Posts Tagged ‘broadcast industry market research’

There’s a Lot of Talk About Cloud Technology in Media & Entertainment, But What’s Actually Being Deployed?

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research | Posted by Joe Zaller
Sep 30 2014

This is the second in a series of articles about some of the findings from Devoncroft’s 2014 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2014 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

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There’s no question that cloud technology is a hot topic in the media and entertainment industry.

Indeed, it seems that these days you can’t read anything about industry technology trends (in broadcast or any other industry for that matter), NAB or IBC Show wrap-up piece, and/or manufacturer white paper, without coming across some mention of “the cloud.”

We see this in our own research too.

In the 2014 Devoncroft BBS Broadcast Industry Global Trend Index, “Cloud Services / Cloud Technology” was ranked the #5 in terms of the industry trends that are most important commercially to broadcast technology end-users world-wide.

This indicates that while there continues to be skepticism (not to mention security concerns) about cloud technology, the acceptance of (or at least the willingness to consider) cloud technology and services increased rapidly in 2014.

For example, data from the Devoncroft 2014 Big Broadcast Survey (BBS) Global Market Report shows that Cloud Services / Cloud Technology had one of the largest year-over-year percentage increases in terms of broadcast technology end-user project spending, when compared to wide variety of other capital projects.

So while there is still a great deal of hype about cloud in media and broadcast, there also appears to be genuine interest on the part of buyers to actually deploy technology in the cloud.

But what are buyers of broadcast technology actually planning to deploy in the cloud, and do they actually trust cloud technology?

To find out we asked participants in our 2014 Big Broadcast Survey (BBS) what they have already deployed, or plan to deploy in the cloud over the next 2-3 years.

Since we typically get about 10,000 people in 100+ countries participate in the BBS (thanks to all who participated, we really appreciate the time you spent sharing your feedback and opinions), we’ve gathered a lot of data on this and many other topics.

As simple example is shown in the “word cloud” below, which provides a graphical representation of how the many thousands of broadcast technology end-users who participated in the 2014 BBS responded to this simple question:  “what have already deployed in the cloud, or plan to deploy in the cloud over the next 2-3 years?”

Please note that the chart shown below is derived from “free-text” answers received in 10 separate languages from the many thousands of 2014 BBS respondents, so there is a lot going on in this diagram.

The free-text responses from 2014 BBS participants were used to create the “word cloud” shown below, whereby the font size of each term was made larger based on how often it was mentioned by 2014 BBS respondents (the colors do not mean anything, but they are pretty).

 

 

2014 BBS -- Likely Cloud Deployments in Broadcast Over Next 2-3 Years (small)

 

 

Although the data in this chart just scratches the surface in terms of the overall scope of opinions captured in the 2014 BBS, it’s a useful illustration of what broadcast technology buyers are thinking about actually deploying in the cloud.

It’s probably not surprising to most readers that “storage” was the use-case mentioned most often by 2014 BBS participants. The combination of low-cost digital acquisition technology, ever-increasing shooting ratios, and the desire to monetize content assets over multiple distribution platforms is driving the need for more storage (both on and off-premise). As one vendor told me recently, “the one thing I can tell you about content archives is that they are not getting smaller every day.”

More interesting, is that when you compare the above diagram with how last year’s BBS respondents answered this same question, is appears that there is more consensus beginning to emerge about media use-cases for cloud technology beyond the obvious.

In previous years, BBS respondents also reported that storage was one of the most important things they planned to deploy in the cloud.  However, after storage, the next most important response was typically “I Don’t Know.”

While there are still some BBS respondents who remain unsure about their cloud deployment plans, there are now many fewer, and it appears that in 2014 broadcast technology end-users are more serious than ever about deploying cloud technology.

In 2014, commonly cited use-cases for media and entertainment cloud deployments include streaming, archiving, editing, transcoding, and content distribution.

It’s also interesting to see specific vendors (including Adobe, Amazon AWS, Apple, and Dropbox) being frequently mentioned as being “the thing” that will be deployed in the cloud. This may indicate that technology buyers are looking to these vendors to provide them anything from specific cloud-based tools, to a complete end-to-end cloud solution.

Leaving aside specific technologies and vendors, sometimes it’s more useful to “zoom out to a 10,000 foot view” of the potential deployments of cloud technology in the professional media and entertainment industry.

Considered from this perspective, we believe that more significant than the technologies and vendors mentioned in the above chart, is the fact that cloud technology is being seen as increasingly important by major broadcasters and media companies.

There is plenty of evidence to support this premise, including several recently announced end-user initiatives and many discussions about creating a “virtualized broadcast infrastructure” in order to drive greater efficiencies. If this is the case, there are significant implications for all involved in the media supply chain, including both vendors and end-users.

Much more information about the attitudes of broadcast technology buyers towards cloud technology, and what broadcast technology buyers are likely to actually deploy in the cloud is available from Devoncroft Partners as part of our 2014 BBS Global Market Report. This report also includes information about what technologies end-users are planning to deploy in the cloud, when they are planning to deploy them, and what efficiencies they hope to achieve by doing so.

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Related Content:

2014 Big Broadcast Survey (BBS) Reports Now Available

2014 Broadcast Industry Market Research from Devoncroft Partners

Devoncroft Research: IBC 2014: Observations and Analysis of Broadcast and Media Technology Industry (free 52 page report, registration required)

2014 BBS: Ranking the Most Important Trends in the Broadcast Industry, Based on Commercial Importance to End-Users

2013 BBS: With All the Hype About Cloud, What Are Media Organizations Actually Going to Deploy?

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© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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Ranking the Most Important Trends in the Broadcast Industry, Based on Commercial Importance to End-Users

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research | Posted by Joe Zaller
Sep 29 2014

This is the first in a series of articles about some of the findings from Devoncroft’s 2014 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2014 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

Measuring the Most Important Trends in the Broadcast and Digital Media Technology Industry

Each year, Devoncroft Partners conducts a large-scale global study of the broadcast industry called the Big Broadcast Survey (BBS).  Nearly 10,000 broadcast professionals in 100+ countries participated in the 2014 BBS, making it the most comprehensive study ever done in the broadcast industry.

One of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents to be the most commercially important to their businesses in any given year.

In order to ensure that the trends we measure each year in our research are the most relevant to the industry, we spend a considerable amount of time seeking feedback about the structure of our reports from a wide variety of industry professionals.

As part of this process, the composition of the BBS Broadcast Industry Global Trend Index is reviewed each year in conjunction with Devoncroft clients, broadcast technology end-users, and a variety of domain experts.  New trends are added to the Index when BBS stakeholders believe that the value of this additional trend information outweighs the resulting distortion of the year-over-year comparisons.

Based on the input we received during the planning stages of the 2014 BBS project, it was decided that the following two trends should be added to the list of trends included in the composition of the 2014 BBS Broadcast Industry Global Trend Index:

  • 4K / UHD
  • Remote Production

 

The benefit of this change is that we were able to capture a significant amount of information about information about the perceptions of 4K/UHD and remote production, including deployment plans.

The downside of this approach is that the inclusion of new trends will almost certainly cannibalize the rankings of other trends in our Index. Therefore, it is slightly more complicated to make a 1:1 comparison of how trends were ranked in 2014 versus 2013 across different demographics.

