Archive for the ‘broadcast industry technology trends’ Category

Devoncroft 180-Page Media Technology Industry Analysis Now Available

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast technology vendor financials, Online Video, OTT Video, technology trends | Posted by Josh Stinehour
May 26 2017

Last month, more than 1,000 NAB Show attendees packed the largest room at the Las Vegas Convention Center for the Devoncroft Partners Media Technology Business Summit, to hear industry thought leaders discuss market trends and technology deployment strategies.

We have now published our analysis of the market in a 180-page report.  The report is available for purchase from our online store.  Alternatively, if you are a buyer, user, or supplier of media technology products or services, then we will send you a complimentary copy of report in exchange for taking our annual Big Broadcast Survey on industry trends.

The report is the culmination of several months of research in the media technology sector.  It incorporates data gathered in over 100 pre-show interviews of executives in the media technology sector, over 100 executive meetings at the NAB Show, year-over-year trend and project analysis from the last eight years of Big Broadcast Survey studies, and a detailed tracking of major announcements by media companies and media technology suppliers.

 

Report Purchase Option:

 

Take a Survey Option (Available to Technology Buyers, Users, and Suppliers):

  • Click here to register to take the 2017 Big Broadcast Survey.
  • You will receive a survey invitation automatically after sign up
  • The interactive survey will ask custom questions based on your specific interests. It will take 10-30 minutes to complete, and you can pause the survey at any time and restart where you left off by simply clicking the link again. All individual answers are kept strictly confidential.
  • Shortly after completing the survey, we will send you a link to download a complimentary copy of the 180-page report.
  • Recognizing the value of your time, in addition to the 180-page report, you will also receive:
    • A 50+ page summary of this year’s market study as soon as it’s available
    • One or more entries into the sweepstakes drawing to win 1 of 10 prizes: one of ten $500 (USD) Amazon gift cards. Please click here for full terms and conditions

 

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

 

 

Reminder: 2017 NAB Show Media Technology Business Summit is Sunday April 23rd

Analysis, broadcast industry technology trends, broadcast industry trends, Broadcast technology channel strategy, broadcast technology market research, Broadcast technology vendor financials, Broadcast Vendor M&A, Broadcaster Financial Results, Conference Sessions, market research, Media Services M&A, Online Video, OTT Video | Posted by Joe Zaller
Apr 21 2017

If you are attending the 2017 NAB Show, and you want to understand the commercial and technical issues that are driving the industry forward, you don’t want to miss the sixth annual Media Technology Summit.

11:00am – 3:00pm, Sunday, April 23, 2017

Las Vegas Convention Center, Room N249

We’ve worked hard to bring together an outstanding line-up of technology and business thought leaders from all parts of the media technology ecosystem, and we are very grateful that this incredible group has agreed to take part in this year’s event and share their experiences with our audience.

The full conference agenda is at the bottom of this post.

This summit is the one place at the NAB Show where C-Level executives from each part of the media ecosystem discuss the commercial issues facing their organizations, and how this has and will impact their technology investment and deployment strategies. Whether you are a media company, technology supplier, finance professional, or industry strategist, if you want to understand the executive perspective on business developments in the media technology sector, we’re sure you will find the conference to be a thought-provoking kickoff to the NAB Show. It’s also a great networking opportunity.

In addition to executive panel discussions, we will also provide an overview of the most up-to-date industry market research and analysis.  This includes preliminary findings from the 2017 Devoncroft Partners Big Broadcast Survey, the industry’s definitive demand-side market study, and the 2017 Global Market Valuation Report (GMVR), which is published by IABM DC, a 50-50 joint-venture between Devoncroft Partners and industry trade association IABM.

If you have not yet participated in the 2017 Big Broadcast Survey, you can register here and join thousands of your colleagues worldwide in the definitive study of media industry trends.

If you’d like to attend the Summit, all you need is an NAB Show badge.  So please bring any colleagues interested in the changing landscape of media technology.

You can also register using code ATT2.

