Posts Tagged ‘David Ross’

Reminder: 2017 NAB Show Media Technology Business Summit is Sunday April 23rd

Analysis, broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast technology vendor financials, Broadcast Vendor M&A, Broadcaster Financial Results, Conference Sessions, market research, Media Services M&A, Online Video, OTT Video | Posted by Joe Zaller
Apr 21 2017

If you are attending the 2017 NAB Show, and you want to understand the commercial and technical issues that are driving the industry forward, you don’t want to miss the sixth annual Media Technology Summit.

11:00am – 3:00pm, Sunday, April 23, 2017

Las Vegas Convention Center, Room N249

We’ve worked hard to bring together an outstanding line-up of technology and business thought leaders from all parts of the media technology ecosystem, and we are very grateful that this incredible group has agreed to take part in this year’s event and share their experiences with our audience.

The full conference agenda is at the bottom of this post.

This summit is the one place at the NAB Show where C-Level executives from each part of the media ecosystem discuss the commercial issues facing their organizations, and how this has and will impact their technology investment and deployment strategies. Whether you are a media company, technology supplier, finance professional, or industry strategist, if you want to understand the executive perspective on business developments in the media technology sector, we’re sure you will find the conference to be a thought-provoking kickoff to the NAB Show. It’s also a great networking opportunity.

In addition to executive panel discussions, we will also provide an overview of the most up-to-date industry market research and analysis.  This includes preliminary findings from the 2017 Devoncroft Partners Big Broadcast Survey, the industry’s definitive demand-side market study, and the 2017 Global Market Valuation Report (GMVR), which is published by IABM DC, a 50-50 joint-venture between Devoncroft Partners and industry trade association IABM.

If you have not yet participated in the 2017 Big Broadcast Survey, you can register here and join thousands of your colleagues worldwide in the definitive study of media industry trends.

If you’d like to attend the Summit, all you need is an NAB Show badge.  So please bring any colleagues interested in the changing landscape of media technology.

You can also register using code ATT2.

This event has been standing-room-only for the past several years, and we are expecting a large turn-out, so please come early.

 

2017 NAB Show Media Technology Business Summit

Conference Agenda

11:05am – Strategic Industry Analysis: Valuations, M&A, and Equity Finance

Joshua Stinehour, Principal Analyst, Devoncroft

 

11:25am – The Broadcast & Media Technology Industry in 2017

Joe Zaller, President, Devoncroft

 

11:50am – The Vendor C-Suite: Strategies for an Evolving Market

David Ross, CEO, Ross Video

Johan Apel, President & CEO, ChyronHego

John Stroup, President, CEO, Belden, Inc.

Ramki Sankaranarayanan, CEO, Prime Focus Technologies

 

12:30pm – Leveraging Hyperscale IT Infrastructure for Next-Generation Media Workflows

Dave Ward, Senior Vice President, Engineering Chief Technology Officer and Chief Architect, Cisco Systems

Keith McAuliffe, Vice President and Chief Technologist, HPE Servers Global Business Unit Hewlett Packard Enterprise

Peter Guglielmino, Media & Entertainment CTO, IBM

Tom Burns, Media & Entertainment CTO, DELL EMC

Moderator: Al Kovalick, Founder, Media Systems Consulting

 

1:15pm – Service Provider C-Suite: Perspectives on the Future of Media Technology

Barry Tishgart, Vice President, Comcast Technology Solutions

Bill Wheaton, Executive Vice President & Chief Strategy Officer, Akamai

Darcy Antonellis, Chief Executive Officer, Vubiquity

Usman Shakeel, Worldwide Technology Leader Media & Entertainment, Amazon Web Services

Moderator: Janet Gardner, President, Perspective Media Group

 

1:50pm – The Broadcaster C-Suite: Trends Driving Investment Decisions

John Honeycutt, CTO Discovery Communications

Renu Thomas, EVP Media Operations, Engineering & IT Disney/ABC Television Group

Richard Friedel, EVP and GM, Fox Network Engineering and Operations

 

2:30pm – The Broadcaster C-Suite: The Opinion of Financial Decision-Makers

Christine Dorfler, Chief Financial Officer, NBCUniversal Owned Television Stations

Joe Dorrego, EVP/CFO, FOX Television Stations

Lucy Rutishauser, Senior Vice President Chief Financial Officer & Treasurer, Sinclair

Michael Tuvell, Senior Vice President Chief Financial Officer, Tribune Media

 

Related Content:

2017 Media Technology Business Summit Agenda on NAB Show website

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

Broadcast Vendor M&A: Ross Video Expands News Tech Line-Up with Acquisition of ADS

Broadcast technology vendor financials, Broadcast Vendor M&A | Posted by Joe Zaller
Mar 10 2014

Ross Video announced that it has acquired Automated Data Systems (ADS), a provider of newsroom computer systems (NCRS) and broadcast prompters based in La Crosse, Wisconsin.  Terms were not disclosed.

Ross Video is buying ADS for its EZNews product line, a newsroom editorial system used by small call-letter TV stations, educational institutions, and government agencies.

As such the EZNews platform is a potentially a nice bolt-on acquisition for Ross Video, which surprised the industry with the introduction of an NCRS product called Inception at IBC 2013.

As with its previous acquisitions, Ross Video appears to be leaving the existing team in place, and enhancing the product development capability of the acquired company. Bill Sacia, former President of EZNews, has already changed his profile on LinkedIn, and now describes his job as ‘”leading the transition for EZNews clients to the new evolving, feature – function merging, more powerful Ross Inception Newsroom System.”

David Ross, CEO and majority shareholder of the eponymous broadcast technology vendor, told me that the company plans to incorporate the EZNews team into the company’s Inception NCRS development team.  “EZNews is the biggest of the small players in the NCRS market,” said Ross.  “We like the people and we really liked the ideas they’ve developed for smaller stations, and we plan to add these to our Inception product line.”

More importantly for Ross Video, EZNews has approximately 200 customer installations that can eventually be converted to the Ross Inception platform.  “200 customers is significant,” said Ross.  “It took Ross Video a long time to get that many customers for OverDrive” [the RossVideo production automation system].

Although Ross says the company put in place a full data migration plan for porting all EZNews technology and features over to its Inception platform, he does not seem to be in a hurry to do so. “We will continue to support EZNews customers and things will remain business as usual for them.”

One reason for this is that the primary customers for the EZNews system are colleges and universities who typically have smaller budgets than the TV station market where Inception is aimed.  Because EZNews has educational discounts built directly into its pricing, it tends to sell for significantly less than a typical broadcast NCRS system.

However, because these users are training the next generation of broadcast journalists, Ross sees them “as a very important long term customer base for Ross Video.” Therefore, Ross says he also has a plan to make it easy and cost-effective for EZNews customers who want to switch to the Inception platform.

“For the next year, all existing EZNews customers can upgrade, at cost, to (the more fully-featured) Inception platform. They’ll end up getting everything in EZNews and everything in Inception.  It’s really a great deal,” added Ross.

Ross will also continue to provide support for another ADS product, a popular, low cost windows based teleprompting software system called EZPrompt, which has more than 6,000 customers.

Including ADS, Ross Video has acquired eight companies in the past four years:

Most recently, Ross bought mobile video provider MCP, and announced its intention to create a national sports production company through the introduction of what it calls “openTruck” to Break Open Sports Production Market.

 

Previous Ross Video M&A deals include:

 

  • Montalto: Routing switcher research and development team

 

  • Cambotics: robotic camera heads and pedestals (2012)

 

  • Fx-Motion: “Furio” robotic camera systems (2012)

 

  • Norpak: data insertion and Nielsen products (2011)

 

  • Codan Broadcast: NK Series routing switchers (2010)

 

  • Media Refinery: XPression broadcast graphics (2010)

 

The ADS purchase is a classic Ross Video move.  The company has strategically used M&A to expand its product portfolio and increase its solution footprint in the broadcast market.

The strategy appears to be working.

Although Ross Video is a private company, the CEO occasionally uses social media to provide some metrics about its performance.  In November 2013 Ross said his company’s sales have increased for 22 straight years after achieving 8% revenue growth in fiscal 2013 versus the previous year.

In previous postings, Ross said the company’s year-over-year revenue growth in 2011 and 2012 was 47% and 17%, respectively.

According to my conversation with David Ross, the strategy also seems to be working for the acquired companies. “We’ve bought a lot of really cool companies, integrated them into Ross Video, and within a few years we’ve managed to increase their revenue by 5-10x.”

Given this track record, and the company’s family ownership, Ross can afford to be choosey when it comes to acquisitions.   And these days there seems to be a lot more to choose from.  Ross says he averages 1-2 inbound calls per week from executives who want to sell him their companies.