 

The 2014 BBS Broadcast Industry Global Trend Index

To create the 2014 BBS Broadcast Industry Global Trend Index, we presented BBS respondents with a list of 18 industry trends and asked them to tell us which one trend they consider to be “most important” to their business, which one trend they consider to be “second most important” to their business, and which other trends (plural) they consider to be “also very important.”

We then apply a statistical weighting to these results, based on how research participants ranked the commercial importance of each trend.

Please note that our goal from this question is to help clients gain insight into the business drivers behind the respondent’s answer. Therefore, respondents were asked to rank these trends in the context of the commercial importance to their business, rather than “industry buzz,” or “cool technology,” or marketing hype.

The table below shows the 2014 BBS Broadcast Industry Global Trend Index.

 

2014 Devoncroft BBS Broadcast Industry Global Trend Index

 

Keep in mind that this chart shows a measure of what people say is important to the future of their businesses, not what they are doing now, or where they are making money today.  These topics will be addressed in future posts.

Please note that this chart shows a weighted index, not a measure of the number of people who said which trend was most important to them.

Also, please note that this chart measures the responses of all non-vendors who participated in the 2014 BBS, regardless of company type, company size, geographic location, job title etc.  Thus the responses of any demographic group such as a particular company type or geographic location may vary widely from the results presented in this free summary information.

The fact that multi-platform content delivery (MPCD) is considered by respondents to be the industry trend that is most important commercially to their business jumps off the page, and is perhaps not surprising, given the rise of on-demand video platforms, consumer mobility, and sales of smartphones and tablets.  Indeed, across multiple studies, research participants have repeatedly told us that multi-platform content delivery is the trend that is most commercially important to their business over the next several years.

However, our discussions with broadcasters, content owners, and technology vendors indicate that despite the obvious fact that the way content is delivered and consumed has changed forever, this has not yet translated into profitable revenue streams for end-users.  There are a number of reasons why this is the case, and these have significant implications for content owners, broadcasters, and technology vendors.

These will be addressed in future posts, as well as on the Devoncroft website.

Although multi-platform content delivery is by far seen as the most important trend in 2014, there are quite a few other interesting things to consider in the above chart.

Since the first BBS Broadcast Industry Global Trend Index was published in 2009, “multi-platform content delivery,” “file-based / tapeless workflows,” “IP networking and content delivery” and transition to HDTV operations” have been the top ranked trends.  However their relative position has shifted dramatically.  For example, in 2009, the transition to HD operations was the #1 ranked trend globally, and MPCD was ranked #4.  In 2014, these were ranked #6 and #1 respectively.

For a number of years the transition to HDTV operations has been a major driver of end-user technology budgets, and therefore technology product sales. The HD transition continues to be and is likely to remain one of the strongest drivers of broadcast industry revenue, particularly in emerging markets, but has this year dropped to the #6 position on a global basis.

We provide significant coverage of the global transition to HDTV operations in the 2014 BBS Global Market Report (report available for purchase). This includes a granular breakdown of the current and projected future progress that end-users have made in their transition to HD, as well as the upgrade plans for more than a dozen product categories including cameras, switchers, routers, servers, graphics, encoders, communication links, and encoders. We’ll also be publishing more information about project-based spending and the HD transition later in this report, as well as on the Devoncroft website.

Another trend that has become increasingly more important over the past several years is “IP networking & content delivery,” which is ranked as the #2 most important trend in the 2014 BBS Global Trend Index.

The move to IP-based infrastructure become increasingly important as broadcast technology buyers continue to look for efficiencies as they transition to new technical platforms and business models.  In 2014, the move to IP-based infrastructure took on a new sense of urgency as buyers began to seek ways to implement IP-based systems in broadcast operational environments.

With new standards (e.g. SMPTE 2020-6), new market entrants (e.g. Arista Networks), and a high-profile joint task force on networked media (JT-NM), sponsored by the EBU, SMPTE, and VSF; the move to IP not only looks more and more inevitable, it is also likely to be a major industry driver over the mid to long-term.  As a result, we believe that the coming move to IP (which is still at least a year or two away in practice) has profound implications for both broadcast technology buyers and suppliers.

The move to IP is driven by an ever-increasing desire for broadcast technology buyers to gain operational efficiencies.  We believe this trend is set to accelerate, and will continue to be a strong macro driver of the overall industry for the next several years, as broadcasters continue to deploy new workflows.

The trend ranked #3 in the 2014 BBS Global Trend Index, “file-based / tapeless workflows,” is another indication of the importance of increased efficiency for broadcast technology end-users.  This trend has accelerated as the transition to HDTV (ranked #6 this year) begins to wind down in developed markets around the world.

Over the past several years, we’ve observed a pattern whereby broadcasters, who have invested considerable time, effort, and money into transitioning their operations to HD, begin to shift their focus towards increasing the efficiency of their operations.

Over time, efficiency has become a key driver of broadcast technology purchasing.  In fact, our research shows that in many cases, increased operational efficiency and cost savings are more important than cutting-edge technology.

This is because the economics of the entire industry have changed – because of MPCD and other factors – and as a result, end-users must change their cost structure (radically in some cases) in order to generate sustained profitability into the future.

This has implications for the broadcast industry in terms of both workflows and product procurement, and as a result, the importance of both file-based workflows and “IP networking & content delivery” has increased as broadcast technology buyers continue to look for efficiencies as they transition to new technical platforms and business models.  The desire for broadcast technology buyers to gain operational efficiencies will likely continue to be a strong macro driver in 2014, as broadcasters continue to deploy new workflows.

The trend ranked #4 in the 2014 BBS Global Trend Index is “4K / UHD.

2014 is the first year that we have included 4K / UHD as a component of the BBS Global Trend Index. It was added based on feedback from our clients, readers, and stakeholders.  The fact that 4K / UHD is ranked #4 in the first year of its inclusion in the Index demonstrates that these requests were well-founded.

Although 4K / UHD is still in its early phases of deployment, many in the industry see it as the next major driver of infrastructure upgrades – similar to the transition to HD a decade ago.

While there is no doubt that 4K / UHD is a very important developments, we are skeptical that it will have the same impact on the industry as the transition to HDTV operations, which drove a massive wave of technology spending that lasted more than a decade.

Although episodic and documentary content has or will soon move to 4K/UHD acquisition and archive (because it extends the useful life of content assets), it will take time for 4K/UHD to move into mainstream live production environments such as news and sports.  One reason for this is that it is still complex and expensive to create an entire live event in 4K/UHD, compared to today’s HD broadcast.  Uncompressed 4K/UHD requires real-time processing at 12 Gbps, and the full production chain is not yet widely available.  Another critical issue is that most 4K/UHD capable cameras utilize large format single sensors and cine-style PL-mount lenses. While the shallow depth-of-field produced by these acquisition systems is a perfect match for theatrical or drama production, it causes problems in live sports production, where depth-of-field is important to keep critical action sequences in constant focus.

Nevertheless, there’s no doubt that 4K/UHD is driving strong interest and excitement in the industry.  However, it remains to be seen whether it will become a mainstream technology driver as HD has been, or whether it will go the way of 3D production, which caused huge excitement in 2010 before being relegated to near-non-existence just a few years later.

Cloud computing / cloud based services,” is the #5 ranked trend (maintaining the same position as in 2013).

