Archive for the ‘technology trends’ Category

With All the Hype About Cloud, What Are Media Organizations Actually Going to Deploy?

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research, technology trends | Posted by Joe Zaller
Apr 04 2013

The 2013 NAB Show starts next week, and one of the hot topics is cloud computing.

But what are end-users actually going to use the cloud for?

Here is an indication, based on preliminary data we collected this year as part of the 2013 Big Broadcast Survey (BBS).

We once again had about 10,000 people in 100+ countries participate in the BBS this year (thanks to all who participated, we really appreciate the time you spent sharing your feedback and opinions), and the “word cloud” below represents what these broadcast technology end-users say they are going to deploy in the cloud over the next couple of years.

Please note that this data is preliminary.  I say this because dealing with as many as 10,000 free text comments in 10 languages is a bit of a pain in the neck (trust me), and there is still some work to be done on the analysis of this raw data (and no time to do it before the 2013 NAB Show).  Nevertheless, some clear trends to emerge.

 

If you are really interested in examining what everyone said, just let me know and I will be happy to send you the full resolution version of this file.

I’ll post an update, as well as much  more data from the 2013 BBS after NAB 2013

 

 

2013 BBS - What is your Organization Likely to Deploy in teh Cloud Over the Next 2-3 Years

 

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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Going to NAB? Don’t Miss 2nd Annual “Media Technology: Strategy and Valuation Conference,” A Thought Provoking Kick-Off to the 2013 NAB Show

broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast technology vendor financials, Broadcast Vendor Brand Research, Broadcast Vendor M&A, Broadcaster Financial Results, content delivery, technology trends | Posted by Joe Zaller
Apr 02 2013

If you are attending the 2013 NAB show, be sure not to miss the second annual “Media Technology: Strategy and Valuation,” conference which is being co-produced by Devoncroft, Silverwood Partners and the organizers of the NAB Show.

This event is being held in room N239/241 of the Las Vegas Convention Center on Sunday April 7th from 1:45 p.m. to 6:00 p.m., and it’s free for all registered attendees of the 2013 NAB show.

This year’s conference features an intensive, information-packed series of presentations and panels that discuss the strategic trends and industry-specific factors influencing the value of media technology companies.

We’ve worked hard to put together an outstanding line-up of speakers and presenters, including top technology buyers, leading technology vendor CEOs, and private equity investors who will speak to the opportunities and challenges involved with financing the next phase of technology change in the industry.

The agenda will offer attendees the informed opinions of technology purchasers, industry executives, market research organizations, and financial professionals. The event will serve as a thought-provoking kick-off to the 2013 NAB Show.

This session is intended for senior executives from technology vendors, end-users, and investment firms in the media technology sector.

 

Here’s the current lineup of presenters:

 

1:45 pm – 1:50 pm

WELCOME AND INTRODUCTION

Joe Zaller – President, Devoncroft Partners

 

 

1:50 pm – 2:20 pm

NAB SHOW SPROCKIT PRESENTATIONS

Hear from three market-ready start-ups who have been selected by the NAB’s SPROCKIT initiative.  This session will include an introduction of the SPROCKIT initiative followed by presentations from three of NAB Show’s inaugural SPROCKIT participants.

Presenter(s):

  • Hilary DeCesare, Co-Founder and CEO, Everloop
  • Heidi Messer, Co-Founder & Chairman, Collective[I]
  • John West, Founder & CEO, The Whistle

 

 

2:20 pm – 2:45 pm

THE BROADCAST & MEDIA TECHNOLOGY INDUSTRY IN 2013

Joe Zaller will present a summary of key data derived from the newly published 2013 Big Broadcast Survey (BBS), the largest and most comprehensive study of the broadcast industry. Key results from the 2013 BBS will include key investments areas as well as trends of significance that are impacting these purchasing decisions.

Joe Zaller – President, Devoncroft Partners

 

 

2:45 pm – 3:10 pm

STRATEGIC INDUSTRY ANALYSIS: VALUATIONS, M&A, AND EQUITY FINANCING

Jonathan Hodson-Walker and Joshua Stinehour of Silverwood Partners will present an analysis of strategic industry trends and the specific factors that affect company valuations, including transaction activity and valuations; vendor strategic considerations; and the current M&A environment along with near-term expectations. Attendees will also learn which businesses are buyers and investors targeting and why.

Presenter(s):

  • Jonathan Hodson-Walker  - Managing Partner, Silverwood Partners
  • Joshua Stinehour – Managing Director, Silverwood Partners

 

 

3:10 pm – 3:35 pm

M&A, VALUATION PERSPECTIVES FROM INDUSTRY EXECUTIVES

Joe Zaller will moderate a panel of three recognized executives at leading vendors will offer views on the critical drivers of value (in context of M&A) in the industry, and discuss the best practices they’ve learned on how to review an acquisition opportunity and how to integrate M&A into overall growth strategies. Obstacles to further industry consolidation will also be discussed.

Moderator:

Joe Zaller – President, Devoncroft Partners

 

Panelists:

  • Dan Castle — CEO, Telestream
  • Harris Morris – CEO, Harris Broadcast
  • Denis Suggs, Executive Vice President, Belden

 

 

3:45 pm – 4:00 pm

IABM END-USER RESEARCH OVERVIEW

Peter White, Director General IABM will present an overview of the latest end-user research from the IABM, including the changing requirements of broadcast technology buyers, and what this means for the supply community.

Peter White — Director General, IABM

 

 

4:00 pm – 4:25 pm

THE BROADCAST TECHNOLOGY BUYER PERSPECTIVE

Joe Zaller will guide a discussion with broadcast executives responsible for technology budgets as they ponder the questions of most significance to decisions on technology purchasing: How are savvy broadcasters aligning known technology expenditures against uncertain multi-platform revenue opportunities in order to counteract the ‘consumer-broadcast disconnect’? How are these companies assessing the business risk of technology purchase decisions today given the uncertainty of future business models?

Moderator:

Joe Zaller – President, Devoncroft Partners

 

Panelists:

  • Fred Mattocks – General Manager Media Operations and Technology, Canadian Broadcasting Corporation
  • Steve Plunkett – Chief Technical Officer, Red Bee Media
  • Phil Braden — SVP Technology and Applications, PCCW

 

 

4:25 pm – 4:50 pm

KEYNOTE: TECHNOLOGY CHANGE, BUSINESS CHANGE

Clyde Smith, FOX Networks Engineering and Operations  will offer a broadcast executive’s perspective on the major business issues facing the industry, what major initiatives and projects have been created to solve these issues, a candid assessment of the results of these initiatives, and a discussion of what is still needed from a technology standpoint to address these issues.

Clyde Smith — SVP New Technology, FOX Networks Engineering and Operations

 

 

4:50 pm – 5:15 pm

INVESTOR PERSPECTIVES ON INDUSTRY

Joe Zaller will moderate this panel of private equity professionals who have made recent investments in the media and entertainment space will offer their unique perspectives on trends of significance for the M&E sector. They will also preview their plans for intelligence-gathering at this year’s NAB Show, the trends that are driving investment dollars in the sector, and what characteristics influence their evaluation of an investment opportunity within the M&E industry.

