Posts Tagged ‘BBS’

Ranking the Most Commercially Important Trends in Broadcast and Media Technology – 2017 Edition

Analysis, broadcast technology market research, market research, technology trends | Posted by Josh Stinehour
Sep 14 2017

This is the first in a series of articles about findings from Devoncroft’s 2017 Big Broadcast Survey (BBS), an annual global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Several thousand broadcast professionals in 100+ countries took part in the 2017 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

Measuring the Most Important Trends in the Broadcast and Digital Media Technology Industry

We would like to start by again thanking all the professionals who participate in the BBS each year.  We recognize it is a lengthy and detailed survey, so are especially thankful that you take time from your busy schedules to participate, and we love (and read all of) your feedback.

One of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents the most commercially important to their businesses in any given year.

In order to ensure the relevance of the trends we measure each year, we spend a considerable amount of time seeking feedback about the structure of our reports from a wide variety of industry professionals.

As part of this process, the composition of the BBS Broadcast Industry Global Trend Index is reviewed each year in conjunction with Devoncroft clients, broadcast technology end-users, and a variety of domain experts.  New trends are added to the Index when BBS stakeholders believe that the value of this additional trend information outweighs the resulting distortion of the year-over-year comparisons.

A deliberately conservative strategy is used when considering adjustments to the index.  By keeping changes to a minimum, we allow for a more straightforward comparison of how trends were ranked versus previous iterations of the survey.

Based on discussions with clients, end-users, and experts during the planning stages of the 2017 BBS project, we decided to add both “High Dynamic Range (HDR)” and “Next generation broadcasting (ATSC 3.0, DVB T-2 etc)”, and remove “Remove Reduction in carbon emissions / other green initiatives.”

 

The 2017 BBS Broadcast Industry Global Trend Index

To create the 2017 BBS Broadcast Industry Global Trend Index, we presented BBS respondents with a list of 19 industry trends and asked them to identify the one trend they consider to be “most important” to their business, the one trend they consider to be “second most important” to their business, and the other trends (plural) they consider to be “also very important.”

We then apply a statistical weighting to these results, based on how research participants ranked the commercial importance of each trend.

Please note that our goal from this question is to help clients gain insight into the business drivers behind the respondent’s answer.  Therefore, respondents were asked to rank these trends in the context of the commercial importance to their business, rather than “industry buzz,” or “cool technology,” or marketing hype. The 2017 BBS Broadcast Industry Global Trend Index is shown below.

When reviewing the data presented above, readers should note the following about the 2017 BBS Broadcast Industry Global Trend Index:

  • It is a measure of what research participants say is commercially important to their businesses in the future, not what they are doing now, or where they are spending money today (these topics will be addressed in future posts)
  • The chart above is visualized as a weighted index, not as a measure of the number of people that said which trend was most important to them
  • It measures the responses of all technology purchasers (i.e. non-vendors) who participated in the 2017 BBS, regardless of company type, company size, geographic location, job title, etc. Thus the responses of any demographic group such as a particular company type or geographic location may vary widely from the results presented in this article.

 

Analyzing the 2017 BBS Broadcast Industry Global Trend Index

Multi-platform content delivery (MPCD) is cited by a wide margin as the most important trend commercially to respondent businesses.  This is not surprising given the continued rise of new distribution mediums and devices.  Indeed, research participants have repeatedly stated multi-platform content delivery is the most commercially important trend to their business since the 2010 edition of the BBS.

However, our discussions with broadcasters, content owners, and technology vendors indicate that despite the obvious fact that the way content is delivered and consumed has changed forever, this is only now beginning to translate into profitable revenue streams for end-users.  There are a number of reasons why this is the case, and these have significant implications for content owners, broadcasters, and technology vendors.

There are quite a few other interesting things to consider in the BBS Broadcast Industry Global Trend Index.

For over the past decade and a half the transition to HDTV operations has been a major driver of end-user technology budgets, and therefore technology product sales.  The first BBS Broadcast Industry Global Trend Index, published in 2009, ranked the transition to HD as the #1 trend globally.  In the almost decade since, the transition to HD operations has drifted lower in the rankings based on the continued adoption of HD technology infrastructure globally.  For the first time in 2014, the transition to HD operations was not ranked among the top five trends by respondents, instead ranking #6.  In 2017, the transition to HD operations declined further, now ranking #15.

A trend also showing maturity in the 2017 BBS Broadcast Industry Global Trend Index is “file-based / tapeless workflows.”  While the trend ranked #4 in the 2016 BBS Broadcast Industry Global Trend index, it declined to #11 in the 2017 index.

Over the past decade, we’ve observed a pattern whereby broadcasters, who have invested considerable time, effort, and money into transitioning their operations to HD, next shifted their focus towards increasing the efficiency of their operations. As a result, efficiency became a key driver of broadcast technology purchasing.  The results of the 2017 index suggests file-based workflow penetration has passed a milestone of maturity.  Greater detail is available on the state of file-based workflow penetration in the 2017 BBS Market Report.

