Posts Tagged ‘Broadcast Business Management Systems’

Pilat Media Posts Loss in 2011 as a Result of Lawsuit with Fox Television Stations

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Mar 28 2012

Broadcast business management solutions provider Pilat Media announced that its revenue for the full year 2011 was £22.5m, up 3% versus 2010. However, Pilat’s profitability was impacted by the legal fight with Fox Television Stations (FTS) during the year.

Pilat and FTS settled their legal dispute in November of 2011, with Pilat receiving £544,000 from Fox. However, because FTS discontinued the use of Pilat’s software, the company had to write down £2.3m of receivables that would have otherwise been paid by Fox. As a result, Pilat had a loss from operations £900,000 versus a profit of £2.2m in 2010.

Pilat’s 2011 revenue was boosted by higher margin revenue stream such as license and maintenance fees which grew by 7% and 5.6% respectively.  Revenues from professional services, were £13.7m, of 61% of total revenue in 2011 versus 62% in 2010. Significantly, recurring revenue from software maintenance fees represented 26% of the total revenue in 2011, an increase of 5.5% versus 2010.

Gross margins for the year were 51.1%, a decrease of 5.7% versus 2010.  The company attributed the margin compression to staff and training costs associated with bringing new customers online.  The company also said its G&A costs increased during the year (20% of revenue) because of a number of one-off expenses including additional legal fees related to the FTS litigation.

The company said it is strongly positioned for the future and that it expects support and maintenance revenues to continue to grow over in the future as more customer projects are completed. However this growth will be moderated by 5% due the loss of maintenance revenue from FTS.

Commenting on the results, Michael Rosenberg, Chairman of Pilat Media Global plc, said: “We are pleased that revenues increased to their highest ever level despite the uncertainty in the market that causes some projects to be delayed. The revenue backlog and sales pipeline remain healthy.  The Company is involved in a number of sales opportunities that we are hopeful will be concluded successfully in the Company’s favor in the next few months.”

.          

 .

Related Content

Press Release: Pilat Media Global PLC 2011 Results

Pilat Media Announce Q3 2011 Results, Says Dispute With Fox Has Been Settled http://dcft.co/H17Alx

Pilat Media and Fox Television Stations Settle Legal Dispute

Pilat Media Posts 1H 2011 Loss Due to Fox TV Stations Lawsuit

Pilat Media Sued by Fox Television Stations, Files Counter Claim for Breach of Contract

.

© Devoncroft Partners. All Rights Reserved.

.

Pilat Media Announce Q3 2011 Results, Says Dispute With Fox Has Been Settled

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Dec 05 2011

Broadcast business management solutions provider Pilat Media reported that its revenue for the third quarter of 2011 was £5.51m, up 5.1% versus the same period a year ago.

The company posted a profit of £244,000 for the quarter, versus a loss of £53,000 during the third quarter of 2010.

Significantly, the company said it had recovered the £544,000 impairment charge it had taken as a result of litigation with Fox Television Stations (FTS).  The company also said it will be receiving a payment from FTS.

 

Year-to-date results

Revenue for the first nine months of 2011 was £16.4m, up 4.4% versus the same period in 2010.  Year-to-date gross profit was £1.29m down 8% compared to the first nine months of 2010.  After tax, the company posted a year-to-date loss of £1.33m versus a profit of £398,000 for the first nine months of 2010.

.

Pilat Chairman Michael Rosenberg issued an upbeat statement saying “We are pleased to have announced the settlement of our dispute with Fox Television Stations Inc with the result that the Company will now be receiving a payment from them.  Our Q3 revenues continued to grow on the back of increased demand from our existing client base, bringing the growth over the last nine months to over 4%.  We continue to make significant investment in improving and expanding our products and this in part has enabled revenues from our existing clients to increase.  We are also engaged with a number of new potential projects but these are moving forward at a slower pace than we had envisaged and this will inevitably restrict growth for this year.“

.