Moderator:

Joe Zaller – President, Devoncroft Partners

 

Panelists:

  • Dave Golob, Francisco Partners
  • Kevan Leggett, Lloyds TSB Development Capital Ltd
  • William Smales, The Carlyle Group
  • Bryce Winkle, The Gores Group

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© Devoncroft Partners. All Rights Reserved.

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Commercial Drivers and Obstacles for the Deployment of Cloud-Based Technology in the Broadcast Industry

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, technology trends | Posted by Joe Zaller
Sep 24 2012

This is the eighth in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

Cloud computing is one of the hot topics in the broadcast industry in 2012, but our research shows that it’s still early days for deployments of this technology in the broadcast industry.  This article looks at the commercial drivers for implementing cloud technology, what potential buyers view as obstacles to deploying cloud technology, and to whom cloud technology is most important commercially in 2012.

 

About this time last year, we met with a large number of industry executives to discuss what broadcast industry trends to add, if any, to Devoncroft’s annual global study of the broadcast industry, the Big Broadcast Survey (BBS).

During our meetings with more than 50 industry executives, one trend was mentioned virtually every time – “cloud computing / cloud-based services.”  However, when we asked what specific information about cloud technology these people wanted to know, there was a wide divergence of opinion.  Some were interested in how broadcasters plan to use cloud technology, and what parts of the workflow broadcasters might migrate to the cloud first.  Others wanted to know if broadcasters would simply transfer existing workflows to the cloud, or whether cloud technology will enable entirely new workflows.  And finally there were some who confessed that they didn’t actually know what they wanted to know; they just wanted to understand more about cloud technology and its implications for the broadcast industry.  Ultimately, we added questions about cloud technology to the 2012 BBS in an attempt to answer some of these questions.

As seen in Figure 1 the nearly 10,000 respondents to the 2012 BBS who we asked to prioritize the commercial importance to their businesses of a variety of broadcast industry trends, ranked “cloud computing / cloud-based services” #7 out of 16 in our 2012 BBS Broadcast Industry Global Trends Index.

Although cloud technology ranks in the top half of our 2012 Trends Index, it is significantly below other topics such as multi-platform content delivery and other traditional drivers of spending such as the transition to HDTV, and the move to file-based workflows.

Figure 1: The 2012 BBS Broadcast Industry Global Trends Index

 

Commercial Drivers and Obstacles for Cloud Technology in Broadcast

To better understand the commercial drivers behind the answers of these respondents, we asked, we asked those respondents who said that “cloud computing / cloud-based services” was the most important trend to their commercial success in the future why they feel this is the case.  The results are shown in the table below.

 

Figure 2: Commercial Drivers for Deployment of Cloud Technology in Broadcast Industry

 

The top commercial drivers cited by broadcast customers for deploying cloud technology in the broadcast industry highlight the fact “cloud technology / cloud services” are principally viewed today as way to enable new workflows and increase efficiencies.  While potential cost savings — achieved through increased efficiencies, shifting costs to OpEx, and SaaS services –  are arguably the most straightforward rationale for deploying cloud technology, these results imply that customers also see the cloud as a potential driver of revenue, particularly if it enables new workflows, drives collaboration, and increases the overall utilization of content.

While the benefits of deploying cloud technology are relatively clear, it is also useful to understand the obstacles that customers feel may prevent them from deploying this technology today.  These are shown below in Figure 3, which since we are discussing cloud, is displayed in the form of a word cloud. Keep in mind that the people describing these obstacles to deploying cloud technology / service, are in fact a representative sample of the biggest proponents of cloud technology in the broadcast industry.

Figure 3: Obstacles to Deploying Cloud Technology in Broadcast Industry

 

Even those who regard cloud technology as the most important commercial driver for their business over the next several years note a wide range of obstacles preventing them from deploying it today.  The most commonly cited factors are budget/cost, availability of bandwidth, content security, and the perception that cloud technology is too immature for broadcast applications.  Other factors cited as obstacles include lack of skilled personnel, rights issues, internal bureaucracy, and disruption to existing workflows.

Despite these obstacles, customers are seriously investigating this technology, and technology vendors are investing in the development of a wide variety of cloud technologies and services.

 

Relative Importance of Cloud Technology

Given the hype surrounding cloud technology, and the level of investment from vendors, it is perhaps not surprising to find that technology suppliers — represented in the chart below by systems integrators and vendors — see cloud technology as more important to their commercial success than do their customers.

 

Figure 4: Technology buyers versus sellers: Relative importance of cloud technology

 

 

Indeed, it turns out that those respondents who are most interested in, and have the most to gain commercially in 2012 from “cloud technology / cloud services” are the parties whose business is developing and selling cloud technology.

 

Figure 5: Commercial Importance of Cloud Technology by Respondent Type

 

This does not mean that the concept of cloud in broadcast is not important.  Our research confirms that there is considerable interest in deploying cloud technology and cloud services in the broadcast industry.

However, it appears that significant issues, including immature technology, cost, security, bandwidth, and viable business models, must be overcome before cloud technology can deliver commercial success that lives up to the hype it has generated over the past year.

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A previous version of this article appeared in the 2012 IBC Daily News.

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The information in this article is based on select  findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Granular analysis of these results is available as part of various paid-for reports based on the 2012 BBS data set. For more information about this report, please contact Devoncroft Partners.

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Related Content:

The 2012 Big Broadcast Survey – Information and available reports

The 2012 BBS Broadcast Industry Global Trend Index

Tracking the Evolution of Broadcast Industry Trends 2009 – 2012

Analyzing Where is Money Being Spent in the Broadcast Industry – The 2012 BBS Broadcast Industry Global Project Index

Ranking Broadcast Technology Vendors Part 1 – The 2012 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2012 BBS Net Change of Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 3 — 2012 BBS Global Brand Opinion Leaders League Table. 

Ranking Broadcast Technology Vendors Part 4 — the 2012 BBS Broadcast Technology Vendor Innovation League Table

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© Devoncroft Partners 2009 – 2012. All Rights Reserved.  No part of this article, including but not limited to charts, images, data presentation, and numerical findings may be reproduced without written permission from Devoncroft Partners.

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Impressions of IBC 2012: M&A, Cloud, Multi-Platform, 4K, Efficient Operations, CiaB, and the “Return of Grass Valley”

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, content delivery, market research, technology trends | Posted by Joe Zaller
Sep 20 2012

A previous version of this article appeared in the “Tech Thursday” Spotlight Section of TVNewsCheck

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Against the backdrop of the ongoing European debt crisis and the afterglow of the 2012 Olympics, nearly 51,000 visitors made their way to Amsterdam for the annual IBC trade show. Major themes of the five-day broadcast technology jamboree included vendor consolidation, buzz about new technologies for multi-screen content delivery and social TV, futuristic technology demonstrations, and several important new product introductions.

The broadcast vendor community got a little less fragmented on the first morning of IBC, with a merger announcement by two Norway-based video transport technology providers — Nevion and T-VIPS

Although no additional deals were unveiled at the show, vendor consolidation was one of the most discussed themes at IBC, and according to statements made by some of the leading vendors, there is potentially a lot more consolidation on the way.   

Newly acquired Miranda technologies made its debut as a “Belden brand” at IBC, and Belden EVP Denis Suggs was on hand at the show to meet customers and explain his company’s vision for the broadcast industry, and why they decided to buy Miranda in one of the largest broadcast technology M&A deals in recent years. 

