Posts Tagged ‘Broadcast Vendor Reliability Rankings’

Reliability Rankings of Broadcast Technology Vendors — The Top 30 Globally

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 27 2010

This is part of series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, posts which rank broadcast technology vendors include:



Today let’s look at how respondents ranked broadcast technology vendors for reliability.

Broadcast technology products are purchased by discerning customers for what are often mission-critical applications.  Thus the reliability of products is a paramount concern for buyers of these products. 

To measure the rankings of the reliability of vendors, respondents were asked to rank broadcast technology vendor brands for “Reliability” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey. 


Reliability – Top 30 Broadcast Technology Brands (Alpha Order)

There are a wide variety of vendors on this list, including large & small companies and those who produce audio and video products. 



Number of products per vendor – Single Product Companies Dominate Reliability Rankings

When reviewing these results it’s important to understand how many products are produced by each vendor on this list.  This will help us to understand if whether reliability comes from small focused companies, or large multi-product vendors. 

 The 2010 BBS evaluated 27 separate product categories.  As with the previously published top 30 quality rankings, single product companies (those who were covered on only one product category in the 2010 BBS) dominate the rankings for reliability.

 A breakdown of how many product categories are produced by each vendor on the top 30 quality list is shown below:

With 21 out of 30 vendors on this list producing a product in only one BBS category (out of 27 measured) it’s clear that focused, specialized companies are regarded as reliability leaders in the eyes of the global broadcast market. 

Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example Grass Valley is covered in 10 product categories in the 2010 BBS and Snell is covered in 5 product categories. 



Geographic Location

Another factor to consider is the geographic location of each company on the list.  By this measure, companies headquartered in EMEA are the clear reliability leaders, while companies based in the Americas and Asia trail the pack. 

Keep in mind that when looking at geography, it’s important to remember that many of these firms are truly global, with offices all over the world, regardless of where they are headquartered.



Product Categories

Finally, let’s look at the product categories produced by the vendors who made the top 30 reliability list for the 2010 BBS.

Out of the 27 product categories covered in the 2010 BBS, 20 appear on this list; making reliability more concentrated than other metrics such as quality (which had entrants from 23 product categories).

Audio products lead the list of products produced by the top 30 reliability leaders, with audio consoles and microphones topping the rankings.  ENG cameras and studio cameras, along with audio monitors also make a strong showing.


Please keep in mind when reviewing this information that, unless otherwise specified, all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.



This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

How Broadcasters of Different Sizes Rank Reliability of Broadcast Technology Vendors

broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Oct 26 2009

Ordinarily when I write about how broadcast technology vendors were ranked in the 2009 Big Broadcast Survey (BBS),* I show the opinions of the all 4,000+ of BBS respondents, broken down globally and regionally in order to highlight geographic variation in opinions.

A few weeks ago I did something different and posted an article about how one type of customer– broadcasters – ranked broadcast technology vendors in one category – innovation.  I received strong feedback about this post and many people asked me to show other data broken down this way.  I’m happy to oblige and I’ll be doing this over the next couple of posts.

Today I am going to look at how broadcasters of different sizes ranked broadcast technology vendors on reliability.  For information about how these results were collected, please see the bottom of this post**.

The table below shows the top 5 brands in the broadcast technology vendor league table for reliability, as ranked by broadcasters, broken down by organization size.  For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ respondents from all organization types).

Please note that in all cases, these brands are shown in alphabetical order, NOT in the order of their ranking in the study


Question: How would you rate [Brand X] on the following attribute [Reliability] where 1 = very poor and 10 = best in the market? 


 Reliability by broadcaster by org size






As with the previously published results for innovation, these results are interesting because of the variation of what brands appear where.  Here are a few quick observations these results:

* There are total of 9 vendors on this list, versus a total of 11 on the previously published for innovation.  Thus it appears that there is slightly more agreement among broadcasters for reliability than innovation.

* Apart from Sony and EVS, here is the breakdown of how often other vendors made the top five, including the global sample, (in alphabetical order): Axon (2), Evertz (2), Harris (3), Miranda (1), Omneon (2), Snell & Wilcox (4), Thomson / Grass Valley (4)

 * There is interesting variation between the global ranking and the broadcaster rankings.  For example, Evertz is not listed in the top 5 for reliability for the global sample, but does make the top five reliability list for all broadcasters.  Harris conversely makes to top 5 list for the global sample, but not the overall broadcaster list (however it does appear in two of the organization size breakdowns).

* Harris and Thomson / Grass Valley each make the top 5 list for the smallest (51-100 employees) and largest (1,001-10,000 employees) broadcasters, but both are absent in the top 5 list of mid-sized broadcasters (101 – 1,000 employees). 

* The opposite is true for Axon and Omneon.  Neither company made the top 5 reliability list for the for the smallest and largest broadcasters, but they do appear in the top 5 reliability lists for broadcasters with 101-500 and 501-1,000 employees).

* Snell & Wilcox makes the top reliability 5 lists for larger broadcasters (501-10,000 employees), but is absent from the lists of small and mid-size broadcasters (50 – 500 employees).

* Miranda and Evertz, two direct competitors, appear in different places in the size breakdown, with Miranda appearing in the top 5 for broadcasters with 51-100 employees and Evertz making the list for broadcasters with 101-500 employees (Evertz made the overall top 5 list, Miranda did not).





* The annual Big Broadcast Survey (BBS) is the largest ever and most comprehensive studies of broadcast technology vendor brands and industry trends.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by practitioners across the world.  It also delivers vendor brand ranking in a variety of product categories; all of which can be segmented by geography and customer type.

 ** Respondents to the BBS were asked to rank their opinion of twenty-five broadcast technology vendor brands in a variety of categories including awareness; overall opinion; change of opinion; recommendation; and a variety of brand attributes and brand drivers such as innovation, reliability, quality and great customer service.  The responses were then aggregated into a series of industry “league tables” that rank each broadcast technology vendor brand against the metrics mentioned above.

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