Posts Tagged ‘Evertz’

Devoncroft Digest — July 30, 2010 – Earnings Season Continues, Grass Valley Finds a Buyer, More Broadcast Industry M&A, Harris Creates New Division, Elemental and Envivio Close Funding Rounds

Broadcast technology vendor financials, Devoncroft Digest, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research | Posted by Joe Zaller
Jul 30 2010

The Devoncroft Digest provides an overview of and insight into industry news items that I think might be interesting / important for readers and clients. 

Here are a few of the things that have caught my eye this week.

Earnings Season Continues

A number of broadcasters, TV platform operators and broadcast technology vendors announced their earnings this week. With one or two exceptions the results were generally positive.

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Broadcast Technology Vendor Earnings

Harmonic posted strong Q2 results.  The company’s revenue was up 18% versus the same period last year, and up 13% versus the previous quarter.  More importantly, the company’s net income of the quarter was $4.4m vs. a loss of $7.9m during the same period last year.

On the company’s earnings conference call and slide presentation Harmonic executives also discussed the pending acquisition of video server company Omneon, and provided a bit more information on Omneon’s business.  Omneon recorded bookings of $57.8m during the first half of 2010, a 19% y/y increase.  For the full year, Omneon is expected to have revenues of $120-$125m, with (non-GAAP) gross margins of 57-57% and (non-GAAP) operating margins of 6-7%.

The market seemed to like what Harmonic had to say.  On the day after the earnings announcement, Harmonic shares were up by almost 17%.

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Technicolor announced its results for the first half of 2010 this week, which saw revenues decline 18.5% versus the previous year.  The company achieved EBIT of €15m from “continuing operations,” but recorded an EBIT Loss of €109m from “discontinued operations.”  The company attributed this EBIT loss “mostly to Grass Valley,” which found a buyer this week after being for sale for more than a year (more on that below).  More information about Technicolor can be found in the slide presentation that the company used during its analyst earnings conference call. 

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Belden issued strong numbers for Q2, beating the expectation of equity analysts.  Driven by strong results from the Americas (which were up 27% y/y), the company’s revenues rose 24% versus the same period a year ago, and 6% versus the previous quarter.    The company issued an upbeat forecast and raised its guidance for the future.

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Audio (and now video) specialist Dolby Labs delivered strong results for its 3rd quarter.  The company’s revenues rose 34% versus the same period last year, and its net income increased by 25% versus Q3 2009.  Dolby which has been pushing aggressively into the 3D and Digital Cinema markets, recorded a non-cash impairment charge of $9.6 million in cost of revenue related to digital cinema systems provided under operating leases to exhibitors.

Separately, Dolby announced an additional $300m for its stock repurchase program, which has the objective of offsetting dilution from the company’s equity compensation programs.

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Cable technology vendor ARRIS announced its preliminary Q2 Results.  The company’s revenues were up slightly, but its net income and gross margins were both down.  Investors were unhappy with these results and sent the company’s shares down sharply.

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Leading set-top box vendor Pace announced strong results for the first half of 2010.  For the first six months of the year the company’s revenues rose by 21% and profit jumped by 46% versus the same period in 2009.  Separately, the company announced its intention to acquire 2Wire (see below).

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Broadcaster & Platform Operator Earnings

European satellite operator Eutelsat announced this week that it achieved a record year, and that its revenue and EBITDA growth both exceeded 11% versus 2009.  The company’s earnings press release that it now delivers 3,662 broadcast TV Channels, and that the number of HDTV channels had grown by 80% during 2010.

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Belo, one of the largest pure-play TV broadcasters in the US delivered strong results for its second quarter of 2010.  The company’s revenue for Q2 was up by 13% versus 2009, and its net income almost doubled.  Significantly the company’s revenue from the automobile sector was up by 51% and its digital (website) revenues grew by 14%. 

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US cable operator Comcast reported that its revenues increased by 6.1% in its second quarter of 2010/  The company’s operating income and cash flow were both up, but it lost 256,000 basic video subscribers.  The company, which is currently seeking approval to purchase NBC-Universal, disclosed that it spent a total of $59m on the deal during the quarter

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UK-based Virgin Media delivered strong results for its second quarter.  The company’s revenue, operating income and cash flow all increased. 

