Posts Tagged ‘Evertz’

Ranking Broadcast Technology Vendors Part 4 – the 2011 BBS Broadcast Technology Vendor Innovation League Table

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 25 2011

This is the seventh in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

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Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, the 2011 BBS Net Change in Overall Opinion League Table, and the 2011 BBS Brand Opinion Leaders League Table.

This post looks at one of the most important metrics for any technology company – innovation.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition.  Thus innovation is a very  important component of the brand image and reputation of vendors in this space.

To find out which broadcast technology vendors are considered to be most highly regarded in terms of innovation, respondents were asked to rank broadcast technology vendor brands for “Innovation” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for innovation are shown below for the global sample of all respondents.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

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2011 BBS Innovation League Table:

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There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2011 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 23 of the 26 product categories that we covered in the 2011 BBS.

The top products for brand leaders are split between audio and video – with microphones, signal processing and video transport each appearing five times.

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2011 BBS Innovation League Table — Frequency of Product Categories:

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The 2011 BBS Innovation League Table is split fairly evenly between audio and video companies.  There’s also a healthy mix of hardware versus software products represented on this list.

Does company size play a role in innovation?  Larger companies offer more products and are consequently used in more places than their smaller counterparts.  But this does not necessarily translate into innovation.

As shown below, innovative products are produced by both small focused companies, as well as by larger multi-product vendors.

Let’s look at the number of product categories that each of these brands produces (as defined by the segmentation used in the 2011 BBS).

The table below shows the number of 2011 BBS product categories produced by each brand.

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2011 BBS Innovation League Table — Number of 2011 BBS Product Categories per Brand:

 

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As shown in the table above, vendors producing products in only one 2011 BBS category account for more than half of the vendors in the top 30 innovation list.  This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators.  For example, Grass Valley is covered in 8 product categories in the 2011 BBS, while both Evertz and Snell are covered in five product categories.  These are examples of larger companies who have managed to instill innovation across their product lines.

Of course, companies are listed here based on how many 2011 BBS product categories they produce, which is not an absolute measure of the products produced be each vendor. There are some very large companies on the list above who appear in just one 2011 BBS category. In total, the 2011 BBS looked at 118 vendors in 26 separate product categories (based on the IABM’s industry model), but even so it did not necessarily cover the entire product range of all vendors.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

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In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

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Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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Thoughts on the Grass Valley – PubliTronic Deal, Including Press Conference Slides

broadcast technology market research, Broadcast Vendor M&A | Posted by Joe Zaller
Oct 13 2011

Yesterday, Grass Valley announced that it has acquired Dutch Channel-in-a-Box (CiaB) vendor PubliTronic via an online press conference.  This in an interesting move for a number of reasons, and Grass Valley did a good job of explaining its rationalize for the transaction.

During the presentation Grass Valley showed a slide deck that outlined its reasons for buying PubliTronic, provided an overview of the CiaB market opportunity and laid out its strategic objectives for this space.

Grass Valley says the broadcast market is changing more rapidly than ever, and that it is working to position itself as the “trusted transformation expert,” which can provide the appropriate mix of hardware, software and services to broadcast customers facing unprecedented change.

Grass Valley says it wants to become “the premier video technology solutions company.” This plan includes software, services, differentiated products, moving “down market” where opportunities are greater, and moving into emerging markets where there is higher growth.

The company sees integrated playout as a prime example of a fast growing, but currently underserved market. During the press conference GV said that the CiaB space is one of the fastest growing areas of the broadcast market, and that the acquisition of PubliTronic will help it go after this space, while better serving the needs of its customers.

It will be interesting to see how Grass Valley executes on this deal and deploys the PubliTronic products (now rebranded as Grass Valley K2 Edge).

There’s no doubt that Grass Valley is one of the premier brands in the broadcast industry, but many of their products such as switchers, servers and routers are hardware based and used in live production and studio applications.

Conversely, the CiaB market is all about software, and some traditionally hardware-focused companies have had a difficult time making the transition to a more software-centric approach. Of course Grass Valley’s video servers are widely deployed in the playout space, and the company undoubtedly has extensive technical expertise in this area, so maybe the transition will be smooth.

