Posts Tagged ‘broadcast technology market research’

EVS Reports Strong Q2 Results: Revenue up 61.2%, Operating Margins of 52.4%

Broadcast technology vendor financials, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Aug 26 2010

Belgian-based broadcast sports slow motion and studio server specialist EVS announced strong results for the second quarter of 2010 today, driven by an improving broadcast market and the 2010 World Cup.  The company also reported a strong order book of future orders.

The company reported revenue of €30.2m during the quarter, with gross margins of 79.4% and operating margins of 52.4%. The revenue for the quarter represents an increase of 61.2% versus the same period a year ago, and an increase of 41.6% at constant currency and excluding rental income from major events. Sales were positively impacted by the 2010 World Cup, where EVS supplied more than €5m of equipment (with rental revenues split over Q2 and Q3).

For the first half of 2010, EVS revenue came in at €51.1m, an increase of 40% versus 2009. Operating margins for the first six months were 49.9%.

The company also announced that its summer order book had risen by 64.8% to €38.9m, 40% of which is for studio applications.

Revenue was up in all geographic regions.

EMEA revenue increased 83.9% to €17.6m, with studio applications accounting for 58% of sales.  The company said that the fragmentation of the European market continues to present a strong opportunity as broadcasters in multiple countries make the transition to tapeless workflows and HDTV operations.

Revenue from the Americas region jumped 55.9% to €9m, driven by continuing HD upgrades and expansion of existing workflows.

Sales in Asia rose 7.5%, with studio applications accounting for 69% of the total.  The company says that it expects increased traction in Asia during the second half of the year due to forthcoming large events there.

In both its earnings press release and presentation to analysts, the company stressed that it is investing in its future, saying it has been recruiting new staff and still has 30+ open positions.  The company says it is recruiting software engineers to develop studio applications, and also plans to expand geographically.

The company issued an upbeat statement in its earnings press release.  CEO Pierre L’Hoest declared the 2010 World Cup a huge success and, and highlighted the company’s progress in the studio market, where it continues to make good progress. EVS CFO Jacques Galloy said that the company’s order momentum continues to be solid in both studio and outside broadcast segments, which have benefitted from the market recovery.

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EVS always provides a lot of detail in its earnings press release and presentations.

You can read the full EVS earnings press release here

You can see the full EVS presentation to analysts here

Devoncroft Digest – August 15, 2010 – Earnings Galore, Broadcast Industry M&A Continues

Broadcast technology vendor financials, Devoncroft Digest, broadcast industry trends, broadcast technology market research, market research | Posted by Joe Zaller
Aug 15 2010

The Devoncroft Digest is a semi-regular amalgamation of news items I’ve seen recently that I think might be interesting / important for readers and clients. 

Due to my travel schedule it’s been two weeks since the last digest post.  Here are a few of the things that have caught my eye during this time.

Earnings Season Continues

We are now in the heart of earnings season, and a large number of tech vendors, platform operators, service providers and broadcasters.  For the most part these results have been generally positive, with many companies saying that they are seeing the green shoots of recovery taking hold. 

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Broadcast Technology Vendor Earnings

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Vizrt Q2 Revenue Rises 17%, CEO Says Market is Improving

Broadcast graphics and asset management provider Vizrt announced its Q2 and 1H results. Revenue for the quarter was up 17% y/y, driven by strong growth in the Americas, which was up 48% y/y.

Gross margins for the quarter were 65%, well ahead of the 58% that the company achieved during the same period a year ago. Broadcast graphics accounted for 72% of the company’s total revenues in 1H 2010.  According to the company, Vizrt’s graphics business is up 33% y/y.

Full details here.

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Chyron Q2 Losses Narrow as Revenue Jumps 20% 

Broadcast graphics provider Chyron announced its financial results for Q2 and 1H 2010.

Q2 revenue was $6.94m, up 20% versus Q2 2009.  Gross margins for the quarter were 70%, up slightly from the previous year.  Q2 product revenue was $5.4m, up 18% y/y.  Service revenue increased 29% y/y to $1.19m.  Service revenue accounted for 22% of the quarter’s total revenue. The company posted an operating loss for the quarter of $680,000, a 52% y/y improvement; and a net loss of $710,000, 35% better than a year ago.

Full Details Here

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Miranda Q2 Revenue Up 3% y/y, +11% q/q. CEO Says Market Conditions Improving

Broadcast infrastructure provider Miranda Technologies announced their Q2 2010 results.  Revenue for the quarter was C$32.1m, up 3% from the same period a year ago and up 11% versus the previous quarter.  International sales were up 11% y/y.  Sales in the US were up 10% y/y

The company’s net income jumped 173% to C$3.5m as expenses were reduced during the quarter, and EBITDA rose by 125% to C$6m versus the same period in 2009.  Gross margins were 60%, slightly down from Q2 2009, but up from 57.7% in the previous quarter.  This is a good showing in a competitive market, which the company attributes to a higher margin mix, and increased sales of routing switchers.

Full Details Here

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DivX Q2 Revenue Jumps 29%

DivX announced that its Q2 revenues were up 29% y/y and that its licensing business was up 23% y/y.  The company, which is in the process of being acquired by Sonic (who also announced their numbers recently) posted a GAAP Loss of $2.8m, and non-GAAP NI of $760K

Read the Divx earnings press release here 

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DG FastChannel Reports Record Q2

Advertising and broadcast content delivery specialist DG FastChannel reported record results for its FY2010 second quarter, blowing past the expectations of equity analysts. 

Revenue for the quarter was $60.3m, well ahead of the $55.6m consensus estimate of equity analysts.  This represents a 38% revenue increase versus the same period a year ago, and an increase of 11% from the previous quarter.  Net income for the quarter was $9m, up 150% increase versus Q2 2009 and up 12.5% versus the previous quarter.

