Archive for the ‘broadcast technology market research’ Category

We’ve Moved… Please visit our new website

broadcast technology market research, Devoncroft, Devoncroft Partners | Posted by Joe Zaller
Mar 08 2018

All things change, and so must we… To commemorate our 10th anniversary, we’ve created a new website for Devoncroft Partners.

Please visit our new website here.

 

Needless to say, we’ll miss the “workman-like charm” of the legacy website that has served us so well for the past decade.  Indeed, we did some quick checking with Google Analytics, and discovered we’ve had more than a quarter of a million unique site visitors over the past few years.

We always knew that Devoncroft had a following, but when we actually looked it up, we were stunned by the sheer number of people we’ve managed to connect with over the past several years.

If you are one of the many thousands of subscribers to the Devoncroft blog, we’re working behind the scenes to migrate you to the new site.  However, if you want to make sure you don’t miss any updates, please visit our new site, and enter your email address on the homepage.

If you would like to participate in Devoncroft research projects, you can register your details here.

We’re excited about our new website, which better demonstrates our position in the market as the most influential market intelligence provider and thought leader in the media and broadcast technology sector (according to our clients, not us).

This “legacy” site will remain, active for the foreseeable future.  However, it will no longer be updated.

All new articles, blog posts, industry analysis, and other information will be published only on the new Devoncroft website.

Please click here if you are specifically interested in the Devoncroft Executive Summit at the 2018 NAB Show.

 

Thank you again for your support. Here’s to the next ten years!

 

The Devoncroft Team.

 

© Devoncroft Partners 2009- 2018

 

Announcing the Devoncroft Media Technology Executive Summit – April 8, 2018 at the NAB Show

broadcast technology market research | Posted by Joe Zaller
Feb 12 2018

Whether you are a supplier, buyer, or investor in the media technology sector, you won’t want to miss the seventh annual “Devoncroft Executive Summit: The Business of Media Technology.”

Please Note: NEW LOCATION

This year’s conference will be held on Sunday April 8, 2018 from 1pm to 5pm in the Latour Ballroom at the Wynn Hotel in Las Vegas.

Now in its seventh year, this half day session will take place on Sunday April 8th from 1pm to 5pm in the Latour Ballroom at the Wynn Hotel.  Please note the new venue.

 

The Devoncroft Summit will feature executive panel discussions across the entire media value chain.  C-level executives from leading broadcasters, service providers, media technology vendors, and IT vendors will offer candid assessments of the business impact of market developments on their business models, operational practices, and strategic decision making.

In addition to a panel of broadcaster Chief Technology Officers (CTOs), we will also have a panel of broadcaster Chief Executive Officers (CEOs) for this year’s Summit. The audience will then have the opportunity to hear from both the technology and business decision-makers at high-profile broadcasters.

As a complement to the panel discussions and keynote presentations, we will review excerpts from the latest findings of Devoncroft’s Big Broadcast Survey, the industry’s definitive demand-side study of the broadcast and media sector.

 

Full details are available here.

More than 1,000 executives attended this standing-room only event at the NAB Show 2017. We hope to see you there.

Belden/Grass Valley Acquires Snell Advanced Media

Analysis, broadcast technology market research, Broadcast technology vendor financials, Broadcast Vendor M&A, Broadcaster Financial Results, Conference Sessions | Posted by Joe Zaller
Feb 08 2018

Belden announced it has closed the acquisition of Snell Advanced Media (S-A-M).

Terms of the deal were not disclosed.

The deal makes Grass Valley one of the largest media technology suppliers.

Clearly the company believes there is growth to be had in broadcast.  At the company’s December 2017 investor day, Belden CEO John Stroup said “I think that we have a lot more conviction around what’s happening in the broadcast industry than we did two years ago. And as you recall – or you may recall, our concentration within production, in particular around live, gives us a lot more confidence that we’re going to see growth in that end market than we did, say, in the last two to three years.”

Although at first glance there is substantial product overlap between Grass Valley and S-A-M, there are less similarities between each company’s geographic sales footprint, which will help Grass Valley expand into new customers. A Grass Valley spokesperson said that the deal would help the company extend its reach and provide in-region support to its global customer base.

Additionally, a number of each company’s respective product lines are complementary (in news for example), making the overall Grass Valley proposition more robust.

According to Belden management, S-A-M will be integrated into Grass Valley, and moving forward the S-A-M brand name will be retired, and “Grass Valley, a Belden Brand” will be used as the company name.

Tim Shoulders will be the president of the combined company, which will be headquartered in Montreal.