While the purchase of a 32-person playout software company is not a “bet the company” move for Grass Valley, it’s still critically important for the company to get this acquisition right.  New CEO Alain Andreoli, made it clear at IBC that he (and new GV owner Francisco Partners) sees software and services as core to the company’s future success.  The PubliTronic deal is a significant step in this direction.

There’s no doubt that the PubliTronic product offering is very capable.  However, Grass Valley is far from alone in going after the CiaB market.  Miranda, Snell, Evertz, Playbox and VSN are all vying for leadership in this space, and there are rumors that both Harris and Harmonic (Omneon) will be throwing their respective hats into this ring before NAB 2012. Expect to be hearing a lot about integrated playout / CiaB over the next six months.

At the end of the press conference Grass Valley CEO Alain Andreoli said that this deal shows that Franscisco Partners is committed to building a new Grass Valley and that it’s putting its money where its mouth is in order to do so.  It’s going to be very interesting to watch
how this shakes out over the next year or two.

The slides from the Grass Valley – PubliTronic announcement press conference (or at least most of them) are shown below.  They are worth reading as they do a good job of explaining the market dynamics, Grass Valley’s strategy, and the PubliTronic product offering.

 

 

 

 


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Related Content:

More Broadcast Vendor M&A: Grass Valley Buys PubliTronic, Enters Integrated Playout / Channel-in-a-Box Market

Press Release: Grass Valley Extends Leadership in IT-based Playout Solutions with Acquisition of Integrated Playout Solutions Provider PubliTronic

Press Release: Grass Valley Announces New K2 Edge Automated, Multichannel, Integrated Playout Solution

Announcement Coming From Grass Valley

BC 2011 Trends: Cloud, Channel-in-a-Box, 3D

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More Broadcast Vendor M&A: Grass Valley Buys PubliTronic, Enters Integrated Playout / Channel-in-a-Box Market

broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor M&A | Posted by Joe Zaller
Oct 12 2011

Grass Valley announced today that it has purchased PubliTronic, a Netherlands-based broadcast technology supplier.  Terms of the acquisition were not disclosed.

PubliTronic provides integrated playout or channel-in-box (CiaB) solutions for broadcast playout applications.  According to Grass Valley executives, CiaB solutions have been deployed by approximately 5% of the market today and represent “one of the fastest growing segments in broadcasting, [and is] expected to increase significantly over the next three years.”

PubliTronic’s CiaB product provides an integrated playout package featuring a video server, media management, automation, broadcast graphics and other master control functionality.  PubliTronic’s products will be incorporated into the Grass Valley product line-up and will be re-branded as the Grass Valley K2 Edge.

The acquisition of the PubliTronic product line complements the existing Grass Valley server product business and puts Grass Valley into the automated playout business, which is shaping up to be one of the next battlegrounds in the broadcast technology business.  It was certainly one of the most important trends at the recent IBC 2011 trade show.

With the purchase of PubliTronic, Grass Valley joins the growing list of broadcast vendors who are making major bets in this area.  In addition to Miranda, Evertz, Snell, Grass Valley, PlayBox and VSN; who are now all vying for leadership in this segment, I’ve heard rumors that other firms including both Harris and Harmonic (Omneon) could launch CiaB products by NAB 2012, making this both a hot topic and a very crowded space.

With most CiaB systems providing similar functionality, it will be important for Grass Valley to differentiate itself from its competition.  In a statement, the company sought to do this, saying: “What this acquisition brings to customers is much more than a simple “channel-in-a-box” solution. Our next-generation K2 Edge™ server is a sophisticated and very powerful multichannel, integrated, automated playout system that delivers benefits to our customers from day one.”

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Related Content:

Press Release: Grass Valley Extends Leadership in IT-based Playout Solutions with Acquisition of Integrated Playout Solutions Provider PubliTronic

Press Release: Grass Valley Announces New K2 Edge Automated, Multichannel, Integrated Playout Solution

Announcement Coming From Grass Valley

BC 2011 Trends: Cloud, Channel-in-a-Box, 3D

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Evertz Beats Expectations in Q1 2012 as Domestic Revenue Increases Six Percent

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Sep 07 2011

Evertz announced that its revenue for the first quarter of its 2012 fiscal year was C$75.1m, an increase of 2% versus the same period a year ago, and an increase of 10% versus the previous quarter.