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Broadcast Industry M&A Continues

Multiple broadcast technology M&A deals were announced today:

  • Grass Valley is to be acquired by Francisco Partners, a private equity firm
  • Ross Video is buying Codan
  • Pace announced  proposed their acquisition of 2Wire

 

Francisco Partners has made a binding offer to buy 100% of the shares in Grass Valley

After more than a year on the block, and several rumored bids, Technicolor appears to have found a buyer for Grass Valley – a Private Equity firm called Francisco Partners.    According to Technicolor CFO Stephane Rougeot “This binding offer is a key step in the largest of the disposals we decided to make as part of the strategic refocus of our activity portfolio. This will clarify and solidify our financial profile. This is also positive news for Grass Valley Broadcast employees and customers who will benefit from the engagement of a new shareholder recognized as a leader in technology-based businesses.”

Francisco is buying all of Grass Valley, except for the transmission business, which is being retained by Technicolor.

Technicolor certainly did not get rich from this deal.  It paid $172m for Grass Valley in 2002, and then acquiring multiple companies (including Canopus for more than $100m) over the past few years, the company has now struck a deal with Francisco Partners which according to a Technicolor press release values Grass Valley at $100m.

After reviewing the structure of the deal, one industry insider told me that Grass Valley was sold at what one industry insider described to me a “fire sale.”  In fact it appears that no money will change hands, and that Technicolor will actually pay €20m to Grass Valley in order to fund “ongoing management of the activity.”

For its part, Francisco Partners will sign an $80m IOU, which carries capitalized interest of 5% per year.  This means that Francisco will not pay anything for Grass Valley for at least five years, and that Technicolor will make a large cash injection into the company to keep it going. 

Clearly Technicolor wanted to get rid of Grass Valley and its associated losses so it can focus on its now core business activities.  The only silver lining for Technicolor is that it has the right to “receive additional consideration from the buyer based on the potential future remuneration of the new owners of the disposed entity.”

Grass Valley announced the deal in a press release and a letter to customers.    The company has set up a deal-oriented website where information about the transaction has been published, and has also created an “Ask Jeff.” (as in Jeff Rosica, head of the Grass Valley Broadcast & Professional business) email address where questions about the deal can be sent directly to the company. According to Rosica, who was interviewed by industry website TVNewsCheck, it’s Business As Usual At Grass Valley.

Grass Valley is one of the industry’s great companies and I am sure that the people there are happy to finally have resolved their fate.  Let’s hope they can now focus on making great products – and of course money for their new owners.

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Ross Video Acquires Codan

Ross Video, which is best known for its production switchers and newsroom automation systems, announced that has it entered into a letter of intent to buy 100% of the shares of Codan Broadcast Products Pty Ltd. The sale, subject only to the finalization of due diligence, is scheduled for completion on 31 August, 2010.  The deal will expand the Ross portfolio by adding Codan’s product range of routing switchers, signal processing and audio monitoring.  It also strengthens Ross Video’s foothold in the important Australian broadcast market. This is the second Ross acquisition in the past two years. In 2009 Ross purchased Dutch graphics firm Media Refinery.  

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Pace to Acquire 2Wire

Leading set-top box vendor Pace plc announced its proposed $475m acquisition of 2Wire, a provider of residential gateways and associated software for the broadband service provider market.  According to the press release, 2Wire has established customer relationships in the tier one telco market, including AT&T, which has been a customer of 2Wire for 10 years and uses 2Wire solutions in its U-Verse platform.  2Wire is currently owned by a consortium including Alcatel-Lucent, AT&T, Telmex, and Oak Investment Partners.

Pace says that following the completion of the acquisition it will be the number one provider of telco residential gateway devices in the US and the number three globally.

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3D News – RealD Insiders Cash in on IPO

The Wall Street Journal reports that following on from their successful IPO, insiders at 3D firm RealD Insiders Made More Money in IPO than Company Did.  A skeptical Wall Street equity analyst is quoted in the article as saying that the only reason for the IPO was to generate liquidity for investors.

