Posts Tagged ‘BBS’

Share Your Opinions on the State of the Media Technology Industry in 2016

broadcast technology market research | Posted by Josh Stinehour
Mar 28 2016

If you haven’t already taken Devoncroft’s 2016 Big Broadcast Survey (BBS), then we hope you will take the time to share your opinions on market trends, project deployments, and technology suppliers. BBS Logo

Click here to register for the 2016 Big Broadcast Survey.

Once you complete the short registration process (necessary in an age of web-crawling spam bots), we’ll send you a link to participate in the 2016 BBS, the largest and most comprehensive annual study of the broadcast and media technology industry.

A summary of the responses received prior to the 2016 NAB Show will be presented during the “Media Technology Business Summit” on Sunday (April 17th) ahead of the NAB Show exhibition. We hope to see you there.

Why your feedback is important

Your thoughtful feedback is a critical tool for media technology strategists.

The BBS takes a scientific approach that provides independent third-party validation a wide range of important topics. It allows both buyers and suppliers of media technology to benchmark themselves against their peers on a global basis.

That’s why technology vendors, broadcasters, service providers, and finance professionals rely on the BBS as one of the most important reference tools for the media technology industry.

We recognize your time is valuable, so in return for completing the 2016 Big Broadcast Survey you will receive the following:

  • A 100-page summary of Devoncroft’s most recent global study of the market (as soon as you complete the survey)


  • A strategic analysis of important developments in the media and broadcast industry prior to the 2016 NAB Show


  • A 100+ page summary of the 2016 BBS results, as soon as it is available


  • An entry into a random drawing for a chance to win 1 of 5 prizes (your choice of Apple iPad Air 2 WiFi 128GB; OR Shure SE846 Sound Isolating Earphones; OR USD $750 Marriot/Ritz Carlton worldwide hotel voucher). Please see terms and conditions.


Click here to register for the 2016 Big Broadcast Survey.



© Devoncroft Partners 2009 – 2016. All Rights Reserved.



The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.



Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB


© Devoncroft Partners. All Rights Reserved.


Let the broadcaster beware…. Business interests of broadcasters not always aligned with those of vendors

market research, technology trends | Posted by Joe Zaller
Jul 14 2009

I have written several times about technology trends in the broadcast industry, including a look at how trends vary by geographic region, and what technology trends are most important to broadcasters.   Having done this, I decided to look more deeply at the trends that are the most important to broadcasters, and then compare this to others in the supply chain. What I found is that there are important differences between the business interests of technology suppliers (vendors and SIs) and technology buyers (broadcasters).

To get this data, I presented the nearly 5,000 people who responded to the Big Broadcast Survey (BBS) with a list of 15 industry trends and asked to choose three trends from the list (ranking them 1-3) that they feel will have the most significant impact on the way they do business over the next 2-3 years. Because this question is about what’s important to the business of the respondents, it reveals much about their motivations. 

The results, which are summarized in the chart below, show that the commercial motivations of those supplying technology (vendors and systems integrators) are not always aligned with technology buyers (broadcasters).

 Question: Please rank in order (1-3) which of the following technology trends are most important to your business, with 1 being most important

Trends -- Broadcasters vs Vendors & SIs


Here’s a quick round-up of the differences between what’s important to technology buyers versus technology suppliers:

More Important to Technology Buyers (Broadcasters):

  • Transition to HDTV operations
  • Transition to tapeless workflows
  • Automated workflows
  • File-based workflows
  • Multiplatform delivery


More Important to Technology Suppliers (Vendors and Sis):

  • IP content delivery
  • Advanced encoding techniques (e.g. h.264)
  • Video on Demand
  • Transition to 3Gbps operations (1080p)
  • On-line advertising
  • 3D TV
  • Set-top box PVR/DVR
  • 4K production
  • Network DVR
  • 2K production


Looking at this, it seems to me that:

  • the trends that are most important to broadcasters are about finishing what they started and making it work in practice (transition to HD), becoming more efficient (tapeless, file-based, automated workflows) and increasing revenues (multi-platform content delivery)
  • the trends that are most important to technology suppliers are about new technology


Let’s look at this in another way… The table below depicts this, expressed as the difference between the average for each respondent group and the overall global average.  As you can see there are some major differences between broadcasters and their suppliers, particularly when it comes to transition to HDTV, tapeless workflows, automated workflows and the transition to 3Gbps:

Trend Variation -- between broadcastes and vendors

Broadcasters believe that refining workflows and gaining efficiencies, particularly through digital file management, is very important to their business, whereas vendors and systems integrators place more importance on next generation technologies such as 3Gbps operations.  Similarly broadcasters do not currently view IP content delivery as a stand out issue, whereas vendors and systems integrators believe this is to be the second most important trend influencing their business.

These findings are in-line with what Roger Crumpton of the IABM said at their market workshop recently — i.e. that broadcasters in today’s climate are focusing on completing existing projects (e.g. HDTV transition) and increasingly risk averse when it comes to new technology unless it can make them more efficient in some way (e.g. automated workflows).

So what does all this mean?   If a technology suppliers can more fully understand what’s most important to their customers they will have a better change of success, but only if they listen to what their customer is telling them and adjust their sales approach accordingly.

Devoncroft — Life after Snell

Uncategorized | Posted by Joe Zaller
Jun 19 2009

Having worked for Snell & Wilcox (twice) and having lived in the UK (twice) for a total of thirteen years, I decided that a move back to the UK was not for me when we did the deal to merge the company with Pro-Bel.  

Luckily I had plenty of time to plan what to do next — particularly with the delay of our deal — and this gave me the opportunity to create Devoncroft Partners, a consultancy focused on market research and strategic marketing for digital media companies.

I actually officially left S&W at the end of 2008, but because the merger was delayed, they asked me to stay on as a consultant for six months or so.  During this time we completed the deal and I worked to re-brand the new company, get to the NAB trade show and manage the company’s marketing department.  

Although being a consultant took a bit of getting used to, I enjoy doing it as it frees me to work for multiple companies.  Indeed, I have also been working for AmberFin, a leading ingest, transcoding and media management company.

This work has been rewarding, but I was eager to branch out into new areas — the first of which is market research into the perceptions of broadcast technology vendors. 

I called this first project the “Big Broadcast Survey” (BBS for short) which is an apt description — almost 5000 people in 110 countries participated in this study, making it the largest of its kind ever undertaken in the broadcast industry.

The information in the BBS is really interesting and the industry reaction has been great.  I’ll be posting findings here from time-to-time, so please check back.

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