Posts Tagged ‘AMWA’

VSF, EBU, and SMPTE Create Joint Task Force to Define Future of Networked Media for Professional Applications

broadcast industry technology trends, broadcast industry trends | Posted by Joe Zaller
Apr 07 2013

I usually don’t post press release, but I think that the task Force the VSF, EBU, and SMPTE have created is a very important initiative that the world needs to know about — and the week of the 2013 NAB Show is the perfect place for this to happen.

I attended the VSF task-force meeting in Atlanta, and it’s clear that the strategic framework this group of industry thought leaders is creating will have significant implications  for the entire broadcast value chain.   This is a dynamic time in the industry, and the work that the VSF, EBU, and SMPTE are doing with help help shape its future.

 

 

VSF Announces a Joint Task Force in collaboration with EBU and SMPTE on Networked Media for professional applications.

Atlanta, GA, April 7, 2013 – The Video Services Forum [VSF] announced today the formation of the Joint Task Force on Networked Media, whose vision is to enable new business opportunities through the exchange of professional media across networks, taking advantage of the benefits of IT-based technology at an affordable price.  The Task Force, working in an open participatory environment, will map out a strategy for developing a packet-based network infrastructure for the professional media industry by bringing together manufacturers, broadcasters and industry organizations (standards bodies and trade associations) with the objective to create, store, transfer and stream professional media.

There was a special face-to-face meeting held March 18-19, 2013, at Turner Broadcasting in Atlanta, Georgia.  The purpose of the meeting was to have a user-directed, business-driven discussion about the use of packetized networks in professional media applications.  A number of business technologists from major media and manufacturing companies, in addition to representatives from the Society of Motion Picture and Television Engineers [SMPTE], the European Broadcasting Union [EBU], the Advanced Media Work Flow Association [AMWA], and the VSF were present.  As a result of this meeting, it was decided to form the Joint Task Force.

The primary objective of this Task Force is to ensure interoperability in packet-based systems (networking, equipment and software) for professional media.  This includes defining an agile, on-demand, packet-based network infrastructure designed to support a variety of distributed, automated, professional media (file- and stream-based) workflows for local, regional and global standards-based production, supporting any format, to reduce total cost of ownership and to accelerate content time-to-market.

This Task Force will take a leadership role and at the same time will also be a coordinator of activities of its members and of constituent and allied organizations.  The Task Force will use a phased approach to meet its Mission and Objectives; the phases will be used as gates to determine whether or not sufficient progress has been made to continue to the next phase.

 

The three phases are:

  • Phase 1:  Define the business-driven use cases & requirements
  • Phase 2:  Define the framework & reference architecture
  • Phase 3:  Define & coordinate any tasks required to realize the output of Phases 1 & 2

 

Richard Friedel, EVP & GM, Fox Network Engineering and Operations and VSF President, who helped organize the event, said ”VSF in conjunction with the EBU and SMPTE is excited to provide a forum to outline business needs and use cases to drive interoperability in IP based systems. This will ensure IP networks can support the capabilities delivered by SDI in facilities today. ”

 

If you would like to participate in the Joint Task Force please contact Bob Ruhl (bob.ruhl1@verizon.net).

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About The Video Services Forum

Founded in 1997, the Video Services Forum (VSF) is an international association composed of service providers, users and manufacturers dedicated to interoperability, quality metrics and education for video networking technologies. The organization’s activities include providing forums to identify issues involving the development, engineering, installation, testing and maintenance of video networking technologies; exchanging non-proprietary information to promote the development of video networking technology and to foster the resolution of issues common to the video services industry; promoting interoperability by contributing to and supporting development of standards by national and international standards bodies. Visit VSF online at http://www.videoservicesforum.org.

 

 

© Devoncroft Partners. All Rights Reserved.

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IBC 2011 Trends: Cloud, Channel-in-a-Box, 3D

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Sep 30 2011

Note: This article was originally published last week by TVNewsCheck

Technology vendors at IBC answered the broadcasters’ call for efficiency in a variety of ways, including “cloud” oriented product offerings, highly integrated IT-based systems for broadcast playout, and the introduction of new versions of existing systems that are smaller and less featured, but more affordable to broadcasters with limited budgets.

Also on display at the annual tech show, which wrapped up a six-day run in Amsterdam last week and drew more than 50,000 professionals, were technologies aimed at making 3D production more affordable and compatible with standard 2D operations.

Many vendors were touting the advantages of deploying some type of cloud-based or service-oriented architecture (SOA) applications such as capturing, producing, processing and distributing video and audio as digital files.

Cloud services are drawing attention because broadcasters are being challenged to support an ever-increasing number of distribution platforms. The breadth and rapidly changing nature of the multi-screen environment makes it difficult for even large broadcasters to deploy the appropriate hardware and software solutions in an affordable and timely manner. Thus, broadcasters are now increasingly willing to contemplate outsourcing some of these functions to cloud-based technologies and services.

Many vendors at IBC demonstrated technologies to address some of the fundamental concerns that broadcasters have about cloud-based architectures, notably content security, access to content, collaboration, bandwidth and workflow continuity.

Avid, Chyron, Grass Valley, Panasonic, Sony, Quantel and Vizrt showed their own methods for deploying “media-friendly” SOAs that provide a common interface and pre-authorized access to a wide variety of production tools from every staff member’s desktop.

In addition, the Advanced Media Workflow Association, the European Broadcasting Union and SMPTE came together to develop a standard for configuring an SOA that would allow each manufacturer’s equipment to talk to each other. The effort stems from the vendors’ realization that — due to R&D cost efficiencies — their next-generation products will be predominantly software based and operate best in this type of networked environment.

SOAs also help broadcasters produce and distribute content much more efficiently and allow staff to collaborate even though they may be in separate locations.

Many of these IT-centric concepts are not new ideas, but are now becoming attractive to the video production and broadcasting communities, looking to do more with the same resources. Industry connectivity to Internet protocol (IP) infrastructures has matured and newer consumer-industry file transfer technologies — like IP, HDMI and Apple/Intel’s Thunderbolt — offer benefits for broadcasters that were not apparent before.

Another significant hub of IT-oriented activity at the IBC was in the area of IT-based playout or, as it is more commonly known, channel in a box. These systems offer the promise of dramatically reducing the cost of broadcast playout by enabling users to migrate to off-the-shelf IT hardware running software that integrates, automates and replaces much of the traditional broadcast master control infrastructure.

Technology in this area had matured significantly over the past 6-12 months, and is now are under serious consideration by a number of large and small broadcasters around the world. Miranda Technologies, which became the de facto leader in this emerging field when it acquired the OmniBus Systems’ iTX platform last year, showed the latest advances in its IT-based playout offerings.

Other notable players in this space include traditional broadcast suppliers such as Snell and Evertz, as well as smaller specialized players like Playbox and VSN. Significantly, other large technology vendors are rumored to be readying competing systems that will be introduced in time for the annual NAB Show in April 2012.

In addition to the increasing drive for increased efficiencies, many IBC attendees were gearing up for the high-profile sporting and political events of 2012. In some cases, that means 3D. While the technology has yet to even be considered by local broadcasters in the U.S., a variety of live sports production companies across Europe are already producing events like soccer and rugby in 3D or are anticipating that they will by the time of the Olympics in London.

The games will be the first in 3D, with many events, including the opening and closing ceremonies, produced in the format. Panasonic will be supplying large quantities of 3D cameras and other gear.

Avatar director and 3D pioneer James Cameron put in appearances at several places at the IBC, promoting his new company, The Cameron/Pace Group, and urging industry professionals to pursue and help develop new tools for producing 2D and 3D content simultaneously.

According to Cameron, it’s the only way to stimulate the market to develop much-need original 3D content, and, in turn, spur 3D TV set sales. Previously, the cost of producing 3D has been prohibitive for everyone but a fortunate few who are being sponsored by TV set manufacturers.

“We’re on a relentless path to grow the 3D business,” said Cameron, at the Grass Valley IBC press conference. “We’ve been in the 3D game for 12 years now. We are so excited about what’s happening right now [with 3D] but it’s a little bit daunting staying ahead of the rapid rate of technology change, so we have to have powerful alliances with people that are major players in broadcast who will be able to fulfill this future and supply the kind of quality 3D that people enjoy.”

At the same press conference, Cameron’s partner (and equally influential 3D pioneer) Vince Pace said, “It’s so critical to the industry that we integrate the solutions and come up with a very clean and determined business plan that makes sense to the industry to increase the amount of 3D productions. So, this business of saying we have fewer cameras or we don’t tell the whole story is going to go away.”

IBC attendance was up slightly this year (4%, according to the IBC, to 50,462), again signaling that broadcasters are spending money — on hardware and T&E. Unlike last year, there were several representatives of all the major U.S. TV networks.

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AMWA and EBU Announce Roadmap for Interoperable Media Services

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Sep 20 2010

The European Broadcasting Union (EBU) and The Advanced Media Workflow Association (AMWA) announced today that the two organizations successfully held a round table session around SOA and the Framework for Interoperable Media Services (FIMS).  During these sessions users were invited to highlight the market needs for a FIMS solution.

During the round table FIMS announced the a 2-phase roadmap for developing specifications.

Phase 1 will consist of a common service definition format, after the high level architecture and framework described in the request for technology is first refined. This framework will cover all system and management requirements (service management, awareness and communication, content and time awareness, security, framework extension). The framework will be built upon IBM (SOA based Media Services Framework) and Sony (Media SOA Framework) proposals with the valued experience of service developers and users from Amberfin, BBC and Cinegy. The project will also address container issues seeking maximum compatibility with AAF and MXF.

Phase 2 will subsequently investigate the possibility of defining common services using the framework developed in phase 1. All respondents have already suggested key services.

AMWA’s Brad Gilmer said that the need for this work is obvious because “media companies are being asked to deliver more programs to more platforms while operating under a very restricted economic environment. They care about the FIMS work because it provides a standardized framework within which they can design and implement facilities which meet their needs now, but also allow them to more easily adapt to the future. File-based facilities are the way of the future, and FIMS is at its core.”

You can read the full EBU / AMWA press release here.

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