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Other Broadcast Technology Vendor News

Harris Creates New Division, Names Means GM

The changes continue at the broadcast communications division of Harris.  The company announced this week that it has created a new “Workflow, Infrastructure & Networking” (WIN) business unit, and named newly hired Doug Means as its General Manager.  According to the company’s press release, Means will lead the newly formed WIN business unit, which encompasses the Harris Broadcast infrastructure, networking, server, automation and asset management product portfolios. WIN was formed as part of an overall strategy to create scale, reduce organizational complexity and deliver more interoperable solutions to address the continually changing needs of Harris Broadcast customers.

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Evertz Lands Big International Order

Canadian infrastructure vendor Evertz, which prides itself on not doing marketing, took the unusual step of issuing a short press release to announce the fact that the company has received orders in excess of C$7m from an unnamed international customer.   

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Elemental Closes $7.5m Funding Round

Video transcoding firm Elemental Technologies, which uses GPU processing announced that it has closed a $7.5 funding round.  The company says it intends to use the capital to expand its business in the United States and internationally.  While this is a good result for Elemental, it appears the company did not fully achieve its goals with this round.  According to an SEC filing, the company had hoped to raise $9m, but it looks like it fell short of that goal.  Transcoding is a tough business as evidenced by the recent sale of Ripcode (who had raised considerable financing) to RBG.  Perhaps Elemental’s unique GPU-based approach will enable the company to thrive – it gets pretty good reviews from broadcasters according to an article about Pitch Blue which appeared in Broadcasting & Cable magazine this week.

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Envivio Raises $15m

GigaOm property NewTeeVee reported this week that Envivio, another player in the video encoding / transcoding space,  has secured $15m in additional funding and shaken up its management team. 

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Other Platform Operator News

Ascent Media Hires 3 New VPs

Ascent Media has appointed three new vice-presidents for its media and digital services operations in Burbank, CA. 

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MobileTV News

The Wall Street Journal published an interesting article about the state of the mobileTV market in the USA, which discusses Qualcomm’s Plans for FLO TV, the US broadcaster-backed Open Mobile Video Coalition and mobileTV operator MobiTV.  The WSJ’s finding?  The picture for mobile TV in the US is “fuzzy.”

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Other News

Broadcasting & Cable magazine’s Glen Dickson wrote an interesting article about the new HD file delivery platforms that are being rolled out by Ascent Media and DG FastChannel. 

According to B&C, Pitch Blue, the new HD file delivery platform from Ascent Media and CBS is now delivering HD content to 1,350 US TV stations, while the new system from DG FastChannel has been deployed in 500 US TV stations.  The B&C article also highlights the need for transcoding systems in TV stations to convert these HD file to house formats.  As mentioned above, Elemental gets a good review from stations.    

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Market Research Note of the Week: Reliability Rankings of Broadcast Technology Vendors — The Top 30 Globally

Broadcast technology products are purchased by discerning customers for what are often mission-critical applications. Thus, the reliability of products is a paramount concern for buyers of these products.

To measure the rankings of the reliability of vendors, respondents were asked to rank broadcast technology vendor brands for “reliability” on a 10-point scale, with 10 being best in the market and one being worst in the market. The top 30 ranked brands are shown in the graph for the global sample of all respondents. There are a wide variety of vendors on this list, including large and small companies and those who produce audio and video products.

When reviewing these results it’s important to understand how many products are produced by each vendor on this list. This will help us to understand if reliability comes from small, focused companies or large, multiproduct vendors.

The 2010 BBS evaluated 27 separate product categories. As with the previously published top 30 quality rankings, single-product companies (those who were covered on only one product category in the 2010 BBS) dominate the rankings for reliability.

To read the full article, including a breakdown and analysis of the findings, click here.

Evertz Reports Q4 and Full Year Results

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Jun 17 2010

Last night, broadcast technology vendor Evertz released their Q4 and full year results.

You can read the company’s earnings press release here.