In a nutshell, Belden saw the opportunity to acquire a cash-generating company with a top-class management team that’s growing faster than the overall market and jumped at it. Including Miranda, Belden now generates approximately $450 million a year in broadcast-related revenue, making it one of the industry’s largest players, and it appears they are not done doing deals in this space. 

Suggs said Belden views Miranda as a platform from which is can further expand its broadcast industry operations, and that it intends to support Miranda’s existing plan for further acquisitions.

Grass Valley CEO Alain Andreoli echoed a similar sentiment at his company’s press conference. He said that Francisco Partners, the private equity firm that owns Grass Valley, has a $3 billion fund behind it and will support Grass Valley’s efforts to become an industry consolidators.

When the dust settles, he said, Grass Valley may not be the largest player, but it will certainly be in the top three. Last year, Grass Valley bought PubliTronic, a provider of channel-in-a-box (CiaB) technology, to gain a larger foothold in the playout market. Expect to see Grass Valley and other players making additional strategic moves that help them enter attractive new market spaces.

But most IBC M&A talk centered on Harris Broadcast, which is currently being divested by its parent company. Although rumors were flying at the show about who might buy the division, its executives were tight-lipped. Harris Broadcast President Harris Morris would only say that the deal is progressing according to plan, and is on track to be completed as soon as the end of 2012.

New products and services based on cloud technology, multi-platform content delivery and social TV services dominated many demonstration and hallway conversations at IBC, particularly in the “Connected World” pavilion, where dozens of new and established firms displayed a host of products aimed at securing a place in this emerging ecosystem.

Despite the enthusiasm of vendors, many buyers publicly and privately expressed caution about the technology.

Critics of cloud technology cited immature technology, bandwidth limitations, security, and an unproven business case as barriers to its adoption. Likewise, broadcasters and content owners expressed concern over the “disconnect” between the desire of end-users to receive and consume video content on an ever-increasing number personal devices, and the ability of broadcasters to create sustainable and profitable multi-platform business models.

Cloud-based discussions at IBC ranged from real-world case studies of how EVS helped broadcasters set up private clouds to facilitate remote production of the Euro 2012 soccer championships and London Olympics, to practical solutions from Signiant and Aspera for managing the delivery of file-based content over IP-enabled and cloud-based infrastructure, to new solutions for cloud-based video production.

Cloud-based production is an emerging trend, but initiatives such as the ‘Adobe Anywhere’ initiative will prove to be a catalyst in this area. Taking cloud-based production to the “next level” are new firms like VC-backed start-up A-Frame, which is building from the ground-up a complete cloud-based video production environment that marries the experience of broadcast and post-production experts with forward-thinking IT-based software experts. 

On the multi-screen front, Ericsson introduced its first encoder based on HEVC/H.265 compression technology. The company says that its HEVC implementation offers the potential for users to reduce bandwidth by up to 50%, thereby enabling more efficient delivery of content over multiple platforms, including mobile networks.

Harmonic unveiled a new version of its ProMedia transcoder, aimed at enabling its customers to deliver an integrated multi-screen experience to their subscribers. Harmonic also introduced new members of its senior management team: CMO Peter Alexander, and CTO Krish Padmanabhan, who recently joined the company from Cisco and NetApp, respectively.

Noticeable by their absence on the Harmonic booth at IBC were the familiar Omneon and Rhozet brand names, which have now been absorbed into Harmonic. “Harmonic is a branded house, not a house of brands, and our singular focus is delivering excellent video quality to consumers everywhere,” said Alexander.

The Sony/SES Astra demonstration of live delivery of 4K images over satellite drew a lot of attention.

For many years, 4K images have been trade show “eye candy” for visitors, but at IBC 2012 Sony and SES showed that technology exists today to transmit high quality 4K images over satellite at a manageable 50mbit/s using h.264 compression technology.  The stunning live video images were delivered via an SES satellite to an 84-inch Sony Bravia 4K display.

The demo prompted speculation that 4K will be the “next HD” in terms of consumer adoption and broadcast infrastructure upgrades. Other observers took a more practical approach, saying that the industry might see 4K being used as a high-end production format in near to mid term, but that it will be a long time before broadcasters who have already spent millions on the transition to HDTV decide to upgrade again to 4K.

Indeed, when it comes to broadcast infrastructure upgrades it is operational efficiency, not higher resolution, which appears to be the primary demand of broadcasters. Thus, many vendors at IBC were promoting solutions designed to help broadcasters transition their operations to file-based and IT-oriented workflows. 

One of the ongoing initiatives in this area has been the development by a large number of vendors of integrated IT-based playout technologies, more commonly known as channel-in-a-box (CiaB).  These systems offer the promise of increased operational efficiency and significant cost savings through the integration of previously disparate playout and master control functionality into a single IT-based platform. Over the past several years, major vendors including Grass Valley, Miranda, Snell, Harmonic, and Evertz have offered products.

At IBC 2012, Harris became the latest entrant into the market with the launch of Versio, a CiaB system based on several of the company’s existing technology platforms including the Nexio server family, ADC automation, and Inscriber graphics. 

When describing the new Versio product at the company IBC press conference, Harris Morris said the No. 1 requirement for automated IT-based playout systems is reliability, and that this is an area where Harris Broadcast excels. Morris also emphasized that CiaB platforms rely heavily on automation technology, where Harris Broadcast is an established leader, making the company a natural choice for broadcasters considering integrated IT-based playout.

Although Harris Broadcast touted the fact that their Versio platform is based on the company’s existing technology platforms, it stopped well short of saying that the new system is a direct replacement for its current products, particularly its popular Nexio server family.

Instead the company described Versio as a robust cost-effective way for broadcasters to quickly add new services and digital subchannels channels, and to provide backup in emergencies.

“Channel-in-a-box should be about opening up new possibilities rather than limiting how a broadcaster can operate across multiple on-air scenarios,” said Andrew Warman, senior product manager at Harris Broadcast. “It’s limiting to look at channel-in-a-box as a system replacement for servers, automation, and other play-to-air systems. Broadcasters need freedom to build appropriate workflows for their operations, including external components.”

However, other vendors clearly see the CiaB market differently, and have taken a very different approach than Harris Broadcast, especially those firms that do not have an existing playout server business to protect. 

Snell Chief Architect Neil Maycock said that his company’s ICE platform is not only “ready for prime-time,” it is on the air today delivering high value content for major broadcasters.  Maycock also said that ICE has a unique architecture that enables it to scale from a single channel implementation, through a multi-location centralcasting model, to a large multi-channel playout environment.

PlayBox CEO Vassil Lefterov said he has built his entire business on disrupting the traditional server-based playout market. “We believe our singular focus on this application is a key advantage,” he said.  “Playbox has thousands of live channels on the air today and is working to re-define playout operations for many of our customers.”

Grass Valley, which like Harris has a significant video server business, took a more pragmatic approach.  SVP and CMO Graham Sharp said that “it’s likely CiaB and other IT-based playout systems may ultimately impact everyone’s server business, so we’ve taken the decision to cannibalize our own products where necessary by embracing IT technology, because if we don’t do it to ourselves someone else will.” 