This event has been standing-room-only for the past several years, and we are expecting a large turn-out, so please come early.

 

2017 NAB Show Media Technology Business Summit

Conference Agenda

11:05am – Strategic Industry Analysis: Valuations, M&A, and Equity Finance

Joshua Stinehour, Principal Analyst, Devoncroft

 

11:25am – The Broadcast & Media Technology Industry in 2017

Joe Zaller, President, Devoncroft

 

11:50am – The Vendor C-Suite: Strategies for an Evolving Market

David Ross, CEO, Ross Video

Johan Apel, President & CEO, ChyronHego

John Stroup, President, CEO, Belden, Inc.

Ramki Sankaranarayanan, CEO, Prime Focus Technologies

 

12:30pm – Leveraging Hyperscale IT Infrastructure for Next-Generation Media Workflows

Dave Ward, Senior Vice President, Engineering Chief Technology Officer and Chief Architect, Cisco Systems

Keith McAuliffe, Vice President and Chief Technologist, HPE Servers Global Business Unit Hewlett Packard Enterprise

Peter Guglielmino, Media & Entertainment CTO, IBM

Tom Burns, Media & Entertainment CTO, DELL EMC

Moderator: Al Kovalick, Founder, Media Systems Consulting

 

1:15pm – Service Provider C-Suite: Perspectives on the Future of Media Technology

Barry Tishgart, Vice President, Comcast Technology Solutions

Bill Wheaton, Executive Vice President & Chief Strategy Officer, Akamai

Darcy Antonellis, Chief Executive Officer, Vubiquity

Usman Shakeel, Worldwide Technology Leader Media & Entertainment, Amazon Web Services

Moderator: Janet Gardner, President, Perspective Media Group

 

1:50pm – The Broadcaster C-Suite: Trends Driving Investment Decisions

John Honeycutt, CTO Discovery Communications

Renu Thomas, EVP Media Operations, Engineering & IT Disney/ABC Television Group

Richard Friedel, EVP and GM, Fox Network Engineering and Operations

 

2:30pm – The Broadcaster C-Suite: The Opinion of Financial Decision-Makers

Christine Dorfler, Chief Financial Officer, NBCUniversal Owned Television Stations

Joe Dorrego, EVP/CFO, FOX Television Stations

Lucy Rutishauser, Senior Vice President Chief Financial Officer & Treasurer, Sinclair

Michael Tuvell, Senior Vice President Chief Financial Officer, Tribune Media

 

Related Content:

2017 Media Technology Business Summit Agenda on NAB Show website

 

© Devoncroft Partners 2009 – 2017. All Rights Reserved.

 

Download New Report: IBC 2016 Media Technology Industry Analysis

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast technology vendor financials, technology trends | Posted by Josh Stinehour
Sep 09 2016

As the 2016 IBC Show kicks off in Amsterdam, Devoncroft Partners has published a 100+ page overview of recent developments in the broadcast and media technology sector.

A link to the download the report is available at the bottom of this page.

ibcshow-frontpage

The analysis reflects recent discussions we’ve had with executives at media companies, service providers, and technology vendors.  In particular, the presentation includes perspectives on the following,

  • Media Revenue Models Transitioning
  • Investment in OTT Technologies, Services
  • Invesotr Concerns on Media Industry Transition
  • Continued Media Restructuring
  • Media Technology Industry Market Performance 2009 – 2015
  • Technology Vendor Results in 2016
  • Market Catalysts in 2016
  • Sector Expectations for 2017
  • Review of Technology Trends, Project Deployments
  • Considerations for Future Media Technology Architectures
  • Implications of Market Developments on Technology Vendors

 

We welcome feedback, comments, and questions on this report.

If you would like to schedule a meeting at the IBC show, please let us know as soon as possible.  We have limited availability remaining.

We hope to see you in Amsterdam.

 

Please click here to download a PDF copy (10 MB) IBC Show 2016 – Observations and Analysis of the Media Technology Industry from Devoncroft Partners (registration required).