It seems that you can’t read anything about technology these days (broadcast or otherwise) without coming across some mention of “the cloud.”  So why is something that is apparently so important to so many people not ranked higher?

For the past several years, it was apparent that there was not a clear understanding of how cloud technology would be deployed in the broadcast environment, and what benefits it would bring.  This is still the case in many quarters in 2014, but this year our research shows that while there continues to be skepticism about the cloud (not to mention security concerns), the acceptance of (or at least the willingness to consider) cloud technology and services increased rapidly in 2014.

Indeed the Devoncroft 2014 BBS Global Market Report shows that Cloud Services / Cloud Technology is one of the fastest growing areas of project spending in the broadcast industry in 2014. This (paid) report also includes information about what technologies end-users are planning to deploy in the cloud, when they are planning to deploy them, and what efficiencies they hope to achieve by doing so.

For example, data from the Devoncroft 2014 BBS Global Market Report shows that Cloud Services / Cloud Technology has become one of the fastest growing areas of project spending in the broadcast industry this year.

Significantly more information about the attitudes of broadcast technology buyers towards cloud technology, and what broadcast technology buyers are likely to actually deploy in the cloud is available from Devoncroft Partners.

The #6 ranked trend in the 2014 BBS Broadcast Industry Global Trend Index is the “Transition to HDTV Operations.

The transition to HDTV has been a huge driver of broadcast technology spending for more than a decade, but 2014 BBS respondents report that it is declining in terms of future commercial importance to their organizations.  In 2014, the technology required for the transition to HDTV is well understood by the majority of the market, even those who have not yet made the transition.

Despite its gradual decline in the 2014 BBS Broadcast Industry Global Trend Index rankings, we believe that the HD transition will continue to be one of the most important industry drivers over the coming years. There are a number of reasons for this, but the most important is that there is still a long way to go in the HD transition on a global basis. Indeed, our research shows that 2014 is the first year that the total penetration of HDTV infrastructure has surpassed the 50% market for the global market.

Nevertheless, with the transition to HD having been a critically important driver for so many years, it begs the question of what’s next — as broadcast technology end-users in developed markets approach the completion of their HD transition, where does their focus (and spending) shift?

A review of the 2014 BBS Broadcast Industry Global Trend Index seems to indicate the answer lies in products and services that facilitate increased operational efficiency, and new revenue streams.

“Improvements in compression efficiency,” which is ranked #7 in the 2014 BBS Broadcast Industry Global Trend Index is consistent with the desire for increased efficiency. With content distribution models having migrated from single linear broadcast channels, to multi-channel Pay TV playout, to a totally on-demand environment, high quality compression is a critical success factor for broadcasters and content playout platforms.

A plethora of new channels, and the desire for simultaneous bandwidth saving and increased image quality for MPCD services have driven an increasing focus on high quality compression systems. For the past several years this has resulted in better MPEG-2 and H.264 compression products for primary distribution, contribution, and redistribution to consumers. H.265, aka HEVC compression technology holds the promise of further reducing the bandwidth required to deliver high quality images, particularly for 4K/UHD channels.  However, it’s still early days for HEVC, and widespread deployments are still a year or two away.  Nevertheless, it’s clear that for many end-users of broadcast technology, HEVC could be a game-changer.

In addition to creating greater efficiencies, end-users are also looking for ways to increase their revenue in an environment where the economic model of the industry is changing dramatically.  Thus “video-on-demand,” which is ranked #8 in the 2014 BBS Broadcast Industry Global Trend Index, will continue to be a strong driver for content owners, media companies and broadcasters.  The combination of MPCD, better compression technology, and an ever-increasing channel count, will continue to push video on demand deployment, whether via traditional broadcast and pay TV platforms, or over the internet or mobile networks.

The “move to automated workflows” is ranked #9 in the 2014 BBS Broadcast Industry Global Trend Index

Better compression technology and lower cost integrated playout platforms (aka “channel-in-a-box”), will facilitate an ongoing proliferation of new TV channels.  This will in turn drive a focus on bringing highly automated operations to channel playout and master control environments. Thus we expect to continue to see a strong interest in the “move to automated workflows” over the next several years.  Automated workflows are also seen as drivers of efficiency.

While efficiency is undoubtedly very important to end-users, actually making money through the monetization of the new automated channels that are coming on-line has driven a significant increase in focus on content monetization via “targeted advertising,” which is ranked #10 in the 2014 BBS Broadcast Industry Global Trend Index.

“Remote production,” which is ranked #11 in 2014 BBS Broadcast Industry Global Trend Index is another trend that is all about efficiency.  Through the use of remote production, broadcasters can lower their costs of producing live events, whether they are as small as a local soccer match or as large as the World Cup.

Similarly, broadcasters and media companies can achieve enormous cost-savings through the trend ranked #12 in the 2014 BBS Broadcast Industry Global Trend Index, “centralizing operations,” including playout and transmission

Although it’s towards the bottom of the rankings at #13, “analog switch-off” is very important for those regions where it’s happening today – primarily as mandated by local governments.  Our research shows that analog switch-off (also called “digital switch-over” in some territories) has driven huge waves of CapEx in those markets where it has already occurred.

As with previous years, the following trends were ranked towards the low-end of the Index: “transition to 3Gbps operations”, “transition to 5.1 channel audio”, “outsourced operations”, “3D TV” and “green initiatives.

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The information in this article is based on select findings from the 2014 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2014 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Granular analysis of these results is available as part of various paid-for reports based on the 2014 BBS data set. For more information about this report, please contact Devoncroft Partners

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Related Content

2014 Big Broadcast Survey (BBS) Reports Now Available

2014 Broadcast Industry Market Research from Devoncroft Partners

Devoncroft Research: IBC 2014: Observations and Analysis of Broadcast and Media Technology Industry (free 52 page report, registration required)

The 2013 BBS Broadcast Industry Global Trend Index

The 2012 BBS Broadcast Industry Global Trend Index

The 2011 BBS Broadcast Industry Global Trend Index

The 2010 BBS Broadcast Industry Global Trend Index

The 2009 BBS Broadcast Industry Global Trend Index

 

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© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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Download New Devoncroft Partners Report: IBC 2014 – Observations and Analysis of the Media Technology Industry

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast technology vendor financials, Broadcast Vendor M&A, market research | Posted by Joe Zaller
Sep 09 2014

In advance of the upcoming IBC trade show in Amsterdam, Devoncroft Partners has published an analysis of the trends and strategic drivers in the broadcast and media technology sector.

A link to download this report can be found at the bottom of this page.

 

Devoncroft Partners – IBC 2014 – Observations and Analysis of Media Technology Industry (image)

 

The report covers and provides commentary on a variety of significant market trends, drivers, and events, including:

 

  • Review of recent significant industry developments, and thoughts on future trends

 

  • Financial performance of selected industry vendors

 

  • Business and technical observations from vendors end-users

 

  • Ongoing consolidation of end-users and vendors

 

  • Recent private placements, investments, and IPOs

 

  • The disruption of the TV business…. Still waiting

 

  • Selected vendor announcements

 

  • Broadcast industry trends

 

  • Where money is being spent in the broadcast industry

 

  • The “trend-spend disconnect”

 

  • Transition to IP – analysis of strategic drivers

 

  • Review of technology opportunities

 

  • Thoughts on the next big thing

 

 

Included in the analysis are excerpts from the 2014 Big Broadcast Survey (BBS), the largest and most comprehensive study of  technology trends, buyer behavior, and vendor brands in the broadcast and media technology sector.