Related Content:

Press Release: Pilat Media Reports Results for the nine months ended 30 September 2011

Pilat Media and Fox Television Stations Settle Legal Dispute

Pilat Media Posts 1H 2011 Loss Due to Fox TV Stations Lawsuit

Pilat Media Sued by Fox Television Stations, Files Counter Claim for Breach of Contract

.

.

Pilat Media Posts 1H 2011 Loss Due to Fox TV Stations Lawsuit

broadcast technology market research | Posted by Joe Zaller
Aug 31 2011

Pilat Media announced that its revenue for the first six months of 2011 was £10.84m, an increase of 4% versus last year. Operating profit for the first half of 2011 was £1.05m, a decline of 25% versus last year.

The company also announced that it has taken an impairment charge of £2.82m for the lawsuit filed by Fox TV Stations.  Taking this charge into account, the company says it posted a loss of £1.7m during the first half of the year.

Pilat chairman Michael Rosenberg said: “Operationally, the second quarter’s results were in line with our expectations. We were disappointed with FOX TV Station’s Inc. (“FTS”) actions and are taking appropriate measures to deal with their allegations, which we believe have no substance. The results reflect our decision to provide for the sum of approximately £2.8 million carried in our balance sheet as an accrual for sums due from FTS pending clarification of the outcome of this situation.”

.

.

Related Content:

Press Release: Pilat Media Announces Results for the Six Months Ended 30 June 2011

Pilat Media Sued by Fox Television Stations, Files Counter Claim for Breach of Contract

Press Release: Pilat Media Informed by Fox Television Stations of Breach of Contract Suit

Pilat Media Posts Small Loss for First Quarter of 2011

Press Release: Pilat Media Announces Results for the 12 Months Ended December 31 2010

.

.

 

Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

broadcast technology market research | Posted by Joe Zaller
Aug 16 2011

This is the sixth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 

Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, and the 2011 BBS Net Change in Overall Opinion League Table, which shows how our global sample of broadcast professionals ranked 118 broadcast vendor brands in terms of their overall opinion of these vendors, and also how their opinions have changed over time.

It’s obviously great news for the vendors who are listed in these rankings, and there were quite a few of them.  A total of 43 brands were listed in the 2011 BBS Overall Brand Opinion League Table; and a total of 51 brands were listed in the 2011 BBS Net Change of Brand Opinion League Table.

This post looks at the companies that were listed in both the Overall Opinion and Net Change in Overall Opinion Rankings. In other words, these are the companies whose brands are held in high regard today, and who are perceived to be getting better over time.

Just 30 brands (out of 118) were listed in both sets of rankings, either globally or regionally.

These are shown below.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

 

2011 BBS Brand Opinion Leaders League Table:

 

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

What they have in common is strong brand recognition, and a dynamism that 2011 BBS respondents feel is making them even stronger.

Let’s look specifically at the how these companies and their products were ranked in the 2011 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 24 of the 26 product categories that we covered in the 2011 BBS.

The top products for brand leaders are split between audio and video – microphones and video editing.

 .

2011 BBS Brand Opinion Leaders League Table — Frequency of Product Categories:

.

So is it possible that brand leadership can be predicted by the type of product that an organization produces? Interestingly this list is split fairly evenly between audio and video companies.  There’s also a healthy mix of hardware versus software.

What about the number of products that a vendor offers. Larger companies offer more products and are consequently used in more places than their smaller counterparts.  Let’s look at the number of product categories that each of these brands produces (as defined by the segmentation used in the 2011 BBS).

The table below shows the number of 2011 BBS product categories produced by each brand.

 .

2011 BBS Brand Opinion Leaders League Table — Number of 2011 BBS Product Categories per Brand:

 .

While there are several brands on this list that appear in many product categories, the vast majority produce only one or two types of products.  Indeed out of the thirty brands in this table, nearly 2/3 appear only once.

Keep in mind that companies who produce only one type of product are not necessarily small.  There are some very large companies on the list above who appear in just one 2011 BBS category.

It turns out that to fully understand what drives brand opinion and brand leadership, one needs to look at the factors that drive and influence these perceptions.  This includes the company’s reputation for things like innovation, reliability, quality, value and great customer service.

We’ll be looking at each of these factors in future articles, so stay tuned.

Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

 

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

 .

.

 

This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

 

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

 

Related Content:

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

.

.

 

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index.

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, content delivery, market research, technology trends | Posted by Joe Zaller
Apr 07 2011

 

This is the third in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

 .

In previous articles, I’ve written about the 2011 BBS Broadcast Industry Global Trend Index, which shows the most important trends in the broadcast industry for 2011.  As a follow-up I wrote about how the commercial importance of these trends has changed over time.

Tracking broadcast industry trends is important because it provides insight into which areas are receiving the most attention from technology buyers.  However, it’s important to note that industry trends are a reflection of what customers are thinking and talking about, not necessarily where they are spending money today.

Indeed, the 2011 BBS Broadcast Industry Global Trend Index includes a mix of current and future commercial priorities, some of which broadcasters have not yet determined how to implement. Thus, while trends are important they do not necessarily translate into where broadcast technology buyers will be spending their budgets in 2011 and 2012. 

Technology spending in the broadcast industry tends to be project-based. Projects might include international elections and sporting championships, to the long-term planned capital upgrades of broadcast infrastructure and facilities.  Thus, an understanding of the major projects being implemented by broadcaster professionals around the world provides useful insight into the capital expenditure plans of the industry.

We presented broadcast professionals with a list of major projects and asked them to indicate which ones they are currently implementing or have planned / budgeted to implement in the next year.  Their responses were then used to create the 2011 BBS Broadcast Industry Global Project Index, which is shown below. 

.

.

One look at the 2011 BBS Broadcast Industry Global Project Index illustrates the difference between what people are thinking and talking about (trends), and where they are planning to spend their budgets (projects). Although “multi-platform content delivery” dominated the 2011 BBS Broadcast Industry Global Trend Index, the corresponding project “distribute and monetize content on multiple distribution platforms,” ranked #9 out of 15 in the 2011 BBS Broadcast Industry Global Project Index.

By a significant margin, more broadcast technology buyers said that they are budgeting for “upgrading infrastructure for HD/ 3Gbps operations” than any other project.  Upgrading infrastructure for HD / 3Gbps operations was also the dominant planned project in the 2010 BBS. 

This project correlates directly with “transition to HDTV operations,” which was ranked #2 in the 2011 BBS Broadcast Industry Global Trend Index.

The projects ranked 3rd, 5th and 6th – upgrading transmission & distribution capabilities; building new studios / OB vans; and launching new channels – are also related to the transition to HDTV operations, as these transmission upgrades, new studios, and new channels will almost certainly be at least HD capable, if not fully HD.

Many of the other top ranked projects are related to the file-based / tapeless workflow, which ranked #3 in the 2011 BBS Broadcast Industry Global Trend Index. For example, many respondents indicated that they planning workflow / asset-management; archive-related; and automation projects.

The rest of the list offers a mixed picture of project activity across the world, and includes everything from upgrading audio and newsrooms to multi-platform distribution being chosen in large numbers. 

As mentioned earlier, multi-platform content delivery ranked #9 in the 2011 BBS Broadcast Industry Global Project Index.  Despite the importance to organizations of monetizing content on multiple distribution platforms, it appears many broadcast professionals have not solidified their business plans in this area.  This likely means that there will be significant opportunities in the future for broadcast technology vendors who offer a suite of products for multi-platform content delivery.  The current excitement surrounding OTT video, connected TV, and mobile DTV is evidence of this, but these initiatives represent a relatively small proportion of the money being spent on broadcasting technology in 2011.

Interestingly, despite the fact that they may have the potential to deliver increased efficiencies and new revenue streams, there are several major projects that appear towards the bottom of this list. The two most obvious instances are the low ranking of “consolidate operations in regional hubs (centralcasting), and “outsourced operations (playout),” which are the bottom two projects on this list. This is because although these are high value projects, they will be undertaken by a relatively small number of organizations — i.e. large broadcasters.  This highlights that the 2011 BBS Broadcast Industry Global Project Index is a graphic representation of the number of all planned projects across all respondents, regardless of organization type, size, or location.  It does not measure size, value, or relative commercial importance of planned projects.  Please keep this in mind when reading this information and interpreting these findings.