You can hear a replay of conference call by dialing +1.866.245.6755. Pass code: 130455.

The company delivered good results, which topped the expectations of equity analysts.

Here are a few highlights:

Revenue for Q4 was C$75.3m, down 3% versus the same period a year ago, but up 14% over the previous quarter.

In terms of geographic split, sales in Q4 from the US and Canada decreased by 28% versus the same period last year, but this was partially offset by a 41% y/y increase in international revenue (which Evertz defines as markets outside of the US and Canada).  International revenue rose by 23% versus the previous quarter, while sales in the US and Canada decreased by 28%.

Revenue for the full year was C$286.5, a 9% y/y decline. 

Annual revenue from the US and Canada declined 26% versus last year, while international revenue was up by 24% over last year.

The company’s gross margins slipped a bit to 58% (versus 61% last year).  On the earnings conference call, the company attributed this to pricing pressures and the cost of international expansion.

Overall, this was a strong performance from Evertz.  The company’s international growth is particularly notable. 

The growth in international sales confirms the findings from the 2010 Big Broadcast Survey, which found that both the top trend and top project in the European market is the transition to HDTV HD/3Gbps operations. 

The market in the US and Canada has slowed due to the recession and also because many of the top TV markets have already transitioned to HDTV operations.  Thus the spending on this type of equipment is shifting to Europe and Asia.  Traditionally these markets have not been strong for Evertz, but the company has clearly made international expansion a priority and despite the slightly lower gross margins, we are seeing the fruits of these efforts.  Indeed, international sales accounted for just over half of the company’s Q4 revenue and 46% of total revenue for the full year.

This of course make one wonder, is the European market getting larger, or is Evertz taking share away from entrenched incumbents?

The Top 30 Improving Vendor Brands in Broadcast Technology, Ranked Globally and Regionally

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast technology market research | Posted by Joe Zaller
Jun 07 2010

This is the second in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, I discussed how respondents to the 2010 BBS ranked The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally

Appearing in the top 30 of an overall opinion poll is obviously a good place for any vendor to be, but this only scratches the surface of how the market views a brand. 

While indicative of the market’s view, these overall opinion rankings are presented as a snapshot in time.  They also provide a somewhat one-sided view of how brands are regarded because they take only positive perceptions into account.  In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time. 

One way to do this is to ask people who have an opinion of a brand, how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same. 

When you do this, you can get some interesting results.  It turns out that some brands are more polarizing than others, with different respondents having very different opinions.  For example, here’s a chart from the 2009 Big Broadcast Survey. 

 

Notice that in the above table, the company that was ranked #1 for “got better” also ranked #1 for got worse.

Given these results, it is perhaps more useful to calculate the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants. 

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores. 

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally. 

 

  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

 In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      

 

Question: Has your opinion of the following brands improved or declined over the past 2 years in relation to the broadcast technology products / services they provide?

Interestingly, a total of 65 broadcast technology vendor brands are included in this table, demonstrating the strong variation in opinion change based on geographic segmentation of respondents.

In terms of frequency of appearance in this table:

  • 3 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 10 brands appear three times
  • 26 brands appear two times
  • 26 brands appear once, which demonstrates that some brands are strongest in one geographic area

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis. 

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times:

  • Barco, IBM, Ikegami

 

Brands appearing three times:

  • Avid, Chyron, For-A, JBL, JVC, Mackie, Motorola, Siemens, Telex, Yamaha

 

Brands appearing two times:

  • AKG, Audio-Technica, Axon, Dayang, Dolby, Echolab, Electro Voice, EMC, EVS, Fujitsu, Grass Valley, Harmonic, Harris, Klein + Hummel, Orad, Pesa, Pharos, Quantel, RTS Intercom Systems, SeaChange, Shure, Snell, Solid State Logic, Sundance, Tandberg / Ericsson, Tektronix

 

Brands appearing once:

  • Accenture, AMS-Neve, beyerdynamic, Dalet, Evertz, Focal, HP, KRK Systems, Leader Instrument, Marshall Electronics, Miranda, Net Insight, Neumann, Omneon, Omnibus, Pilat, Pixel Power, Quantum, Rohde & Schwarz, Ross Video, S4M, Screen Service, Sintecmedia, Utah Scientific, Vizrt, Wheatstone

 

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Analysis of overall opinion by region:

The table below shows the global and regional performance for each brand in the top 30 ranking of overall opinion. 