We welcome feedback, comments, and questions on this report

If you would like to schedule a meeting at the IBC show, please let us know as soon as possible.  We are in the process of finalizing the IBC schedule for the Devoncroft team, and have very limited availability remaining.

We hope to see you in Amsterdam.

 

Please click here to download a PDF copy (5 MB) copy of Devoncroft’s IBC 2014 – Observations and Analysis of the Media Technology Industry (registration required).

 

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Related Content:

Devoncroft Partners: IBC 2014 – Observations and Analysis of Media Technology Industry (registration required)

2014 Big Broadcast Survey (BBS) Reports Now Available

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© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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2014 Big Broadcast Survey (BBS) Reports Now Available

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 15 2014

After months of data collection, analysis, and visualization, we have now completed work on the 2014 Big Broadcast Survey (BBS). Reports from this study have now been published and are available from Devoncroft Partners.

If you’re not familiar with the BBS, it’s the most comprehensive annual study of technology end-users in the global broadcast industry. Nearly 10,000 broadcast professionals in 100+ countries participated in the 2014 BBS, making it once again the largest market study of the broadcast industry.

BBS reports have been designed to help readers improve their strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution.  BBS reports are also used frequently for M&A-related activities by both buyers and sellers.

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Three types of 2014 BBS reports are available:

  • 2014 BBS Global Brand Reports:  provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics.

 

  • 2014 BBS Product Reports:  provide detailed information from buyers, specifiers, and users of broadcast technology products in 31 separate categories (see full list below)

 

  • 2014 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology CapEx budgets, and planned deployment of new technologies including 4K, Connected TV, and Social TV.

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If you would like information about these reports and how they can help your business, please get in touch.

 

In addition to these paid-for reports, we will also be publishing highlights from the 2014 BBS on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.

To receive posts when they are published, just enter your email in the box in the upper right-hand corner of the page.

 

The tables below show the product categories and broadcast technology vendor brands covered in the 2014 BBS.

 

 Product Categories Covered in the 2014 BBS:

2014 BBS -- Product Categories Covered in the 2014 Big Broadcast Survey

 

 

Broadcast Technology Brands Covered in the 2014 BBS:

 

2014 BBS -- All Brands included in 2014 BBS

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.© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 5 — the 2013 BBS Broadcast Technology Vendor Quality League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 22 2013

This is the ninth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

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This is the fifth post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

Previous articles in this series described the 2013 BBS Overall Brand Opinion League Table, the 2013 BBS Net Change in Overall Brand Opinion League Table, the 2013 BBS Global Brand Opinion Leaders League Table, and the 2013 BBS Broadcast Technology Vendor Innovation League Table.

This article follows on from the 2013 BBS Broadcast Technology Vendor Innovation League Table, by focusing on one of the most important metrics for any technology company – Quality.

 

2013 Broadcast Technology Vendor Quality Rankings

The broadcast prides itself on the fidelity of its sound and images, the perception of quality is a very important metric for broadcast technology vendors.

Many vendors use quality as one of the key components of their market positioning.  Likewise, many end-users include technical performance and quality as a part of their procurement strategies.

The table below shows the 2013 BBS Broadcast Technology Vendor Quality League Table, which shows the top 30 ranked brands for “Quality” by 2013 BBS respondents.

An explanation of how these results were calculated can be found at the end of this article.

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Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study. 

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2013 BBS -- Quality League Table

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This list contains a broad mix of vendors including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Given the diversity of the vendors in this list, it’s worth asking whether factors such as organization size, breadth of product range, geography, or technology impact the perception of quality.

Since the ultimate manifestation of quality is in the actual product delivered to end-users, it’s useful to understand what products are produced by the vendors on this list, and whether this has an impact on the perception of quality.

 

2013 BBS Broadcast Technology Quality Rankings by Frequency of Product Category

The table below shows the products produced by the vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table, according the 2013 BBS segmentation.

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2013 BBS -- Quality Rankings -- Frequency of Product Categories

 

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Out of the thirty product categories in the 2013 BBS, a total of twenty are produced by the vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table.

Product categories included in the 2013 BBS, that are NOT listed in this table include:

Broadcast Business Management Systems, Communication Links, Ingest / Transcoding / Streaming, Library & Storage Management, Near-line / Off-line, and Archival Storage, Playout / Transmission Servers, Production Servers, Workflow / Asset Management

 

The top three products in the 2013 BBS Broadcast Technology Vendor Quality League Table are audio products – Microphones, Audio Mixing Consoles, and Speakers.

This is an interesting data point. Although there are 30 product categories included in the 2013 BBS, only five are directly related to audio.  Yet, the top three product categories in the 2013 BBS Quality rankings are audio products. Why are audio brands so prevalent in these rankings?

One possibility is that for many people, audio is all about the quality and fidelity of the sound.  Thus quality is the ultimate metric for audio brands. Indeed, our research consistently shows that many pure-play audio companies have extremely high quality ratings.

Another thing to consider is that (as mentioned above in bold), the rankings posted on this website always contain both audio and video brands. Since there are fewer audio brands in the study, there may be a higher concentration of responses per brand on a relative basis when an audio professional responds to the survey.

Another issue is that the top 3 ranked product categories Microphones, Audio Mixing Consoles, and Speakers – are typically found in high-profile environments, and particularly in real-time or live environments where there are not always second chances to re-do a show, event, or recording.

Interestingly, the same can be said for many of the video-oriented products in the above chart.

Video products including cameras, production switchers, and video editing are typically found in live production or mission-critical studio applications. And the primary function of many test & measurement products, which are also produced by three of the brands in the 2013 BBS Broadcast Technology Vendor Quality League Table, is to measure quality and fidelity.

Many of these products tend to be high ticket items that are produced by the industry’s larger vendors. This begs the question of whether organization size plays a role in the perception of quality.  Larger companies often have a broader product offering, but does this translate into a higher perception of quality?

The table below examines the correlation between size of vendor / product range and the market’s perception of quality, by showing the number of product categories (as defined by the 2013 BBS segmentation) offered by each brand listed in this ranking.

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2013 BBS -- Quality Rankings -- Frequency of Brands

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Sure enough, the vendors at the top of this chart are larger vendors that provide multiple product lines.

Having said that, the majority of the vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table are single product category companies (as defined by the 2013 BBS segmentation).

This shows that specialist vendors, whether large or small, who have expertise in a particular areas of technology are often able stand out from the rest of the market, including vendors who may be much larger.

 

Year-Over-Year Changes to the BBS Broadcast Technology Vendor Quality League Table

Twenty-four of vendors in the 2013 BBS Broadcast Technology Vendor Quality League Table were also listed in this ranking last year.

 

The following six companies are new entrants to the 2013 BBS Broadcast Technology Vendor Quality League Table.  They are listed in this ranking in 2013, but they were not listed in 2012.

Blackmagic Design, Cisco, Leader Instruments, Riedel, RTS Intercom Systems, Yamaha

 

The following six brands were listed in the 2012 BBS Broadcast Technology Vendor Quality League Table, but are not listed in the 2013 rankings:

Clear-Com, Dolby, Isilon Systems/EMC, Mackie, Panasonic, Wheatstone

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How These Results Were Calculated

Based on how they answered a series of screening questions in the 2013 BBS were answered, relevant brands were algorithmically determined for each research participant. Each 2013 BBS participant was then asked to rank a variety of relevant broadcast technology vendor brands for “Quality” on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

Global response data from all BBS respondents was then aggregated and averaged in order to generate a global “Quality Score” for each brand based on these responses.