A trend that has increased in importance over the past several years is “IP networking & content delivery,” which is ranked as the #2 most important trend in the BBS Broadcast Industry Global Trend Index.

The move to IP-based infrastructure has increased in importance in response to several market developments.  Based on our research, end-user motivations for moving to IP-based infrastructure are more nuanced than simply generating operational efficiencies, though this goal is an important component.  Rather, end-user responses to the Big Broadcast Survey are consistent with a more encompassing goal of moving to fundamentally different technology infrastructures to better support evolving media business models.

While the move to IP-based infrastructure is still at the stage of early adopters in broadcast operational environments, there were several notable developments during 2017, which are reflected in the research gathered in the 2017 BBS Reports.

The #3 ranked trend in the 2017 BBS Broadcast Industry Global Trend Index is “4K / UHD.”  Many in the industry believe 4K / UHD is the next major driver of infrastructure upgrades – similar to the transition to HD over a decade ago.

We provide significant coverage of the transition of global broadcast infrastructure in the 2017 BBS Global Market Report (available for purchase). This includes a breakdown of the current and projected future infrastructure installment across analog, standard definition, high definition, 3Gbps operations, and 4K / UHD.

“Cloud computing / virtualization,” is the #4 ranked trend in 2017.  It is not surprising “Cloud computing / virtualization” is a highly rated given the broader excitement in the technology sector for leveraging cloud infrastructure.

But what are buyers of broadcast technology actually planning to deploy in the cloud, and do they actually trust cloud technology?   Perhaps more than any other topic, the industry’s plans for cloud have evolved considerably over the past several years.

There is a substantial amount of additional data captured in the 2017 BBS on what technology segments end-users are deploying and planning to deploy cloud services, along with what efficiencies they hope to achieve by deploying cloud Services.  This data is presented in the 2017 BBS Global Market Report (available for purchase).

“Improvements in compression efficiency,” which is ranked #5 in the 2017 BBS Broadcast Industry Global Trend Index is consistent with the desire for increased efficiency. With content distribution models having migrated from single linear broadcast channels, to multi-channel Pay TV playout, to a totally on-demand environment, high quality compression is a critical success factor for broadcasters and content playout platforms.

A plethora of new channels, and the desire for simultaneous bandwidth saving and increased image quality for MPCD services have driven an increasing focus on high quality compression systems. For the past several years this has resulted in better MPEG-2 and H.264 compression products for primary distribution, contribution, and redistribution to consumers. H.265 (HEVC) compression technology holds the promise of further reducing the bandwidth required to deliver high quality images, particularly for 4K / UHD channels.

 

The information in this article is based on select findings from the 2017 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Several thousand broadcast professionals in 100+ countries took part in the 2017 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Granular analysis of these results is available as part of various paid-for reports based on the 2017 BBS data set. For more information about this report, please contact Devoncroft Partners

 

 

Related Content:

The 2015 BBS Broadcast Industry Global Trend Index

The 2014 BBS Broadcast Industry Global Trend Index

The 2013 BBS Broadcast Industry Global Trend Index

The 2012 BBS Broadcast Industry Global Trend Index

The 2011 BBS Broadcast Industry Global Trend Index

The 2010 BBS Broadcast Industry Global Trend Index

The 2009 BBS Broadcast Industry Global Trend Index

 

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

Share Your Opinions on the State of the Media Technology Industry in 2016

broadcast technology market research | Posted by Josh Stinehour
Mar 28 2016

If you haven’t already taken Devoncroft’s 2016 Big Broadcast Survey (BBS), then we hope you will take the time to share your opinions on market trends, project deployments, and technology suppliers. BBS Logo

Click here to register for the 2016 Big Broadcast Survey.

Once you complete the short registration process (necessary in an age of web-crawling spam bots), we’ll send you a link to participate in the 2016 BBS, the largest and most comprehensive annual study of the broadcast and media technology industry.

A summary of the responses received prior to the 2016 NAB Show will be presented during the “Media Technology Business Summit” on Sunday (April 17th) ahead of the NAB Show exhibition. We hope to see you there.

Why your feedback is important

Your thoughtful feedback is a critical tool for media technology strategists.

The BBS takes a scientific approach that provides independent third-party validation a wide range of important topics. It allows both buyers and suppliers of media technology to benchmark themselves against their peers on a global basis.

That’s why technology vendors, broadcasters, service providers, and finance professionals rely on the BBS as one of the most important reference tools for the media technology industry.

We recognize your time is valuable, so in return for completing the 2016 Big Broadcast Survey you will receive the following:

  • A 100-page summary of Devoncroft’s most recent global study of the market (as soon as you complete the survey)

 

  • A strategic analysis of important developments in the media and broadcast industry prior to the 2016 NAB Show

 

  • A 100+ page summary of the 2016 BBS results, as soon as it is available

 

  • An entry into a random drawing for a chance to win 1 of 5 prizes (your choice of Apple iPad Air 2 WiFi 128GB; OR Shure SE846 Sound Isolating Earphones; OR USD $750 Marriot/Ritz Carlton worldwide hotel voucher). Please see terms and conditions.

