Posts Tagged ‘AmberFin’

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Aug 04 2011

This is the fifth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.


Each year, as part of the Big  Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry league tables” enable each vendors to understand its position in the market relative to their the industry as a whole as well as their direct competitors.

In a previous article we wrote about the 2011 BBS Overall Brand Opinion League Table, which shows how our global sample of broadcast professionals ranked 118 broadcast vendor brands in terms of their overall opinion of these vendors.

While it’s great for a vendor to be named to the top 30 for overall opinion, these rankings may be seen as somewhat one-sided because they rely primarily on the positive opinions of respondents. In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time.

To achieve this, we first determine whether a respondent has an opinion of a brand, and then ask them how their opinion of that brand has changed over time – i.e. has it improved, declined or stayed the same.

When compared to the previously published ranking of overall opinions of brands, this methodology provides a more comprehensive picture of how a brand is perceived because it shows both the positive and negative opinions of each brand.

Sometimes these results highlight some interesting perceptions about brands.  Take for example the chart below, which is from our 2009 study.




In this case the brand that was top for “got better” was also top for “got worse.”

Given these results, it is perhaps more useful to find the Net Change in Overall Opinion for each brand, which is calculated by using the following formula:

GB-GW/# of total respondents = Net Change in Brand Image

In other words, the percentage of respondents who said a brand “got worse” is subtracted from the percentage of respondents who said their opinion of a brand had “got better” (ignoring the “stayed the same” number).

This takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.  It also presents a more balanced view of which brands are getting better and which are getting worse in the minds of market participants.

Because some brands are polarizing (as seen in the example above), it’s possible that a strong “got better” response might be cancelled ut by a strong “got worse” response.  As a result some companies who were rated in the top 30 on just the “got better” score were not included in the global or regional top 30 because their high “got worse” score dragged down their overall result.  At the same time, a few of the companies with high “got worse” scores still made the top 30 list because these negative scores were cancelled out by even higher “got better” scores.

In order to arrive at the Net Change in Overall Opinion, research participants were asked whether their opinion of various brands had “got better”, “got worse” or “stayed the same” over the past 2-3 years.


The results of this enquiry are shown below in two ways:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.”  The data in this chart is broken out globally and regionally.


  • An analysis of the “frequency” of appearance in the “Net Change of Overall Opinion” league table.”


The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.


In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the study.


2011 BBS Net Chage in Overall Opinion League Table:


A total of 51 broadcast technology vendor brands are included in this table, illustrating the geographic variation of opinion.

In terms of frequency of appearance in this table:


  • 13 brands appear four times, meaning they were ranked in the top 30 globally and in each geographic region


  • 10 brands appear three times


  • 9 brands appear two times


  • 19 brands appear one time which demonstrates that some brands are strongest in one geographic area



Analysis of the data shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

A breakdown of how many times each company appears in the ranking shows how many times each brand appears in the chart above.



Brands appearing four times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • Adobe, Aja Video, Apple, Blackmagic Design, Canon, Cisco, Genelec, Omneon, Panasonic, Riedel, Sennheiser, Sony, Tektronix


Brands appearing three times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • Ateme,  Evertz, EVS, Harmonic, Net Insight, Rhozet, Rohde & Schwarz, Ross Video, Shure, Vizrt


Brands appearing two times in the 2011 BBS Net Change of Overall Opinion League Table: 

  • AKG, Digital Rapids, Dolby, Ensemble,  Front Porch Digital, Lawo, Telestream, TVIPS, Wohler



Brands appearing once in the 2011 BBS Net Change of Overall Opinion League Table: 

  • AmberFin, Audio-Technica ,Avid, Fujinon, Grass Valley, Harris, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus,
    Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha




Frequency Analysis of the Brands in the in the 2011 BBS Net Change of Overall Opinion League Table:  

In order to provide a better understanding of which brands were most highly ranked in each geography, the data has been provided in the
table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.


Frequency Analysis of Brands in the 2011 BBS Net Change of Overall Opinion League Table



This frequency analysis chart shows that there are some interesting geographic variations in the data. Here’s a closer look at how brands appeared by geography:


Appearing in the top 30 “overall opinion” ranking globally + one region

Eight brands managed to achieve a top 30 ranking in theglobal overall opinion league table, despite being in the top 30 of only one of the three geographic regions.