The brands with the top 30 scores for quality were then included in this ranking table. These brands were then sorted by alphabetical order to create the tables shown in this article.

The product table in this article was created by cross-referencing the top 30 ranking brands for global Quality Scores in the 2013 BBS with the product categories these brands produce, according to the 2013 BBS product segmentation.  The complete list of brands and product categories included in the 2013 BBS can be found here.

 

When reviewing this information, please note the following:

The inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Both audio and video brands are included in the calculation of the rankings in this article, whereas these brands are typically separated in actual BBS reports. The inclusion of both audio and video brands may have a significant impact on the vendor brands included in these rankings.

All data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

 

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

.

.

Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 4 – The 2013 BBS Broadcast Technology Vendor Innovation League Table.

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© Devoncroft Partners 2009 – 2013. All Rights Reserved. Findings May Not Be Reproduced or Quoted Without Written Permission from Devoncroft Partners.

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Ranking Broadcast Technology Vendors Part 4 — the 2013 BBS Broadcast Technology Vendor Innovation League Table

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 19 2013

This is the eighth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

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This is the fourth post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

The first three posts in this series described the 2013 BBS Overall Brand Opinion League Table, the 2013 BBS Net Change in Overall Brand Opinion League Table, and the 2013 BBS Global Brand Opinion Leaders League Table.

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This post looks at one of the most important metrics for any technology company – innovation.

An explanation of how these results were calculated can be found at the end of this article.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition.  Thus innovation is a very important component of the brand image and reputation of vendors in this space.

 

Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study. 

 

2013 BBS -- Innovation League Table

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2013 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 22 of the 30 product categories that we covered in the 2013 BBS.

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2013 BBS -- Innovation Rankings -- Frequency of Product Categories

 

 

The top offerings provided by brands in the 2013 BBS Broadcast Technology Vendor Innovation League Table are production switchers, pro audio products, and test and measurement.

Does company size play a role in innovation?  Larger companies offer more products and are consequently used in more places than their smaller counterparts.  But this does not necessarily translate into innovation.

The chart below breaks down the 2013 BBS Broadcast Technology Vendor Innovation League Table by the number of product categories (as defined by the 2013 BBS segmentation) offered by each brand listed in this ranking.

 

2013 BBS -- Innovation Rankings -- Frequency of Brands.

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What’s interesting about these rankings is that it includes the largest brands in the industry such as Cisco, Sony and Panasonic, alongside smaller (and relatively new) companies such as Elemental Technologies and Phabrix.

It’s also interesting to note that just under one-third of the companies listed in the 2013 BBS Broadcast Technology Vendor Innovation League Table, are pure-play audio vendors.

There are also quite a few software companies including Adobe, Autodesk, Elemental, Telestream, and Vizrt.

Another thing to note is that this ranking is once again dominated by companies that provide products in a single product category – 19 out of 30 brands in this list (up from 18 in 2012). This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators. Sony and Snell provide products in the most categories in the 2013 BBS Broadcast Technology Vendor Innovation League Table, followed by Adobe, Blackmagic, and Panasonic.

Of course, companies are listed here based on how many 2013 BBS product categories they produce, which is not an absolute measure of the products offered be each vendor on this list. There are some very large companies on the list above who appear in just one 2013 BBS category.

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Year-Over-Year Changes to BBS Innovation Rankings

The majority of vendors in the 2013 BBS Broadcast Technology Vendor Innovation League Table were also listed in this ranking last year.

 

The following new entrants to the BBS Broadcast Technology Vendor Innovation League Table are listed in 2013 but were not listed last year:

Elemental Technologies, Leader, Telestream, Yamaha

 

The following brands were listed in the 2012 BBS Broadcast Technology Vendor Innovation League Table, but are not listed this year:

Angenieux, Mackie, Omneon, Salzbrenner Stagetec, T-VIPS

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How These Results Were Calculated

2013 BBS participants were asked to provide their perception of the innovation of a variety of relevant broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

This data was then aggregated and averaged in order to generate the global score for each brand based on these responses.

The top 30 global brands for innovation were then sorted by alphabetical order to create the tables shown in this article.

 

When reviewing this information, please note the following:

The inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Both audio and video brands are included herein, whereas these brands are typically separated in actual BBS reports.

All data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

 

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

 

 

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.

Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table

Previous Year: The 2012 BBS Innovation Leaders League Table

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

Findings May Not Be Reproduced or Quoted Without Written Permission from Devoncroft Partners.

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Ranking Broadcast Technology Vendors Part 3 — The 2013 BBS Global Brand Opinion Leaders League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 12 2013

This is the seventh in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

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This is the third post in a series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

The first two posts in this series described the 2013 BBS Overall Brand Opinion League Table, and the 2013 BBS Net Change in Overall Brand Opinion League Table.

These rankings show how the global sample of 2013 BBS respondents rated a variety of broadcast technology vendor brands in terms of their overall opinion of these vendors, and also how their opinions have changed over time.

A large number of brands were listed in the two previous ranking lists. Between these two sets of league tables, a total of 70 broadcast technology vendor brands were listed (out of a total of 151 brands included in the 2013 BBS (the complete list of brands included in the 2013 BBS can be found here).

There were 46 vendors in the in the 2013 BBS Overall Brand Opinion League Table (versus 48 in 2012), and 53 vendors in the 2013 BBS Net Change in Overall Brand Opinion League Table (versus 58 in 2012).

However, the brands in the Overall Opinion and Net Change of Opinion rankings were not always the same.  In fact, out of the 70 broadcast technology vendor brands that were listed in the previous two rankings, just 29 brands were listed in both sets of rankings, either globally or regionally.

We’ve called this list of the 29 brands listed in both the 2013 BBS Overall Opinion and Net Change of Opinion rankings the 2013 BBS Brand Opinion Leaders League Table. 

These vendors, shown below, are held in high regard today by broadcast technology buyers, and are also perceived to be getting better over time.

Please note that both audio and video brands are included in these rankings, and that the table below shown brands in alphabetical order, NOT in the order in which they were ranked in the study. 

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2013 BBS -- Brand Opinion Leaders League Table

 

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

What they have in common is strong brand recognition, and a dynamism that 2013 BBS respondents feel is making them even stronger.

 

Year-over-year changes to these rankings:

Twenty-two in the 2013 BBS Brand Opinion Leaders League Table were listed in the 2012 version of these rankings:

Adobe, Aja Video, Autodesk, Avid, Blackmagic Design, Canon, Cisco, Dolby, Evertz, EVS, Lawo, Neumann, Panasonic, Riedel, Rohde & Schwarz, RTW, Sennheiser, Shure, Snell, Sony, Tektronix, Yamaha

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The following seven companies in the 2013 BBS Brand Opinion Leaders League Table were not included in this ranking in in 2012

Adam, Angenieux, Fujinon, Solid State Logic, Soundcraft, Studer,  Wheatstone

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The following eight companies that were listed in the 2012 BBS Brand Opinion Leaders League Table are not included in the 2013 ranking:

Apple, Clear-Com, Genelec, Harmonic, Harris, Omneon, Schoeps, Wohler

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Brand Opinion Leaders by Product Categories

As shown in the chart below, the companies in the 2013 BBS Brand Opinion Leaders League Table make products in 23 of the 30 categories that we covered in the 2013 BBS, down from 25 product categories in 2012.