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The frequency chart shows some interesting geographic variation in the data, which is highlighted below.

 

Only Global

Interestingly a the following 13 appear in the top 30 Net Change in Overall Opinion for the global sample, but not in any of the regions. 

  • Accenture, AMS-Neve, Focal, KRK Systems, Leader, Net Insight, Omnibus, Pilat Media, Pixel Power, Quantum, Sintecmedia Utah Scientific, Wheatstone

There a number of possible explanations for this.  For example these companies may have fared well in each of the regions, but not well enough to make the top 30.  However when all responses are aggregated, there positive data propels these brands to the top 30 on a global basis.  It is also possible that these brands scored well on a regional basis, but that the regional sample was insufficient to be included in the regional rankings.

 

All regions, but not global

Interestingly, for four brands the converse of the above also occurred – i.e. these brands made the top 30 list for Net Change of Overall Opinion in each of the three regions, but not in the global sample.

  • Avid, For-A, JBL, Yamaha

Again this is due to a variety of factors including the aggregate strength of certain brands, coupled with sample sizes.

 

Global + one region

Nine brands managed to achieve a top 30 ranking in the global Net Change in Overall Opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Dayang, Echolab, Electrovoice, Fujitsu, JVC, Motorola, Pesa, Quantel, Sundance

 

 

 

Regional Variation

The following brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

 

Only EMEA

Beyerdynamic, Dalet, Neumann, S4M,

 

Only Asia

Evertz, HP, Miranda, Omneon, Rohde & Schwarz, Ross Video, Screen Service

 

Only Americas

Marshall Eelctronics, Vizrt

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

The Top 30 Broadcast Technology Vendor Brands, Ranked by “Overall Opinion,” Globally and Regionally

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
May 24 2010

This is the first in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey.

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Each year as part of the Big Broadcast Survey (BBS), I ask respondents to rank broadcast a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

This post looks at how broadcast technology vendors were ranked by respondents in terms of their overall opinion of these vendors.   Research participants were asked to rank their “overall opinion” of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Results are shown in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally. 
  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.         

   

Question: Please rank your overall opinion of the following brands on a scale of 1-10, with 10 being the best in the market and 1 being the worst.         

  

 

 

Interestingly, a total of 46 broadcast technology vendor brands are included in this table, which demonstrates that there is strong variation in opinion based on geographic segmentation of respondents.  

In terms of frequency of appearance in this table:  

  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 9 brands appear three times
  • 5 brands appear two times
  • 15 brands appear once, which demonstrates that some brands are strongest in one geographic area

   

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.   

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.  

Brands appearing four times:  

  • Adobe, AKG, Apple, beyerdynamic, Cisco, Dolby, Genelec, Grass Valley, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, Tektronix

   

Brands appearing three times:  

  • Aja Video, AMS-Neve, Harris, Lawo, RED, Salzbrenner Stagetec, Snell, Tandberg, Yamaha

   

Brands appearing two times:  

  • Clear-Com, Electro Voice, Evertz, Ikegami, JBL

   

Brands appearing once:  

  • Audio-Technica, Avid, Barco, Calrec, EVS, HP, Klein + Hummel, Mackie, Omneon, Prism Media, Quantel, Rhozet, Riedel, RTS Intercom Systems, TVIPS

   

 

 

Analysis of the Frequency for Each Brand in the “Overall Opinion” League Table:  

In order to provide a better understanding of which brands were most higly ranked in each geography, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.   

  

The frequency chart shows some interesting geographic variation in the data.  

Appearing in the  top 30 “overall opinion” ranking globally + one region  

Four brands managed to achieve a top 30 ranking in the global overall opinion league table , despite being in the top 30 of only one of the three geographic regions.  

