Posts Tagged ‘Barco’

2014 Big Broadcast Survey (BBS) Reports Now Available

broadcast industry technology trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 15 2014

After months of data collection, analysis, and visualization, we have now completed work on the 2014 Big Broadcast Survey (BBS). Reports from this study have now been published and are available from Devoncroft Partners.

If you’re not familiar with the BBS, it’s the most comprehensive annual study of technology end-users in the global broadcast industry. Nearly 10,000 broadcast professionals in 100+ countries participated in the 2014 BBS, making it once again the largest market study of the broadcast industry.

BBS reports have been designed to help readers improve their strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution.  BBS reports are also used frequently for M&A-related activities by both buyers and sellers.

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Three types of 2014 BBS reports are available:

  • 2014 BBS Global Brand Reports:  provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics.

 

  • 2014 BBS Product Reports:  provide detailed information from buyers, specifiers, and users of broadcast technology products in 31 separate categories (see full list below)

 

  • 2014 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology CapEx budgets, and planned deployment of new technologies including 4K, Connected TV, and Social TV.

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If you would like information about these reports and how they can help your business, please get in touch.

 

In addition to these paid-for reports, we will also be publishing highlights from the 2014 BBS on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.

To receive posts when they are published, just enter your email in the box in the upper right-hand corner of the page.

 

The tables below show the product categories and broadcast technology vendor brands covered in the 2014 BBS.

 

 Product Categories Covered in the 2014 BBS:

2014 BBS -- Product Categories Covered in the 2014 Big Broadcast Survey

 

 

Broadcast Technology Brands Covered in the 2014 BBS:

 

2014 BBS -- All Brands included in 2014 BBS

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.© Devoncroft Partners 2009 – 2014. All Rights Reserved.

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Broadcast Vendor M&A: Barco Buys X2O Media for C$21 Million as Part of Plan to Diversify Beyond Display and Projection

Broadcast technology vendor financials, Broadcast Vendor M&A | Posted by Joe Zaller
Mar 19 2014

Digital signage provider X2O Media has been acquired by Barco for C$21m. The deal values Montreal-based X2O at a healthy 4X its 2013 revenue.

Barco says “X2O Media will be integrated in the Barco organization as a business venture, allowing it to continue the development of its platform technology, while leveraging its business growth from Barco’s worldwide sales and service presence.”

X2O Media was founded by serial entrepreneur David Wilkins who sold his previous company, VertigoXmedia, to Miranda Technologies for C$11 million in 2006.  The deal with Miranda excluded the digital signage business of VertigoX, which Wilkins re-launched as X2O Media.  Since that time, the company grew from 10 to 40 employees, and saw its revenue increase to C$5m by the end of 2013.

X2O was backed by Propulsion Ventures, which was also a backer of VertigoXMedia.

According to Barco CEO Eric Van Zele, part of the strategic rationale for X2O is to diversify Barco’s offering beyond display and projection technology.  Barco also says the X2O portfolio will allow it to better meet customer expectations regarding workflow and content management, while differentiating itself further from competition.

The deal also creates new market opportunities for X2O. According to Wilkins, X2O’s current market “is limited to North America, but benefiting from Barco’s global network we will be able to grow our activities worldwide.”

This is not Barco’s first foray into the digital signage arena, but the 4X revenue Barco is paying for X2O, is significantly more than its last deal.  In 2010, Barco acquired Belgium–based digital signage specialist dZine for what it said at that time was “less than 1 time annual sales of dZine excluding an earn-out provision over the next two and a half years.”  According to public records, dZine had revenue of €7.96m in 2010 ($10.5m based on 2010 for-x rate to Euro).  dZine posted revenue of €8.53m and €6.9m in 2011 and 2012, respectively, so it’s unclear whether the earn-out provision was ever triggered.