 

© Devoncroft Partners 2009 – 2016. All Rights Reserved.

 

 

Interested in Updated Market Sizing Data on the Media Technology Sector, Join us for a Webinar Tomorrow (8/31)

broadcast industry technology trends, broadcast industry trends, broadcast technology market research, market research | Posted by Josh Stinehour
Aug 30 2016

This Wednesday (August 31th) IABM DC is holding a brief webinar where Devoncroft’s Joe Zaller will review findings from the updated 2016 IABM DC Global Market Valuation Report (GMVR), the definitive reference on market sizing, segmentation, and forecasting for the broadcast and media technology sector.  IABM DC Logo and GMVR Cover Image

IABM DC is a 50/50 joint venture between Devoncroft Partners and IABM, the industry trade association that advocates on behalf of media technology suppliers worldwide.

In addition to a summary of key findings, the webinar will provide an overview of the vendor initiative supporting the GMVR, the technology segmentation underlying the report model, and the deliverables available for purchase.  For the 2016 edition the GMVR initiative continued to benefit from direct participation from a substantial number of vendors and service provider.  Partners to the report initiative provide data submissions (under strict confidentiality) on actual and project revenue.  This data is then anonymized and used to create the most comprehensive and authoritative reference on current and future market sizing for the sector.

The 2016 edition of the GMVR contains market sizing figures for historical years beginning in 2009 along with forward projections thru the 2019 calendar year.  A more detailed description of the GMVR is available from the report initiative website (www.iabmdc.com).

The webinar will begin at 8:00 am US PT (11:00am US ET / 5:00pm CET).  You can sign up for the webinar at the following website.  All interested parties are welcome to attend.

 

Should you have any detailed questions on the GMVR, please email us.

We hope you are able to join the webinar this Wednesday (8/31).

 

Related Content:

Sign up for Webinar

 

 

© Devoncroft Partners 2009-2016. All Rights Reserved.

 

Don’t Miss The Media Technology Business Summit at the 2016 NAB Show

Analysis, broadcast industry technology trends, broadcast industry trends, Broadcast technology vendor financials, Broadcast Vendor M&A, Conference Sessions, technology trends | Posted by Joe Zaller
Apr 16 2016

Media Technology Business Summit

1:00pm – 5:00pm, Sunday, April 17, 2016

Las Vegas Convention Center, Room N249

Open to all 2016 NAB Show Registrants

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2016 Devoncroft NAB Media Technology Busienss Summit

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Conference Agenda

1:00pm – Strategic Industry Analysis: Valuations, M&A, and Equity Finance

  • Joshua Stinehour, Principal Analyst Devoncroft

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1:25pm – Follow the Money: Trends Driving Media Investment

  • Joe Zaller, Founder & President Devoncroft

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1:50pm – Change is the New Normal: Transforming for Business Success in the New Media Landscape

  • Ulf Ewaldsson, SVP, Group CTO, & Head of Group Function Ericsson

 

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2:10pm – The Vendor C-Suite: Strategies for an Evolving Market

  • Louis Hernandez, Jr., President & CEO Avid
  • Charlie Vogt, CEO Imagine Communications
  • Larry Kaplan, Founder & CEO SDVI
  • Dan Castles, CEO Telestream

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2:50pm – The Broadcaster C-Suite: Trends Driving Investment Decisions

  • John Honeycutt, CTO Discovery Communications
  • Renu Thomas, EVP Media Operations, Engineering & IT Disney/ABC Television Group
  • Richard Friedel, EVP and GM Fox Network Engineering and Operations
  • Håvard Myklebust, CTO TV2 Norway

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3:30pm – Leveraging Hyperscale IT Infrastructure for Next-Generation Media Workflows

  • Michelle Munson, President, CEO, and Co-Founder Aspera, an IBM Company
  • Michael Koons, VP, Worldwide Systems Engineering Cisco Systems
  • Tom Burns, CTO, Media & Entertainment EMC/Isilon
  • Ulf Ewaldsson, SVP, Group CTO, & Head of Group Function Ericsson