Revenue in the US/Canada region was up 6% versus last year, while international revenue declined by 4% versus last year.

The results for the quarter were well above the expectations of equity analysts, who on average were looking for revenue of C$64.2m.

Net income in the quarter was C$17.6m, down 14% versus last year, but up 42% versus last quarter. Gross margins in the quarter were 57%, down from 58% last year and flat versus the previous quarter.

R&D expenses in the quarter increased by $2.3m or 29% compared to the same period last year.  R&D expenses represented approximately 14% of sales for the quarter compared to 11% for the same period last year.  On its conference call with equity analysts Evertz management said they will continue to invest in R&D, which the company sees as a strategic differentiator in the market.

SG&A expenses for the quarter were C$10.4m, an increase of 27% versus last year, but 5% lower than the previous quarter.

The company’s purchase order backlog at the end of August 2011 was in excess of C$21 million and shipments during the month of August 2011 exceeded C$29 million.

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Related Content:

Press Release: Evertz Technologies Reports Results for the First Quarter Ended July 31, 2011

Previous Quarter: Evertz Misses Q4 Revenue and Profit Expectations as International Sales Fall by 31%

Previous Year: Evertz Q1 2011 Revenue up 2%

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Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

broadcast technology market research | Posted by Joe Zaller
Aug 16 2011

This is the sixth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 

Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, and the 2011 BBS Net Change in Overall Opinion League Table, which shows how our global sample of broadcast professionals ranked 118 broadcast vendor brands in terms of their overall opinion of these vendors, and also how their opinions have changed over time.

It’s obviously great news for the vendors who are listed in these rankings, and there were quite a few of them.  A total of 43 brands were listed in the 2011 BBS Overall Brand Opinion League Table; and a total of 51 brands were listed in the 2011 BBS Net Change of Brand Opinion League Table.

This post looks at the companies that were listed in both the Overall Opinion and Net Change in Overall Opinion Rankings. In other words, these are the companies whose brands are held in high regard today, and who are perceived to be getting better over time.

Just 30 brands (out of 118) were listed in both sets of rankings, either globally or regionally.

These are shown below.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

 

2011 BBS Brand Opinion Leaders League Table:

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

What they have in common is strong brand recognition, and a dynamism that 2011 BBS respondents feel is making them even stronger.

Let’s look specifically at the how these companies and their products were ranked in the 2011 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 24 of the 26 product categories that we covered in the 2011 BBS.

The top products for brand leaders are split between audio and video – microphones and video editing.

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2011 BBS Brand Opinion Leaders League Table — Frequency of Product Categories:

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So is it possible that brand leadership can be predicted by the type of product that an organization produces? Interestingly this list is split fairly evenly between audio and video companies.  There’s also a healthy mix of hardware versus software.

What about the number of products that a vendor offers. Larger companies offer more products and are consequently used in more places than their smaller counterparts.  Let’s look at the number of product categories that each of these brands produces (as defined by the segmentation used in the 2011 BBS).

The table below shows the number of 2011 BBS product categories produced by each brand.

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2011 BBS Brand Opinion Leaders League Table — Number of 2011 BBS Product Categories per Brand:

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While there are several brands on this list that appear in many product categories, the vast majority produce only one or two types of products.  Indeed out of the thirty brands in this table, nearly 2/3 appear only once.

Keep in mind that companies who produce only one type of product are not necessarily small.  There are some very large companies on the list above who appear in just one 2011 BBS category.

It turns out that to fully understand what drives brand opinion and brand leadership, one needs to look at the factors that drive and influence these perceptions.  This includes the company’s reputation for things like innovation, reliability, quality, value and great customer service.

We’ll be looking at each of these factors in future articles, so stay tuned.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

 

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

 

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

 

Related Content:

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 04 2011

This is the fifth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 

Each year, as part of the Big  Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In a previous article we wrote about the 2011 BBS Overall Brand Opinion League Table, which shows how our global sample of broadcast professionals ranked 118 broadcast vendor brands in terms of their overall opinion of these vendors.

While it’s great for a vendor to be named to the top 30 for overall opinion, these rankings may be seen as somewhat one-sided because they rely primarily on the positive opinions of respondents. In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time.

To achieve this, we first determine whether a respondent has an opinion of a brand, and then ask them how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same.