Belden executives cited multiple strategic reasons for the deal, including gaining market share, and an expanded geographic footprint.

“With this investment Belden again demonstrates our commitment to the broadcast industry. Adding SAM’s employees and products to the Grass Valley family extends Grass Valley’s global reach, makes us more agile and provides even more domain expertise to enhance Grass Valley’s industry-leading solutions in networking, news and live production and content delivery for broadcasters,” said Shoulders. Our customers face competition and uncertainty like never before. This transaction will help them navigate the technology options available to them with fewer concerns around interoperability and deployment complexity while providing them greater access to the innovators developing the solutions of tomorrow.”

Prior to doing this deal, Belden did substantial work to refinance its debt, which provided additional financial leverage for M&A.  Indeed, the company’s CFO often refers to the amount of “dry powder” that the company has available for M&A. At the company’s investor day, Stroup said “We [are] extremely pleased with the execution of our debt refinancing and repayment during the quarter. By issuing €450 million of senior subordinated notes at 3.375% and €300 million at 2.875%, the lowest long-term borrowing rates in the history of the company, we have further lowered our cost of capital and extended our maturities. In total, we expect these actions to be accretive to EPS by $0.47 on a full-year basis.

 

Reminiscent of Previous Industry Roll-ups

The S-A-M deal is Belden’s fifth acquisition in the media and broadcast technology sector.

 

In addition to these transactions, Belden acquired KVM switch vendor Thinklogical in May 2017 for $171.3 million in cash, and added it to the company’s Broadcast Solutions segment for reporting purposes.

Including Thinklogical, Belden has invested $779.4 million in the broadcast industry since 2009.  When the company discloses the price paid for S-A-M, the thoal amouint will be known.

This level of investment is reminiscent of previous industry “roll-ups.”

Between 2000 and 2009, Harris Corporation spent approximately $1 billion on the acquisitions of vendors including Louth, Encoda, and Leitch. In 2012, Harris Corporation divested its broadcast division in a deal valued at up to $225 million.

A decade earlier, Technicolor (then Thomson) spent even more to acquire a slew of media technology supplier including 5 businesses of the Philips Professional Broadcast group (Cameras, Film Imaging, Signal Processing, Media Networking and Control & Systems), Canopus, PRN, ParkerVision, Nexstream, Thales Broadcast & Multimedia, and (coincidentally) Grass Valley.

Starting in 2010, Technicolor divested these businesses in separate transactions:

 

So why does Belden think it will be different for them?

Speaking at the 2017 Devoncroft Media Technology Business Summit, Belden CEO John Stroup said “Of all the industries we’re in, [media and broadcast] is the industry where the economic capabilities of the vendors are the least developed, and that creates a lot of stress for us.

Belden CEO John Stroup at 2017 Devoncroft Media Technology Executive Summit

Belden CEO John Stroup at 2017 Devoncroft Media Technology Executive Summit

“We would obviously prefer that all vendors were making good economic investments, because [today] we’re all investing in everything, and that doesn’t lead to particularly good economic returns. I think we’re all searching for a level of scale, because I think this is a business that requires a lot of scale from a commercial point-of-view. To operate globally, you need to generate the amount of revenue that gives you the scale from an R&D point of view. So, what we’ve been trying to do with our team is teach them different ways to evaluate how much to be spending, where to be spending, and trying to put some rigor and framework around it so we’re not doing anything that’s reckless. Some vendors have gotten themselves into problems…. We’re trying to really careful of where we place our bets.”

With the S-A-M deal, Belden achieves greater scale.

Additionally, the company has previously telegraphed its plan to build a factory in India, in order to lower its cost of production (it is unknown at this time whether the production of Grass Valley or S-A-M products will move to this factory once it opens).

 

Greater Control of the IP Transition?

Belden executives often speak about how industry-wide transition to IP-based infrastructure provides potential growth opportunities for Grass Valley. During Belden’s Q4 2017 earnings call, Stroup said Q4 2017 was Grass Valley’s strongest-ever quarter for sales of IP-based systems, and predicted that IP shipments would accelerate in the future, thanks to the adoption of new standards and increasing custom confidence in IP-based solutions. “We think [the finalization of the SMPTE 2110 standard is] an important development and certainly going to be helpful moving into 2018. We had our strongest quarter ever in IT-based product revenues in the fourth quarter. It was over $5 million. And it was to 36 different customers. So, it’s clear that our customers are getting more confident, more comfortable with the technology. I think they view us as really one of the only solutions that meets the open standard. As we’ve talked about, we have some competitors that have done very well, but their systems and their solutions are far more closed than what we’re offering and what the standard dictates. So, I think that the Grass Valley business, from a product point of view, is very well positioned moving into 2018.”