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4:00pm – Service Provider C-Suite: Perspectives on Industry Trends

  • Chris Walters, CEO Encompass Digital Media
  • Ramki Sankaranarayanan, Founder & CEO Prime Focus Technologies
  • Avi Cohen, CEO RR Media

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4:30pm – AWS Keynote – “All In”: Cloud Transformation of the Media Industry

  • Alex Dunlap, General Manager AWS CloudFront
  • Sam Blackman, CEO and Co-Founder Elemental Technologies

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We look forward to seeing you there. Additional information on the Summit is available from the Devoncroft Partners website and the NAB Show website.

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© Devoncroft Partners 2009 – 2016. All Rights Reserved.

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Download New Devoncroft Partners Report: 2016 NAB Show – Observations and Analysis of the Media Technology Industry

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research | Posted by Josh Stinehour
Apr 16 2016

Ahead of the 2016 NAB Show, Devoncroft Partners has published an analysis of the trends and strategic drivers in the broadcast and media technology sector.

A link to download this report can be found at the bottom of this page.

NABShow-Cover-2016

The report covers and provides commentary on a variety of significant market trends, drivers, and events, including:

  • Media Revenue Models Transitioning
  • Digital Monetization Challenges
  • Media Restructuring Announcements
  • Changing Customer Budgets
  • Review of Technology Investments by Large Media Customers
  • Key Trends Driving Investment Activity
  • Media Technology Industry Market Performance 2009 – 2015
  • Technology Vendor Results in 2015
  • Consolidation Across Media Value Chain
  • Implications of Market Developments on Technology Vendors

 

In addition, the analysis includes preliminary excerpts from the 2016 Big Broadcast Survey (BBS), the largest and most comprehensive study of technology trends, buyer behavior, and vendor brands in the broadcast and media technology sector.

We are interested in your feedback, comments, and questions on this report.

If you would like to schedule a meeting at the NAB Show, please let us know as soon as possible.  We are in the process of finalizing the NAB Show schedule for the Devoncroft team, and have limited availability remaining.

We hope to see you in Las Vegas.

 

Please click here to download a PDF copy (10 MB) NAB Show 2016 – Observations and Analysis of the Media Technology Industry from Devoncroft Partners (registration required).

 

 

© Devoncroft Partners 2009 – 2016. All Rights Reserved.

 

 

Media Technology CTOs to Discuss What Drives Their Investment Strategies at 2016 NAB Show Conference

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Broadcast Vendor M&A, Conference Sessions, technology trends | Posted by Joe Zaller
Apr 11 2016

If you want to understand what’s driving media technology investments, don’t miss The Broadcaster C-Suite: Trends Driving Investment Decisions” at the 2016 NAB Show.

This moderated panel discussion about how evolving business models will drive media technology spending features four top executives: Richard Friedel- EVP and GM FOX NE&O; Håvard Myklebust – CTO of TV2 in Norway;  John Honeycutt – CTO of Discovery Communications; and Renu Thomas – EVP Media Operations, Engineering and IT at the Disney/ABC Television Group.

 

Devoncroft NAB 2016 Broadcaster Panel

 

This panel is just one of the sessions in the 2016 Media Technology Business Summit, produced by Devoncroft Partners and the NAB Show.

Designed to be a thought-provoking kickoff to the 2016 NAB Show, this half-day conference examines the “the business of the media business” from the perspective of all levels of the media value chain.  It is also an opportunity to network with the media technology executive community ahead of the start of the exhibition.

The Media Technology Business Summit is a half-day conference.  It starts at 1pm on Sunday April 17th, 2016 in room N249 of the Las Vegas Convention Center.

This event has been standing-room only for the past four years.  So please come early if you want a seat.

Admission is open to all registered 2016 NAB Show attendees (remember to bring your NAB Show badge).

Full details are available here, and on the NAB Show website.

 

 

 

© Devoncroft Partners 2009 – 2016. All Rights Reserved.