 

Click here to register for the 2016 Big Broadcast Survey.

 

 

© Devoncroft Partners 2009 – 2016. All Rights Reserved.

 

 

The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.

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Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB

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© Devoncroft Partners. All Rights Reserved.

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Let the broadcaster beware…. Business interests of broadcasters not always aligned with those of vendors

market research, technology trends | Posted by Joe Zaller
Jul 14 2009

I have written several times about technology trends in the broadcast industry, including a look at how trends vary by geographic region, and what technology trends are most important to broadcasters.   Having done this, I decided to look more deeply at the trends that are the most important to broadcasters, and then compare this to others in the supply chain. What I found is that there are important differences between the business interests of technology suppliers (vendors and SIs) and technology buyers (broadcasters).

To get this data, I presented the nearly 5,000 people who responded to the Big Broadcast Survey (BBS) with a list of 15 industry trends and asked to choose three trends from the list (ranking them 1-3) that they feel will have the most significant impact on the way they do business over the next 2-3 years. Because this question is about what’s important to the business of the respondents, it reveals much about their motivations. 

The results, which are summarized in the chart below, show that the commercial motivations of those supplying technology (vendors and systems integrators) are not always aligned with technology buyers (broadcasters).

 Question: Please rank in order (1-3) which of the following technology trends are most important to your business, with 1 being most important

Trends -- Broadcasters vs Vendors & SIs

 

Here’s a quick round-up of the differences between what’s important to technology buyers versus technology suppliers:

More Important to Technology Buyers (Broadcasters):

  • Transition to HDTV operations
  • Transition to tapeless workflows
  • Automated workflows
  • File-based workflows
  • Multiplatform delivery

 

More Important to Technology Suppliers (Vendors and Sis):

  • IP content delivery
  • Advanced encoding techniques (e.g. h.264)
  • Video on Demand
  • Transition to 3Gbps operations (1080p)
  • On-line advertising
  • 3D TV
  • Set-top box PVR/DVR
  • 4K production
  • Network DVR
  • 2K production

 

Looking at this, it seems to me that:

  • the trends that are most important to broadcasters are about finishing what they started and making it work in practice (transition to HD), becoming more efficient (tapeless, file-based, automated workflows) and increasing revenues (multi-platform content delivery)
  • the trends that are most important to technology suppliers are about new technology

 

Let’s look at this in another way… The table below depicts this, expressed as the difference between the average for each respondent group and the overall global average.  As you can see there are some major differences between broadcasters and their suppliers, particularly when it comes to transition to HDTV, tapeless workflows, automated workflows and the transition to 3Gbps:

Trend Variation -- between broadcastes and vendors

Broadcasters believe that refining workflows and gaining efficiencies, particularly through digital file management, is very important to their business, whereas vendors and systems integrators place more importance on next generation technologies such as 3Gbps operations.  Similarly broadcasters do not currently view IP content delivery as a stand out issue, whereas vendors and systems integrators believe this is to be the second most important trend influencing their business.

These findings are in-line with what Roger Crumpton of the IABM said at their market workshop recently — i.e. that broadcasters in today’s climate are focusing on completing existing projects (e.g. HDTV transition) and increasingly risk averse when it comes to new technology unless it can make them more efficient in some way (e.g. automated workflows).

So what does all this mean?   If a technology suppliers can more fully understand what’s most important to their customers they will have a better change of success, but only if they listen to what their customer is telling them and adjust their sales approach accordingly.

Devoncroft — Life after Snell

Uncategorized | Posted by Joe Zaller
Jun 19 2009

Having worked for Snell & Wilcox (twice) and having lived in the UK (twice) for a total of thirteen years, I decided that a move back to the UK was not for me when we did the deal to merge the company with Pro-Bel.  

Luckily I had plenty of time to plan what to do next — particularly with the delay of our deal — and this gave me the opportunity to create Devoncroft Partners, a consultancy focused on market research and strategic marketing for digital media companies.

I actually officially left S&W at the end of 2008, but because the merger was delayed, they asked me to stay on as a consultant for six months or so.  During this time we completed the deal and I worked to re-brand the new company, get to the NAB trade show and manage the company’s marketing department.  

Although being a consultant took a bit of getting used to, I enjoy doing it as it frees me to work for multiple companies.  Indeed, I have also been working for AmberFin, a leading ingest, transcoding and media management company.

This work has been rewarding, but I was eager to branch out into new areas — the first of which is market research into the perceptions of broadcast technology vendors. 

I called this first project the “Big Broadcast Survey” (BBS for short) which is an apt description — almost 5000 people in 110 countries participated in this study, making it the largest of its kind ever undertaken in the broadcast industry.

The information in the BBS is really interesting and the industry reaction has been great.  I’ll be posting findings here from time-to-time, so please check back.

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