When compared to the previously published ranking of overall opinions of brands, this methodology provides a more comprehensive picture of how a brand is perceived because it shows both the positive and negative opinions of each brand.

Sometimes these results highlight some interesting perceptions about brands.  Take for example the chart below, which is from our 2009 study.

 

 

 

In this case the brand that was top for “got better” was also top for “got worse.”

Given these results, it is perhaps more useful to find the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants.

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled ut by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores.

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

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The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally.

 

  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

 

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the study.

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2011 BBS Net Chage in Overall Opinion League Table:

 

A total of 51 broadcast technology vendor brands are included in this table, illustrating the geographic variation of opinion.

In terms of frequency of appearance in this table:

 

  • 13 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region

 

  • 10 brands appear three times

 

  • 9 brands appear two times

 

  • 19 brands appear one time which demonstrates that some brands are strongest in one geographic area

 

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • Adobe, Aja Video, Apple, Blackmagic Design, Canon, Cisco, Genelec, Omneon, Panasonic, Riedel, Sennheiser, Sony, Tektronix

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Brands appearing three times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • Ateme,  Evertz, EVS, Harmonic, Net Insight, Rhozet, Rohde & Schwarz, Ross Video, Shure, Vizrt

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Brands appearing two times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • AKG, Digital Rapids, Dolby, Ensemble,  Front Porch Digital, Lawo, Telestream, TVIPS, Wohler

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Brands appearing once in the 2011 BBS Net Change of Overall Opinion League Table: 

  • AmberFin, Audio-Technica ,Avid, Fujinon, Grass Valley, Harris, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus,
    Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha

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Frequency Analysis of the Brands in the in the 2011 BBS Net Change of Overall Opinion League Table:  

In order to provide a better understanding of which brands were most highly ranked in each geography, the data has been provided in the
table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.

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Frequency Analysis of Brands in the 2011 BBS Net Change of Overall Opinion League Table

 

 

This frequency analysis chart shows that there are some interesting geographic variations in the data. Here’s a closer look at how brands appeared by geography:

 

Appearing in the top 30 “overall opinion” ranking globally + one region

Eight brands managed to achieve a top 30 ranking in theglobal overall opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Digital Rapids, Ensemble, EVS, Front Porch Digital, Lawo, Net Insight, Telestream, T-VIPS

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Appearing in the top 30 “overall opinion” ranking in one region

The following 18 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

  • AmberFin, Audio-Technica, Avid, Fujinon, Grass Valley, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus, Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha

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Appearing in the top 30 “overall opinion” ranking only in EMEA

  • AmberFin, Fujinon, Inlet Technologies, Linear Acoustic, Nevion, PubliTronic, Screen Service

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Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Avid, Grass Valey, Harris, Miranda, MSA Focus, Playbox, Schoeps, Yamaha

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Appearing in the top 30 “overall opinion” ranking only in the Americas

  • Audio-Technica, Linear, Solid State Logic, Telecast, Wohler

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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© Devoncroft Partners 2009 – 2011. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 14 2011

This is the fourth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 

Each year, as part of the Big Broadcast Survey (BBS), we ask a global sample of  broadcast professionals to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

This post looks at how our global sample of broadcast professionals ranked 118 different broadcast technology vendors in terms of their overall opinion of these vendors (to see a list of the brands covered in this study, please click here).

Respondents were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

Results are shown in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally.

 

  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      

 

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2011 BBS Overall Brand Opinion League Table

 

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A total of 43 broadcast technology vendor brands are included in this table, illustrating the geographic variation of opinion.

In terms of frequency of appearance in this table:

 

  • 19 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region

 

  • 9 brands appear three times

 

  • 2 brands appear two times

 

  • 13 brands appear one time which demonstrates that some brands are strongest in one geographic area

 

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2011 BBS Overall Brand Opinion League Table: 

  • Adobe, AKG, Apple, beyerdynamic, Canon, Cisco, Dolby, Fujinon, Genelec, Grass Valley, Neumann, Panasonic, Schoeps, Sennheiser, Shure, Solid State Logic (SSL), Sony, Tektronix, Yamaha

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Brands appearing three times in the 2011 BBS Overall Brand Opinion League Table: 

  • Aja Video, Avid, Blackmagic Design, Clear-Com, JBL, Rohde & Schwarz, Snell, Studer, Wohler

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Brands appearing two times in the 2011 BBS Overall Brand Opinion League Table:

  • Audio-Technica, RTS Intercom Systems

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Brands appearing once in the 2011 BBS Overall Brand Opinion League Table:

  • Electro Voice, Evertz, EVS, Harris, Ikegami, Lawo, Mackie, Omneon, Quantel, Riedel, RTW, Telex, Barco

 

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Frequency Analysis of the Brands in the in the 2011 BBS Overall Brand Opinion League Table:  

In order to provide a better understanding of which brands were most highly ranked in each geography, the data has been provided in  the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.