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Media Technology Revenues Decline 4.3% in 2015 as Industry-Wide Structural Shift Continues

Analysis, broadcast industry technology trends, broadcast technology market research, Broadcaster Financial Results, market research, technology trends | Posted by Joe Zaller
Feb 24 2016

IABM DC releases 2016 Global Market Valuation and Strategy Report

The total market for media technology products and services declined 4.3% to $49.3bn in 2015, according to the newly released 2016 Global Market Valuation and Strategy Report (GMVR), published by IABM DC, a joint venture between IABM and Devoncroft Partners.

IABM DC Logo and GMVR Cover Image

A number of factors contributed to the year-on-year decline in media technology spending. These include significant currency fluctuations, ongoing consolidation among media organizations, the strategic move from CAPEX to OPEX as end-users evolve their business models, and for the first time in six years, negative growth in services as well as products.

Revenues in 2015 from Products¹ declined 4.4% to $22.01bn – 44.6% of total industry revenue.

2015 Services² revenues declined 4.2% to $27.31bn – 55.4% of total industry revenue.

While Product revenues have been in decline since 2012, this is the first year when Services revenues have also decreased since the inception of the GMVR.

For the four year period from 2012-2015, the compounded annual growth rate (CAGR) for the total industry was -1.0%. During the same period, the CAGR for media technology products and services was -2.4% and +0.1%, respectively.

Foreign exchange rate fluctuations had a significant impact in 2015. In Brazil and Russia, steep currency declines effectively doubled the prices for some media technology products thus deterring investment. Other currencies including the Canadian Dollar, Euro and Japanese Yen also declined versus the US Dollar, changing the competitive dynamic for many players. While many media technology suppliers have both revenues and costs in multiple currencies and are able to mitigate swings in foreign exchange to some extent, the same is not true for managed service providers that operate in a single territory. Much of the decline in Europe reported for the services segment results directly from the weakening of the Euro against the US Dollar in the period.

Other notable drivers for the decline in overall revenues range from the end of government-backed analog switch-off programs in many countries, to the ongoing consolidation of major media companies, to a pronounced shift in technology procurement strategies among end-users, including broadcasters, pay TV operators and media service providers.

These factors, and their impact on the market, are explored in more detail throughout the 2016 GMVR. Now in its seventh edition, the Global Market Valuation and Strategy report is an essential tool for all broadcast industry strategists. The 2016 edition provides market sizing data for approximately 150 product categories across nine market segments. Data tables provide regional splits for product and service revenues, as well as forecasts to 2019 at segment and sub-segment levels. The data tables are accompanied by extensive written commentary (available in Q1 2016), that discusses the drivers affecting the market and an analysis of how changing markets and technologies may shape the future composition of the broadcast and media technology industry.

Joe Zaller, founder and president of Devoncroft Partners, said, “The commercial models of many broadcasters and media companies have changed dramatically over the past few years. The combination of new digital and on-line delivery platforms, the shift to file-based workflows, the increasing drive for digital monetization, and the promise of COTS IT hardware managed by software defined networks have all been catalysts for an industry-wide rethinking of both what technology is required to support future business goals, and whether it will be purchased or outsourced. We believe these factors will continue to alter the structure of the industry through the end of our forecast period – 2019.”

Peter White, IABM CEO, said, “Although aggregate industry growth declined overall in 2015, the broadcast and media technology market is still undoubtedly a dynamic and exciting place to be. There was a significant impact on revenues overall from extensive weakening of most currencies against the US Dollar in the year, which particularly impacted services revenues in EMEA where there is a concentration of services suppliers. In addition, although revenues in the majority of product categories experienced a degree of decline, some segments of the market are growing strongly. The Global Market Valuation and Strategy Report illuminates this, and will make compelling reading for those companies that are looking to maximize business opportunities.