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Related Content:

Press Release: Barco acquires Montreal-based X2O Media, expanding its technology platform with advanced connectivity capabilities

Press Release (2012): X2O Media Raises Additional Equity Financing From Propulsion Ventures

Press Release (2010): Barco acquires digital signage specialist dZine

Press Release (2006): Miranda Technologies to Acquire VertigoXmedia

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 1 – The 2013 BBS Overall Brand Opinion League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Jul 10 2013

This is the fifth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. 

Previous articles about the 2013 BBS discussed the most important broadcast industry trends, how the relative commercial importance of broadcast industry trends have changed over time, where money is currently being spent in the broadcast industry, and broadcast technology products being evaluated for purchase in 2013 and 2014.

 

How 2013 BBS Participants Ranked Broadcast Technology Vendors

This is the first in a series of posts about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2013 BBS.

Each year, as part of the Big Broadcast Survey (BBS), we ask a global sample of broadcast professionals to rank a variety of technology vendor brands on a wide range of metrics.

We use this information to create a series of reports, which through benchmarking and industry “league tables” provides a view as to how each vendor is positioned in the market relative to the industry as a whole, as well as against their direct competitors.

This post looks at how the global sample of broadcast professionals who participated in the 2013 BBS ranked their overall opinion of the 151 broadcast technology vendors we covered in the study.

An explanation of how these results were calculated can be found at the end of this article. The complete list of vendor brands covered in the 2013 BBS is here.

 

Research findings are displayed in two ways in this article:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally

 

  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

The top 30 ranked brands for overall opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

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Please note that in all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by 2103 BBS participants.      

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2013 BBS -- 2013 BBS Overall Brand Opinion League Table (smaller)

 

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A total of 46 broadcast technology vendor brands are included in this table, (versus 48 in 2012 and 43 in 2011), illustrating the geographic variation of opinion, which will be discussed later.

In terms of frequency of appearance in the above ranking:

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  • 17 brands appear four times, meaning they were ranked in the top 30 globally and in each of the three geographic regions.  For comparison, in the 2012 BBS (when we covered 152 brands) there were 15 brands that appeared in the top 30 globally and in each of the 3 regions.

 

  •  9 brands appear three times, versus 10 brands that appeared three times last year.

 

  • 5 brands appear two times, versus 7 brands that appeared two times last year. 

 

  • 15 brands appear one time, which demonstrates that some brands are strongest in one geographic area. In the 2012 BBS, 16 brands appeared one time.

 

Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.

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Brands appearing four times in the 2013 BBS Overall Brand Opinion League Table: 

The following brands are listed four times in the 2013 BBS Overall Brand Opinion League Table, meaning that research participants ranked them in the top 30 for overall opinion globally, as well as in each of the three geographic regions:

  • Adobe, Aja Video, AKG, Blackmagic Design, Canon, Cisco, Dolby, Genelec, Neumann, Panasonic, Rohde & Schwarz, Sennheiser, Shure, Solid State Logic, Sony, Studer, and Tektronix

 

Although many of these brands also appeared four times in the BBS Overall Brand Opinion League Table last year, there are also several changes to the composition of this list.

The following brands that appear in all four categories (global, EMEA, APAC, Americas) in the 2013 BBS Overall Brand Opinion League Table were listed fewer than four times in the 2012 BBS Overall Brand Opinion League Table. The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Aja Video (2x, +2), Blackmagic Design (1x, +3), Rohde & Schwarz (3x, +1), Solid State Logic (2x, +2), Studer (2x, +2)

 

The following brands were listed in all four categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than four times in 2013:

  • Apple, Avid, Schoeps

 

 

Brands appearing three times in the 2013 BBS Overall Brand Opinion League Table: 

The following brands are listed three times in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Angenieux (3x, no change), Avid (4x, -1), Clear-Com (3x, no change), EVS (1x, +2), Fujinon (3x, no change), JBL (3x, no change), Schoeps (4x, -1), Snell (2x, +1), Yamaha (3x, no change)

 

The following brands were listed in three categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than three times in 2013:

  • Autodesk, beyerdynamic, Ikegami, Wohler

 

 

Brands appearing two times in the 2013 BBS Overall Brand Opinion League Table:

The following brands are listed two times in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Apple (4x -2), Autodesk (3x, -1), beyerdynamic (3x, -1), Mackie (+2), Soundcraft (+2)

 

The following brands were listed in two categories in the 2012 BBS Overall Brand Opinion League Table, and appear fewer than two times in 2013:

  • Electro Voice, Grass Valley, RTW

 

 

Brands appearing one time in the 2013 BBS Overall Brand Opinion League Table:

The following brands are listed one time in the 2013 BBS Overall Brand Opinion League Table.

The numbers shown in parentheses show the number of times each brand was listed in the BBS Overall Brand Opinion League Table last year, and the year-over year change:

  • Adam (no change), Audio-Technica (+1), Barco (+1), Evertz (no change), Grass Valley (2x, -1), HP (no change), Ikegami (3x, -2), Lawo (no change), Leader (+1), NEC (no change), Riedel (no change), RTS Intercom Systems (no change), RTW (2x, -1), Wheatstone (+1), Wohler (3x, -2)

 

The following brands were listed in one category in the 2012 BBS Overall Brand Opinion League Table, and are not listed in 2013:

  • DK Technologies, Harmonic, Harris, Omneon (not covered in 2013 BBS), Salzbrenner Stagetec, Telex, Thomson

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Frequency Analysis of the Brands in the in the 2013 BBS Overall Brand Opinion League Table:  

The table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion, provides a better understanding of where each brand was highly ranked for overall opinion.

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2013 BBS -- 2013 BBS Overall Brand Opinion League Table Frequency Analysis (smaller)

 

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The frequency chart shows some interesting geographic variations in the data, which is detailed below.

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Appearing in the top 30 “overall opinion” ranking globally + one region

Three brands achieved a top 30 ranking globally, despite being in the top 30 of only one out of the three geographic regions.

  • Apple, Autodesk, beyerdynamic

 

Appearing in the top 30 “overall opinion” ranking in one region

The following 15 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

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Appearing in the top 30 “overall opinion” ranking only in EMEA

  • Barco, Lawo, Riedel, RTW

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Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Audio-Technica, Evertz, HP, Leader, NEC

 

Appearing in the top 30 “overall opinion” ranking only in the Americas

  • Adam, Grass Valley, Ikegami, RTS Intercom Systems, Wheatstone, Wohler

 

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How These Results Were Calculated

2013 BBS participants were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

This data was then aggregated and averaged in order to generate the global score for each brand based on these responses. In order to create the regional scores, this data was broken out geographically based on the location of the respondent.

The top 30 brands for each of the four ranking lists (global, EMEA, Asia-Pacific, Americas) was sorted by alphabetical order to create the tables shown in this article.

Please note that inclusion of any brand in the tables in this article is dependent on available sample size.  The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Also, please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, NOT in the order brands were ranked by respondents to the 2013 BBS.

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The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location.  Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners

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Related Content:

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

Tracking the Evolution of Broadcast Industry Trends 2012 – 2013

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Devoncroft Partners: 2013 Broadcast Industry Market Research Findings

Previous Year: The 2012 BBS Overall Brand Opinion League Table

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© Devoncroft Partners. All Rights Reserved.

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Vendor M&A: Barco Buys Majority Stake in projectiondesign

Broadcast Vendor M&A | Posted by Joe Zaller
Dec 20 2012

Video and data visualization specialist Barco announced that it has acquired a 61% stake Norway-based projection supplier projectiondesign from PE firm Herkules Capital.  projectiondesign’s remaining shares are held by minority shareholders.  Terms of the deal were not disclosed.