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Frequency Analysis of Brands in the 2011 BBS Overall Brand Opinion League Table

The frequency chart shows some interesting geographic variation in the data.

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Appearing in the top 30 “overall opinion” ranking globally + one region

Two brands managed to achieve a top 30 ranking in the global overall opinion league table, despite being in the top 30 of only one of the
three geographic regions.

  • Audio-Technica (Asia Pacific), RTS Intercom Systems (Americas)

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Appearing in the top 30 “overall opinion” ranking in one region

The following 13 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

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Appearing in the top 30 “overall opinion” ranking only in EMEA

  • Barco, EVS, Lawo, Quantel, Riedel, RTW

 

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Appearing in the top 30 “overall opinion” ranking  only in Asia-Pacific

  • Omneon

 

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Appearing in the top 30 “overall opinion” ranking  only in the Americas

  • Electro-Voice, Evertz, Harris, Ikegami, Mackie, Telex

 

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more  information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Evertz Misses Q4 Revenue and Profit Expectations as International Sales Fall by 31%

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Jun 16 2011

Evertz announced that its revenue for the fourth quarter of its 2011 fiscal year was C$68.5m, down 9% versus the same period a year ago, and a down of 18% versus the previous quarter.  The results for the quarter were below the expectations of equity analysts, which on average were looking for revenue of C$76.7m.

The decline in sales during the quarter was due to a sharp drop in international revenue, which decreased 31% versus the same period a year ago.  Q4 sales in the US/Canada region were up 16% versus the same period a year ago.

Net income in the quarter was C$12.4m, or C$0.16 per share, down 19% versus the fourth quarter last year and down 47% versus the previous quarter. Analysts were expecting earnings of C$0.24 per share in Q4.

Gross margins in the quarter were 57%, down from 58% last year and 57.5% in the previous quarter.  On the company’s earnings conference call, Evertz CFO Anthony Gridley said that the lower gross margins were due to a variety of factors including pricing, volume and currency fluctuations.

Evertz EVP Brian Campbell added that the company’s gross margins have been at the lower end of its target range for several quarters, and now that the company has entered the video server market he expects the company’s gross margin range to be in the 56% – 60% going forward.  The company’s target gross margin range had previously been 58% – 62%.

R&D expenses in the quarter increased by $2.1m or 28% compared to the same period last year.  R&D expenses represented approximately 14% of sales for the quarter compared to 10% for the same period last year.  The increase was due to both organic growth in R&D staff as well as several acquisitions made by Evertz since the fourth quarter of the 2010 fiscal year.  Evertz says it intends to continue to invest heavily in R&D.

For the quarter ended April 30, 2011 selling and administrative expenses were $10.9 million compared to $10.3 million for the quarter ended April 30, 2010. Selling and administrative expenses represented approximately 16% of sales in the quarter ended April 30, 2011.

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Full Year Results — Revenue Up 7 Percent Versus Previous Year:

Evertz said that its revenue for the full fiscal year ended April 30, 2011 were C$307.9m, an increase of 7% versus the previous year. Revenue in the US/Canada were up 12% compared to the prior year, while international sales grew 2% versus the previous fiscal year.
For the full year the company’s top 10 customers accounted for 24% of total revenue, with no single customer accounting for more than 5% of revenue.  Evertz had 250 orders in excess of C$200,000 during the year.

Full year net earnings were C$77.4m up 26% versus the previous year.  Gross margins for the year were 58%, flat versus the previous year.

Evertz continued to increase its investment in R&D during the year, spending a total of C$35.7m in the area, up 12% versus the previous year. For the full year, R&D expenses represented approximately 12% of sales, while full year selling and administrative expenses represented approximately 13% of sales.