Electro Voice (Americas), Evertz (Americas), Ikegami (Americas), JBL (Americas)  

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:  

 

Appearing in the  top 30 “overall opinion” ranking only in EMEA  

EVS, Klein + Hummel, Prism Media, Rhozet, Riedel, T-VIPS  

   

Appearing in the  top 30 “overall opinion” ranking only in Asia-Pacific  

Audio-Technica, Calrec, HP, Omneon, Quantel  

 

Appearing in the  top 30 “overall opinion” ranking only in the Americas  

Avid, Mackie  

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.   

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

 

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This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

     

TV New Check “Tech One on One” Interview

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Apr 08 2010

I was recently interviewed by Harry Jessell, editor of industry website TVNewsCheck.com about my 2010 study of the broadcast market.

Jessell published the interview today as part of his “Tech One on One” series, which profiles key technology players in the broadcast market.  In it he asks me a number of question about industry trends, major projects being planned by US broadcasters, the capex plans of broadcasters, and which product categories I thnk will do well this year based on my research.  We also discussed 3D, which as I’ve said before,  I am skeptical about when it comes to the average US broadcaster.

You can find the full interview here.

2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.

 

Product Categories Covered in 2010 BBS reports:

 

Vendor Brands Covered in 2010 BBS reports:

How Broadcasters of Different Sizes Rank Reliability of Broadcast Technology Vendors

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast technology market research | Posted by Joe Zaller
Oct 26 2009

Ordinarily when I write about how broadcast technology vendors were ranked in the 2009 Big Broadcast Survey (BBS),* I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

A few weeks ago I did something different and posted an article about how one type of customer– broadcasters – ranked broadcast technology vendors in one category – innovation.  I received strong feedback about this post and many people asked me to show other data broken down this way.  I’m happy to oblige and I’ll be doing this over the next couple of posts.

Today I am going to look at how broadcasters of different sizes ranked broadcast technology vendors on reliability.  For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for reliability, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Reliability] where 1 = very poor and 10 = best in the market? 

 

 Reliability by broadcaster by org size

 

 

 

 

 

As with the previously published results for innovation, these results are interesting because of the variation of what brands appear where.  Here are a few quick observations these results:

* There are total of 9 vendors on this list, versus a total of 11 on the previously published for innovation.  Thus it appears that there is slightly more agreement among broadcasters for reliability than innovation.

* Apart from Sony and EVS, here is the breakdown of how often other vendors made the top five, including the global sample, (in alphabetical order): Axon (2), Evertz (2), Harris (3), Miranda (1), Omneon (2), Snell & Wilcox (4), Thomson / Grass Valley (4)

 * There is interesting variation between the global ranking and the broadcaster rankings.  For example, Evertz is not listed in the top 5 for reliability for the global sample, but does make the top five reliability list for all broadcasters.  Harris conversely makes to top 5 list for the global sample, but not the overall broadcaster list (however it does appear in two of the organization size breakdowns).

* Harris and Thomson / Grass Valley each make the top 5 list for the smallest (51-100 employees) and largest (1,001-10,000 employees) broadcasters, but both are absent in the top 5 list of mid-sized broadcasters (101 – 1,000 employees). 

* The opposite is true for Axon and Omneon.  Neither company made the top 5 reliability list for the for the smallest and largest broadcasters, but they do appear in the top 5 reliability lists for broadcasters with 101-500 and 501-1,000 employees).

* Snell & Wilcox makes the top reliability 5 lists for larger broadcasters (501-10,000 employees), but is absent from the lists of small and mid-size broadcasters (50 – 500 employees).

* Miranda and Evertz, two direct competitors, appear in different places in the size breakdown, with Miranda appearing in the top 5 for broadcasters with 51-100 employees and Evertz making the list for broadcasters with 101-500 employees (Evertz made the overall top 5 list, Miranda did not).

 

 

 

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

How Broadcasters of Different Sizes Rank Innovation of Broadcast Technology Vendors

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast technology market research | Posted by Joe Zaller
Oct 08 2009

I have recently been writing about how various broadcast technology vendor brands were ranked in the 2009 Big Broadcast Survey  (BBS)* on measures such as innovation, customer service, reliability and overall opinion.