Significantly, the company’s revenue from the delivery of HD advertising content increased 99% to $23.9 million versus the same period of 2009.

The company also that it retired all of its outstanding debt, thanks to a recent public equity offering that raised net proceeds of approximately $108m. As a result of this offering, the company reported that as of June 30, 2010, it has $79.6 million in cash and no debt.

Company Chairman & CEO Scott Ginsburg said “The Company continues to execute on its strategic business plan… revenue, margins, earnings and net debt show marked improvements during the second quarter.”

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Harris Broadcast Records $21m Operating Loss

Harris Corporation reported its Q4 and full year 2010 results.  While the company as a whole did well, the broadcast communications division continued to struggle.

For the full year, revenues from the broadcast communications division were down 17% versus the previous year.  For Q4, the company’s broadcast revenues were down just 1.9% y/y, although orders were down 12.5% versus the same period last year.

In the 4th quarter of FY 2010, Harris posted an operating loss of $21m.  According to the company, this “includes $7 million in charges related to cost-reduction actions and $6 million in inventory write-downs associated with weaker demand.”

Harris CEO Howard Lance said the following about the revenue of the broadcast division: “we continue to expect revenue in a range of $490 million to $510 million with break-even operating results. We expect to see continued operating losses in the first half of the year with profitability improving in the second half of the fiscal year.”

Full Details Here

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RealD Reports 1st Results As Public Company

3D specialist RealD announced its first results as a public company, and reported huge y/y increases in revenue and EBITDA, which were up 152% and 387% respectively.  The company announced that it has now deployed 7500 screens, significantly more than Technicolor, who announced recently that they have now deployed 250 screens, 

Read the RealD earnings press release here.

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Broadcaster & Platform Operator Earnings

DISH Network Reports Second Quarter 2010 Financial Results 

DISH Network reported total revenue of $3.17 billion for the quarter ended June 30, 2010, a 9.1 percent increase compared with $2.90 billion for the corresponding period in 2009.

DISH Network lost approximately 19,000 net subscribers during the quarter ended June 30, 2010, ending the quarter with approximately 14.318 million subscribers.

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Ascent Media Reports Lower Revenue, Higher Losses

Digital media service provider Ascent Media reported increased losses and lower revenue for the second quarter ended of 2010.  The company attributes the lower results to market volatility and lower capital spending by customers. 

Revenue for the quarter dropped 13% to $99.5m, while revenue for the first six months was off 11% to $204m.  The company said that the decline in second quarter and year-to-date revenue was driven primarily by a reduction in revenue from the Content Services segment.

Q2 losses from continuing operations before income taxes were $17.5m, compared to a loss of $12.4 million in the prior year period. Year-to-date, the loss from continuing operations before income taxes was $28.6 million compared to a loss of $23.2 million for the six months ended June 30, 2009.

 “Ascent’s year-to-date operating results have not met our expectations as uncertainty about the timing and pace of the economic recovery has led to ongoing volatility in the media marketplace,” said William Fitzgerald, Ascent’s CEO. “A consequence of the current environment is that our customers have continued to take a cautious approach to capital spending.”

Fitzgerald was more upbeat about the rest of 2010, saying “We are beginning to see positive indications of an upturn, including first half revenue improvement in our creative services business, a strengthening pipeline of feature film and other projects, and rising industry advertising estimates for the second half of 2010.”

Ascent’s full earnings press release can be found here.

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Scripps Reports Second-Quarter Results 

Scripps reported operating results for the second quarter of 2010 that showed a continuing trend of significantly improved year-over-year revenue performance in the television division – up 22 percent from last year.

You can read the Scripps earnings release here.

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Liberty Media Reports Second Quarter 2010 Financial Results

The Liberty Media press release is here.

Liberty Media investor conference call transcript here.

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DIRECTV Q2 Rev Up 12%, Net Income up 33% Buys Back Stock 

DTH satellite operator DirecTV announced that it grew revenues by 12% to $5.85Bn and Net Income 33% to $543 Million.

DirecTV Q2 Press Release Here

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Cablevision Systems Corporation Reports Second Quarter 2010 Results 

Cablevision’s Q2 profits fell by 30% but its revenues were up 5.8% to $1.802 billion versus the same period a year ago, which the company says reflects solid revenue growth in Telecommunications Services and Rainbow, offset slightly by a decline at Newsday. Consolidated adjusted operating cash flow grew 9.0% to $677.6 million and consolidated operating income grew 23.0% to $416.8 million, both compared to the prior year period.

You can read the Cablevision press release here

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WSJ.com – Net Rises at Time Warner Cable, Falls at Cablevision

According to a Wall Street Journal article, Time Warner’s second-quarter earnings rose 8.2% on solid revenue growth, but the nation’s second-biggest cable-television provider saw the same weakness in subscriber additions in July felt by its larger cable counterpart, Comcast Corp.

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News Corp Reports Q4 and Full year Results – TV Station Operating Income up 13%

News Corp’s Q4 revenue increased by 6% and it hauled in Net Income of $875m.  Significantly, the company’s TV Operating Income was up 13% versus the same period last year, driven by an improved TV station advertising market.

Here’s the full News Corp press release 

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CBS 2Q TV Station Revenue Climbs 31%

According to leading industry website TV News Check, TV station revenue at CBS jumped by 31%. The company also realized a 17% increase in local broadcasting revenue (TV stations plus CBS Radio) to $678.2 million from $579.5 million in the year-ago quarter. Sumner Redstone, the company’s executive chairman called the results “Terrific”

Full story from TV News Check

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Sinclair Broadcast Group Reports Q2 Results.