.

.

Keep in mind when reading this information that all data in this article measures the responses of all non-vendor participants in the 2011 BBS, regardless of organization type, organization size, job title or geographic location.  Responses of individual organization types or geographic locations may be very different than those shown in this high level overview.  Granular analysis of these results is available as part of the full 2011 BBS Global Market Report. For more information about this report, please contact Devoncroft Partners.

.

.

Related Content:

You can find out about the 2011 Big Broadcast Survey here.

The 2011 BBS Broadcast Industry Global Trend Index is here.

The 2010 BBS Broadcast Industry Global Trend Index is here.

The 2009 BBS Broadcast Industry Global Trend Index is here.

.

.

This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

.

.

©Devoncroft Partners 2009-2011

The 2011 Big Broadcast Survey – Now Available

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Mar 10 2011

After many months of work, I am pleased to announce that the 2011 Big Broadcast Survey (BBS) has been completed, and that reports from the study will be published soon.

If you’re not familiar with the BBS, it’s an annual demand-side study of the global broadcast industry. BBS reports help readers improve their strategic decision making, customer engagement, marketing strategy, product planning, and sales execution.

More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it by far the largest and most comprehensive market study of the broadcast industry.

Three types of reports are available:

  • The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure and operational structure, broadcast technology budgets, and HD upgrade plans for a wide variety of products.

 

  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provide deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings

 

  • Twenty-six separate 2011 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  

.

If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the study on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.   

You’ll also be seeing information from the 2011 BBS in a wide variety of other industry websites and trade magazines.

The tables below show the product categories and broadcast technology vendor brands covered in the 2011 BBS.

..

 Product Categories Covered in the 2011 BBS:

.

.

Broadcast Technology Brands Covered in the 2011 BBS:

.

.

 

Pilat Media Post Q3 Profit as Revenues Increase 8.7%

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Nov 30 2010

Broadcast business management vendor Pilat Media announced that its revenue for the third quarter of 2010 was £5.25m, an increase of 8.7% versus the same period a year ago, and down 5% from the previous quarter.

After tax profit for the quarter was £54,000 versus £574,000 during the third quarter of 2009.  The company attributed the lower profitability in the quarter to the impact of exchange rate movement and one-off set-up costs relating to new development center in Ukraine designed to lower future development costs.

Gross margins for the quarter were 52.7% compared to 50.2% during the same period a year ago.  The company says its margin improvement is due to a change in revenue mix and the beginning of the positive impact of the lower cost development centre in Kiev, and added that it expects gross margins for the full year to be higher than in 2009.

For the year to date, the company’s revenue was £15.67 million, an increase of 19.1% versus the first nine months of 2009.  After tax profit for the first nine months of the year was £398,000 versus a loss of £668,000 during the first nine months of 2009.

Pilat executives provided optimistic guidance for the fourth quarter, which it says is typically strong, and said that it expects revenue for the full year 2010 to be its highest ever.

.

You can read the full Pilat Media Q3 earnings announcement here.

Pilat Media’s Q2 2010 earnings announcement is here.

.

More Broadcast Vendor M&A: Wide Orbit Announces Intention to Acquire VCI Solutions

broadcast industry technology trends, Broadcast Vendor M&A | Posted by Joe Zaller
Oct 13 2010

In a move that brings together to US-based players in the business management systems market, WideOrbit today announced that it intends to acquire the Orion Business System assets of VCI Solutions.  The terms of the deal, which is expected to close on November 1, were not disclosed.

VCI Solutions has been in business for 26 years.  According to the company’s website, the Orion Business System software is a “back office” revenue and inventory management system for television stations and cable networks, completing all program and commercial scheduling from point-of-sale to point-of-air® (time content is sold right on through reconciliation).  It includes modules for sales, traffic, and accounting applications.

