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	<title>Devoncroft &#187; broadcast selling strategies</title>
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		<title>What factors most influence the purchase of broadcast technology products?</title>
		<link>http://blog.devoncroft.com/2010/05/17/what-factors-most-influence-the-purchase-of-broadcast-technology-products/</link>
		<comments>http://blog.devoncroft.com/2010/05/17/what-factors-most-influence-the-purchase-of-broadcast-technology-products/#comments</comments>
		<pubDate>Mon, 17 May 2010 20:18:39 +0000</pubDate>
		<dc:creator>Joe Zaller</dc:creator>
				<category><![CDATA[broadcast industry technology trends]]></category>
		<category><![CDATA[broadcast industry trends]]></category>
		<category><![CDATA[Broadcast technology channel strategy]]></category>
		<category><![CDATA[broadcast technology market research]]></category>
		<category><![CDATA[2010 Big Broadcast Survey]]></category>
		<category><![CDATA[broadcast channel strategy]]></category>
		<category><![CDATA[broadcast selling strategies]]></category>
		<category><![CDATA[broadcaster buying preferences]]></category>

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		<description><![CDATA[This is the third in a series of posts about how broadcast technology products are purchased. Previously I have looked the purchasing channels typically used by different types of broadcast technology buyers, as well as whether these buyers prefer a best of breed or one-stop-shop approach when sourcing broadcast technology products.  The information in these [...]]]></description>
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