Sinclair Broadcast Group, one of the largest US TV station groups reported that its net broadcast Q2 revenues from continuing operations were up 19.3% versus the prior year.  The company had net income of $17.3 million versus $2.8 million in the prior year period.  Local net broadcast revenues, which include local time sales, retransmission revenues and other broadcast revenues, were up 16.6% in the second quarter 2010 while national net broadcast revenues, which include national time sales and other national broadcast revenues, were up 27.7% versus the second quarter 2009.

Full story from TV News Check

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WSJ.com – Discovery Turns In 40% Decline in Profit 

According to an article in the Wall Street Journal, Discovery Communications posted a 40% drop in its second-quarter profit, hurt in part by costs related to its recent $3 billion debt refinancing. Still, the cable-network operator showed revenue and operating-profit growth, and announced a $1 billion share repurchasing program.

Full article from the Wall Street Journal

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Barrington Sees 14% Jump In 2Q Revenue

Barrington Broadcasting Group announced that gross revenues for the quarter ended June 30 increased 13.6% to $32.7 million from $28.8 million for the same period a year earlier. The company said the increase was primarily due to 16.7% increase in national revenues, a 4.7% increase in local revenues, and an increase in political revenues of $900,000 to $1 million.

Full Story from TV News Check

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Gray Beats Street

According to TVB, Gray Television came in ahead of analyst expectations for the second quarter. The pure-play TV group posted revenues of $75.6 million for the 36 stations, up 16 percent from a year earlier. Net income was $534,000 compared to a loss of $6.6 million a year ago. After payment of $6.4 million in dividends, net loss to common stockholders was $5.9 million, or 11 cents a share.

Full Story from TVB

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Broadcast Industry M&A Continues

Blackmagic Buys Assets of Echolab

As predicted here last month, Blackmagic Designs announced that it has acquired “all the assets of Echolab,” putting Blackmagic in the production switcher business.

Echolab was forced into liquidation a few months ago when its primary shareholder stopped funding its operations.  The company had been in business for more than 35 years, specializing in low-end production switchers.

Blackmagic is buying Echolab for the latter’s ATEM product line, which was introduced about two years ago and has been continuously upgraded since under Echolab’s former CEO Nigel Spratling, who apparently not part of the Blackmagic deal and has now joined Ross Video in a marketing role.

This is great news for the affected Echolab employees, who were left jobless in an instant when the company shut its doors in mid-May.  It’s also good news for the industry, because the ATEM switcher product line, which looks like a pretty good product, will continue to be available through Blackmagic.  In fact, Blackmagic has said that it is adding to the engineering team responsible for ATEM.

It will be interesting to see how Blackmagic approaches the production switcher market, which is different than the company’s core post production market.  The part of the production switcher market where Echolab is active has considerable competition. In addition to Echolab, Sony, Panasonic, JVC, For-A and Ross Video are all very active players in this space.   

In addition to the competitive aspects of the deal, it seems to me that selling production switchers is a bit of a departure business-wise for Blackmagic.  Production switchers are a “high-touch” product category.  They are mission critical elements of the live production workflow, and as such they can require extensive demonstrations and training.  The majority of Blackmagic’s products are plug-in cards or stand-alone units, which are sold primarily through third-party dealers.  

At this point, I am unsure whether Blackmagic’s all-dealer sales approach is a positive or a negative for Echolab.  On the plus side, the compact HD production switcher market is a large and somewhat amorphous, running the gamut from broadcasters to corporation, to churches to education –  so it requires a large dealer network, which Blackmagic already has in place.  On the other hand production switchers require a specialized sales approach. Every buyer wants a demonstration, which typically involves shipping equipment and people, thereby increasing the cost of each sale.  Blackmagic will probably have to augment their approach somewhat in order to be successful selling production switchers.

Still if they can get the distribution right, Blackmagic may have a good chance of making their purchase of Echolab a success.  Blackmagic most likely paid very little for Echolab’s assets, and since it’s buying the assets and not the company, it gets a brand new HD switcher line, but not 35 years of legacy products that need support.  And Blackmagic does have experience buying distressed “traditional” vendors and changing their approach.  Last year, Blackmagic acquired leading color grading vendor Da Vinci Systems, and proceeded to radically change Da Vinci’s market approach, not to mention its pricing, turning a $200,000 hardware product into a sub-$1000 product according to TVB Europe.

Arguably however, Da Vinci’s color grading products (which are used off-line in post production) were easier to port to software platforms – and they still require a very expensive hardware controller.  Live production switchers are a different kettle of fish than off-line color grading systems for post production.  They are the key element of any live broadcast production, and they are still a relatively expensive hardware platform that requires specialist sales and support.

Blackmagic CEO Grant Petty is obviously familiar with this.  In the company’s press release that announced the deal he said: “I have been using live production switchers since I was in school where we covered local theater, sports, racing and bands. I think it’s the most exciting way to do production because it’s all live and thousands of people are watching what you are doing! Production switchers need to be powerful while also being familiar and easy to operate.”

Petty also said that “Since the acquisition, we have already dramatically expanded the engineering team working on ATEM. This fresh engineering team, which is a combination of new as well as experienced EchoLab staff, will allow us to move faster in adding new features to the ATEM product.”

Blackmagic will be displaying the ATEM on its booth at the IBC show next month. 

Here is a link to the full press release announcing the deal.

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Transcoding Consolidation — Telestream to Acquire Anystream

Over at his always informative Business of Video blog, Streaming Media’s Dan Rayburn writes that Telestream is to Acquire fellow transcoding provider Anystream from parent Gab Networks.  This is a deal has long been rumored, and according to Rayburn has now been confirmed by the management of both companies.