Grass Valley was among the vendors with significant new products. Introductions included a new LDX camera platform that scales from a basic model to a high-end super-slow motion system; a new video server family, and brand new electronics for the Kayenne and Karrera production switchers.  Grass Valley said all its new products feature native 1080p processing, and provide straightforward upgrades via software.

Grass Valley also made bold claims about its future product plans, stating that by 2014 it will have replaced its entire portfolio with all new 1080p, IT-focused products. 

GV’s Sharp also hinted at a major NAB 2013 announcement from Grass Valley: “Next year we will introduce a completely new integrated IP-based platform that is totally format agnostic.” he said.  “We believe this new platform will enable a new way of working that we call non-linear production….”

All Grass Valley products, including those launched at IBC 2012, will be compatible with the new architecture, he said.

Sharp concluded GV press conference by saying: “If there is one take-away from this presentation about Grass Valley, it’s this: We’re back.”

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© Devoncroft Partners. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 4 — the 2012 BBS Broadcast Technology Vendor Innovation League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, technology trends, Top Broadcast Vendor Brands | Posted by Joe Zaller
Sep 17 2012

This is the seventh in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

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This is the fourth post in an occasional series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2012 BBS.

The previous three articles in this series described the 2012 BBS Overall Brand Opinion League Table, the 2012 BBS Net Change in Overall Brand Opinion League Table, and the 2012 BBS Global Brand Opinion Leaders League Table.  These rankings show how the global sample of 2012 BBS respondents rated a variety of broadcast technology vendor brands in terms of their overall opinion of these vendors, and also how their opinions have changed over time.

This post looks at one of the most important metrics for any technology company – innovation.

The product side of the film & broadcast industry is driven by technology and innovation.  All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition.  Thus innovation is a very important component of the brand image and reputation of vendors in this space.

To find out which broadcast technology vendors are considered to be most highly regarded in terms of innovation, respondents were asked to rank broadcast technology vendor brands for “Innovation” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market.  The top 30 ranked brands for innovation are shown below for the global sample of all respondents.


Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study. 

 

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There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2012 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 22 of the 30 product categories that we covered in the 2012 BBS.

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2012 BBS Broadcast Technology Vendor Innovation League Table — Frequency of Product Categories:

 

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The top product categories provided by brands in the 2012 BBS Broadcast Technology Vendor Innovation League Table are audio vendors – audio consoles and microphones each appear four times in this ranking. This is a change from last year, when the top product categories were microphones, video transport, and signal processing / interfacing / modular.

Does company size play a role in innovation?  Larger companies offer more products and are consequently used in more places than their smaller counterparts.  But this does not necessarily translate into innovation.

The chart below breaks down the 2012 BBS Broadcast Technology Vendor Innovation League Table by the number of product categories (as defined by the 2012 BBS segmentation) offered by each brand listed in this ranking.

 

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2012 BBS Broadcast Technology Vendor Innovation League Table – # of Product Categories Offered by Vendor

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Although the top two product categories in 2012 BBS Broadcast Technology Vendor Innovation League Table, just over one-third of the vendors in this ranking are pure-play audio vendors.

There are also many more hardware companies in the ranking versus software companies.

Interestingly, this ranking is dominated by companies that provide products in a single product category – 18 out of 30 brands in this list. This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators. Snell provides products in the most categories in the 2012 BBS Broadcast Technology Vendor Innovation League Table, followed by Omneon and Sony – please note that 2012 is likely the last time that we will cover Omneon as a stand-alone brand as it has now been fully absorbed into Harmonic.

Of course, companies are listed here based on how many 2012 BBS product categories they produce, which is not an absolute measure of the products offered be each vendor on this list. There are some very large companies on the list above who appear in just one 2012 BBS category.

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Please keep the following in mind when reviewing this information: All data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2012 BBS. All data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title, geographic location, or purchasing authority — responses based on individual organization types or geographic locations may be very different from the results shown in this article.  There is a minimum sample size requirement for any brand to be included in any cut of the data presented in this article. There were a total of 152 brands covered in the 2012 BBS, for a complete list please click here. Granular analysis of these results is available as part of various paid-for reports based on the 2012 BBS data set. For more information about this report, please contact Devoncroft Partners.

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Devoncroft Partners has published a variety of reports from 2012 BBS data.  For more information, please get in touch.

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Related Content:

The 2012 Big Broadcast Survey – Information and available reports

The 2012 BBS Broadcast Industry Global Trend Index

Tracking the Evolution of Broadcast Industry Trends 2009 – 2012

Analyzing Where is Money Being Spent in the Broadcast Industry – The 2012 BBS Broadcast Industry Global Project Index

Ranking Broadcast Technology Vendors Part 1 – The 2012 BBS Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 2 – The 2012 BBS Net Change of Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 3 — 2012 BBS Global Brand Opinion Leaders League Table. 

Last Year:  The 2011 BBS Broadcast Technology Vendor Innovation League Table

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© Devoncroft Partners. All Rights Reserved. Findings May Not Be Reproduced or Quoted Without Written Permission from Devoncroft Partners.

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Analyzing Where is Money Being Spent in the Broadcast Industry – The 2012 BBS Broadcast Industry Global Project Index

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, technology trends | Posted by Joe Zaller
Aug 08 2012

This is the third in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

In a previous post, I discussed The 2012 BBS Broadcast Industry Global Trend Index, which shows which industry trends are most commercially important to the global sample of 2012 BBS respondents. 

Like any list of trends, this list includes a mix of current and future commercial priorities, some of which are being done today on a wide scale, some of which are in a trial phase, and others which have not yet been widely implemented.

By a wide margin, the top trend in the 2012 Trend Index is “multi-platform content delivery.”  Other important trends include the transition to file-based workflows, the transition to HDTV operations, and IP networking and content delivery.

Tracking broadcast industry trends and their evolution is useful because this shows what customers are discussing and thinking about implementing in the future.  However, a high ranking in an industry trend Index does not necessarily mean that this is where customers are spending their technology budgets in 2012 and 2013. 

Thus, it’s important to make a clear distinction between what broadcast customers are thinking and talking about in the future (industry trends), and where they are spending their technology budgets today.

Technology spending in the broadcast industry tends to be project-based. Projects might include international elections and sporting championships, to the long-term, planned capital upgrades of broadcast infrastructure and facilities.  Thus, an understanding of the major projects being implemented by broadcaster professionals around the world provides useful insight into the capital expenditure plans of the industry.

Projects represent where broadcast technology budgets are being spent today, not just what people are talking about doing in the future. 

In order to better understand this dynamic, were presented broadcast professionals with a list of major projects and asked them to indicate which ones they are currently implementing or are planning / budgeting to implement within the next year.  Their responses were then used to create the 2012 BBS Broadcast Industry Global Project Index, which is shown below. 

 

 

When compared to The 2012 BBS Broadcast Industry Global Trend Index, which can be found here, The 2012 BBS Broadcast Industry Global Project Index illustrates where broadcast technology budgets are being spent today.

Our research shows that the difference between what people are thinking and talking about (trends), and where they are planning to spend their budgets (projects) can be quite dramatic.

For example although “multi-platform content delivery” dominated the 2012 BBS Broadcast Industry Global Trend Index, the corresponding project “distribute and monetize content on multiple distribution platforms,” ranked #9 out of 17 in the 2012 BBS Broadcast Industry Global Project Index.

In terms of where money is being spent in the broadcast industry today, more broadcast technology buyers cited “upgrading infrastructure for HD/ 3Gbps operations” than any other project.  This project correlates directly with “transition to HDTV operations,” which was ranked #3 in the 2012 BBS Broadcast Industry Global Trend Index.

Although the transition to HDTV operations is certainly not new, it remains one of the key drivers of broadcast technology spending in 2012 and 2013.  Even as a small number of broadcasters announce that they are close to completing their decade-long transition to HDTV, many broadcasters are still in the early stages of the move to HD.  This is especially true in emerging economies where there is still a great deal of both standard definition and analog infrastructure. 

On a global basis, the transition to HDTV has consistently been the top driver of broadcast technology spending for the past several years — it was also the top project last year in the 2011 BBS Broadcast Industry Global Project Index – and it appears that this will be the case for the foreseeable future.

Significantly, the move to HDTV is represented in multiple places in the Project Index.  The projects ranked #3, #5, #7, and #10 – upgrading transmission & distribution capabilities; building new studios / OB vans; launching new channels; and upgrading newsroom operations – are also related to the transition to HDTV operations, as these transmission upgrades, new studios, new channels, and upgraded news environments will almost certainly be at least HD capable, if not fully HD.

Coming in as the #2 ranked project on this Index is “Install or enhance workflow / asset management system.”  It also achieved the #2 rank in 2011, but was much further behind the transition to HDTV in terms of overall importance to broadcast customers.

Although asset management is a relatively small and specialized market, it has become increasingly important over the past several years as broadcast customers move to file-based workflows and plan for multi-platform content delivery.  The take-away here appears to be that once a broadcaster has made the transition to file-based workflows, the strategic emphasis shifts to finding, deploying, and monetizing content in the most efficient way possible.  Thus asset and workflow management are likely to become increasingly important as customers move to business models focused on multi-platform content delivery, and driven by sophisticated IT-based systems.

The rest of the list offers a mixed picture of project activity across the world, and includes everything from upgrading audio and newsrooms to multi-platform distribution being chosen in large numbers. 

As mentioned earlier, multi-platform content delivery ranked #9 in the 2012 BBS Broadcast Industry Global Project Index.  It also was ranked #9 in 2011. Despite the importance to organizations of monetizing content on multiple distribution platforms, it appears many broadcast professionals have not solidified their business plans in this area.  This likely means that there will be significant opportunities in the future for broadcast technology vendors who offer a suite of products for multi-platform content delivery.  The current excitement surrounding OTT video and connected TV is evidence of this, but this is still a small proportion of the money being spent on broadcasting technology in 2012.

Interestingly, despite the fact that they may have the potential to deliver increased efficiencies and new revenue streams, there are several major projects that appear towards the bottom of this list. The two most obvious instances are the low ranking of “consolidate operations in regional hubs (centralcasting), and “outsourced operations (playout),” which are the bottom two projects on this list. This is because although these are high value projects, they will be undertaken by a relatively small number of organizations — i.e. large broadcasters.  This highlights that the 2012 BBS Broadcast Industry Global Project Index is a graphic representation of the number of all planned projects across all respondents, regardless of organization type, size, or location.  It does not measure size, value, or relative commercial importance of planned projects.  Please keep this in mind when reading this information and interpreting these findings.

 

All data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title or geographic location. Responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of the full 2012 BBS Global Market Report. For more information about this report, please contact Devoncroft Partners.

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Related Content:

The 2012 Big Broadcast Survey – Information and available reports

The 2011 BBS Broadcast Industry Global Trend Index

Tracking the Evolution of Broadcast Industry Trends 2009 – 2012

Where is Money Being Spent in the Broadcast Industry in 2011?  The 2011 BBS Broadcast Industry Global Project Index.   

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 © Devoncroft Partners. All Rights Reserved.

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Tracking the Evolution of Broadcast Industry Trends 2009 – 2012

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, content delivery, market research, technology trends | Posted by Joe Zaller
Apr 09 2012

This is the second in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

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In a recent post about broadcast industry trends, we published the 2012 BBS Broadcast Industry Global Trend Index, which shows the most important trends in the broadcast industry for 2012. 

This article looks at how trends have changed over time, and more specifically what trends became more important or less important in 2012 versus 2011.

Our view is that industry trends drive capital projects, which in turn drives technology budgets, which in turn drives product purchase.  In other words, what technology buyers say is commercially important to their business in the future (i.e. trends) will likely turn into what they are budgeting for tomorrow (i.e. projects).

Therefore it’s useful to review how the relative importance of broadcast industry trends has changed over time, because it provides a preview of where technology purchases will be made in the future. 

 

  • In 2009, the BBS Broadcast Industry Global Trend Index was dominated by the Transition to HDTV Operations, while multi-platform content delivery was fourth on the list

 

  • In 2010, multi-platform content delivery had become the most important industry trend, narrowly eclipsing file-based / tapeless workflows (which were combined in the 2010 index) and the transition to HDTV operations

 

  • In 2011 multi-platform content delivery became the dominant trend, where it remains in 2012

 


The chart below shows a comparison of the BBS Broadcast Industry Global Trend Index from 2011 and 2012. 

 

 

This chart shows that multi-platform content delivery continues to increase in overall importance relative to other trends in the broadcast industry.  Other net gainers in 2012 versus 2011 include file-based / tapeless workflows, the move to automated workflows, video-on-demand and improvements video compression efficiencies; all of which show year-over year increases in the Index ranking.

Both transition to HDTV operations and IP networking & content delivery declined in the 2012 BBS Broadcast Industry Global Trend Index, but stayed in the top four (where they have been since the inception of the Index in 2009).  Other notable decliners in 2012 versus 2011 were “transition to 3Gbps operations”, and “3D,” which saw the largest year-over-year decline on a percentage basis.

It should also be noted that the relatively strong showing of “cloud computing / cloud-based services” which was added to the Index in 2012, undoubtedly had a cannibalizing impact on these results.


To provide additional context on how the importance of technology trends in the broadcast industry changes over time, we have included a comparison of the BBS Broadcast Industry Global Trend Index from 2010 – 2012.

 

 

When reading this chart, please bear in mind that in each of the previous two years, one additional trend was added to the Index.  In 2011, analog switch-off was added.  In 2012 cloud computing / cloud-based services was added. 

New trends are added when appropriate (and based on stakeholder feedback), in order to keep the Index current and relevant to the needs of users.  However as discussed in a previous section, this can make it more difficult to perform year-over-year data analysis.  Thus we are providing as much information as possible in this report in order to enable readers to undertake an informed analysis.

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Changes in Numerical Ranking in the BBS Broadcast Industry Global Trend Index

As shown below, there were some interesting changes in the numerical ranking of the trends covered in the 2012 Index.  The first column in the table below shows how trends were ranked in 2012. The number in parentheses to the right of each trend shows how it ranked in the 2011 BBS Index. Although there were no changes at the top and bottom of the 2012 Index versus the 2011 Index, there was movement in between.

 

 

Several trends were ranked more highly in 2012 than in 2011.  For example the transition to file-based / tapeless workflows moved up one spot to the #2 ranking (eclipsing the transition to HDTV operations for the first time in the Index), and the move to automated workflows also moved up.  

The combination of the strength of multi-platform content delivery, the strong showing of cloud computing, and the increasing importance of file-based workflows and automated operations has significant implications.  Broadcast technology buyers are clearly focused on creating efficiencies wherever possible, while at the same time working to generate new revenue streams through multi-screen offerings.

A number of trends dropped in the Index versus previous years, the most notable being 3D which had the largest year-over-year percentage drop.

Other trends remained relatively static in terms of their ranking in 2011.  For example: “transition to 3Gbps operations,” “transition to 5.1 channel audio,” “outsourced operations,” and “green initiatives” remained the bottom four trends in 2011, as they were in 2012.  However the addition of cloud computing, which ranked #7 in the Index dropped each of these trends down one position.

 

Changes in Commercial Importance of Broadcast Industry Trends

As well as changes to numerical ranking, there were also year-over-year changes to the perception of commercial importance to each trend.  This is shown in the table below:

 

 

For the most part, the trends that moved up in the rankings in 2012 were also seen as more important commercially versus the previous year. 

The common theme among the items on the left side of the above chart is that they all have to do with creating new revenue streams, or cutting costs through greater efficiencies.  Analog switch-off is perhaps the odd one out here, but given that these projects are mandated by governments, they become increasingly important where relevant until the time that these projects have ended.

The items on the right of the above chart are a mixed bag.  As a generalization it’s safe to say that that many of these trends involve spending rather than saving money.  Given that much of the industry is still recovering from recession, extra spending is not a popular choice in the current business environment.

 

Why Tracking Movement of Trends is Important

It is important to note that there is a difference between recognizing that a trend is commercially important and having a business plan in place that capitalizes on that trend.  As stated previously, our view is that industry trends drive capital projects, which in turn drive technology budgets, which in turn drive product purchase.  In other words, what technology buyers say is commercially important to their business in the future (i.e. trends) will likely turn into what they are budgeting for tomorrow (i.e. projects).

For example, the 2012 BBS Trend Index shows that monetizing content on multiple platforms is clearly a key objective for broadcast professionals in the year ahead, yet many players, particularly on the content side, are still experimenting with their business models. At some point these trends will drive capital projects.  When that happens they will become major drivers of technology spending in the broadcast industry. 

We will review what major capital projects are being planned this year in the broadcast industry in a subsequent article.

 

Keep in mind when reading this information that all data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title or geographic location. Responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of the full 2012 BBS Global Market Report. For more information about this report, please contact Devoncroft Partners.

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Related Content:

The 2012 Big Broadcast Survey – Information and available reports

The 2011 BBS Broadcast Industry Global Trend Index

The 2010 BBS Broadcast Industry Global Trend Index

The 2009 BBS Broadcast Industry Global Trend Index

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 © Devoncroft Partners. All Rights Reserved.

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Largest-Ever Study of Broadcast Market Reveals Top Industry Trends of 2012

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research, technology trends | Posted by Joe Zaller
Apr 05 2012

This is the first in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

The 2012 BBS Broadcast Industry Global Trend Index

Each year, Devoncroft Partners conducts a large scale global study of the broadcast industry called the Big Broadcast Survey (BBS).  Nearly 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the most comprehensive study ever done in the broadcast industry.

One of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents to be the most commercially important to their businesses in any given year.

 

Changes to the Trends Measured In 2012

This is the fourth annual BBS study, and a lot has changed in the broadcast industry since we started in 2009.   In order to ensure that the trends we measure in the BBS are the most relevant to the industry we spend a consider amount of time each year seeking feedback about the structure of our reports from a wide variety of industry professionals including broadcasters, broadcast service providers, technology vendors and consultants.

Based on industry feedback, we added a 16th trend to our list this year: “cloud computing / cloud services.”  In 2011, we added “analog switch-off.”

Adding extra trends to the list we measure enables us to make sure that we are keeping our market studies up to date by tracking the most relevant issues facing the industry.

The trade-off is that by adding a new list to the trends we measure makes it more difficult to do a year-over-year comparison of these trends and how they have changed in priority over time.  Nevertheless we felt that the increasing importance of cloud-based technologies, services and business models was such that it warranted inclusion in our 2012 study.  Please note that the addition of cloud computing / cloud services likely “cannibalized” a small percentage of responses from other trends in this year’s ranking.

 

The Top Broadcast Industry Trends in 2012

To create the 2012 BBS Broadcast Industry Global Trend Index, we presented BBS respondents with a list of 16 industry trends and asked them to tell us which one trend they consider to be “most important” to their business, which one trend they consider to be “second most important” to their business, and which other trends (plural) they consider to be “also very important.”

In order to create the BBS Broadcast Industry Global Trend Index, we then apply a statistical weighting to these results, which is based on the commercial importance of each trend we measure.

Please note that our goal from this question is to help clients gain insight into the business drivers behind the respondent’s answer. Therefore, we asked this question in the context of commercial importance, rather than “industry buzz” or technology hype.

The table below shows the 2012 BBS Broadcast Industry Global Trend Index. Please note that this chart shows a weighted index, not measure the number of people that said which trend was most important to them.  Also please note that this chart measures the responses all non-vendors who participated in the 2012 BBS, regardless of company type, company size, geographic location, job title etc.  Thus the responses of any demographic group such as a particular company type or geographic location may vary widely from the results presented in this article.

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In 2012, multi-platform content delivery is clearly the dominant trend as broadcasters and content owners continue to refine their business models for the generation of new revenue streams through the monetization of video and audio assets. At the same time, technology vendors are continuing to develop solutions to repurpose content for optimal performance on any platform, and to run targeted ads alongside that content.

It’s interesting to note that since the first BBS was published in 2009, “multi-platform content delivery,” “transition to HDTV operations,” file-based / tapeless workflows,” and “IP networking and content delivery” have been at the top of the BBS Broadcast Industry Global Trends Index.  However their relative position has shifted dramatically, with  “multi-platform content delivery” becoming increasingly important over the past four years (it was the number four trend in 2009, well behind that year’s top trend: transition to HDTV operations).

Although multi-platform content delivery is the headline in 2012, there are quite a few other interesting things to consider in the above chart.

For a number of years the transition to file-based workflows and the transition to HDTV operations have been major revenue drivers in the broadcast industry, and it appears that this will continue to be the case in 2012.  While there’s no doubt that these trends have been increasingly eclipsed by multi-platform content delivery, the key question is whether this translates into decreased capital expenditure for these projects.

We provide significant coverage of the global transition to file-based workflows and HDTV operations in the 2012 BBS Global Market Report (a paid for report). This includes a breakdown of where broadcasters are in their transition to HD, and a look at the upgrade plans for more than a dozen product categories. We’ll also be publishing more information here about project-based spending and the HD transition in future articles.

While on the topic of file-based workflows and the HD transition, it’s interesting to note that 2012 is the first year that the transition to file-based workflows has ranked higher than the transition to HDTV operations.   This is presumably due to the fact that many broadcasters have a firm grasp on their transition to HDTV – they understand what’s needed and how to achieve a smooth transition even if they have not made the move to HD yet.  This and the strong showing of “IP networking & content delivery” show that broadcast technology buyers continue to look for efficiencies as they transition to new technical platforms and business models.  The desire for broadcast technology buyers to gain operational efficiencies will likely continue to be a strong macro driver in 2012, as broadcasters continue to deploy new workflows.

The increasing importance of file-based technologies has implications for the broadcast industry in terms of both workflows and product procurement. Our previous research shows that broadcasters are moving to file-based workflows not only to achieve greater speed and efficiencies, but also to reduce cost. During the recession, technology budgets were typically prioritized towards solutions that add revenue and/or reduce cost. Now that the industry is recovering from the downturn, it’s likely that the way technology is purchased will remain focused on these commercial priorities.  For example the trend “move to automated workflows” ranked higher in 2012 than in previous years, further supporting the thesis that efficiency is an increasing priority for broadcast technology buyers.   We have recently completed several research projects for the IABM (the trade group that represents media technology suppliers worldwide), which provide more information on this topic.  These reports are available to IABM member companies through the IABM’s market intelligence portal as a benefit of IABM membership (disclaimer: I have a commercial relationship with the IABM).

As mentioned previously, “cloud computing / cloud based services” was added to the list of trends we measured in 2012.  It seems that you can’t read anything about technology these days (broadcast or otherwise) without coming across some mention of “the cloud.”  So it’s interesting to note that cloud technology is ranked #7 in the 2012 BBS Broadcast Industry Global Trends Index.  Why is something so important to so many people in the middle of the pack?  This is probably because there is still a lack of understanding widespread understanding about exactly how the cloud will impact the business models of broadcast technology buyers.  Nevertheless, it has made a strong showing this year, ahead of another previously much-hyped technology, 3D, which ranked #8 in 2011 and fell to #10 in 2012.

The rankings “improvements in video compression efficiency” and “video-on-demand” were static versus the previous year, while targeted advertising and 3D dropped several places each versus the previous year.

As with previous years, the bottom four trends were: “transition to 3Gbps operations”, “transition to 5.1 channel audio”, “outsourced operations” and “green initiatives”.

We’ll take a more in-depth look at the year-over-year changes in a subsequent post.

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Keep in mind when reading this information that all data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title or geographic location. Responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of the full 2012 BBS Global Market Report. For more information about this report, please contact Devoncroft Partners.

 

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Related Content:

The 2012 Big Broadcast Survey – Information and available reports

The 2011 BBS Broadcast Industry Global Trend Index

The 2010 BBS Broadcast Industry Global Trend Index

The 2009 BBS Broadcast Industry Global Trend Index

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© Devoncroft Partners. All Rights Reserved.

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Ranking Broadcast Technology Vendors Part 5 – The 2011 BBS Broadcast Technology Vendor Quality League Table

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor Brand Research, market research, technology trends, Top Broadcast Vendor Brands | Posted by Joe Zaller
Nov 01 2011

This is the eighth in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

Each year, as part of the Big Broadcast Survey (BBS), we ask broadcast professionals worldwide to rank a variety of technology vendor brands on a wide range of metrics.  We use this information to create a series of reports, which through benchmarking and industry “league tables” enable each vendor to understand its position in the market relative to the the industry as a whole as well as their company’s direct competitors.

In previous articles we wrote about the 2011 BBS Overall Brand Opinion League Table, the 2011 BBS Net Change in Overall Opinion League Table, the 2011 BBS Brand Opinion Leaders League Table, and 2011 BBS Broadcast Technology Vendor Innovation League Table.

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This post follows on from the 2011 BBS Broadcast Technology Vendor Innovation League Table, by focusing on one of the most important metrics for any technology company – quality.

In an industry that prides itself on the fidelity of its sound and images, the perception of quality is a very important metric for broadcast technology vendors.  Many vendors use quality as one of the key components of their market positioning, and customers often use technical performance and quality as a part of their procurement strategies.

To determine the market’s perception of the quality of broadcast technology vendors, respondents were asked to rank broadcast technology vendor brands for “Quality” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market.

The top 30 ranked brands for overall opinion are shown below for the global sample of all respondents.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked in the study.

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The 2011 BBS Broadcast Technology Vendor Quality League Table

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As with previously published rankings, this list contains a broad mix of vendors including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

In order to better understand what drives the perception of quality in the broadcast technology industry, let’s look deeper at the vendors on this list, beginning with the type of products produced by each vendor.

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Frequency of Product Category – Audio Takes 4 of Top 7 Spots

What about the product categories themselves?  Are some product categories inherently perceived as having higher quality?  If so are these products judged differently than other types of products by customers who are evaluating them for purchase?

As shown in the chart below, there is a very broad range of product categories included in the 2011 BBS Broadcast Technology Vendor Quality League Table – vendors that make products in 23 of the 26 product categories that were covered in the study.

However, when one looks at the frequency of the product categories produced by these vendors, it’s immediately apparent that the top categories are audio products.

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2011 BBS Quality League Table — Frequency of Product Categories:

 

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The top two products categories for quality are both from the audio side of the business – microphones and audio consoles.  In fact, four of the top seven product categories in this ranking are audio related, with only highly complex video products — video editing, camera lenses and ENG cameras — being included in this group.  This is an interesting data point, especially when one considers that out of 26 product categories covered in the 2011 BBS, only five were in the audio space.

The other product categories that appear multiple times are clustered in the live production and studio environments, and include camera lenses, studio cameras, production switchers, production servers, test and measurement and video transport.  Interestingly these products tend to be high ticket items that are produced by the industry’s larger vendors.

Since the industry’s largest vendors tend to operate in the most product categories, let’s evaluate the number of times each vendor appears in the 2011 BBS Broadcast Technology Vendor Quality League Table to see if there is a correlation between size of vendor / product range and the market’s perception of quality.

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2011 BBS Quality League Table — Number of 2011 BBS Product Categories per Brand:

When considering what drives the perception of quality, one question to consider is which type of vendor appears more often in the above ranking – those that are focused on a single type of product, or large multi-product vendors.

While our research does not evaluate each product produced by every vendor, we do put vendors into categories based on their product lines.  This gives a good representation of whether a particular vendor has a narrow or broad product-line-up.

The table below shows the number of 2011 BBS product categories produced by each brand (as defined by the segmentation used in the 2011 BBS).

 

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As shown above, the vast majority of the companies in the 2011 BBS Broadcast Technology Vendor Quality League Table provide products in just one of the product categories we measured as part of the study.

Please note that this is not a measure of company size, but rather a measure of how many product categories each of the above vendors was included in for the 2011 BBS. For example some of the “single product category companies” on the above list — such as Adobe, Dolby and Shure – are quite large.

Yet with 21 out of 30 vendors on this list producing a product in only one 2011 BBS category (out of 26 measured) it appears that that focused, specialized companies are regarded as quality leaders in the eyes of the market.  Nevertheless it’s also worth pointing out that large companies can also be considered industry innovators. For example, in the 2011 BBS study, Avid is covered in seven product categories, Snell is covered in five product categories, Sony is covered in four product categories and EVS appears three times.

To further illustrate this point, the chart below shows the number of 2011 BBS product categories per vendor in the 2011 BBS Broadcast Technology Vendor Quality League Table.

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Number of products per vendor – Single Product Companies Dominate Quality Rankings

A breakdown of how many product categories are produced by each vendor in the 2011 BBS Broadcast Technology Vendor Quality League Table is shown below:

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With more than two-thirds of the vendors in the 2011 BBS Broadcast Technology Vendor Quality League Table producing a product in just one 2011 BBS product category, this table clearly suggests that focused companies who apply their efforts to specialist product areas are often able to generate a higher perception of quality in the eyes of the market.

Of course, companies are listed here based on how many 2011 BBS product categories they produce, which is not an absolute measure of the products produced be each vendor. There are some very large companies on the list above who appear in just one 2011 BBS category. In total, the 2011 BBS looked at 118 vendors in 26 separate product categories (based on the IABM’s industry model), but even so, it did not necessarily cover the entire product range of all vendors.

Please keep in mind when reviewing this information that all data in these charts is presented in alphabetical order, not in the order brands were ranked by respondents to the 2011 BBS.  Also, the charts in this posting measure the responses of all non-vendor participants in the 2011 BBS respondents, regardless of their company type, company size, geographic location, job title and budget for broadcast technology products.  Finally please note that this study evaluated a total of 118 brands.

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In order to get full value from this data, it is necessary to evaluate these results on a granular basis.  If you would like more information, please contact Devoncroft Partners.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

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Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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Related Content:

Ranking Broadcast Technology Vendors Part 4 – the 2011 BBS Broadcast Technology Vendor Innovation League Table

Ranking Broadcast Technology Vendors Part 3 – the 2011 BBS Brand Opinion Leaders League Table

Ranking Broadcast Technology Vendors Part 2 – the 2011 BBS Net Change in Overall Brand Opinion League Table

Ranking Broadcast Technology Vendors Part 1 – the 2011 BBS Overall Brand Opinion League Table

Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index

Tracking Changes in Broadcast Industry Trends — 2011 Versus 2010 Broadcast Industry’s Most Comprehensive Market Study Reveals Top Trends of 2011

More Information About the 2011 Big Broadcast Survey from Devoncroft Partners

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Where is Money Being Spent in the Broadcast Industry in 2011? The 2011 BBS Broadcast Industry Global Project Index.

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, content delivery, market research, technology trends | Posted by Joe Zaller
Apr 07 2011

 

This is the third in a series of articles about some of the findings from the 2011 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands.  More than 8,000 people in 100+ countries took part in the 2011 BBS, making it the largest and most comprehensive market study ever done in the broadcast industry.

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In previous articles, I’ve written about the 2011 BBS Broadcast Industry Global Trend Index, which shows the most important trends in the broadcast industry for 2011.  As a follow-up I wrote about how the commercial importance of these trends has changed over time.

Tracking broadcast industry trends is important because it provides insight into which areas are receiving the most attention from technology buyers.  However, it’s important to note that industry trends are a reflection of what customers are thinking and talking about, not necessarily where they are spending money today.

Indeed, the 2011 BBS Broadcast Industry Global Trend Index includes a mix of current and future commercial priorities, some of which broadcasters have not yet determined how to implement. Thus, while trends are important they do not necessarily translate into where broadcast technology buyers will be spending their budgets in 2011 and 2012. 

Technology spending in the broadcast industry tends to be project-based. Projects might include international elections and sporting championships, to the long-term planned capital upgrades of broadcast infrastructure and facilities.  Thus, an understanding of the major projects being implemented by broadcaster professionals around the world provides useful insight into the capital expenditure plans of the industry.

We presented broadcast professionals with a list of major projects and asked them to indicate which ones they are currently implementing or have planned / budgeted to implement in the next year.  Their responses were then used to create the 2011 BBS Broadcast Industry Global Project Index, which is shown below. 

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One look at the 2011 BBS Broadcast Industry Global Project Index illustrates the difference between what people are thinking and talking about (trends), and where they are planning to spend their budgets (projects). Although “multi-platform content delivery” dominated the 2011 BBS Broadcast Industry Global Trend Index, the corresponding project “distribute and monetize content on multiple distribution platforms,” ranked #9 out of 15 in the 2011 BBS Broadcast Industry Global Project Index.

By a significant margin, more broadcast technology buyers said that they are budgeting for “upgrading infrastructure for HD/ 3Gbps operations” than any other project.  Upgrading infrastructure for HD / 3Gbps operations was also the dominant planned project in the 2010 BBS. 

This project correlates directly with “transition to HDTV operations,” which was ranked #2 in the 2011 BBS Broadcast Industry Global Trend Index.

The projects ranked 3rd, 5th and 6th – upgrading transmission & distribution capabilities; building new studios / OB vans; and launching new channels – are also related to the transition to HDTV operations, as these transmission upgrades, new studios, and new channels will almost certainly be at least HD capable, if not fully HD.

Many of the other top ranked projects are related to the file-based / tapeless workflow, which ranked #3 in the 2011 BBS Broadcast Industry Global Trend Index. For example, many respondents indicated that they planning workflow / asset-management; archive-related; and automation projects.

The rest of the list offers a mixed picture of project activity across the world, and includes everything from upgrading audio and newsrooms to multi-platform distribution being chosen in large numbers. 

As mentioned earlier, multi-platform content delivery ranked #9 in the 2011 BBS Broadcast Industry Global Project Index.  Despite the importance to organizations of monetizing content on multiple distribution platforms, it appears many broadcast professionals have not solidified their business plans in this area.  This likely means that there will be significant opportunities in the future for broadcast technology vendors who offer a suite of products for multi-platform content delivery.  The current excitement surrounding OTT video, connected TV, and mobile DTV is evidence of this, but these initiatives represent a relatively small proportion of the money being spent on broadcasting technology in 2011.

Interestingly, despite the fact that they may have the potential to deliver increased efficiencies and new revenue streams, there are several major projects that appear towards the bottom of this list. The two most obvious instances are the low ranking of “consolidate operations in regional hubs (centralcasting), and “outsourced operations (playout),” which are the bottom two projects on this list. This is because although these are high value projects, they will be undertaken by a relatively small number of organizations — i.e. large broadcasters.  This highlights that the 2011 BBS Broadcast Industry Global Project Index is a graphic representation of the number of all planned projects across all respondents, regardless of organization type, size, or location.  It does not measure size, value, or relative commercial importance of planned projects.  Please keep this in mind when reading this information and interpreting these findings.

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Keep in mind when reading this information that all data in this article measures the responses of all non-vendor participants in the 2011 BBS, regardless of organization type, organization size, job title or geographic location.  Responses of individual organization types or geographic locations may be very different than those shown in this high level overview.  Granular analysis of these results is available as part of the full 2011 BBS Global Market Report. For more information about this report, please contact Devoncroft Partners.

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Related Content:

You can find out about the 2011 Big Broadcast Survey here.

The 2011 BBS Broadcast Industry Global Trend Index is here.

The 2010 BBS Broadcast Industry Global Trend Index is here.

The 2009 BBS Broadcast Industry Global Trend Index is here.

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This article is based on the findings from the 2011 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 8,000 people in 100+ countries participating, the 2011 BBS is the largest and most comprehensive market study ever done in the broadcast industry.

Devoncroft Partners has published a variety of reports from 2011 BBS data.  For more information, please get in touch.

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©Devoncroft Partners 2009-2011

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