Headquartered in Fredrikstad Norway, projectiondesign employs about 200 people and had sales of approximately €57m in 2011.  According to Barco CEO Erik Van Zele, the company is a “leader in market for projectors in the below 10k lumens range for professional markets. “

projectiondesign products are used in a variety of professional markets including training and simulation, visitor attractions, scientific visualization, corporate AV, and control rooms. Barco says that addition of projectiondesign to its portfolio creates a market leader in projection solutions for both large- and mid-venue markets, and advances Barco’s strategy to expand into the mid-segment of its target markets.

Barco also said that the deal will enables it to leverage its global sales channels, particularly in Asia and Latin America. projectiondesign has a strong presence in Northern Europe while Barco has strong sales coverage in Asia, Latin America and Europe.

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Related Content:

Press Release: Barco acquires majority share in Norway’s projectiondesign

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© Devoncroft Partners. All Rights Reserved.

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Barco Revenue Increases 13.2 Percent in Q3 2012

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Oct 29 2012

Barco reported that its sales during the third quarter of 2012 were €285m, an increase of 13.2% compared to the third quarter of 2011. For the first nine months of 2012, sales were €816m, up 10% compared to the same period last year.

The company said that all its operating divisions contributed positively to the company’s sales growth for both the third quarter and first nine months of 2012.

 

On a segment basis:

 

  • Revenue from entertainment was €123m, up 3.3% versus last year

 

  • Healthcare revenue was €50m, up 4.8% versus last year

 

  • Control room and simulation revenue was €58.3, up 33.7% versus last year

 

  • Defense and aerospace revenue was €28.6m, up 28.5% versus last year

 

  • Revenue from ventures was €25.1m, up 28.7 versus last year

 

Bookings in the quarter were €291.2m, an increase year-over-year of 14.8%. Barco’s order book as of 30 September, 2012 stood at €503.3m, up €1.8m compared to both 30 September 2011 and 30 June 2012.

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Related Content:

Press Release: Barco Trading update 3Q12

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© Devoncroft Partners. All Rights Reserved.

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The 2012 Big Broadcast Survey

broadcast technology market research | Posted by Joe Zaller
Apr 03 2012

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project.   Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry.  We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

The 2012 BBS offers unique insight into the broadcast industry by providing information about industry trends, budgets, capital projects, HD and file-based upgrade cycles, and more. It also provides detailed brand data on more than 100 broadcast technology vendors in 30+ product categories (see list in post tags below).

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries.  We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show.  It’s free for all registered NAB Show attendees, so please come along.

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Related Content:

Devoncroft – 2012 Broadcast Market Research Reports Now Available

Devoncroft – 2011 Broadcast Market Research Articles

NAB Media Technology: Strategy and Valuation Conference presented by Devoncroft, Silverwood and the NAB

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© Devoncroft Partners. All Rights Reserved.

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Barco and Arts Alliance Media Announce €100m Program to Finance Digital Cinema Upgrades

broadcast technology market research | Posted by Joe Zaller
Mar 02 2012

Barco and Arts Alliance Media (AAM) announced that they have signed a Memorandum of Understanding to offer a financial leasing program to exhibitors across Europe to convert to digital cinema. The fund, named the Barco Leasing Program, has a provision for up to €100m and will offer financing packages to cinemas looking to convert from 35mm to digital. The offer is supported by ING Lease Belgium. It will be available to interested exhibitors of any size and will utilize AAM’s existing VPF agreements with all 6 Hollywood majors and nearly 100 local European distributors.

AAM will begin offering the program over the coming weeks to exhibitors across Europe with the funding available for the next 18 months, targeting 2,000 screens for conversion. Equipment will be supplied by Barco, who have installed over 25,000 DLP Cinema-based digital projectors worldwide, and maintenance and support will be provided by Arts Alliance Media, who currently support over 2,300 digital cinema systems from a dedicated Network Operations Centre in London.

Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media, says: “One of the critical elements to getting any exhibitor converted to digital is procuring the necessary capital investment and we’re delighted to partner with our friends at Barco to offer a solution to exhibitors throughout Europe. With Europe already over 50% converted, the remaining cinemas who have not yet converted need to move quickly or risk being left behind and we’re encouraging all operators large and small to engage in dialogue with us.”

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Related Content:

Press Release: Arts Alliance Media and Barco announce €100m Digital Cinema leasing program

Barco’s Revenues Rise 16.1% in 2011

Reuters Article: Barco CEO to Step Down in 2013

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© Devoncroft Partners. All Rights Reserved.

Barco’s Revenues Rise 16.1% in 2011

Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Feb 09 2012

Barco announced that its revenue for the full year 2011 was €1.04Bn, an increase of 16.1% versus the full year 2010.   The company said all parts of the businesses with the exception of defense, air traffic control and the ventures as a group, grew during the year.

Order intake in 2011 was €1.09Bn, an increase of 10.7% versus last year.  The company said that BRIC countries together with Mexico, Japan, South-East Asia and Central Europe were among the best areas for growth in incoming orders.

The company’s net income for 2011 was €75.8m, up 74% versus 2010.

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On a geographic basis:

  • Revenue from the Europe, Middle East, Africa and Latin America (EMEALA) region was €444m, or 43.7% of total revenue.  EMEALA revenue grew 18.8% during 2011.

 

  • Revenue in North America contributed was €4347, or 33.3% of total revenue.  Sales in North America were up 8.6% versus 2010.

 

  • Sales in the Asia-Pacific region were €239.4m, or 23% of total revenue.  APAC revenue increased by 23% versus 2010.

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On a segment basis:

  • The Entertainment Division contributed €432.1m, an increase of 31.1% versus the previous year, driven by strength in the events market.  Barco also said that its renewed focus on the corporate AV segment has been “remarkably successful.”  The company said its entertainment business grew than 30% growth in the EMEALA region, almost 20% in North America and close to 50% in the APAC region. EBITDA in the Entertainment Division grew 6% to €63.8m, but EBITDA margins in the division dropped 3.5% due to substantial investment in R&D.

 

  • Sales in the Healthcare Division grew 10% to €192.5m, thanks to robust sales in both established markets as well as newer segments such surgical displays, dental imaging, and digital pathology. Barco said its Healthcare Division grew in all territories, with APAC growing 20% year-over-year.  Healthcare EBITDA for 2011 was €33.1m, up 16.4% versus last year.  Healthcare EBITDA margin increased from 16.2% to 17.2%.

 

  • Sales in the Control Rooms & Simulation division increased 16.1% to €214.3 in 2011, with the Europe and APAC regions each growing about 20%. Revenue for Simulation increased in the EMEALA and APAC regions but decreased in North America.  2011 EBITDA for the division €16.2m, up 9% versus last year, but EBITDA margin dropped from 8% to 7.5%.

 

  • Sales in the Defense and Aerospace division declined 1.7% to €115.8, despite a strong performance at the end of the year.  The EMEALA region grew its top line by 5.9%. The other two regions experienced negative growth Division EBITDA dropped 15% to €11.7m.

 

  • Revenue on the Ventures division was €88.2m, a decline of 4.2% versus the previous year, due primarily to weak sales in the APAC region.  EBITDA for the division was €5.5m versus and EBITDA loss of €17.5m last year.

 

Company president & CEO Eric van Zele said: “We are very pleased to see that Barco passed the ambitious billion euro mark. We progressed on many fronts and delivered on our promises for sustainable and profitable growth. Overall sales grew 16.1% year-on-year with Entertainment growing at 31.1%, Healthcare at 10% and Control Rooms & Simulation at 16.1%. Despite a very challenging macro-economic environment we not only succeeded in turning Barco around but also established global leadership positions in all of our core businesses. With EBIT margins moving up from 5.0% in 2010 to 7.5% in 2011 we further delivered on our promises related to profitability while our free cash generation of €81.2m illustrates good management of our working capital. End of December 2011 the net financial cash position of Barco stood at €61.1m compared to €8.9m a year earlier.”