Indeed, as one of the three founders of AIMS, Grass Valley is a key player in the industry-wide transition to IP-based operations. The acquisition of S-A-M puts Grass Valley in control of more potential IP-related infrastructure refresh projects.

Because the broadcast industry is dwarfed by the broader IT market, the IT “titans” (such as Arista, Cisco, Huawei, and Juniper) tend to use established broadcast suppliers as a route to market.  By acquiring S-A-M, Belden now owns two of the top “traditional broadcast vendors,” making it more likely that they will successfully capture market share as the industry transitions to IP-based operations.

 

 

The Belden M&A Strategy

It shouldn’t be a surprise that Belden made this acquisition, over the past decade, the company has grown substantially through strategic M&A.

As recently as December 2017, Indeed, Belden routinely touts it well-established approach of acquiring underperforming assets, and generating synergies and cost savings through what it calls “The Belden Business System.”

During its December 2017 analyst day, Stroup told analysts “we continue to actively pursue a number of attractive inorganic opportunities. We currently have $475 million available for inorganic opportunities. We estimate that approximately $1.7 billion will be available through 2020. This will come from organic activities and it would be at or below net leverage of 3 times.

 

“Over the last three years, approximately 75% of capital deployment has been allocated towards M&A. Going forward, we expect to allocate approximately 55% towards M&A.

“Our acquisition approach always begins with our strategic plan. Nothing enters our funnel of opportunities, nothing begins cultivation until we identify an opportunity as either allowing us to take advantage of an opportunity or to address a threat.

 

“The companies that we pursue are typically company leaders within their specific area, often niches. They have products that are complementary to ours and typically there are opportunities for significant costs or commercial synergies.

“Typical bolt-on for Belden would be a company with revenue growth that is similar to Belden’s end markets. Gross profit margins are typically greater than Belden. However, EBITDA margins are typically lower than the Belden average.

 

And by applying our Lean enterprise system, we have the opportunity to achieve EBITDA margins at or above Belden average, achieve ROIC of 13% to 15% by year three and purchase the company for a post-synergy multiple of approximately seven times EBITDA.”

 

Related Content:

Grass Valley Q4 2017 Revenue Impacted by Revenue Recognition, Predicts Growth for 2018

Broadcast Vendor M&A: Belden Completes Acquisition of Grass Valley, Will Invest $25 Million in Integration of Combined Business

More Broadcast Vendor M&A: Belden Buys Miranda for $350 Million in All-Cash Deal

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© Devoncroft Partners 2009-2018.  All Rights Reserved.

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Vitec Group Updates Segment Reporting for Broadcast Division

Annual Results, broadcast technology market research, Broadcast technology vendor financials | Posted by Josh Stinehour
Feb 05 2018

The Vitec Group, which owns more than a dozen brands in the broadcast industry, released an update of its financial performance through the first half 2017 based on its new segment reporting. 

The change followed the Company’s divestiture of its services business Bexel to NEP.  The new structure offers visibility into the two product groups Vitec sells in the broadcast industry.

As of November 2017, The Vitec Group reports across the following three Divisions:

  • Imaging Solutions contains the assets formerly reported in the Photographic division, which is focused on the professional and consumer photographers.
  • Production Solutions groups Vitec’s more traditional broadcast products, including camera supports, robotic camera systems, prompters, mobile power, lighting, along with the remaining service activities of Camera Corps and The Camera Store.
  • Creative Solutions comprises The Vitec Group’s video transmission systems (Paralinx, Teradek), monitors (smallHD), and camera accessories (Wooden Camera, Offhollywood).

One of the stated goals of the reporting modification is to give greater focus to the fast-growing independent content creator market where the Creative Solutions division has a larger presence.

It is interesting to note nearly all of the assets in Creative Solutions were acquired over the past five years.

Broadcast Operating Segment Results

The restated 2016 and 1H 2017 results illustrate the relative revenue contribution and profitability profiles of the Production Solutions and Creative Solutions divisions.

For full year 2016, Production Solutions represented 72.5% of Broadcast sales or £121.6 million.  Creative Solutions had sales of £45.9 million or 27.5% of Broadcast revenue.

When including an allocation for corporative overhead the operating margin profile for Production Solutions was 10.9% during 2016 and 16.8% for Creative Solutions.