  • Digital Rapids, Ensemble, EVS, Front Porch Digital, Lawo, Net Insight, Telestream, T-VIPS



Appearing in the top 30 “overall opinion” ranking in one region

The following 18 brands did not make the top 30 in the global league table of overall opinion, but they did appear in the top 30 overall opinion ranking in one of the geographic regions:

  • AmberFin, Audio-Technica, Avid, Fujinon, Grass Valley, Inlet Technologies, Linear, Linear Acoustic, Miranda, MSA Focus, Nevion, Playbox, PubliTronic, Schoeps, Screen Service, Solid State Logic, Telecast, Yamaha



Appearing in the top 30 “overall opinion” ranking only in EMEA

  • AmberFin, Fujinon, Inlet Technologies, Linear Acoustic, Nevion, PubliTronic, Screen Service



Appearing in the top 30 “overall opinion” ranking only in Asia-Pacific

  • Avid, Grass Valey, Harris, Miranda, MSA Focus, Playbox, Schoeps, Yamaha



Appearing in the top 30 “overall opinion” ranking only in the Americas

  • Audio-Technica, Linear, Solid State Logic, Telecast, Wohler



Please keep in mind when reviewing this information that all data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.




This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.



Related Content:

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010

Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners



© Devoncroft Partners 2009 – 2011. All Rights Reserved.




More Broadcast Vendor M&A: The Carlyle Group Acquires The Foundry from Advent Venture Partners

Broadcast Vendor M&A | Posted by Joe Zaller
Mar 15 2011

The Carlyle Group announced that is has acquired a “significant majority stake” in The Foundry, a UK-based visual effects software specialist, from Advent Venture Partners. As part of the deal, The Foundry’s founders and management will retain a significant minority stake in the business.

Although terms of the transaction were not disclosed, an article in the Financial Times newspaper says that that The Foundry was estimated to be worth “more than £75m ($120m)”.  If this valuation is correct, Advent Venture Partners has made a tidy profit since backing a management buyout at The Foundry less than two years ago.  This is the third broadcast industry deal for Advent in the past couple of years.  The UK-based venture fund sold its majority in Snell & Wilcox to Lloyd’s Development Capital in 2009, and retained a minority interest in Snell.  In 2010 Advent invested in ingest and transcoding vendor AmberFin.

The Foundry has experienced strong growth since the Advent-funded management buyout in June 2009, driven by demand for its visual effects software.  Since that time, the company’s headcount has tripled to more than 100 staff, and its revenue has more than doubled to £14.9m ($23.8m).  Today, The Foundry has more than 4,000 customers including The Moving Picture Company (MPC), Prime Focus, Dreamworks, Industrial Light and Magic (ILM), Framestore, Cinesite, Double Negative and several other high-end facilities.

Carlyle, which funded the acquisition through its “Carlyle Europe Technology Partners (CETP) II” fund, has acquired and invested in 20 companies, supporting their growth, expansion and business transformation initiatives in the technology space.  Carlyle says it plans to will support The Foundry’s expansion and continue to invest in its specialized product offerings while diversifying into adjacent market areas.



Related Content:

Press release: The Carlyle Group to Acquire Visual Effects Software Developer The Foundry from Advent Venture Partners

Advent Ventures exits Snell & Wilcox in a merger worth £72million and retains stake in newly-created global force in broadcasting technology

AmberFin Closes Funding Round — Fourth Transcoding-Related Transaction in Past Few Months



The 2011 Big Broadcast Survey – Now Available

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast Vendor Brand Research, Top Broadcast Vendor Brands | Posted by Joe Zaller
Mar 10 2011

After many months of work, I am pleased to announce that the 2011 Big Broadcast Survey (BBS) has been completed, and that reports from the study will be published soon.

If you’re not familiar with the BBS, it’s an annual demand-side study of the global broadcast industry. BBS reports help readers improve their strategic decision making, customer engagement, marketing strategy, product planning, and sales execution.

More than 8,000 broadcast professionals in 100+ countries participated in the 2011 BBS, making it by far the largest and most comprehensive market study of the broadcast industry.

Three types of reports are available:

  • The BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure and operational structure, broadcast technology budgets, and HD upgrade plans for a wide variety of products.


  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provide deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings


  • Twenty-six separate 2011 BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.  


If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the study on the Devoncroft website.  These articles will be posted on a semi-regular basis, so please check back often.   

You’ll also be seeing information from the 2011 BBS in a wide variety of other industry websites and trade magazines.

The tables below show the product categories and broadcast technology vendor brands covered in the 2011 BBS.


 Product Categories Covered in the 2011 BBS:



Broadcast Technology Brands Covered in the 2011 BBS:




Brief Impressions of IBC 2010

broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Joe Zaller
Sep 22 2010

Last week I attended the 2010 IBC show in Amsterdam.  The product introductions and events at the show have been well covered elsewhere, so this is just a short note on my impressions of the show.

After spending the better part of a week in Amsterdam, and having 40-50 meetings with vendors, bankers, broadcasters and others, I came away from the show with three general impressions – the market is improving, there is more realism about 3D, and the drive toward file-based operations continues. 

It’s also worth noting that I think that these trends will probably act as a catalyst for further market consolidation as vendors seek to position themselves for the post-recession world.


Improving Market Conditions

In terms of market improvement, many people I spoke with said that buyers were coming back and that once-delayed projects are now table. Many vendors reported that their sales and profitability have increased markedly versus a year ago.  Interestingly, there do seem to be geographic and technological differences in the market recovery.  For example, many people reported that activity in Asia, northern Europe and the middle east was strong; while southern Europe and parts of north America were still sluggish for some.  Also some types of products seem to have recovered more strongly – automation being a good case-in-point.

To get a better handle on the industry’s current status, I attended a very interesting “state of the industry” session hosted by the IABM (the international organization that represents technology suppliers), which was held on the opening day of IBC.  During the session, IABM director general Peter White presented the results of a recent survey of broadcast buyers and suppliers.  This was followed by a panel discussion that included representatives from Sony, Harris, Axon and Softel, with industry veteran Adrian Scott leading the session.

According to White, about 60% of broadcast technology suppliers are now making a profit – up considerably from last year – with European companies performing better in terms of profit performance. 

White also reported that confidence has returned to buyers, with more than half of those surveyed feeling “very or quite optimistic” about the future; and 39% reporting that they feel that the recession is over or that they are coming out of it.

However, White also indicated that things will be different for vendors in a post-recession world.  According to the IABM’s study, broadcast technology buyers are changing the way they purchase, and are also expecting more from vendors in terms of value, interoperability, support etc.

My understanding is that the IABM will be making their findings available in the near future, although I am not sure what for this will take.  It’s good information that everyone should read.


More Realism About 3D

While 3D was a major theme of the IBC show, my feeling was that, in contrast to the CES and NAB shows earlier in the year, the hype about 3D seems to have dissipated as vendors have become more realistic about 3D’s ability to drive revenue and profitability growth.

In multiple press conferences and vendor meetings, the 3D hype was much toned down.  For example, at the Grass Valley press conference SVP Jeff Rosica referred to 3D as a niche market.  At the Harris press event, Broadcast Communications president Harris Morris referred to 3D projects as experiments.

I am on the record as a 3D skeptic, at least as far as the short term potential for broadcasters, so I was not surprised to hear this type of comments.  I should also point out that these comments are consistent with our market research findings about the most important trends in the broadcast industry, where 3D placed far down on the list versus the transition to HDTV, the move to file-based workflows and multi-platform content delivery. 

There is of course a small part of the market where 3D is and will continue to be a major growth driver.  However, it looks like the bulk of the market is now taking a more realistic approach and focusing on what customers really need.

For more on this subject, have a look at Mike Grotticelli’s article in Broadcast Engineering called 3-D Technology Finds Few Enthusiasts at IBC2010.


IT and File-Based Technologies

It may seem obvious that IT and file-based technologies are continuing to make inroads into the broadcast market, but at IBC I was struck by the accelerating pace of change in this area.

Vendors, both large and small continue to innovate in this area in an effort to help broadcasters streamline their operations and do more with less.

The shift to IT technology is having an interesting impact on the industry, in the form of product development, M&A and outside investment.

On the product development front, some vendors have jumped into the file-based world with full force – e.g. Evertz who launched a full blown playout server and storage solution at IBC.

Others have sought to accelerate their move into the IT world through acquisition – e.g. Miranda’s purchase of OmniBus, which gives the traditional hardware supplier a highly developed IT-based playout and automation solution.  Another recent industry M&A deal between Telestream and Anystream helped Telestream consolidate its position in the encoding / transcoding / streaming space.  I would not be surprised to see more M&A in this area as traditional vendors seek to beef up their file-based expertise.

The move to IT has also helped bring new money into the industry.  For example two transcoding vendors, Elemental Technologies  and AmberFin both recently announced that they have closed funding rounds, which will help them expand their presence in the broadcast marketplace.

AmberFin Closes Funding Round — Fourth Transcoding-Related Transaction in Past Few Months

broadcast technology market research, Broadcast technology vendor financials | Posted by Joe Zaller
Sep 10 2010

Ingest and transcoding vendor AmberFin announced today the company has secured additional investment from UK-based venture capitalist Advent Venture Partners. The amount of the funding round was not disclosed.

AmberFin, which was spun out of Snell & Wilcox in April 2008, says it will use the new money to capitalize on the expanding demand for file based workflows.

According to the company, AmberFin has recently closed a number of strategic business wins, and been active in three key industry initiatives to grow the file based workflow market, the VCO Forum, the JPEG2000 alliance and the joint EBU/AMWA FIMS project.

Company CEO Jeremy Deaner said that an increasing number of broadcast industry players are investing in file-based workflows, and that “AmberFin is well placed to service this growth business as our expertise and technology encompasses both existing Broadcast video workflows and new IT centric working practices.”

There has been quite a bit of activity in the transcoding space recently, and the announcement by AmberFin is the fourth transcoding-related transaction in recent months.  In addition to the AmberFin funding deal:

  • Ripcode was purchased by RGB networks
  • Elemental Technologies closed a funding round led by Steamboat Ventures
  • Telestream purchased the operating business of rival transcoding vendor Anystream

2010 Syndicated Broadcast Technology Market Research Now Available

broadcast technology market research | Posted by Joe Zaller
Mar 05 2010

Reports from the 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, are now available for purchase.

The 2010 BBS is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase.

2010 BBS reports also provides detailed opinions of 148 broadcast technology vendor brands in 27 separate product categories (see below for details)

For more information about the available reports and their contents, please follow this link.


Product Categories Covered in 2010 BBS reports:


Vendor Brands Covered in 2010 BBS reports:

Devoncroft — Life after Snell

Uncategorized | Posted by Joe Zaller
Jun 19 2009

Having worked for Snell & Wilcox (twice) and having lived in the UK (twice) for a total of thirteen years, I decided that a move back to the UK was not for me when we did the deal to merge the company with Pro-Bel.  

Luckily I had plenty of time to plan what to do next — particularly with the delay of our deal — and this gave me the opportunity to create Devoncroft Partners, a consultancy focused on market research and strategic marketing for digital media companies.

I actually officially left S&W at the end of 2008, but because the merger was delayed, they asked me to stay on as a consultant for six months or so.  During this time we completed the deal and I worked to re-brand the new company, get to the NAB trade show and manage the company’s marketing department.  

Although being a consultant took a bit of getting used to, I enjoy doing it as it frees me to work for multiple companies.  Indeed, I have also been working for AmberFin, a leading ingest, transcoding and media management company.

This work has been rewarding, but I was eager to branch out into new areas — the first of which is market research into the perceptions of broadcast technology vendors. 

I called this first project the “Big Broadcast Survey” (BBS for short) which is an apt description — almost 5000 people in 110 countries participated in this study, making it the largest of its kind ever undertaken in the broadcast industry.

The information in the BBS is really interesting and the industry reaction has been great.  I’ll be posting findings here from time-to-time, so please check back.

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