The top products for brand leaders are Audio Mixing Cosoles, Microphones, Audio Processing  and Monitoring, Graphics & Branding, Production Switchers, Signal Processing / Interfacing / Modular, and Video Editing.

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2013 BBS -- Brand Opinion Leaders -- Frequency Analysis of Product Categories

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The chart above has a good mix of audio and video products, as well as a mix of hardware and software products.

However, it is interesting to note that many of the most frequently cited product categories are audio-related.  Some vendors on this list, such as Adobe, Avid, Riedel, and Sony, are listed in both audio and video product categories in the 2013 BBS.  Other vendors are listed in only audio categories.  These include Adam, Dolby, Lawo, Neumann, RTW, Sennheiser, Shure, Solid State Logic, Soundcraft, Studer, Wheatstone, and Yamaha.

It is also useful to look at the number of product categories provided by each vendor in the Global Brand Opinion Leader League Table.  After all, larger companies often make more products and are consequently used in more places than their smaller counterparts.

The table below shows the number of product categories that each brand in this ranking produces (as defined by the segmentation used in the 2013 BBS).

 

2013 BBS -- Brand Opinion Leaders -- Frequency Analysis

 

 

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While there are several brands on this list that appear in many product categories, the vast majority produce only one or two types of products.  Indeed out of the thirty brands in this table, sixteen brands  appear only once.

Keep in mind that companies who produce only one type of product are not necessarily small.  There are some very large companies on the list above who appear in just one 201 BBS category.

It turns out that to fully understand what drives brand opinion and brand leadership, one needs to look at the factors that drive and influence these perceptions.  This includes the company’s reputation for things like innovation, reliability, quality, value and great customer service.

These metrics will be covered in future posts.

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

Previous Year: The 2012 BBS Global Brand Opinion Leaders League Table

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 2 – The 2013 BBS Net Change of Overall Brand Opinion League Table

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 05 2013

This is the sixth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

 

Previous articles about the 2013 BBS discussed the most important broadcast industry trends, how the relative commercial importance of broadcast industry trends have changed over time, where money is currently being spent in the broadcast industry, broadcast technology products being evaluated for purchase in 2013 and 2014, and the 2013 BBS Overall Brand Opinion League Table.

 

This is the second in a series of posts about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

The first post in this series described the 2013 BBS Overall Brand Opinion League Table, which shows how 2013 BBS respondents ranked broadcast vendor brands.

This post looks at how the global sample of broadcast professionals who participated in the 2013 BBS ranked their Net Change of Overall Opinion of the 151 broadcast technology vendors we covered in the study.

 

Net Change of Overall Opinion

While it’s good news for any vendor to achieve a good “overall opinion” ranking, this metric is somewhat one-sided because it relies solely on the positive opinions of respondents.

In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands. It is also necessary to take into account how these opinions have changed over time.

Once this information has been collected, we use it to create the Net Change of Overall Opinion Ranking, a metric that demonstrates which brands are perceived as getting better, and which are in decline, on an overall basis. Net Change in Overall Opinion provides a more balanced view each brand because it takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.

An explanation of how these results were calculated can be found at the end of this article.

The complete list of vendor brands covered in the 2013 BBS is here.

 

The Net Change in Overall Opinion findings from the 2013 BBS are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally.

 

  • An analysis of the “frequency” of appearance of each vendor in the Net Change of Overall Opinion league table

 

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

When reading these results, please keep the following in mind.

 

Both audio and video brands are included in these rankings, and all response data shown herein is from the global sample of from all 2013 BBS participants, regardless of organization type, size, geographic location, or size of budget; and that actual results in the BBS Brand report may be different.

Please note that inclusion of any brand in any cut of the data shown the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in these charts is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand was excluded from these findings based on sample size.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the study.


The 2013 BBS Net Change in Overall Opinion League Table:

2013 BBS -- 2013 BBS Net Change of Overall Opinion

 

 

A total of 53 broadcast technology vendor brands are included in this table (versus 59 in 2012 and 51 in 2011), illustrating the geographic variation of opinion. Analysis of these results shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

It’s useful to understand how often each brand appears in the 2013 BBS Net Change in Overall Opinion League Table.

This is shown below, along with the equivalent data from both 2012 and 2011 for comparison.

 

Frequency of appearance of brands in the 2013 BBS Net Change in Overall Opinion League Table:

  • 10 brands appear four times (compared to 9 brands in 2012 and 13 brands in 2011), meaning they were ranked in the top 30 globally and in each geographic region

 

  • 13 brands appear three times (compared to 13 brands in 2012 and 10 brands in 2011)

 

  • 11 brands appear two times (compared to 11 brands in 2012 and 9 brands in 2011)

 

  • 19 brands appear one time (compared to 26 brands in 2102 and 19 brands in 2011).  This illustrates a fragmentation of opinion  about many brands based on geography

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Brands appearing four times in the 2013 BBS Net Change of Overall Opinion League Table:

 

  • 2013 BBS: Adobe, Aja Video, Autodesk, Blackmagic Design, Canon, Evertz, Panasonic, Riedel, Rohde & Schwarz, Sennheiser

 

  • 2012 BBS: Adobe, Avid, Blackmagic Design, Canon, Harmonic, Panasonic, Riedel, Sennheiser, Sony

 

  • 2011 BBS: Adobe, Aja Video, Apple, Blackmagic Design, Canon, Cisco, Genelec, Omneon, Panasonic, Riedel, Sennheiser, Sony, Tektronix

 

 

Brands appearing three times in the 2013 BBS Net Change of Overall Opinion League Table:

  • 2013 BBS: AmberFin, Angenieux, ateme, Cisco, Elemental Technologies, EVS, Harmonic, NewTek, Ross Video, Sony, Telestream, Vizrt, Wide Orbit

 

  • 2012 BBS: Aja Video, Apple, Autodesk, Digital Rapids, EVS, Front Porch Digital, NewTek, Omneon, Phabrix, Rhozet, Ross Video, Vizrt

 

  • 2011 BBS: Ateme,  Evertz, EVS, Harmonic, Net Insight, Rhozet, Rohde & Schwarz, Ross Video, Shure, Vizrt

 

 

Brands appearing two times in the 2013 BBS Net Change of Overall Opinion League Table:

 

  • 2013 BBS: Adam, Ensemble, Front Porch Digital, Lawo, Net Insight, Neumann, Nevion, Phabrix, Screen Service, Snell, Solid State Logic

 

  • 2012 BBS: AmberFin, ateme, brightcove, Cisco, Gigawave, Net Insight, Rohde & Schwarz, Screen Service, Tektronix, Telecast, Wohler

 

  • 2011 BBS: AKG, Digital Rapids, Dolby, Ensemble,  Front Porch Digital, Lawo, Telestream, TVIPS, Wohler

 

 

Brands appearing once in the 2013 BBS Net Change of Overall Opinion League Table:

  • 2013 BBS: arvato / S4M, Avid, Axon, Digital Rapids, Dolby, Fujinon, Linear Acoustic, On-Air (Oasys), Ooyala, RTW, Shure, Soundcraft, Studer, Tektronix, Telecast, TVIPS, Wheatstone, Xen Data, Yamaha

 

  • 2012 BBS: Aspera, Axon, Calrec, Clear-Com, Dolby, Elemental Technologies, Ensemble, Envivio, Evertz, Genelec, Harris, Isilon Systems / EMC, Kaltura, Kit Digital, Lawo, Neumann, PubliTronic / Grass Valley, RTW, Schoeps, Shure, Snell, Telestream, Wheatstone, Wide Orbit, Wowza, Yamaha

 

  • 2011 BBS: AmberFin, Audio-Technica, Avid, Fujinon, Grass Valley, Harris, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus, Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha

 

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Frequency Analysis of the Brands in the in the 2013 BBS Net Change of Overall Opinion League Table:  

In order to provide a better understanding of which brands were most highly ranked in each geographic region, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.