WideOrbit products, which manage more than $14 billion in annual advertising revenue, are used by more than 4,000 television stations, radio stations, cable networks, cable interconnects and digital out of home networks.  Company Eric Mathewson, said that the acquisition will strengthen his company’s position in the industry and enable it opportunity to reinvest more in its core products and services

VCI Founder and Chairman Lowell Putnam said “We are very comfortable with WideOrbit carrying on the work that VCI has targeted with our partners and clients,” said, of VCI Solutions. “We look forward to working with WideOrbit on transitioning our partner and client relationships.”

You can read the full WideOrbit press release here.

.

What Broadcast Buyers Are Evaluating for Purchase in 2010

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Apr 08 2010

This is the third in a series of articles about the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

NAB 2010 is less than a week away, and as the industry prepares to gather in Las Vegas for its biggest event of the year, the question on the minds of many is what technologies are in demand by customers around the world.

In previous posts I have discussed the most important technology trends in the broadcast industry and examined where money is being spent in the broadcast industry in terms of major projects planned for the year.

These industry trends and major projects drive technology purchasing in the broadcast industry, and that’s the focus of this article — the products that are being evaluated for purchase this year by broadcast professionals.

As part of our 2010 global market study we wanted to help our readers understand what broadcast professionals around the world are shopping for this year.  We presented technology buyers with a list of relevant product categories, and asked them to indicate which product type they are currently evaluating for purchase. 

The results, which are shown in the table below, demonstrate a broad range of industry demand.

 What broadcast technology products / services are you currently evaluating for purchase? 

These responses show that production technology such as editing, ENG cameras, along with test & measurement and key audio products will be in demand around the world as broadcast professionals upgrade their facilities to HDTV operations, which was ranked #1 in terms of planned projects for the year (link to article).

The transition to file-based / tapeless workflows will be facilitated by purchases of production servers along with transcoding products, which facilitate multi-format interoperability in the file-based domain.

The new studios, OB vans and channels that are being planned will drive evaluation of a wide variety of equipment including multiviewers, servers, signal processing, routing switchers and storage.

A significant number of respondents indicated that they are currently evaluating products that increase operational efficiency and streamline working practices.  These include library / storage management, automation and workflow / asset management.

Video transport and transmission gear should also see strong demand as customers around the world seek to use improve compression efficiency, connect operations by IP links, and increase the number of channels delivered to consumers.

Keep in mind when reading this information that this table presents the responses of all global participants in the 2010 BBS, regardless of organization type, size or location; and shows the number of respondents that are evaluating products without regard to size of project or value of purchase.  Granular analysis of these results, including breakdown of data by geographic region, customer type and customer size, is available as part of the full 2010 BBS Global Market Report from Devoncroft Partners.

Published by Devoncroft Partners, the annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast industry trends and technology vendor brands.  The BBS provides insight into market trends, technology budgets, plant, equipment upgrade plans, and the perceptions of leading broadcast industry vendor brands by a wide variety of broadcast professionals across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.  More than 5,600 people in 120+ countries participated in the 2010 BBS project. Information about the 2010 BBS can be found at www.devoncroft.com

 

Where is Money Being Spent in the Broadcast Industry? — A Review of Major Projects Being Planned

broadcast industry technology trends, broadcast technology market research | Posted by Joe Zaller
Mar 25 2010

This is the second in a series of articles about the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

In the current environment, everyone in the broadcast business wants to know what parts of the industry are doing well, where money is being spent, and what is driving this spending.  While there is no absolute answer to these questions, the findings from the 2010 BBS go a long way towards answering them.

Much of the technology purchasing in the broadcast industry is driven by major projects ranging from international events such as elections and sporting championships, to the long-term, planned capital upgrades of broadcast infrastructure and facilities.  Thus an understanding of which major projects are being implemented by broadcaster professionals around the world provides insight the capital expenditure plans of the industry.

Major Projects Planned for this Year

As part of our 2010 broadcast industry market study, more than 3,000 broadcast processionals – including radio and TV broadcasters, cable/satellite/IPTV operators, playout centers, post production facilities, and cable programmers — were asked to provide information about the projects they are currently implementing or are planning to implement in the next 12 months.  