During the first half of 2017 (ending June 30) Production Solutions had sales of £55.7 million (64.3% of Broadcast) and Creative Solutions contributed £30.8 million of revenue (35.7% of Broadcast).

Operating margins (with corporate allocation) for 1H 2017 were 9.5% for Production Solutions and 17.2% for Creative Solutions.

Vitec Group did not provide comparable year-over-year period presentations of the Divisions.  However, even using a straight line estimate, it is reasonable to view the Production Solutions as an approximately flat business (year-over-year) in the first half of 2017, as the second half is usually the stronger portion of the year.  Creative Solutions, in contrast, is experiencing strong growth.  The magnitude of growth is difficult to estimate given the inorganic additions to the division with the closing of the acquisitions of Offhollywood and Wooden Camera.  As a reference point, the 2016 restatement lists £20.4 million of investing activities attributable to the Creative Solutions division.

While growing faster, the Creative Solutions division is also meaningfully more profitable with operating margins in the high teens.  Thus, consistent with The Vitec Group’s stated intentions, this reporting approach provides greater visibility into the higher growth, higher margin Creative Solutions division.

In addition, the restatement of 2016 financial results further highlights the merits of the divestiture of Bexel.  This is not a commentary on the quality of Bexel, but rather an observation about the fundamentally different characteristics of Bexel’s asset and capital intensive business, which contrasts with the remaining product businesses.  Consider that during 2016 – the fourth year in the four year industry cycle – Bexel had revenue of £47.7 million, an adjusted (before impairments and restructuring costs) operating loss of £1.4 million, and capital expenditures of £7.1 million.  (It is appropriate to point out Bexel generated operating cash when adjusting for non-cash items and including rental asset disposals).

Full year 2017 results are scheduled for release on February 22, 2018.

Impact of US Tax Change

In the same release, Vitec offered guidance on the impact of the new Tax Cuts and Jobs Act legislation passed in the United States.  The immediate impact to Vitec is a revaluation lower of its US deferred tax balance by £7.0 million.  This is because the lower US tax rate of 21% (versus 34%) means tax losses have less value in the future.

 

 

Related Content:

Vitec Announces Segment Reporting, US Tax and Adjusted Performance Measures

 

 

© Devoncroft Partners 2009-2018.  All Rights Reserved.

 

 

ATEME Grows 29% in 2017; Hints at Acquisitions

Annual Results, broadcast technology market research, Broadcast technology vendor financials, OTT Video | Posted by Josh Stinehour
Feb 02 2018

Video compression specialist ATEME announced 2017 revenue of €49.6 million (~$61.8M USD), an increase of 29.3% versus full year 2016.  At a constant exchange rate, year-over-year growth was even greater at 32.5%.  

On a quarterly basis, Q4 2017 had revenue of €16.4 million, a 38.3% increase over Q4 2016.

Management called attention to 2017 representing the sixth straight year of revenue growth.  Annual revenue increases averaged 23% per year during 2011-2015, and have accelerated since.  In a related observation (and given the growth stats, perhaps justified), ATEME has adopted the tag line, “the emerging leader of video delivery.”

In its press release, ATEME also highlighted a strong Q4 in the EMEA region and a multi-million software contract with a major US service provider.

Revenue by Geography:

ATEME benefited from growth in all regions during 2017.

  • Revenues for the EMEA region during the year were €18.6 million, a 14.1% increase 2016. As a percentage of total sales, EMEA was 38.4% of revenue during 2017, which compares to 43.5% during 2016.
  • The USA / Canada region contributed revenue of €15.7 million, a 31.4% rise over the year-earlier period. USA / Canada was 32.4% percent of total sales in the period versus 31.9% during 2016.
  • Latin America was responsible for €7.9 million of revenue during 2017, a substantial increase of 90.4% versus 2016. For 2017, Latin America accounted for 16.5% of total sales, compared to 11.2% during 2016.
  • Asia Pacific accounted for €6.1 million of revenue, an increase of 22.3% versus the full year 2016. The Asia Pacific region contributed 12.7% of total sales during 2017, versus 13.4% during 2016. This adds to growth of 80% in 2016.

The growth in the Latin America region was attributed to strong demand for digital terrestrial distribution solutions.

 

Business Outlook:

Commenting on the 2018 outlook, ATEME President Michel Artieres stated, “The outlook for 2018 remains positive and we aim to deliver further healthy growth in all regions. We will continue to focus on developing or acquiring new solutions aimed at expanding our addressable market beyond the video headend segment, downstream to the distribution network.”  The reference to ‘acquiring new solutions’ may suggest some upcoming corporate initiatives on the part of ATEME.