 

 

Outlook for 2012

Barco issued the following statement about the coming year:

“With an eye on the future and realizing that the current economic environment is still very uncertain management believes that Barco’s momentum for profitable growth will be sustainable as the company continues to sharpen its focus on its core businesses and pursue alternative options for some other activities.”

 

 

 

Related Content:

Press Release:  Strong growth pushes Barco beyond 1 billion euro in sale

Barco FY 2011 Presentation to Equity Analysts

Previous Year: Digital Cinema, Medical Imaging Drive 40 Percent 2010 Revenue Increase at Barco

 

© Devoncroft Partners. All Rights Reserved.

 

 

Ranking Broadcast Technology Vendors Part 5 – The 2011 BBS Broadcast Technology Vendor Quality League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, technology trends, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 01 2011

This is the eighth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendor to understand its position in the market relative to the the industry as a whole as well as their company’s direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, the 2011 BBS Net Change in Overall Opinion League Table, the 2011 BBS Brand Opinion Leaders League Table, and 2011 BBS Broadcast Technology Vendor Innovation League Table.

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This post follows on from the 2011 BBS Broadcast Technology Vendor Innovation League Table, by focusing on one of the most important metrics for any technology company – quality.

In an industry that prides itself on the fidelity of its sound and images, the perception of quality is a very important metric for broadcast technology vendors.  Many vendors use quality as one of the key components of their market positioning, and customers often use technical performance and quality as a part of their procurement strategies.

To determine the market’s perception of the quality of broadcast technology vendors, respondents were asked to rank broadcast technology vendor brands for “Quality” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market.

The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked in the study.

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The 2011 BBS Broadcast Technology Vendor Quality League Table

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As with previously published rankings, this list contains a broad mix of vendors including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

In order to better understand what drives the perception of quality in the broadcast technology industry, let’s look deeper at the vendors on this list, beginning with the type of products produced by each vendor.

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Frequency of Product Category – Audio Takes 4 of Top 7 Spots

What about the product categories themselves?  Are some product categories inherently perceived as having higher quality?  If so are these products judged differently than other types of products by customers who are evaluating them for purchase?

As shown in the chart below, there is a very broad range of product categories included in the 2011 BBS Broadcast Technology Vendor Quality League Table – vendors that make products in 23 of the 26 product categories that were covered in the study.

However, when one looks at the frequency of the product categories produced by these vendors, it’s immediately apparent that the top categories are audio products.

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2011 BBS Quality League Table — Frequency of Product Categories:

 

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The top two products categories for quality are both from the audio side of the business – microphones and audio consoles.  In fact, four of the top seven product categories in this ranking are audio related, with only highly complex video products — video editing, camera lenses and ENG cameras — being included in this group.  This is an interesting data point, especially when one considers that out of 26 product categories covered in the 2011 BBS, only five were in the audio space.

The other product categories that appear multiple times are clustered in the live production and studio environments, and include camera lenses, studio cameras, production switchers, production servers, test and measurement and video transport.  Interestingly these products tend to be high ticket items that are produced by the industry’s larger vendors.

Since the industry’s largest vendors tend to operate in the most product categories, let’s evaluate the number of times each vendor appears in the 2011 BBS Broadcast Technology Vendor Quality League Table to see if there is a correlation between size of vendor / product range and the market’s perception of quality.

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2011 BBS Quality League Table — Number of 2011 BBS Product Categories per Brand:

When considering what drives the perception of quality, one question to consider is which type of vendor appears more often in the above ranking – those that are focused on a single type of product, or large multi-product vendors.

While our research does not evaluate each product produced by every vendor, we do put vendors into categories based on their product lines.  This gives a good representation of whether a particular vendor has a narrow or broad product-line-up.

The table below shows the number of 2011 BBS product categories produced by each brand (as defined by the segmentation used in the 2011 BBS).

 

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As shown above, the vast majority of the companies in the 2011 BBS Broadcast Technology Vendor Quality League Table provide products in just one of the product categories we measured as part of the study.

Please note that this is not a measure of company size, but rather a measure of how many product categories each of the above vendors was included in for the 2011 BBS. For example some of the “single product category companies” on the above list — such as Adobe, Dolby and Shure – are quite large.

Yet with 21 out of 30 vendors on this list producing a product in only one 2011 BBS category (out of 26 measured) it appears that that focused, specialized companies are regarded as quality leaders in the eyes of the market.  Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example, in the 2011 BBS study, Avid is covered in seven product categories, Snell is covered in five product categories, Sony is covered in four product categories and EVS appears three times.

To further illustrate this point, the chart below shows the number of 2011 BBS product categories per vendor in the 2011 BBS Broadcast Technology Vendor Quality League Table.

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Number of products per vendor – Single Product Companies Dominate Quality Rankings

A breakdown of how many product categories are produced by each vendor in the 2011 BBS Broadcast Technology Vendor Quality League Table is shown below:

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With more than two-thirds of the vendors in the 2011 BBS Broadcast Technology Vendor Quality League Table producing a product in just one 2011 BBS product category, this table clearly suggests that focused companies who apply their efforts to specialist product areas are often able to generate a higher perception of quality in the eyes of the market.

Of course, companies are listed here based on how many 2011 BBS product categories they produce, which is not an absolute measure of the products produced be each vendor. There are some very large companies on the list above who appear in just one 2011 BBS category. In total, the 2011 BBS looked at 118 vendors in 26 separate product categories (based on the IABM’s industry model), but even so, it did not necessarily cover the entire product range of all vendors.

Please keep in mind when reviewing this information that all data in these charts is presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

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In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

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Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 4 – the 2011 BBS Broadcast Technology Vendor Innovation League Table

Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010 Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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Barco Revenue Jumps 33 Percent in 1H 2011, But Says Digital Cinema Growth Is Slowing

broadcast technology market research, Broadcast technology vendor financials, Quarterly Results | Posted by Joe Zaller
Jul 20 2011

Barco said that its revenue for the first half of 2011 was 490.3 million euro, a 33.1% year-on-year increase. There was growth in all divisions except for the Defense & Aerospace division. The highest growth was realized by the Entertainment and the Control Rooms & Simulation divisions. The top line of the Healthcare division and the Ventures increased with high single digit figures compared to the same period the year before.

Sales to Europe, Middle East, Africa and Latin America (EMEALA) represented 43% of consolidated sales, while 34% of sales were realized in North America and 23% in Asia Pacific. Compared to 1H10 sales were up 30.4% in absolute numbers in the EMEALA region, while they grew respectively with 34.8% and 36.1% in North America and the APAC region.

Order intake in 1H11 was 560.4 million euro. Compared to the same period the year before this is an increase of 8.8%, carried by the  Entertainment and the Healthcare divisions.

In order intake the APAC region realized 29% of total, compared to 34% for North America and 37% for the EMEALA region. The latter region had a decline of 9.2% in orders, while orders in North America and in the APAC region increased with 12.4% and 38.9% respectively.

 

Outlook:

Commenting on the remainder of 2011, the company said: “Although Barco’s progress has recently been carried predominantly by the growth momentum in the Entertainment and Healthcare divisions, management believes that all other divisions are well on the way to realize their corporate objectives. Even though growth in digital cinema will begin to level off in coming quarters, Barco’s progress is sustainable.  Barring any unexpected macro-economic turmoil 2011 will be a good year for Barco.”

 

Related Content:

Press Release:  Barco announced results for the six month period ended 30 June, 2011

Barco 1H 2011 earnings conference call investor presentation

More Broadcast Vendor M&A: EVS Sells XDC CineStore Digital Cinema Technology to Barco

Information about Barco’s Q4 and full year 2010 results is here.

 

 

 

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