There’s been quite a lot of activity in the transcoding space recently.  Ripcode was sold to RGB networks and Elemental Technologies announced other week that it had raised $7.5m of new venture money, bringing its total to $14m

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Other Broadcast Technology Vendor News

Chyron Appoints New Chief Commercial Officer 

Chyron has appointed Susan Brazer as its new Chief Commercial Officer.  According to the company’s press release, Brazer has a big job, taking responsibility for “commercial strategy and all product and services revenues, directing its worldwide sales network of direct sales, resellers/systems integrators and joint ventures in Europe, Asia, Latin America and the Middle East.”

This is the second C-Level appointment recently.  The company previously announced that it had appointed Bonnie Barclay as VP and Chief Marketing Officer.

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New COO at Vizrt

Vizrt has appointed François Laborie as its new Chief Commercial Officer. Laborie replaces David Zerah who left Vizrt to become managing director of gaming firm Dragonfish.

Laborie joined Vizrt at the beginning of 2006 as the Company’s Executive Vice President Marketing. At the beginning of 2010, he took on the additional role of Regional President for the EMEA region.

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3D News

Technicolor announced this week that it has now installed its 3D system at 250 screens – good progress, but far less than clear leader RealD’s 7,500.

 

Mobile TV News

 According to an article in TVB,  Broadcast and WiFi Take Wind Out of FLO TV Sales 

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Other News

The Financial Times reports that News Corp has refused to refuses to raise its offer for BSkyB 

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Also in the FT, the BBC is under fire over Canvas project 

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Market Research Note of the Week:

Who are the Most Important Decision Makers in Broadcast Technology?  Vendors Predict Shift Towards Operations and IT

In a recent article, “Broadcast Industry’s Largest Market Study Reveals Most Important Technology Trends,” the move toward file-based, tapeless workflows was highlighted as one of the most important issues to broadcasters today.

But how will this shift affect how broadcast technology products are purchased, not to mention who buys them? Traditionally, these products have been purchased primarily by engineers. Will this be the same for products that are increasingly IT-based, or will there be a new set of buyers? Broadcast vendors need to know this because a new set of buyers may require a new market approach.

To find out, we asked the nearly 800 broadcast technology vendors who responded to the 2010 Big Broadcast Survey who they feel is currently the most important decision maker in the sales process, and who they feel will be most important in two to three years.

Let’s start with the most important buyers today. Respondents were asked, “When selling your products/services, which category of customer is typically the most important decision maker today?” According to responses, broadcast tech vendors see engineering staff as their most important customers, followed by operations, IT and finance personnel. Engineers are clearly seen as the most important decision makers, with operations staff a distant second.

But what about the future?

To read the full article, including four charts that break down the results, click here.

Strategic Planning and Business Development Top Broadcast Technology Vendor Improvement Wish List

Broadcast technology channel strategy, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Jul 19 2010

As part of the 2010 Big Broadcast Survey, just under 800 broadcast technology hardware and software vendors were asked what they would most like to improve about their organizations.

Respondents were presented with the following list of nine issues and asked to rank which ones they would most like to change about their business. 

  • Strategic planning / vision
  • Relationship with customers
  • Business development (partnerships)
  • Engineering
  • Marketing
  • Relationship with channel partners
  • Internal communications
  • Product management
  • Sales

 

 The results are summarized in the chart below, which also provides interesting insight into the difference in attitudes and business approach of vendors of different sizes types and businesses.

Question: What would you most like to change in your organization?

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This table shows the difference in response based on size of organization, percentage of revenue derived from the broadcast industry, geographic region, company ownership structure, product mix, and finally by the role of the respondent.

Across all vendors, 42% of respondents want to change some aspect of their sales and marketing organization (sales, marketing, or business development).  An additional 13% cast their vote to change strategic planning / vision.  For all respondents, business development is ranked as the top area that vendors would most like to change about their organizations, followed by sales and strategic planning / vision, which are tied for second place.

When these results are viewed by organization size, the rankings marketing-related issues decrease as the organization size increases, so it appears that the marketing functions of larger vendors are better regarded internally than those of smaller companies.

However, as organizational size increases, different issues appear to become more problematic within broadcast technology vendors.  The top issues for improvement cited by employees of large vendors include product management, relationships with customers, and strategic planning / vision.  In large organizations, the top-ranked issue for improvement is strategic planning / vision.

From a geographic point of view, results are fairly consistent, however the top factor is different in each region.  In the Americas, the top issue is strategic planning / vision, in EMEA the top issue is business development, and in Asia the top issue is sales.  Please note that these results are based on the location of the respondent rather than the headquarters of the company in question.

Finally, there is a contrast between the small and large vendors.  Small companies are focused on improving sales and partnerships (business development) above all other issues.  Every sale is critical to small firms, and many must work through third parties such as partners and channel partners.  Larger, more established companies are less concerned with sales than with strategic vision, customer relationships, and product management.

If you work for a broadcast technology vendor, do these findings resonate with you?  Either way, let me know.  I’d interested to hear your perspective on this issue.

Quality Rankings for Broadcast Technology Vendors — The Top 30 Globally

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast technology market research | Posted by Joe Zaller
Jul 08 2010

This is the fourth in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, posts which rank broadcast technology vendors include:

 

In keeping with the theme of top 30 rankings, let’s now turn to one of the most important metrics for any technology company – quality.

In an industry that prides itself on the fidelity of its sound and images, the perception of quality is a very important metric for broadcast technology vendors.  Many vendors use quality as one of the key components of their market positioning.

To determine the market’s perception of the quality of broadcast technology vendors, respondents were asked to rank broadcast technology vendor brands for “Quality” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.

 

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey. 

 

As with the top 30 innovation rankings published earlier, this list contains a broad mix of vendors table including both audio and video and audio companies. 

There are also interesting similarities and differences in terms of the types of products produced, geographic location and company size (something that is not measured in the BBS and won’t be discussed further here).  So let’s look a little deeper into these results.

