a scale of 1-10, with 10 being the best in the market and 1 being the worst.         

  

 

 

Interestingly, a total of 46 broadcast technology vendor brands are included in this table, which demonstrates that there is strong variation in opinion based on geographic segmentation of respondents.  

In terms of frequency of appearance in this table:  

  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 9 brands appear three times
  • 5 brands appear two times
  • 15 brands appear once, which demonstrates that some brands are strongest in one geographic area

   

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.   

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.  

Brands appearing four times:  

  • Adobe, AKG, Apple, beyerdynamic, Cisco, Dolby, Genelec, Grass Valley, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, Tektronix

   

Brands appearing three times:  

  • Aja Video, AMS-Neve, Harris, Lawo, RED, Salzbrenner Stagetec, Snell, Tandberg, Yamaha

   

Brands appearing two times:  

  • Clear-Com, Electro Voice, Evertz, Ikegami, JBL

   

Brands appearing once:  

  • Audio-Technica, Avid, Barco, Calrec, EVS, HP, Klein + Hummel, Mackie, Omneon, Prism Media, Quantel, Rhozet, Riedel, RTS Intercom Systems, TVIPS

   

 

 

Analysis of the Frequency for Each Brand in the “Overall Opinion” League Table:  

In order to provide a better understanding of which brands were most higly ranked in each geography, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.   

  

The frequency chart shows some interesting geographic variation in the data.  

Appearing in the  top 30 “overall opinion” ranking globally + one region  

Four brands managed to achieve a top 30 ranking in the global overall opinion league table , despite being in the top 30 of only one of the three geographic regions.  

Electro Voice (Americas), Evertz (Americas), Ikegami (Americas), JBL (Americas)  

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:  

 

Appearing in the  top 30 “overall opinion” ranking only in EMEA  

EVS, Klein + Hummel, Prism Media, Rhozet, Riedel, T-VIPS  

   

Appearing in the  top 30 “overall opinion” ranking only in Asia-Pacific  

Audio-Technica, Calrec, HP, Omneon, Quantel  

 

Appearing in the  top 30 “overall opinion” ranking only in the Americas  

Avid, Mackie  

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.   

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

 

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This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

     

TV New Check “Tech One on One” Interview

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Apr 08 2010

I was recently interviewed by Harry Jessell, editor of industry website TVNewsCheck.com about my 2010 study of the broadcast market.

Jessell published the interview today as part of his “Tech One on One” series, which profiles key technology players in the broadcast market.  In it he asks me a number of question about industry trends, major projects being planned by US broadcasters, the capex plans of broadcasters, and which product categories I thnk will do well this year based on my research.  We also discussed 3D, which as I’ve said before,  I am skeptical about when it comes to the average US broadcaster.

You can find the full interview here.

2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.

 

Product Categories Covered in 2010 BBS reports:

 

Vendor Brands Covered in 2010 BBS reports:

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