I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.
We once again had record-breaking participation in this project. Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry. We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.
The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).
We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries. We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.
We will begin to post summary data from the 2012 study on this website, so please check back regularly.
I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show. It’s free for all registered NAB Show attendees, so please come along.
Devoncroft – 2012 Broadcast Market Research Reports Now Available
Devoncroft – 2011 Broadcast Market Research Articles
NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB
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