 

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Number of products per vendor – Single Product Companies Dominate Quality Rankings

One obvious question that should be asked when reviewing these results is how many products are produced by each vendor on this list.  This will help us to understand if whether quality comes from small focused companies, or large multi-product vendors.  

A breakdown of how many product categories are produced by each vendor on the top 30 quality list is shown below:

With 22 out of 30 vendors on this list producing a product in only one BBS category (out of 27 measured) it’s clear that focused, specialized companies are regarded as quality leaders in the eyes of the market. 

This finding reinforces a previous post called Purchasing Preferences of Broadcast Technology Buyers – “Best-of-Breed” or “One-Stop-Shop?, which shows that broadcast technology buyers overwhelmingly prefer to evaluate products from individual suppliers and create best-of-breed solutions.

Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example Grass Valley is covered in 10 product categories in the 2010 BBS and Avid is covered in 7 product categories. 

Please keep in mind that this is not an absolute measure of the products produced be each vendor.  In total, the 2010 BBS looked at 148 vendors in 27 separate product categories (based on the IABM’s industry model), but even so it did not necessarily cover the entire product range of all vendors.

 

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Geographic Location

Another factor to consider is the geographic location of each company on the list.  By this measure, companies headquartered in EMEA are the clear quality leaders, while companies based in the Americas and Asia trail the pack. 

In terms of individual countries, the Germany and the USA are tied with 11 companies each on the Top 30 Quality Rankings.  Japan, the UK, Finland and Belgium round out the rest of the countries where the quality leaders are headquartered.  Keep in mind that when looking at geography, it’s important to remember that many of these firms are truly global, with offices all over the world, regardless of where they are headquartered.

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Product Categories

Finally, let’s look at the product categories produced by the vendors who made the top 30 quality list for the 2010 BBS.

Out of the 27 product categories covered in the 2010 BBS, 23 appear on this list; showing that quality is widespread across the broadcast industry.

Audio products lead the list of products produced by the top 30 quality leaders, with microphones, audio consoles and audio monitors topping the rankings.

Please keep in mind when reviewing this information that, unless otherwise specified, all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

 

 

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This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

The Top 30 Improving Vendor Brands in Broadcast Technology, Ranked Globally and Regionally

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast technology market research | Posted by Joe Zaller
Jun 07 2010

This is the second in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey (BBS).

Each year as part of the Big Broadcast Survey (BBS), a global sample of broadcast professionals are asked to rank their opinion of a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

Recently, I discussed how respondents to the 2010 BBS ranked The Top 30 Broadcast Technology Vendor Brands by Overall Opinion, Ranked, Globally and Regionally

Appearing in the top 30 of an overall opinion poll is obviously a good place for any vendor to be, but this only scratches the surface of how the market views a brand. 

While indicative of the market’s view, these overall opinion rankings are presented as a snapshot in time.  They also provide a somewhat one-sided view of how brands are regarded because they take only positive perceptions into account.  In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time. 

One way to do this is to ask people who have an opinion of a brand, how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same. 

When you do this, you can get some interesting results.  It turns out that some brands are more polarizing than others, with different respondents having very different opinions.  For example, here’s a chart from the 2009 Big Broadcast Survey. 

 

Notice that in the above table, the company that was ranked #1 for “got better” also ranked #1 for got worse.

Given these results, it is perhaps more useful to calculate the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants. 

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled out by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores. 

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.

The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally. 

 

  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

 In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.      

 

Question: Has your opinion of the following brands improved or declined over the past 2 years in relation to the broadcast technology products / services they provide?

Interestingly, a total of 65 broadcast technology vendor brands are included in this table, demonstrating the strong variation in opinion change based on geographic segmentation of respondents.

In terms of frequency of appearance in this table:

  • 3 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 10 brands appear three times
  • 26 brands appear two times
  • 26 brands appear once, which demonstrates that some brands are strongest in one geographic area

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis. 

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times:

  • Barco, IBM, Ikegami

 

Brands appearing three times:

  • Avid, Chyron, For-A, JBL, JVC, Mackie, Motorola, Siemens, Telex, Yamaha

 

Brands appearing two times:

  • AKG, Audio-Technica, Axon, Dayang, Dolby, Echolab, Electro Voice, EMC, EVS, Fujitsu, Grass Valley, Harmonic, Harris, Klein + Hummel, Orad, Pesa, Pharos, Quantel, RTS Intercom Systems, SeaChange, Shure, Snell, Solid State Logic, Sundance, Tandberg / Ericsson, Tektronix

 

Brands appearing once:

  • Accenture, AMS-Neve, beyerdynamic, Dalet, Evertz, Focal, HP, KRK Systems, Leader Instrument, Marshall Electronics, Miranda, Net Insight, Neumann, Omneon, Omnibus, Pilat, Pixel Power, Quantum, Rohde & Schwarz, Ross Video, S4M, Screen Service, Sintecmedia, Utah Scientific, Vizrt, Wheatstone

 

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Analysis of overall opinion by region:

The table below shows the global and regional performance for each brand in the top 30 ranking of overall opinion. 

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The frequency chart shows some interesting geographic variation in the data, which is highlighted below.

 

Only Global

Interestingly a the following 13 appear in the top 30 Net Change in Overall Opinion for the global sample, but not in any of the regions. 

  • Accenture, AMS-Neve, Focal, KRK Systems, Leader, Net Insight, Omnibus, Pilat Media, Pixel Power, Quantum, Sintecmedia Utah Scientific, Wheatstone

There a number of possible explanations for this.  For example these companies may have fared well in each of the regions, but not well enough to make the top 30.  However when all responses are aggregated, there positive data propels these brands to the top 30 on a global basis.  It is also possible that these brands scored well on a regional basis, but that the regional sample was insufficient to be included in the regional rankings.

 

All regions, but not global

Interestingly, for four brands the converse of the above also occurred – i.e. these brands made the top 30 list for Net Change of Overall Opinion in each of the three regions, but not in the global sample.

  • Avid, For-A, JBL, Yamaha

Again this is due to a variety of factors including the aggregate strength of certain brands, coupled with sample sizes.

 

Global + one region

Nine brands managed to achieve a top 30 ranking in the global Net Change in Overall Opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Dayang, Echolab, Electrovoice, Fujitsu, JVC, Motorola, Pesa, Quantel, Sundance

 

 

 

Regional Variation

The following brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

 

Only EMEA

Beyerdynamic, Dalet, Neumann, S4M,

 

Only Asia

Evertz, HP, Miranda, Omneon, Rohde & Schwarz, Ross Video, Screen Service

 

Only Americas

Marshall Eelctronics, Vizrt

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2010 BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Recent Findings from the 2010 Big Broadcast Survey

Broadcast Vendor Brand Research, Broadcast technology channel strategy, Top Broadcast Vendor Brands, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
May 26 2010

Recent Market Research Findings from the 2010 Big Broadcast Survey

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The Top 30 Broadcast Technology Vendor Brands, Ranked by “Overall Opinion,” Globally and Regionally

An overview of how broadcast technology vendor brands were ranked for “overall opinion” in the 2010 BBS. Results are shown globally and regionally

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What factors most influence the purchase of broadcast technology products?

Regardless of how broadcast technology products are purchased, what many in the industry want to know is why they are bought, i.e., what is the most important factors that influence the decision to buy one product over another.

When it comes to selling broadcast technology, there are several strategies that vendors have adopted. This includes positioning their offerings as having the best technology, the best feature set, the lowest cost, the best value, the best service, the most recommended, etc. But which factor is the most important to the most buyers?

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Purchasing Preferences of Broadcast Technology Buyers – “Best-of-Breed” or “One-Stop-Shop?

How do buyers of broadcast technology products prefer to purchase: using a best-of-breed approach (evaluating products from multiple vendors) or a one-stop shop where one vendor provides a complete solution?

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How are broadcast technology products typically purchased — direct from vendors, through an SI or a dealer?

This article examines the way broadcast technology products are purchased, i.e., what purchasing channels are typically used by buyers of broadcast technology products.

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NAB 2010: NAB: Stations Focus On Web, Mobile, HDTV (TVNewsCheck Interview)

In this interview conducted by Harry Jessell of TV News Check, Joe Zaller discusses the major trends that are impacting US broadcasters, including the transition to HDTV, multi-platform content delivery and 3D.

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What Broadcast Buyers Are Evaluating for Purchase in 2010

This article focuses on the products that are being evaluated for purchase this year by broadcast professionals.  We presented technology buyers with a list of relevant product categories, and asked them to indicate which product type they are currently evaluating for purchase.

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Where is Money Being Spent in the Broadcast Industry? — A Review of Major Projects Being Planned

In the current environment, everyone in the broadcast business wants to know which parts of the industry are doing well, where money is being spent and what is driving this spending.

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Broadcast Industry’s Largest Market Study Reveals Most Important Technology Trends

This article looks at how respondents ranked a variety of technology trends in terms of importance to their business. This article presents the answers to this question in two ways: as a global trends index and by the percentage of respondents who indicated the importance of each trend to their business.

The Top 30 Broadcast Technology Vendor Brands, Ranked by “Overall Opinion,” Globally and Regionally

Broadcast Vendor Brand Research, Top Broadcast Vendor Brands, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
May 24 2010

This is the first in a series of posts about the how the brands of broadcast technology vendors were ranked by respondents to the 2010 Big Broadcast Survey.

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Each year as part of the Big Broadcast Survey (BBS), I ask respondents to rank broadcast a number of technology vendor brands on a wide range of metrics.  This information is used to create a series of reports, which through benchmarking and industry “league tables” enable these vendors to understand their competitive position in the market.

More than 5,600 people in 120+ countries participated in the 2010 BBS, making this the largest ever and most comprehensive study of the broadcast industry. In addition to measuring a variety of broadcast industry trends, more than 100 vendor brands (in 27 separate product categories) were evaluated by respondents.

This post looks at how broadcast technology vendors were ranked by respondents in terms of their overall opinion of these vendors.   Research participants were asked to rank their “overall opinion” of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Results are shown in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally. 
  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.  

 

Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the survey.         

   

Question: Please rank your overall opinion of the following brands on a scale of 1-10, with 10 being the best in the market and 1 being the worst.         

  

 

 

Interestingly, a total of 46 broadcast technology vendor brands are included in this table, which demonstrates that there is strong variation in opinion based on geographic segmentation of respondents.  

In terms of frequency of appearance in this table:  

  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region. It is possible
  • 9 brands appear three times
  • 5 brands appear two times
  • 15 brands appear once, which demonstrates that some brands are strongest in one geographic area

   

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.   

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.  

Brands appearing four times:  

  • Adobe, AKG, Apple, beyerdynamic, Cisco, Dolby, Genelec, Grass Valley, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, Tektronix

   

Brands appearing three times:  

  • Aja Video, AMS-Neve, Harris, Lawo, RED, Salzbrenner Stagetec, Snell, Tandberg, Yamaha

   

Brands appearing two times:  

  • Clear-Com, Electro Voice, Evertz, Ikegami, JBL

   

Brands appearing once:  

  • Audio-Technica, Avid, Barco, Calrec, EVS, HP, Klein + Hummel, Mackie, Omneon, Prism Media, Quantel, Rhozet, Riedel, RTS Intercom Systems, TVIPS

   

 

 

Analysis of the Frequency for Each Brand in the “Overall Opinion” League Table:  

In order to provide a better understanding of which brands were most higly ranked in each geography, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.   

  

The frequency chart shows some interesting geographic variation in the data.  

Appearing in the  top 30 “overall opinion” ranking globally + one region  

Four brands managed to achieve a top 30 ranking in the global overall opinion league table , despite being in the top 30 of only one of the three geographic regions.  

Electro Voice (Americas), Evertz (Americas), Ikegami (Americas), JBL (Americas)  

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:  

 

Appearing in the  top 30 “overall opinion” ranking only in EMEA  

EVS, Klein + Hummel, Prism Media, Rhozet, Riedel, T-VIPS  

   

Appearing in the  top 30 “overall opinion” ranking only in Asia-Pacific  

Audio-Technica, Calrec, HP, Omneon, Quantel  

 

Appearing in the  top 30 “overall opinion” ranking only in the Americas  

Avid, Mackie  

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Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the BBS.  Also, the charts in this posting measure the responses of all 2010 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.   

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

 

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This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

     

Devoncroft Digest for the w/e May 21, 2010 – Echolab Liquidates, Earnings Season Continues, Bankers on Broadcast, Google Gets into TV

Broadcast technology vendor financials, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
May 23 2010

Devoncroft Digest – Recap of the week ending May 21 2010

It was a busy week in the broadcast & digital media world.  Echolab was forced to liquidate, multiple companies reported their quarterly earnings (which were mainly positive), two investment banking houses published notes on the broadcast industry, and Google made a little announcement about their plans to transform the TV viewing experience.

Here’s a recap of some of the things that caught my attention this week

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Echolab goes into liquidation

Long-established broadcast production switcher vendor Echolab announced via email this week that the company has been put into liquidation by its owner.  Echolab, which has been in business since 1974, had been on the ascendance recently under the leadership of company CEO Nigel Spratling.   

Spratling revamped the company’s product line-up, which culminated in the launch of the Atem production switcher family.  At NAB 2010 Echolab announced that it had signed an OEM deal for the Atem line with the broadcast communications division of Harris (who has now removed the press release about the deal from their website). 

The email from Spratling said the company’s primary investor was no longer prepared to fund the company, and that the news was a great show to everyone.  

Read the full text of Spratling’s email.

 

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Viewcast losses narrow

Streaming technology provider Viewcast announced their results for the first quarter of FY’10. The company’s reported that their losses narrowed. Revenue for the quarter was up slightly versus the previous quarter, but down 13% versus the same period a year ago.  The company also filed an 8K with the SEC this week, detailing the compensation plans of their CEO and CFO.

 

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More Broadcast M&A — Tektronix acquires Mixed Signals 

Test & measurement leader Tektronix announced this week that it is acquiring Mixed Signals, a provider of digital content monitoring including digital services, transport streams, ad insertion, switched digital video and interactive content.

According to said Eben Jenkins, General Manager of the Tektronix Video Business, “The acquisition of Mixed Signals, Inc. brings to Tektronix a strong team that has delivered leading innovation to the video monitoring market. The combination of Mixed Signals and Tektronix accelerates our ability to provide unmatched next-generation video test and monitoring solutions to our customers.”

 

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Continued growth for Ross Video

Privately held Ross Video said in a press release Ross Video that the company had achieved 7% growth in the first half of its fiscal year.  Although private, Ross has been vocal about their success in the face of the economic downturn of the past 18 months.  During the IBC show last September, company CEO David Ross told the IBC Daily News that the company had continued to grow during the recession.  In the most recent press release, Ross says “We continue to buck the downward trend and have enjoyed some record months.”

 

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Vizrt posts operating profit on big revenue gains

Broadcast graphics and asset management vendor Vizrt reported that their revenue grew by 38% in the first quarter of 2010 versus the same period, but fell 9% versus the previous quarter.  The company made an operating profit of $200K during the quarter, versus a loss of 2.4m during the same period a year ago. Company CEO Martin Burkhalter issued an upbeat statement saying that “broadcast markets are slowly recovering and … that CAPEX budgets and discretionary spending are being restored.”  Burkhalter, who recently stepped into the role of CEO after the death of Bjarne Berg concluded by saying “In terms of revenues, we believe that we are heading back towards the levels we achieved prior to the global downturn and anticipate to reach these levels in the coming nine to twelve months.  With this recovery, we expect our profitability to improve as well.”

 

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Autodesk M&E revenue declines by 4%

3D animation leader Autodesk (the parent company of Discreet and others) posted strong revenues for the first quarter of 2010.  In the earnings press release, which breaks out financials by industry segment, the company revealed that revenue for its Media & Entertainment group was $46m in the quarter.  This is basically flat with the previous quarter and represents a 4% decline versus same period a year ago

 

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Trouble at JVC Kenwood

The Wall Street Journal also reported that JVC Kenwood Holdings fell 21% to Y38 on heavy volume after the company’s Friday announcement of its plan to submit a resolution for 1-for-10 reverse stock split at its upcoming shareholders meeting. One brokerage manager, citing past reverse stock split scenarios, said that without fundamental business improvements, it would be hard to expect the company’s stock to show long-term appreciation.

 

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DG FastChannel added to S&P SmallCap 600 index

Standard & Poor’s announced this week that it is adding DG FastChannel to its S&P SmallCap 600 Index.  DG FastChannel, who recently raised $100m in a secondary public offering, has been on a tear recently.  The company’s stock has more than doubled in the last eight months, and it recently reported record results for its first quarter based on increased advertising revenue. 

 

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Ascent Media CEO dies at age 44

Ascent Media this week announced the sad news that Jose Royo, the CEO of the company’s AMG subsidiary had died at age 44.  “José was a thoughtful and caring business leader, mentor, partner, and friend,” said William Fitzgerald, Chief Executive Officer of Ascent Media Corporation. “José played a significant role in the media services industry, where he left an indelible mark. He was truly passionate about Ascent, its customers, and its people. José was a wonderfully devoted husband to his beloved wife, and father to his two young children. Our thoughts and prayers are with them at this difficult time. José will be missed.”

 

 

Google, coming to a TV near you soon?

As covered extensively this week, Google has unveiled a strategy which it believes will transform the TV viewing experience by combining it with the web. The company has partnered with Sony, Intel and Logitech to create a new type of TV experience.  Watch this space.

 

 

TiVo and Technicolor Team Up to Offer Integrated PVR Solution

I have been a big fan of Tivo since buying their very first PVR in 1999 (which still works great, and in my opinion provides a significantly better experience than the alternative from my pay TV provider), so I was interested to see that the company has teamed up with Technicolor (formerly Thomson) for a new set-top box solution.  You can read the details here…

 

 

Two Investment bankers weight in on NAB 2010 and the broadcast space

Two boutique investment banks, Silverwood Partners and Pharus Advisors have recently published notes to clients detailing their impressions of the NAB 2010 show.  Both companies gave me permission to re-publish them here.

Silverwood has been involved in a number of broadcast M&A deals includingBlackmagic / DaVinci and Avid / Euphonix. Prior to the 2010 NAB show the company published, which is worth reading to get their full perspective on the broadcast market.  

Pharus has also been involved in a number of industry transactions including Neural and Virgin Media / Two Way Media. The company published their post-NAB thoughts in their industry newsletter, which also includes a summary of recent M&A transactions in the digital media space, and a comparison of publicly traded companies.

More info on this here…

 

 

3D news

Broadband TV News reports that UK satellite broadcaster BSkyB is bullish on 3D.  An article on the website says that Sky says there could be up to 1m 3D screens in UK by

Speaking of 3D, the Schubin Café website posted a link to an article which says that watching 3D can make you sick. 

 

 

Market Research Note of the Week:

What factors most influence the purchase of broadcast technology products?

Regardless of “how” broadcast technology products are purchased, what many in the industry want to know is “why” they are bought — i.e. what are the most important factors that influence the decision to buy one product over another.

When it comes to selling broadcast technology, there are several strategies that vendors have adopted. This includes positioning their offerings as having the best technology, the best feature set, the lowest cost, the best value, the best service, the most recommended etc.

But which factor is the most important to the most buyers?

To find out we asked several thousand broadcast professionals around the world what is most important to them when buying broadcast technology products.

You can see the results, including a chart that ranks 10 different factors that influence the purchase of broadcast technology products here…

Vizrt and Ross Video Report Increased Revenues

Broadcast technology vendor financials, broadcast industry technology trends, broadcast industry trends | Posted by Joe Zaller
May 20 2010

As earnings season continues, two broadcast technology vendors reported some good news this week.

Yesterday, broadcast graphics, asset management and online vendor Vizrt posted their Q1 results for 2010. The company said its revenues rose 38% versus the same period last year, while its backlog increased by 78% versus last year.  In the earnings press release, the company’s CEO said that “broadcast markets are slowly recovering and … CAPEX budgets are being restored”.

Today privately held Ross Video issued a press release highlighting continued growth.  The company said its revenues for the first half of its fiscal year rose by 7% versus a year ago. In the press release, company CEO David Ross said “We continue to buck the downward trend and have enjoyed some record months.”

While the earnings of broadcasters have been generally positive this quarter, reflecting increases in advertising and political spending, the fortunes of broadcast technology vendors have been mixed.  It will be interesting to see when (whether) the pick-up in broadcaster revenues and profit translates into increased technology capex, and therefore revenue and profit increases for broadcast technology vendors.  Watch this space.

What factors most influence the purchase of broadcast technology products?

Broadcast technology channel strategy, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
May 17 2010

This is the third in a series of posts about how broadcast technology products are purchased.

Previously I have looked the purchasing channels typically used by different types of broadcast technology buyers, as well as whether these buyers prefer a best of breed or one-stop-shop approach when sourcing broadcast technology products.  The information in these posts reveals that there is considerable variation in the way different types of buyers purchase broadcast technology products.

Regardless of “how” broadcast technology products are purchased, what many in the industry want to know is “why” they are bought — i.e. what are the most important factors that influence the decision to buy one product over another.

When it comes to selling broadcast technology, there are several strategies that vendors have adopted.  This includes positioning their offerings as having the best technology, the best feature set, the lowest cost, the best value, the best service, the most recommended etc.

But which factor is the most important to the most buyers?

To find out we asked several thousand broadcast professionals around the world what is most important to them when buying broadcast technology products.  The results are shown in the chart below.

Question: When purchasing / evaluating broadcast technology products, which of the following are the most important factor?

These results show that in a highly technical business like the broadcast industry, when it comes to purchasing broadcast hardware and software products, technical specification and technical performance is the most important factor for the majority of today’s buyers.

In fact, technical performance in the broadcast industry is so critical, that at least three times more respondents cited technical performance / specification than the next most important factor.  It looks like in this case “the only race is for second place.” 

Having said that, other factors such as operational features, service and support, total cost of ownership, and purchase price are also seen as very important criteria for product purchase. 

The challenge for vendors is to deliver sufficient technical performance that is “fit-for-purpose” for the customer’s application and then work to differentiate their offering through the factors that are seen as most important to each type of customer.

They key to this is understanding how these results can vary when broken out by demographic factors such as organization type, company size, job title, and kind of product that is being evaluated for purchase.  Indeed a granular breakdown of this information shows that there may be considerable variation in purchase criteria based on a number of these factors.

If you would like more information, please contact Devoncroft Partners.

This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.