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2013 BBS -- 2013 BBS Net Change of Overall Opinion -- Frequency Analysis

 

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This frequency analysis chart shows that there are some interesting geographic variations in the data. Here’s a closer look at how brands appeared by geography:

 

Appearing only in the global ranking of the 2013 BBS Net Change of Overall Opinion League Table

Four brands achieved a top 30 ranking in the 2013 BBS Net Change of Overall Opinion league table, despite not being listed in the top 30 of any of the three geographic regions.  This may be a function of sample size.  As discussed above, there is a minimum sample size requirement for inclusion in each cut of the data presented in these chart, and the global ranking, by definition, has the largest overall sample.

  • Ensemble, On-Air Systems, Ooyala, Xen Data

 

Appearing only in one region of the 2013 BBS Net Change of Overall Opinion League Table

The following  brands appear in one regional category of the 2013 BBS Net Change of Overall Opinion League Table, but do not appear in the global ranking:

  • Arvato/S4m, Avid, Digital Rapids, Dolby, Fujinon, Linear Acoustic, RTW, Shure, Soundcraft, Studer, Tektronix, Telecast, T-VIPS, Yamaha

 

Appearing only in the EMEA region in the 2013 BBS Net Change of Overall Opinion League Table

  • Arvato/S4m, Axon, RTW

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Appearing only in the Asia-Pacific region in the 2013 BBS Net Change of Overall Opinion League Table

  • Avid, Digital Rapids, Dolby, Fujinon, Shure, Soundcraft, Studer, Tektronix, Yamaha

 

Appearing only in the Americas region in the 2013 BBS Net Change of Overall Opinion League Table

  • Telecast, T-VIPS, Wheatstone

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How These Results Were Calculated

No company is perfect, and the brands we measured in the 2013 BBS are no different.  All brands in the 2013 BBS had both positive (got better) and negative (got worse) connotations associated with them.  There were also are significant percentage of respondents who said their opinion of a brand had “stayed the same.”

2013 BBS participants were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

We then asked respondents whether their opinion of these brands has changed over the last few years – specifically whether they feel their opinion of each brand has “improved,” “declined” or “stayed the same.”

The Net Change in Overall Opinion for each brand was then calculated by subtracting the percentage of respondents who said a brand “got worse” from the percentage of respondents who said their opinion of a brand had “got better,” while ignoring the “stayed the same” responses.

This “change of opinion data” provides a more comprehensive view of how each brand is perceived by the market because it takes into account positive and negative perceptions.

 

 

Please note that inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Also, please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

 

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

Previous Year:  The 2012 BBS Net Change of Overall Brand Opinion League Table

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© Devoncroft Partners. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 10 2013

This is the fifth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

Previous articles about the 2013 BBS discussed the most important broadcast industry trends, how the relative commercial importance of broadcast industry trends have changed over time, where money is currently being spent in the broadcast industry, and broadcast technology products being evaluated for purchase in 2013 and 2014.

 

How 2013 BBS Participants Ranked Broadcast Technology Vendors

This is the first in a series of posts about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

Each year, as part of the Big Broadcast Survey (BBS), we ask a global sample of broadcast professionals to rank a variety of technology vendor brands on a wide range of metrics.

We use this information to create a series of reports, which through benchmarking and industry “league tables” provides a view as to how each vendor is positioned in the market relative to the industry as a whole, as well as against their direct competitors.

This post looks at how the global sample of broadcast professionals who participated in the 2013 BBS ranked their overall opinion of the 151 broadcast technology vendors we covered in the study.

An explanation of how these results were calculated can be found at the end of this article. The complete list of vendor brands covered in the 2013 BBS is here.

 

Research findings are displayed in two ways in this article:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally

 

  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

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Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by 2103 BBS participants.      

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2013 BBS -- 2013 BBS Overall Brand Opinion League Table (smaller)

 

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A total of 46 broadcast technology vendor brands are included in this table, (versus 48 in 2012 and 43 in 2011), illustrating the geographic variation of opinion, which will be discussed later.

In terms of frequency of appearance in the above ranking:

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  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each of the three geographic regions.  For comparison, in the 2012 BBS (when we covered 152 brands) there were 15 brands that appeared in the top 30 globally and in each of the 3 regions.

 

  •  9 brands appear three times, versus 10 brands that appeared three times last year.

 

  • 5 brands appear two times, versus 7 brands that appeared two times last year. 

 

  • 15 brands appear one time, which demonstrates that some brands are strongest in one geographic area. In the 2012 BBS, 16 brands appeared one time.

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2013 BBS Overall Brand Opinion League Table: 

The following brands are listed four times in the 2013 BBS Overall Brand Opinion League Table, meaning that research participants ranked them in the top 30 for overall opinion globally, as well as in each of the three geographic regions:

  • Adobe, Aja Video, AKG, Blackmagic Design, Canon, Cisco, Dolby, Genelec, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, and Tektronix

 

Although many of these brands also appeared four times in the BBS Overall Brand Opinion League Table last year, there are also several changes to the composition of this list.

The following brands that appear in all four categories (global, EMEA, APAC, Americas) in the 2013 BBS Overall Brand Opinion League Table were listed fewer than four times in the 2012 BBS Overall Brand Opinion League Table. The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Aja Video (2x, +2), Blackmagic Design (1x, +3), Rohde & Schwarz (3x, +1), Solid State Logic (2x, +2), Studer (2x, +2)

 

The following brands were listed in all four categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than four times in 2013:

  • Apple, Avid, Schoeps

 

 

Brands appearing three times in the 2013 BBS Overall Brand Opinion League Table: 

The following brands are listed three times in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Angenieux (3x, no change), Avid (4x, -1), Clear-Com (3x, no change), EVS (1x, +2), Fujinon (3x, no change), JBL (3x, no change), Schoeps (4x, -1), Snell (2x, +1), Yamaha (3x, no change)

 

The following brands were listed in three categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than three times in 2013:

  • Autodesk, beyerdynamic, Ikegami, Wohler

 

 

Brands appearing two times in the 2013 BBS Overall Brand Opinion League Table:

The following brands are listed two times in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Apple (4x -2), Autodesk (3x, -1), beyerdynamic (3x, -1), Mackie (+2), Soundcraft (+2)

 

The following brands were listed in two categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than two times in 2013:

  • Electro Voice, Grass Valley, RTW

 

 

Brands appearing one time in the 2013 BBS Overall Brand Opinion League Table:

The following brands are listed one time in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Adam (no change), Audio-Technica (+1), Barco (+1), Evertz (no change), Grass Valley (2x, -1), HP (no change), Ikegami (3x, -2), Lawo (no change), Leader (+1), NEC (no change), Riedel (no change), RTS Intercom Systems (no change), RTW (2x, -1), Wheatstone (+1), Wohler (3x, -2)

 

The following brands were listed in one category in the 2012 BBS Overall Brand Opinion League Table, and are not listed in 2013:

  • DK Technologies, Harmonic, Harris, Omneon (not covered in 2013 BBS), Salzbrenner Stagetec, Telex, Thomson

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Frequency Analysis of the Brands in the in the 2013 BBS Overall Brand Opinion League Table:  

The table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion, provides a better understanding of where each brand was highly ranked for overall opinion.