 

Related Content:

ATEME Full Year 2017 Results Press Release

 

 

© Devoncroft Partners 2009 – 2018. All Rights Reserved.

 

 

Media Service Provider Vubiquity Acquired by Amdocs

broadcast technology market research, Broadcast Vendor M&A, Conference Sessions, Media Services M&A, OTT Video | Posted by Josh Stinehour
Feb 01 2018

Multi-billion dollar, multi-national Amdocs has signed a definitive agreement to acquire media service provider Vubiquity.

The $224 million cash deal has been approved by both the Boards of Directors of Vubiquity and Amdocs, and is expected to close during the second quarter of FY2018.

Amdocs (NASDAQ: DOX) is a provider customer service software to communications and media customers such as OSS (operational support systems) and BSS (business support systems) systems.  This acquisition is a significant expansion into the media industry for Amdocs, who did not have a booth at this past IBC and does not have a booth at this upcoming NAB Show (at the time of this writing).

Amdocs had already started to move deeper into the media technology sector with its September 2016 acquisition of Vindicia, a provider of subscription and payment solutions.  Vindicia’s payment solutions support several digital offers such as the BBC & iTV Britbox service and NBA League Pass. Amdocs purchased Vindicia for $90M.

This acquisition is a much further move into the media supply chain.  Vubiquity is a managed service provider connecting content owners and publishers with video distributors – both traditional PayTV operators and OTT publishers.  In its collateral Vubiquity cites relationships with over 650 premium content producers (film studios, television networks, etc …) and over 1,000 global video distributors (PayTV operators, OTT publishers, etc …).

Vubiquity had raised a total of $237.2 million over four rounds of funding between 2007 and 2012.  Current private equity owners include Columbia Capital and The Carlyle Group, whom invested $100 million of new funding as part of the Company’s purchase of SeaChange’s On Demand Group in 2012.

A series of M&A transactions built Vubiquity, beginning with the 2009 merger of Avail Media and TVN Entertainment – subsequently “Avail-TVN.”  Avail-TVN rebranded as Vubiquity in early 2013.

Later in 2013, Darcy Antonellis, then Warner Bros. CTO, joined Vubiquity as CEO.  Darcy’s notable resume also includes two speaking appearances at Devoncroft’s annual Media Technology Business Summit (see photo on left).  At the closing of the transaction Darcy will join Amdcos as head of the Amdocs Media Division.

More recent deals for the DETE (Digital-End-to-End) service from the Warner Bros. Technical Operations and Juice Worldwide, a digital supply chain solution company, further expanded Vubiquity’s portfolio.

The press release announcing the transaction states the “impact of the acquisition on Amdocs’ diluted non-GAAP earnings per share is expected to be neutral in fiscal year 2018, and accretive thereafter.” Since this is a cash transaction, it is difficult to derive any meaningful view on deal multiples from that statement.  However, Amdocs offered greater detail during its earnings call with analysts.

Tamar Rapaport-Dagim, CFO Amdocs, indicated an expectation of Vubiquity to contribute “approximately $100 million in the first 12 months after closing.” Ms. Rapaport-Dagim continued, “Vubiquity, as you can understand from the message that we think it will be a neutral impact on EPS in fiscal 2018 it’s coming with a low margin to start with. And we believe we can build it up along the time quite quickly, given both the top-line synergies and the cost structure synergies we see in front as opportunities.”

Using expected revenue contribution as a proxy for annual revenue suggests a deal multiple of 2.2x sales.

The stated level of revenue contribution contrasts with several earlier public data points on Vubiquity’s annual sales.  At the time of its rebrand, Management gave public guidance of annual revenue in excess of $250 million. Also, the inc5000 lists Vubiquity’s annual revenue in 2013 at $296.8 million.  Some caution is appropriate in concluding revenue has meaningfully decreased since Vubiquity’s business model may have passed thru content licensing revenue.  Such mechanisms or accounting treatment could result in materially different statements on revenue, depending on the context of the statement.

All communications by Amdocs cited a view of convergence between communications and media & entertainment.  “Investing in the growth engines of tomorrow is a core discipline of Amdocs and we see considerable opportunity resulting from the increased convergence of communications with media and entertainment” stated Eli Gelman, CEO Amdocs.

Mr. Gelman provided further commentary on the rationale during Amdocs earnings call with analysts.

“…we see increasing convergence between traditional wireless and Pay TV distributors, content owners and large OTT players.  By acquiring Vubiquity, we believe Amdocs will be uniquely positioned to address the requirements of distributors, content owners and web players as the lines between each become increasingly blurred.

Second, media and entertainment companies like Disney, HBO and Time Warner are reaching out directly to the end users with a direct content-to-consumer business model or what is called D2C direct-to-consumer. This trend requires new systems to support an improved customer experience that we believe Amdocs is well-positioned to provide.”

 

 

Related Content:

Video Message From Vubiquity and Amdocs Management

 

 

© Devoncroft Partners 2009-2018.  All Rights Reserved.

 

Devoncroft Releases Index Tracking IP Adoption in Media Industry

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research, OTT Video, technology trends | Posted by Josh Stinehour
Nov 29 2017

Along with an index tracking Cloud Adoption, Devoncroft is also publishing the first installment of an index tracking IP-Based Infrastructure Adoption in the global broadcast and media industry.   You may download a complimentary copy by clicking the below link.

The index is intended as a public reference on the media industry’s historical, current, and forecasted adoption of IP-based technology infrastructure for media operations.

 

Click Here to Download
(Registration Required)

 

 

 

 

Using a similar methodology as Devoncroft’s Cloud Adoption Index, the IP Adoption Index combines a decade of Devoncroft research on technology adoption in the media sector with annual Big Broadcast Survey data to arrive a simple, single value representing both current and anticipated adoption of IP-based technology infrastructure.

We will publish updates to this index at regular intervals based on the ongoing research activities of Devoncroft.

How to Interpret the Index
We have chosen an index to keep the presentation simple and well-understood.  Please note the calculated index values do not have standalone meaning.  Rather, given the construction of the index, the percentage change in the index is a proxy for the percentage change and anticipated percentage change in the adoption profile of IP-based technology infrastructure.

Feedback, Comments 
This index was only possible after consultation with many industry stakeholders on how best to combine and visualize the underlying data.  Thank you to all our supporters who made this index possible.

We plan to continue to improve this regular index based on feedback from the global media technology community.

If you would like to share any comments or suggestions for the index or if you would like to become a direct supporter of the index, please contact us.

Upcoming Index Expansion
A more detailed version of the index will publish later this month providing greater detail on the individual research components constituting the IP Adoption Index.

 

 

Related Content:

Devoncroft M&E Cloud Adoption Index

 

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

 

 

Introducing the Devoncroft M&E Cloud Adoption Index

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research, OTT Video | Posted by Josh Stinehour
Nov 29 2017

Devoncroft is today publishing the first installment of an index tracking Cloud Adoption in the global broadcast and media industry.   You may download a complimentary copy by clicking the below link.

The index is intended as a public reference on the media industry’s historical, current, and forecasted adoption of cloud-based technologies (both private and public) for media operations.

 

Click Here to Download
(Registration Required)

 

 

 

 

It combines a decade of Devoncroft research on technology adoption in the media sector with Big Broadcast Survey data to arrive a simple, single value representing both current and anticipated adoption of cloud technologies.

We will publish updates to this index at regular intervals based on the ongoing research activities of Devoncroft.

How to Interpret the Index
We have chosen an index to keep the presentation simple and well-understood.  Please note the calculated index values do not have standalone meaning.  Rather, given the construction of the index, the percentage change in the index is a proxy for the percentage change and anticipated percentage change in the adoption profile of cloud-based technologies.

Feedback, Comments 
This index was only possible after consultation with many industry stakeholders on how best to combine and visualize the underlying data.  Thank you to all our supporters who made this index possible.

We plan to continue to improve this regular index based on feedback from the global media technology community.

If you would like to share any comments or suggestions for the index or if you would like to become a direct supporter of the index, please contact us.

Upcoming Index Expansion
A more detailed version of the index will publish later this month providing greater detail on the individual research components constituting the Cloud Adoption Index.

 

 

Related Content:

 

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

 

2017 Big Broadcast Survey Executive Summary Now Available

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research | Posted by Josh Stinehour
Nov 27 2017

Each year several thousand global media professionals take part in Devoncroft’s Big Broadcast Survey, making it the largest and most comprehensive market study conducted in the broadcast and media industry.

As a thank you to all professionals who participate in the BBS each year, we provide a complimentary summary of the results.

Included in the nearly 100 page executive summary are high-level findings from survey respondents that provide insight into the following,

  • Technology and business-oriented trends in the broadcast and media industry
  • Budgeted projects and buying habits of media technology buyers such as broadcasters, cable/satellite/IPTV operators, playout centers, post-production facilities, OTT/Digital distributors, radio stations, recording studios, and system integrators
  • Perceptions of leading media technology vendor brands (116 technology vendors were covered in the 2017 BBS) by a global audience of technology purchasers
  • Technology vendor brand ranking in a variety of product categories (30 product categories were covered in the 2017 BBS)

If you participated in the BBS this year and haven’t already received your copy, please let us know.

For all other parties interested in a summary of the reports, we are making the Executive Summary available for purchase.  Click here to visit the online store.  You may purchase for immediate electronic download.

If you are interested in an evaluation of individual 2017 BBS reports available on over 100 media technology suppliers and 30 product categories, please contact us.

 

 

Related Content:

The 2017 BBS Broadcast Industry Global Trend Index

 

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

 

Ranking the Most Commercially Important Trends in Broadcast and Media Technology – 2017 Edition

Analysis, broadcast technology market research, market research, technology trends | Posted by Josh Stinehour
Sep 14 2017

This is the first in a series of articles about findings from Devoncroft’s 2017 Big Broadcast Survey (BBS), an annual global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Several thousand broadcast professionals in 100+ countries took part in the 2017 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

 

Measuring the Most Important Trends in the Broadcast and Digital Media Technology Industry

We would like to start by again thanking all the professionals who participate in the BBS each year.  We recognize it is a lengthy and detailed survey, so are especially thankful that you take time from your busy schedules to participate, and we love (and read all of) your feedback.

One of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents the most commercially important to their businesses in any given year.

In order to ensure the relevance of the trends we measure each year, we spend a considerable amount of time seeking feedback about the structure of our reports from a wide variety of industry professionals.

As part of this process, the composition of the BBS Broadcast Industry Global Trend Index is reviewed each year in conjunction with Devoncroft clients, broadcast technology end-users, and a variety of domain experts.  New trends are added to the Index when BBS stakeholders believe that the value of this additional trend information outweighs the resulting distortion of the year-over-year comparisons.

A deliberately conservative strategy is used when considering adjustments to the index.  By keeping changes to a minimum, we allow for a more straightforward comparison of how trends were ranked versus previous iterations of the survey.

Based on discussions with clients, end-users, and experts during the planning stages of the 2017 BBS project, we decided to add both “High Dynamic Range (HDR)” and “Next generation broadcasting (ATSC 3.0, DVB T-2 etc)”, and remove “Remove Reduction in carbon emissions / other green initiatives.”

 

The 2017 BBS Broadcast Industry Global Trend Index

To create the 2017 BBS Broadcast Industry Global Trend Index, we presented BBS respondents with a list of 19 industry trends and asked them to identify the one trend they consider to be “most important” to their business, the one trend they consider to be “second most important” to their business, and the other trends (plural) they consider to be “also very important.”

We then apply a statistical weighting to these results, based on how research participants ranked the commercial importance of each trend.

Please note that our goal from this question is to help clients gain insight into the business drivers behind the respondent’s answer.  Therefore, respondents were asked to rank these trends in the context of the commercial importance to their business, rather than “industry buzz,” or “cool technology,” or marketing hype. The 2017 BBS Broadcast Industry Global Trend Index is shown below.

When reviewing the data presented above, readers should note the following about the 2017 BBS Broadcast Industry Global Trend Index:

  • It is a measure of what research participants say is commercially important to their businesses in the future, not what they are doing now, or where they are spending money today (these topics will be addressed in future posts)
  • The chart above is visualized as a weighted index, not as a measure of the number of people that said which trend was most important to them
  • It measures the responses of all technology purchasers (i.e. non-vendors) who participated in the 2017 BBS, regardless of company type, company size, geographic location, job title, etc. Thus the responses of any demographic group such as a particular company type or geographic location may vary widely from the results presented in this article.

 

Analyzing the 2017 BBS Broadcast Industry Global Trend Index

Multi-platform content delivery (MPCD) is cited by a wide margin as the most important trend commercially to respondent businesses.  This is not surprising given the continued rise of new distribution mediums and devices.  Indeed, research participants have repeatedly stated multi-platform content delivery is the most commercially important trend to their business since the 2010 edition of the BBS.

However, our discussions with broadcasters, content owners, and technology vendors indicate that despite the obvious fact that the way content is delivered and consumed has changed forever, this is only now beginning to translate into profitable revenue streams for end-users.  There are a number of reasons why this is the case, and these have significant implications for content owners, broadcasters, and technology vendors.

There are quite a few other interesting things to consider in the BBS Broadcast Industry Global Trend Index.

For over the past decade and a half the transition to HDTV operations has been a major driver of end-user technology budgets, and therefore technology product sales.  The first BBS Broadcast Industry Global Trend Index, published in 2009, ranked the transition to HD as the #1 trend globally.  In the almost decade since, the transition to HD operations has drifted lower in the rankings based on the continued adoption of HD technology infrastructure globally.  For the first time in 2014, the transition to HD operations was not ranked among the top five trends by respondents, instead ranking #6.  In 2017, the transition to HD operations declined further, now ranking #15.

A trend also showing maturity in the 2017 BBS Broadcast Industry Global Trend Index is “file-based / tapeless workflows.”  While the trend ranked #4 in the 2016 BBS Broadcast Industry Global Trend index, it declined to #11 in the 2017 index.

Over the past decade, we’ve observed a pattern whereby broadcasters, who have invested considerable time, effort, and money into transitioning their operations to HD, next shifted their focus towards increasing the efficiency of their operations. As a result, efficiency became a key driver of broadcast technology purchasing.  The results of the 2017 index suggests file-based workflow penetration has passed a milestone of maturity.  Greater detail is available on the state of file-based workflow penetration in the 2017 BBS Market Report.

A trend that has increased in importance over the past several years is “IP networking & content delivery,” which is ranked as the #2 most important trend in the BBS Broadcast Industry Global Trend Index.

The move to IP-based infrastructure has increased in importance in response to several market developments.  Based on our research, end-user motivations for moving to IP-based infrastructure are more nuanced than simply generating operational efficiencies, though this goal is an important component.  Rather, end-user responses to the Big Broadcast Survey are consistent with a more encompassing goal of moving to fundamentally different technology infrastructures to better support evolving media business models.

While the move to IP-based infrastructure is still at the stage of early adopters in broadcast operational environments, there were several notable developments during 2017, which are reflected in the research gathered in the 2017 BBS Reports.

The #3 ranked trend in the 2017 BBS Broadcast Industry Global Trend Index is “4K / UHD.”  Many in the industry believe 4K / UHD is the next major driver of infrastructure upgrades – similar to the transition to HD over a decade ago.

We provide significant coverage of the transition of global broadcast infrastructure in the 2017 BBS Global Market Report (available for purchase). This includes a breakdown of the current and projected future infrastructure installment across analog, standard definition, high definition, 3Gbps operations, and 4K / UHD.

“Cloud computing / virtualization,” is the #4 ranked trend in 2017.  It is not surprising “Cloud computing / virtualization” is a highly rated given the broader excitement in the technology sector for leveraging cloud infrastructure.

But what are buyers of broadcast technology actually planning to deploy in the cloud, and do they actually trust cloud technology?   Perhaps more than any other topic, the industry’s plans for cloud have evolved considerably over the past several years.

There is a substantial amount of additional data captured in the 2017 BBS on what technology segments end-users are deploying and planning to deploy cloud services, along with what efficiencies they hope to achieve by deploying cloud Services.  This data is presented in the 2017 BBS Global Market Report (available for purchase).

“Improvements in compression efficiency,” which is ranked #5 in the 2017 BBS Broadcast Industry Global Trend Index is consistent with the desire for increased efficiency. With content distribution models having migrated from single linear broadcast channels, to multi-channel Pay TV playout, to a totally on-demand environment, high quality compression is a critical success factor for broadcasters and content playout platforms.

A plethora of new channels, and the desire for simultaneous bandwidth saving and increased image quality for MPCD services have driven an increasing focus on high quality compression systems. For the past several years this has resulted in better MPEG-2 and H.264 compression products for primary distribution, contribution, and redistribution to consumers. H.265 (HEVC) compression technology holds the promise of further reducing the bandwidth required to deliver high quality images, particularly for 4K / UHD channels.

 

The information in this article is based on select findings from the 2017 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Several thousand broadcast professionals in 100+ countries took part in the 2017 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Granular analysis of these results is available as part of various paid-for reports based on the 2017 BBS data set. For more information about this report, please contact Devoncroft Partners

 

 

Related Content:

The 2015 BBS Broadcast Industry Global Trend Index

The 2014 BBS Broadcast Industry Global Trend Index

The 2013 BBS Broadcast Industry Global Trend Index

The 2012 BBS Broadcast Industry Global Trend Index

The 2011 BBS Broadcast Industry Global Trend Index

The 2010 BBS Broadcast Industry Global Trend Index

The 2009 BBS Broadcast Industry Global Trend Index

 

 

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