For the most part, when I have discussed these results in previous posts I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

Of course this global list includes a wide variety of customer types such as broadcasters, systems integrators, cable/satellite/IPTV operators, government etc.  As a result, one of the questions I am frequently asked is how a particular brand was ranked by a single customer type (e.g. broadcaster) or buying group (e.g. multiviewer buyers).

To address this question I decided to look at how one customer type – broadcasters – ranked broadcast technology vendors in one category – innovation.

Rather than showing a breakdown by geography, I thought it would be more interesting to show variation by organization size rather then geography.

For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for innovation, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study

  

Question: How would you rate [Brand X] on the following attribute [Innovation] where 1 = very poor and 10 = best in the market?

  Innovation -- by Broadcasters by Org Size

 To me, these results are pretty interesting for a number of reasons.  Here are a few quick observations about them:

 

* There are total of 11 vendors on this list, and an interesting distribution of vendors

 

* Sony is the only broadcast technology vendor that ranked in the top 5 in all categories 

 

* Apart from Sony, the breakdown of how often other vendors made the top five, including the global sample,  (in alphabetical order) looks like this: Axon (1), Evertz (3), EVS (3), Miranda (2), Omneon (1), Quantel (1), Snell & Wilcox (4), Thomson / Grass Valley (3), Utah Scientific (1)

 

* Two of the companies that appear in the table above just once (Axon and Quantel) are seen as top five innovators by the largest broadcasters (those with 1,000+ employees)

 

* Two of the companies that appear in the table above just once (Network and Utah Scientific) are seen as top five innovators by the mid-sized broadcasters (those with 101-500 employees)

 

* There is an interesting distribution of vendors that were ranked as top 5 innovators by all broadcasters.  For example both Evertz and Miranda are ranked in the top 5 overall by broadcasters.  However when you look at broadcasters by organization size, Evertz appears in the 501-100 employee category, while Miranda is found in the 501-1000 employee category.

 

So does size matter?  Larger broadcasters probably have significantly greater buying power than their smaller counterparts and a couple of contracts with a large broadcaster can be enormously valuable to a vendor.  Having said that, very large broadcasters are few and far between.  The bulk of broadcasters probably falls into the middle of the size range in terms of employees, and some very successful broadcast technology vendors (in terms of recent revenue growth) such as Evertz, Miranda and Omneon are best regarded by these mid-sized customers, while smaller vendors like Axon and Snell & Wilcox are highly regarded by the largest customers.    Nevertheless it is important for vendors to understand how opinions about them vary among customers of different sizes as they plan their sales strategies.

 

  

 

* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

Top Five Improving Brands in Broadcast Technology

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Sep 28 2009

This is the fifth in a series of posts about how the brands of broadcast technology vendors were ranked in a variety of categories in the 2009 Big Broadcast Survey (BBS), which includes responses from nearly 5,000 people in 110 countries.  (For information about how these results were collected, please see the bottom of this post)*.

Previous posts on this subject have looked at how broadcast technology vendor brands were ranked by BBS respondents in terms of overall opinion, customer service, reliability and innovation

These are great metrics, but I also wanted to know which brands are perceived as getting better or getting worse in the global marketplace.  To find out, I presented BBS participants with a list of 25 broadcast technology vendors and asked whether their opinion of the company had “got better,”  “stayed the same” or “got worse” over the past 2-3 years.

Once I had these results was able to calculate the “Net Change in Brand Image” for each company by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, I subtracted the “got worse” number from the “got better” number for each company (ignoring the “stayed the same” number), and then converted this into a percentage of the total for each vendor.

Evaluating the change in brand image in this way takes into account both the positive and negative perceptions of brands.  It turns out that some brands are more polarizing than others – meaning that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top five on just the “got better” score were not included in the global or regional top five because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 5 list because these negative scores were cancelled out by even higher “got better” scores.

The table below summarizes the results by showing the vendors who were ranked in the top five for “net change in brand image.”  In order to show geographic variation, these results are presented globally as well as regionally.