Respondents were presented with a list of major projects and asked to indicate up to five choices that they are currently implementing or have planned / budgeted to implement in the next year.  The chart below shows the percentage of respondents who indicated they are planning to implement each project.  Respondents were also asked to provide budget details for each project.  This budget information along with a granular breakdown of planned projects is available in the 2010 BBS Global Market Report from Devoncroft Partners.

Which technology projects are you currently implementing or planning to implement in the next 12 months?

 

 

By a wide margin, more respondents selected “upgrading infrastructure for HD/ 3Gbps operations” than any other type of project.  It’s interesting to note that last year, in our 2009 broadcast industry market study, that the transition to HDTV operations was ranked by respondents as the technology trend most important technology to their business – and by a similarly wide margin.  In the time since the 2009 BBS was published, broadcast professionals have apparently translated top-ranked trend this into action through real-world projects that are either currently being implemented or planned for the current year. (For reference, you can read about the 2009 industry trends here).

In addition to upgrading infrastructure for HD/3Gbps operations, respondents also indicated that they plan to upgrade their transmission and distribution capabilities – presumably to support their transition to HDTV and to prepare for analog switch-off.

As shown in a previous post about the broadcast industry’s most important technology trends for 2010, the transition to HDTV operations was one of the top-ranked technology trends this year as well.  Indeed there is a strong correlation between how respondents ranked which trends are most important to their business, and the major projects they are planning or implementing. 

The major projects ranking 3rd and 4th in terms of how many respondents plan to implement them were “installing or enhancing a workflow / asset management system”,  and “archive-related projects.”  The high percentage of broadcast professionals planning to implement these projects highlights the fact that the industry is striving for ways to become more efficient and to monetize content in more ways.  It’s also good news for asset management, storage and library management vendors.   

The top four-ranked projects are closely aligned with 2010’s most important trends in the broadcast industry (link), which show that the priorities for the industry are to continue the transition to HDTV operations, while at the same time find ways of being more efficient (through automated and file-based / tapeless workflows), and generating new revenue streams (through multi-platform content distribution).

These results also show that the industry will continue to push ahead with new content creation and delivery projects.  Ranking 5th and 6th on the list of planned projects are “build new studios / OB vans,” and “launch new channels.”  Undoubtedly the vast majority of new studios and OB vans will be HD capable; as will many of the new channels.  It’s also clear from these findings that many of the new channels will undoubtedly have a strong automation component (the #7 project on this list), regardless of whether they are HD or SD.

The rest of project list which was selected by at least 10% of respondents includes offers an interesting picture of project activity across the world, with everything from upgrading audio and newsrooms, to multi-platform content distribution.

It’s worth pointing out here that in the 2010 ranking of the broadcast industry’s most important trends, that multi-platform content distribution was ranked #1 in terms of being “most important” to respondents businesses in the future.  Time will tell whether this will translate into the #1 planned project as was the case with the transition to HDTV operations after it was rank as the most important trend last year.

Finally, let’s examine the four planned projects that appear at the bottom of this list: “install or revamp business management system,” “consolidate operations in regional hubs,” “work with management consultants on business /technology transformation,” and “outsource operations e.g. playout.”

These are all very large projects that will most likely be done by only the largest broadcast professionals.  Keep in mind that the planned project chart in this article shows the responses of all global participants in the 2010 BBS broadcast industry study, regardless of organization type, size or location. Thus it measures the number of planned projects, but does not measure their size, value or relative commercial importance.  The 2010 BBS Global Market Report from Devoncroft Partners provides granular analysis of planned projects, broken down by organization type, size and location.

 

 

 

Published by Devoncroft Partners, the annual Big Broadcast Survey (BBS) is the largest and most comprehensive studies of broadcast industry trends, technology budgets and projects, and technology vendor brands.  The BBS provides insight into market trends and the perceptions of leading broadcast industry vendor brands by a wide variety of broadcast professionals across the world.  It also delivers vendor brand ranking “league tables” in a variety of product categories; all of which can be segmented by geography and customer type.  More than 5,600 people in 120+ countries participated in the 2010 BBS project. Information about the 2010 BBS can be found at www.devoncroft.com

%d bloggers like this: