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	<title>Devoncroft &#187; channel strategy</title>
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		<title>How do broadcast technology buyers typically purchase &#8212; direct from vendors, through an SI or a dealer?</title>
		<link>http://blog.devoncroft.com/2009/07/06/how-do-broadcast-technology-buyers-typically-purchase-direct-from-vendors-through-an-si-or-a-dealer/</link>
		<comments>http://blog.devoncroft.com/2009/07/06/how-do-broadcast-technology-buyers-typically-purchase-direct-from-vendors-through-an-si-or-a-dealer/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 19:05:30 +0000</pubDate>
		<dc:creator>Joe Zaller</dc:creator>
				<category><![CDATA[Broadcast technology channel strategy]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Big Broadcast Survey]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast industry trends]]></category>
		<category><![CDATA[broadcast technology market research]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[channel strategy]]></category>
		<category><![CDATA[satellite]]></category>
		<category><![CDATA[systems integrators]]></category>

		<guid isPermaLink="false">http://blog.devoncroft.com/?p=263</guid>
		<description><![CDATA[It&#8217;s a big world and in a global industry like broadcast technology hardware and software, even the largest vendors must rely on a mix of direct and indirect sales channels.   As part of the 2009 Big Broadcast Survey, I asked technology purchasers how they typically buy broadcast technology hardware and software &#8212; direct from a [...]]]></description>
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