 

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study.

 

Top Five Net Improving Broadcast Technology Vendor Brands, Globally and Regionally

  

Net Change in Brand Image

 

Like most other measures, the top five spots on a global basis were taken by large and/or well-established players.  However, there are some interesting regional trends that are worth further investigation.

Several companies achieved a top five spot in one or more of the regions, but were not ranked in the top five on a global basis.  These include Harris, Miranda Technologies, Quantel and Snell & Wilcox.  Harris and Miranda were ranked in the top five in two regions.  The following chart shows a breakdown of companies that achieved a top five ranking on a regional basis, but were not ranked in the top five on a global basis.

Achieved Top Five in One or More Regions, but not Globally

Company EMEA AMERICAS ASIA-PAC
Harris

 

X

X

Miranda

X

X

 

Quantel

 

 

X

Snell & Wilcox

X

 

 

 

When considering the companies that placed in the top five on a global basis, it’s interesting to note that no single company placed in the top 5 in all three geographic regions.  Four of the global top 5 placed in the top 5 in two regions, while one vendor – Omneon – achieved a top 5 position in just one region, but still achieved a top 5 position on a global basis.  

Here’s a breakdown of where each of the top five global companies achieved a top five spot on a regional basis:

Where Global Top Five Also Achieved Top 5 Position Regionally

Company EMEA AMERICAS ASIA-PAC
Evertz

X

X

 

EVS

X

 

X

Omneon

X

 

 

Sony

 

X

X

Thomson / Grass Valley

 

X

X

 

Sony and Thomson / Grass Valley had similar profiles, scoring in the top 5 in both Asia-Pacific and the Americas.  EVS was in the top five on EMEA and Asia-Pac; and Evertz was in the top five in EMEA and the Americas.  Omneon’s strong regional showing in EMEA (presumably combined with scores just outside of the top five in other regions), was enough to put it in the top five globally.

The net change in brand image provides good insight into how brands are perceived by the market, but it needs to be taken in the context of a variety of other measures as well, since a high score in this category is the result of many factors.  Indeed the companies in the top five in “net change in brand image” also achieved high marks in other categories. For example, EVS scored very well in the customer service category (the only company to be in the top five in all geographic regions), and was also ranked in the top five for innovation on a global basis, along with both Sony and Thomson / Grass Valley.   

A top 5 score in the “Net Change in Brand Image” category, on a regional or global basis is an important achievement for any brand.  The companies in this group are perceived by the market in a vey positive light.  Whether they are perceived as a consistent performer who is doing things right, and getting better; or as a dynamic up and coming company, this measure facilitates a deeper understanding of the industry brand leaders.

 

* Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above. You can download a free 26 page summary of some of the key findings of this study here.

Evertz Posts Results for Quarter Ending July 31, 2009

Broadcast Vendor Brand Research, Broadcast technology vendor financials, broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Sep 09 2009

Yesterday afternoon, Evertz posted their results for Q1 2010 (ended 7/31/09).

Here’s how these results compared to the same quarter a year ago:

* Revenue was $72m, up 6% overall

* US and Canada revenue down 7%

* International revenue (defined as outside the US and Canada) up 32%

* Earnings down about 20% — C$17.1m vs. C$21.4

* EPS C$.21 vs. C$.29

* R&D spend up $1.1m to $7.3m, up 17%

* C$4.1m FX loss vs. a gain of C$.04m

The US / Canada decrease in sales is perhaps not unsurprising given the economic conditions.  Seeing the international sales increase is very encouraging. 

On the earnings conference call Evertz executives declined to say where the international growth came from, but did mention that capita budgets of international state broadcasters (i.e. not advertiser funded) were somewhat more resilient than their commercial counterparts.  They also highlighted the fact that the company had recently completed a three week long international “roadshow,” during which the company put a large number of staff and C$1m worth of equipment on the road in support of international customers and channel partners. 

Here’s a link to the earnings press release.

If you want to listen to the earnings conference call rebroadcast, here are the numbers:

416-915-1035 or Toll-Free 1-866-245-6755

Pass code 254880.

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