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It remains to be seen how well Ross Video fares in the NCRS business with Inception and EZNews.

For many years, the NCRS market seemed like a two-horse race between ENPS from the Associated Press and iNews from Avid.  Although neither AP nor Avid break-out revenue from their news products, the two companies are widely believed to have the lion’s share of category revenue between them.

However, it seems this market has been heating up as of late.  The IBC 2013 launch of Inception by Ross Video was one of several interesting developments in this area.

Other NCRS contenders include France-based Dalet Digital Media Systems. In the fourth quarter of 2013 Dalet’s revenue from TV newsroom systems was $17.9m (€12.9m), up 48.3% versus the previous year, and represented 35.1% of the company’s total revenue in the quarter.

Other vendors including Bitcentral and Masstech have also made inroads into the news technology market.

Nevertheless, David Ross remains very confident about his company’s prospects, saying the ADS acquisition “is a great step for Ross Video.  We look forward to the opportunity to grow even more into the newsroom market.”

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Related Content:

Press release: Ross Video Acquires Automated Data Systems (ADS)

Why Ross Video Bought MCP – Will Introduce “openTruck” to Break Open Sports Production Market

Broadcast Vendor M&A: Ross Video Buys Mobile Production Firm, Intends to Create National Sports Production 

Broadcast Vendor M&A: Ross Video Bolsters Routing Line with Sixth Acquisition in Past Four Years

Dalet Revenue Grows 7 Percent in 2013 on Strong Sales of Newsroom Solutions

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© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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Why Ross Video Bought MCP – Will Introduce “openTruck” to Break Open Sports Production Market

Analysis, broadcast industry technology trends, Broadcast Vendor M&A | Posted by Joe Zaller
Oct 08 2013

When I met with Ross Video’s CEO David Ross and EVP Jeff Moore at the IBC show, they hinted that the company was in the process of finalizing an acquisition that might leave some people scratching their heads until they realized the strategic implications of the deal.

As promised, todays’ announcement that the company has acquired Mobile Content Providers (MCP), a mobile production company based in South Florida, is sure to raise some eyebrows.

The MCP deal is certainly an unusual move for Ross Video. Not because they bought a company (MCP is the seventh company acquired by Ross Video in the past four years), but for the following two reasons:

 

  • Rather than buying a technology vendor (or design team) as they have in the past, this time Ross Video bought a customer

 

  • David Ross told me that he intends to turn MCP into a national mobile production company, which means potentially competing with other Ross Video customers

 

So what’s Ross Video thinking?

It seems to me that this deal is about more than Ross buying a production company.  If Ross is right, the MCP acquisition could give them access to new markets while disrupting the established model.

As the Ross Video product portfolio has grown to encompass many elements of the live production chain (switchers, routers, signal processing, graphics, servers etc), the company has notched up sales success in most market segments, with one glaring exception – sports trucks.

The North America sports production market is dominated by freelancers. Because of this, live production service providers have standardized on certain types of operator-centric equipment such as production switchers, audio mixing consoles, graphics, replay servers, and editing systems.

David Ross thinks this is an inefficient model that locks out new entrants. Ross believes that his company’s switchers, servers, and graphics systems have strong advantages against the entrenched incumbents, but the current market structure makes it virtually impossible to break in.

Ross Video is not the only company in this situation.  Other vendors including Orad, For-A, Snell, and Vizrt are in a similar position.   Likewise Evertz, with its Dreamcatcher system, is attempting to break into the sports replay market which is currently dominated by EVS.

“It’s a chicken and egg situation,” Ross told me. “Even if we convince the truck companies we have products that can do a better job and save them money, they will be hesitant to buy because having products that are not “freelancer approved” could make it difficult to rent their trucks.”

Ross’s desire to break into the sports market is understandable. But how does buying a small regional mobile production company help the Ross achieve this?  And how will buying MCP not put Ross into competition with dozens (or more) current and potential customers?

According to Ross, if one looks at what the company has achieved with its “openGear” platform the answer starts to become clear (openGear is a Ross Video-led consortium of terminal gear vendors who produce cards that work in a common frame under a common control architecture).

“We’ve just signed up our 63rd openGear partner. Why would these companies do this, why would they work with a competitor?” Ross asks rhetorically.  “The answer is an uplift of scale and market access that they would not be able to achieve otherwise.  We think the truck business is going to be similar.”

 

Enter “openTruck”

David Ross has a plan he calls “openTruck,”which he thinks will help him to break into the sports market. In a nutshell, Ross Video will design production vehicles based around its technology, and make the specifications and schematics freely available to whoever wants to be an openTruck partner.  This includes not only system design, but also graphic treatments, social media apps, interactive dashboards

According to Ross, the openTruck concept will benefit the mobile production companies that join the consortium, as well as the sports broadcasters who contract for these services.

The sports production market is very capital-intensive, and as sports broadcasters expand their coverage beyond professional and Division One college games, cost becomes a huge issue.  Broadcasters can’t afford to send a double-expanding OB truck to a Division Three college game, yet they still have high expectations for quality production values, sophisticated graphics packages, and a consistent on-air look.

Ross thinks the best way to achieve this is to create a live production ecosystem where lower cost high performance tools are widely available, along with a ready supply of well-trained top-class freelancers.

To do this, the company intends to cooperate with a broad range of market participants, including companies who might see Ross MCP as a competitor.

According to the company, “Ross MCP will be a ‘friendly competitor’ alongside existing mobile operators and packagers, and will fund freelance training initiatives to allow this next generation of Ross workflow tools to become widely available.  As well, many of the integrated solutions that Ross Video refines for Ross MCP will be available with special package pricing and support arrangements for fellow mobile operators.”

This means that in addition to helping MCP competitors plan out their live production systems and workflows (using Ross Video technology of course), the company will also create a program where freelance operators of switchers, graphics and other tool are trained on Ross technology.  It’s likely that the company will also approach sports broadcasters in order to define a look and feel that can be achieved consistently across all openTruck participants.

Ross sees this is as a “win-win” for all involved (including of course Ross Video).

This is a bold move by Ross Video, and it remains to be seen whether the company can pull it off.

Yet if they can, there is likely to be plenty of demand for a ready-made fleet of trained production crews that know how to bring high production values to what has previously been considered to be “lower end” events.

To make this work, Ross Video will have to overcome a number of technical and commercial hurdles, including getting freelancers on board and trained on Ross technology (a huge task in and of itself), the reaction of MCP’s current and potential competitors, and the potential buy-in of sports broadcasters.

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Related Content:

 

Broadcast Vendor M&A: Ross Video Buys Mobile Production Firm, Intends to Create National Sports Production 

Broadcast Vendor M&A: Ross Video Bolsters Routing Line with Sixth Acquisition in Past Four Years

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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Broadcast Vendor M&A: Ross Video Buys Mobile Production Firm, Intends to Create National Sports Production

Broadcast Vendor M&A | Posted by Joe Zaller
Oct 08 2013

Ross Video announced that it has Mobile Content Providers (MCP) a mobile sports production packager based in South Florida. Financial terms of the deal were not disclosed.

MCP’s founder, Mitch Rubenstein, will remain president of the company (which has been renamed Ross MCP).  According to Rubenstein’s LinkedIn profile, MCP has been in business since 2012 and has produced multiple events for ESPN3, the Tennis Channel, CBS Interactive, Foxsportsflorida.com, and other major cable and online entities.

Ross says it plans to transform MCP from a small regional player into a national mobile production company.

“There is big demand in the market for high quality, network level productions that are at a much lower price point than currently available,” said Rubenstein.  “National sports networks don’t want to compromise on the look and feel of their productions of college and professional sports.  We have been successful in providing full-featured productions with network level graphics.  I am excited to now have the technical and financial resources of Ross behind us to help grow to meet the needs of this market.”

The MCP deal is Ross Video’s seventh acquisition in the past four years. Previous deals include:

  • Montalto: Routing switcher research and development team (2013)
  • Cambotics: robotic camera heads and pedestals (2012)
  • Fx-Motion: “Furio” robotic camera systems (2012)
  • Norpak: data insertion and Nielsen products (2011)
  • Codan Broadcast: NK Series routing switchers (2010)
  • Media Refinery: XPression broadcast graphics (2010)

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Related Content:

Press Release: Ross Video acquires Mobile Content Providers (MCP) forming Ross MCP – A Full Service Mobile Sports Production Company

Broadcast Vendor M&A: Ross Video Bolsters Routing Line with Sixth Acquisition in Past Four Years

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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Broadcast Vendor M&A: Ross Video Bolsters Routing Line with Sixth Acquisition in Past Four Years

Broadcast Vendor M&A | Posted by Joe Zaller
Aug 12 2013

Ross Video has acquired Montalto, a provider of broadcast technology R&D services, based in Virginia Beach, VA.

Montalto is made up of former Leitch/Harris employees, including the company’s Managing Director Mark Sizemore who was with Leitch and Harris for 18 years, starting as a design engineer and progressing to Engineering/Technology Manager, according to his LinkedIn profile.

According to Ross Video, the Montalto team developed “many breakthrough products over the years,” and will bring to Ross “a broad skill set, and deep knowledge of broadcast routing systems.”

The Montalto team will remain in Virginia, and take responsibility for Ross Video’s routing switcher product line.  It will also contribute technology and products to Ross’s openGear product portfolio.

Best known for its production switchers and newsroom automation systems, Ross Video entered the routing switcher business with the 2010 acquisition of Codan Broadcast Products Pty Ltd.  Following that deal, Codan’s products were absorbed by Ross and became the company’s NK series routing switcher line.

Ross has used M&A as part of a strategy to increase its solution footprint in the broadcast market. Including Codan, the purchase of Montalto is the company’s sixth acquisition in the past four years:

 

  • Montalto: Routing switcher research and development team

 

  • Cambotics: robotic camera heads and pedestals (2012)

 

  • Fx-Motion: “Furio” robotic camera systems (2012)

 

  • Norpak: data insertion and Nielsen products (2011)

 

  • Codan Broadcast: NK Series routing switchers (2010)

 

  • Media Refinery: XPression broadcast graphics (2010)

 

The strategy appears to be working.

In November 2012 the private company said that its fiscal 2012 revenue increased 19% versus the same period a year ago.  And in an interview with the Ottawa Business Journal, David Ross (who personally owns 90% of the eponymous firm) said that fiscal 2012 marked the company’s twenty-first consecutive year of (self-funded) revenue growth.

As with its previous deals, Ross appears to be leaving the existing team in place, and enhancing the product development capability of the acquired company.  Ross says it will open development lab in Virginia Beach (it’s third in the US) as a base of operation for routing systems development. The company has existing R&D facilities in Boston, California, Ottawa, Brussels, Hilversum, and Melbourne, Australia.

“Ross Video is thrilled to add the Montalto team to our Infrastructure group – they are a great group of guys and fit right in with our culture,” said Ross Video CEO David Ross. “The team’s extensive knowledge and passion for routing systems, coupled with their track record of project execution, will help propel our routing business going forward.”

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Related Content:

Press Release: Press Releases: Ross Video Acquires Montalto

Ross Video Says Sales Grew 19 Percent in Fiscal 2012

More Broadcast Vendor M&A: Ross Video Acquires Cambotics

Press Releases:  Ross Video to Acquire Codan Broadcast

Ottawa Business Journal Article – Ross Video: 21 straight years of growth … and counting

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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IABM to Host NAB 2013 Information Session on Industry Reinvention, Featuring Panel of Prominent Technology Vendor CEOs

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Apr 03 2013

Here’s an event at the NAB 2013 Show that’s worth attending.

IABM, the trade group that represents media technology suppliers worldwide, is hosting an information session that will highlight recent industry market intelligence data, and include a moderated panel discussion on reinvention featuring CEOs of four prominent technology vendor: Avid, Digital Rapids, Nevion, and Ross Video.

Disclosure: I work with IABM and I arranged the CEO panel for this event.

When putting this panel together we wanted to have a mix of large and small companies, as well as a mix of hardware and software vendors.  I think this line-up fits that profile perfectly, and should provide some lively debate.

Best of all, it’s a free session that’s open to all registered NAB Show attendees.

 

Here’s some more information on the event.

The increasing power of IT technology, combined with the need to distribute and monetize content on multiple platforms, has driven broadcasters, pay TV operators, service providers, and other end-users of digital media technology to create and deploy new workflows strategies and business models.

This rapid shift in the commercial priorities of end-users has significant implications for the supply side of the industry.

This thought-provoking session will provide unique insight into challenges and opportunities facing vendors as the industry enters a period of transition from long-established business models to an environment where end-user increasingly demand software-based solutions, elastic provisioning, and higher levels of both efficiency and customer service.

“Traditional” broadcast technology vendors may have to re-evaluate their existing product portfolio and re-invent their business model. At the same time a plethora of new entrants are challenging the established industry norms. It’s a dynamic period to say the least.

The critical issues facing the industry in these times of change and opportunity will be discussed. How will larger companies adapt? What role will new entrants play? What will be the key drivers as the broadcast and media industry goes through this period of re-invention?

This is an excellent opportunity to gain a unique insight in to the developments that matter.

 

The event is from 7:30am – 9:00am on Monday April 8, 2013, in Room N234/236 of the Las Vegas Convention Center.

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Related Content:

The IABM – Representing the Broadcast And Media Technology Supply Industry Worldwide

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© Devoncroft Partners. All Rights Reserved.

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Ross Video Says Sales Grew 19 Percent in Fiscal 2012

Broadcast technology vendor financials | Posted by Joe Zaller
Nov 05 2012

Ross Video CEO David Ross said that his company’s fiscal 2012 revenue increased 19% versus the same period a year ago.

Ross, who owns approximately 90% of eponymous company, disclosed the fiscal 2012 results via an update on LinkedIn, where he has a habit of releasing corporate news.

According to Ross, fiscal 2012 is the company’s twenty-first consecutive year of revenue growth, all of which has been self-funded according to his previous statements.

 

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Ross did not reveal actual revenue figures for the year, historic financials, or other metrics such as profitability and margin performance.

He also did not disclose how much of the growth was organic, but it stands to reason that the company’s M&A strategy, which has diversified its product portfolio away from production switchers, has played a role in its ongoing revenue expansion.

Ross Video has bought five companies over the past four years, including:

  • Cambotics: robotic camera heads and pedestals (2012)
  • Fx-Motion: “Furio” robotic camera systems (2012)
  • Norpak: data insertion and Nielsen products (2011)
  • Codan Broadcast: NK Series routing switchers (2010)
  • Media Refinery: XPression broadcast graphics (2010)

 

Despite the contributions from acquisitions, the company’s core production switcher business has undoubtedly been a primary driver of growth.

Earlier this year Ross was quoted as saying the company has deployed 200 OverDrive news production automation system, including sales to high profile shows such as ‘ABC’s World News with Diane Sawyer’ and ‘Good Morning America.’

Ross also said earlier this year that his company has sold more than 500 Carbonite switchers since the product was introduced in 2011, including 63 units sold on the show floor at the 2012 NAB exhibition.

Earlier this year, Ross Video announced that its revenue in the first quarter of 2012 increased 59% versus the previous year, making it the “best first quarter in company history.”

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Related Content:

More Broadcast Vendor M&A: Ross Video Makes Mystery Buy

More Broadcast Vendor M&A: Ross Video Acquires Cambotics

Ross Video Says Q1 2012 Revenue Jumps 59% in Best First Quarter in Company’s History

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© Devoncroft Partners. All Rights Reserved.

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More Broadcast Vendor M&A: Ross Video Acquires Cambotics

broadcast industry technology trends, Broadcast Vendor M&A | Posted by Joe Zaller
Apr 25 2012

At its NAB press conference last week Ross Video CEO David Ross detailed a series of impressive product and corporate announcements culminating with the news that it had acquired Cambotics, a maker of robotic camera heads and pedestals. Terms of the deal were not disclosed.

Ross had hinted at the deal prior to the NAB show via a post on his personal LinkedIn page, where he occasionally discloses corporate announcements.

Robotic camera pioneers Bob Scotto and Miles Spellman, the founders of Cambotics, will be staying with Ross in the robotics division as the new Chief Hardware Architect and Chief Software Architect respectively.

This is the second robotic camera technology company acquired by Ross Video this year.   The company acquired FX-Motion in February 2012.

Ross Video showed the integration of technology from both Cambotics and FX-Motion with a complete suite of products from Ross Video. The entire demo was controlled by the Ross OverDrive production automation system, which has been a critical factor in the success of Ross Video.  David Ross told me at the NAB show although customers might have been skeptical when they first heard about the integration of robotic cameras in the OverDrive production environment, that “light bulbs went on” when they saw the demo.  If Ross is right it could be the start of something very interesting.

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Related Content:

Press Release: Ross Video Acquires Cambotics

More Broadcast Vendor M&A: Ross Video Makes Mystery Buy

Ross Video Profile in Ottawa Business Journal: 21 straight years of growth … and counting

Ross Video Says Q1 2012 Revenue Jumps 59% in Best First Quarter in Company’s History

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© Devoncroft Partners. All Rights Reserved.

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