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2013 BBS -- 2013 BBS Overall Brand Opinion League Table Frequency Analysis (smaller)

 

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The frequency chart shows some interesting geographic variations in the data, which is detailed below.

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Appearing in the top 30 “overall opinion” ranking globally + one region

Three brands achieved a top 30 ranking globally, despite being in the top 30 of only one out of the three geographic regions.

  • Apple, Autodesk, beyerdynamic

 

Appearing in the top 30 “overall opinion” ranking in one region

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

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Appearing in the top 30 “overall opinion” ranking only in EMEA

  • Barco, Lawo, Riedel, RTW

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Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Audio-Technica, Evertz, HP, Leader, NEC

 

Appearing in the top 30 “overall opinion” ranking only in the Americas

  • Adam, Grass Valley, Ikegami, RTS Intercom Systems, Wheatstone, Wohler

 

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How These Results Were Calculated

2013 BBS participants were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

This data was then aggregated and averaged in order to generate the global score for each brand based on these responses. In order to create the regional scores, this data was broken out geographically based on the location of the respondent.

The top 30 brands for each of the four ranking lists (global, EMEA, Asia-Pacific, Americas) was sorted by alphabetical order to create the tables shown in this article.

Please note that inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Also, please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Previous Year: The 2012 BBS Overall Brand Opinion League Table

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© Devoncroft Partners. All Rights Reserved.

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Business Model Questions Linger As Broadcasters Shutter 3D Offerings in Favor of Multi-Screen Services

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research | Posted by Joe Zaller
Jul 05 2013

Earlier this week the BBC announced that it will broadcast select matches from the Wimbledon Championships in 3D this year.  At that time, Kim Shillinglaw, Head of BBC 3D, said: “We’re delighted to provide live 3D coverage from the biggest matches of this year’s Wimbledon. Major UK sporting events are a big part of our trials with 3D content and this allows us to build on our work from previous Wimbledon Championships and the London 2012 Olympics.”

Now, Broadband TV News reports that the BBC is taking “a three-year holiday from the development of 3D programming with the corporation’s head of 3D admitting the UK public had not taken to the format.”

Broadband TV News quotes the BBC’s Shillinglaw saying “Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3DTV has been disappointing.”

Shillinglaw’s sentiments echo the statement made by ESPN last month and first reported by the Sports Video Group (SVG) that the leading US sports network was discontinuing its ESPN 3D service “due to limited viewer adoption of 3D services to the home.” ESPN went on to say that it plans on committing the resources currently assigned to 3D production to “other products and services that will better serve fans and affiliates,” specifically citing 4K (UHDTV) as an example.

At the time of the ESPN announcement, SVG said that the discontinuation of ESPN 3D raises serious questions regarding the future of 3D sports programming in the U.S. While Europe — especially the UK — has seen continued interest in live 3D sports, American consumers failed to adopt the format at a high rate.” The BBC’s announcement implies that UK consumer appetite for 3D is as lukewarm as it has been in North America, making it impractical for even a publicly funded broadcaster to continue with the format.

A remaining piece of the 3D puzzle is the 2014 FIFA World Cup, which will probably be the most watch global event of the year.  According to SVG, HBS (Host Broadcast Services), which will produce the world feed for the 2014 World Cup in Brazil, has yet to confirm whether the tournament will be produced in 3D.

 

Research Shows Commercial Importance of 3D Down, Multi-Screen Up

These announcements from BBC and ESPN are consistent with the findings of the Big Broadcast Survey (BBS), our annual study of the global broadcast industry.  In particular, the 2013 BBS Broadcast Industry Global Trend Index, reveals that multi-platform content delivery is once again the top industry trend for broadcast technology end-users worldwide, while 3D lags far behind in terms of its commercial importance to broadcast professionals.

Not only have research participants consistently told us that 3D lags other industry trends in terms of its commercial importance to their businesses, we’ve also found that 3D has become increasingly less important each year for the past several years.

For example, the chart bellows shows the chart below shows a comparison of the BBS Broadcast Industry Global Trend Index from 2012 and 2013.  It measures changes in how end-users ranked the commercial importance of industry trends on a year-over-year basis.

 

2013 BBS -- 2013 BBS Broadcast Industry Global Trend Index -- Red Box Around 3D (small)

 

Note that in this chart, 3D had the largest reported year-over-year percentage decline in commercial in both between 2012 and 2013.  This was also the case last year.

However, the above chart also demonstrates that while interest in 3D has waned, multi-platform content delivery is and continues to be the dominant trend in the broadcast industry, with more research participants citing it than any other trend as being most important commercially to their business.

The BBS’s plans for Wimbledon are further evidence of this.  The broadcaster said that it will make coverage of the tournament available on an increasing number of platforms, including ten live streams that will be available to PCs, mobiles, tablets and connected TVs.  The BBC will also offer three streams for “Red Button” for viewers on cable and satellite and Digital Terrestrial TV.

 

What about the business model?

Our research, as well as studies from many other firms, leaves no doubt that the popularity of multi-screen services in increasing.

However, it’s another matter to create a commercially successful business model in an environment where audiences are fragmenting, additional content preparation costs are required, and bandwidth providers charge steep fees for unicast delivery of video stream to consumers.

Delivering multi-screen services to consumers is a relatively straightforward process from a technical perspective. Monetizing content on multiple platforms, devices, and use cases is a different matter.

For example, in March 2013 Broadcasting and Cable magazine reported that one panelist at Next TV Conference said that multi-platform content monetization is still a ‘train wreck,’ although other did express “great optimism about the leaps technology will take in coming years.”

In our conversations with broadcasters, Devoncroft analysts have found that many broadcasters and media companies are indeed finding it a challenge to create a sustainable multi-screen business model with a margin profile similar to their traditional business.

The issue is that the shift to multi-platform has dramatically altered the economic model of the TV business. There are a number of reasons and examples why this is the case, but the end-result is that many broadcasters and media companies feel that in order to thrive in this new environment, they must radically change their cost structure.

The resulting decision these organizations will take will have significant implications for content owners, broadcasters, and technology vendors.

We’ll be addressing some of these in future posts on this website.
Some of the information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location. Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners

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Related Content:

Broadband TV News: BBC puts 3D development on hold

BBC Press Release: BBC confirms 3D coverage plans for Wimbledon

Sports Video Group: ESPN To Discontinue ESPN 3D by Year’s End  

Broadcasting & Cable: Monetization Still a ‘Train Wreck,’ But Shows Signs of Clearing

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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