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Related Content:

Press release: Evertz Technologies Reports Results for the Fourth Quarter and Fiscal Year Ended April 30, 2011

Evertz Q4 2011 Management Discussion and Analysis (MD&A) filing with Canadian securities regulators (Catchpa required)

Evertz Q3 Net Income Doubles as Revenue Rises 26 Percent

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The 2011 Big Broadcast Survey – Now Available

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Mar 10 2011

After many months of work, I am pleased to announce that the 2011 Big Broadcast Survey (BBS) has been completed, and that reports from the study will be published soon.

If you’re not familiar with the BBS, it’s an annual demand-side study of the global broadcast industry. BBS reports help readers improve their strategic decision making, customer engagement, marketing strategy, product planning, and sales execution.

More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it by far the largest and most comprehensive market study of the broadcast industry.

Three types of reports are available:

  • The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure and operational structure, broadcast technology budgets, and HD upgrade plans for a wide variety of products.

 

  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provide deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings

 

  • Twenty-six separate 2011 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  

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If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the study on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.   

You’ll also be seeing information from the 2011 BBS in a wide variety of other industry websites and trade magazines.

The tables below show the product categories and broadcast technology vendor brands covered in the 2011 BBS.

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 Product Categories Covered in the 2011 BBS:

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Broadcast Technology Brands Covered in the 2011 BBS:

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Evertz Q3 Net Income Doubles as Revenue Rises 26 Percent

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Mar 08 2011

Evertz Technologies reported that its revenue for the third quarter ended January 31, 2011, was C$83.2m, an increase of 26% versus the same period a year ago, and an increase of 1% versus the previous quarter.

The results were driven by a strong performance in the US and Canada, where revenue was C$48.5m, an increase of 44% versus the same quarter last year, and an increase of 20% versus the previous quarter.  The US and Canada accounted for 58% of the total revenue in the quarter.

International revenue for the quarter was C$34.7m, an increase of 7% versus the same quarter last year, but down sharply from C$42.8m in the previous quarter.  Company management said that Evertz experienced a “high level of quotation activity” in international markets, but implied that international sales had impacted by the recent unrest in the Middle East.

The company’s top 10 customers accounted for approximately 32% of revenue (C$26.6) during the quarter, with no one customer accounting for more than 9% (C$7.5m).  The company had fifty-seven order of more than C$200,000.

Net income for the quarter was C$23.6m, up 102% versus the same period a year ago, and up 13% versus last quarter.

Gross margins for the quarter were 57.5%, up from the 57% gross margins achieved in the same period a year ago, but down slightly from the previous quarter.  Evertz executive VP Brian Campbell said that although the company’s gross margins were impacted by competitive pricing pressure as well as volume discounts on large orders, they were within the company’s target range of 58%-62%.

Research & development cost for the quarter was C$9.6m, an increase of 21% versus the same period a year ago, and an increase of 17% versus the previous quarter.  On the company’s earnings call with equity analysts, Evertz CFO Anthony Gridley said the increase in R&D was due to recent acquisitions (including the purchase of Pharos) and a general increase in R&D headcount.  Evertz says it intends to continue to increase R&D investment.

SG&A for the quarter was C$10.2m, or was approximately 12% of revenue.

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Year to Date

For the first nine months of the year the company’s sales were C$239.4m, an increase of 13% versus the same period a year ago.  Year-to-date revenue from the US and Canada was C$131.1m, an increase of 11% versus last year, while sales from the international region was C$108.3m, a 17% increase versus last year. Gross margins for the first nine months of the year were 57.8% versus 58.5% last year.  Year-to-date net income was C$65m, up 41% versus the first nine months of fiscal 2010.

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New Server and Integrated Playout Products at NAB

Campbell said that Evertz expects there to be a lot of interest in it new server platform and Overture “channel-in-a-box” product at the NAB show in April.  He also said that visitors to the Evertz NAB booth would see the results of the integration of recently acquired technology from Pharos.

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Related Content:

You can read the full Evertz Q3 FY 2011 earnings release here.

The Evertz Management’s Discussion and Analysis (MD&A) filing with Canadian regulators is here (Catchpa code required)

Information on Evertz’s previous quarter results are here.

Information on the acquisition of Pharos by Evertz is here.

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