“The changing media landscape of the demand side of the industry is clearly affecting the supply side, and many organizations throughout the broadcast and media ecosystem have had to reinvent themselves. Despite a continuing downward trend so far in 2016, confidence still remains in the sector and spend on research and development is continuing at impressively high levels. We are experiencing a wave of innovation and change both from existing suppliers and from new entrants in the market which is fueling cautious optimism for 2016 and beyond; our industry clearly believes that it can win through and is backing itself to do so.”

¹Products include hardware, software and associated maintenance and support revenues.

²Services include systems integration, consultancy, post-production, services to live production, managed services, playout, CDN, Infrastructure as a Service, OTT/OVP platforms, and terrestrial and satellite transmission infrastructure.

 

About the Global Market Valuation and Strategy Report (GMVR)

Considered by many to be the definitive source for broadcast and media technology market sizing and trend analysis, the GMVR draws on actual and future projected revenue and product shipment data supplied by media technology vendors and service providers under a framework of strict confidentiality. In aggregate, the 2016 GMVR data model includes approximately 3,000 technology vendors and service providers.

The 2016 Global Market Valuation and Strategy Report is available to purchase from IABM or Devoncroft Partners.

 

About IABM DC LLC

IABM DC provides sought-after market intelligence on broadcast and digital media technology market-sizing data to suppliers and purchasers of media technology worldwide. IABM DC is a joint venture between broadcast and digital media vendor trade association IABM and Devoncroft Partners, an organization the specializes in broadcast and digital media market research, strategic consulting and analysis.

 

 

Related Content:

IABM DC — Digital Media Market Intelligence

Collaborative Market Sizing Initiative Reveals Structural Shift in Broadcast and Media Technology Industry

The IABM and Devoncroft Partners Announce Market Research Joint Venture

 

 

© Devoncroft Partners 2009 – 2016. All Rights Reserved.

 

 

Media Technology Leaders Heading to IABM Annual Conference — Why You Should Too

Analysis, broadcast industry technology trends, Conference Sessions | Posted by Joe Zaller
Nov 29 2015

IABM_logo_2015

One of the year’s must-attend events is the annual IABM conference.

This two-day event provides a unique forum for senior executives to debate and discuss the most important issues facing the industry.

You can register here.

 

Here’s why I travel to this conference every year, and why you should consider attending as well.

Out of all the many industry events, the annual IABM conference delivers outstanding value to attendees.  Why?

This is a conference that improves each year.  It always delivers actionable information, great networking opportunities, and strategic insight.

We all know there are dozens of media technology trade shows and events every year, but only the IABM conference brings together senior executives from suppliers and purchasers of media technology in a unique forum where strategic issues facing the industry are debated and discussed.

By providing a review of the previous year, and setting the stage for what’s to come in the future, the IABM conference delivers thought-provoking content that is essential for senior executives who are planning their business strategy for 2016 and beyond.

 

The IABM 2015 IABM annual conference agenda is packed with essential information, including:

 

 

 

  • Discussions about how changing consumer habits and new technologies such as cloud computing are reshaping the media technology landscape, and the impact this will have on the businesses of both end-users and technology vendors

 

  • Panel sessions and presentations featuring senior executives from some of the industry’s largest technology buyers and customers, including A-Frame, BT, Dalet, Ericsson, EVS, GfK, Grass Valley, IBM, Imagine Communications, Mediaset, Microsoft, Ooyala, Sky, Suitcase TV, and Vanguard Visions

 

  • A presentation on new business models for media, featuring Dr. Wenbing Yao, Director of Strategy and Marketing at Huawei Technologies

 

The conference also provides ample opportunity for networking, discussion, and debate with industry colleagues.

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Related Content:

Information about the 2015 IABM Annual Conference

Register for the 2015 IABM Annual Conference

IABM Market Intelligence

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© Devoncroft Partners 2009 – 2015. All Rights Reserved.

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Evolution of Opinions About Virtualization and Cloud Technology / Service in the Media and Broadcast Industry

Analysis, broadcast industry technology trends, broadcast industry trends, broadcast technology market research, Conference Sessions, technology trends | Posted by Joe Zaller
Nov 18 2015

This is the third in a series of articles about some of the findings from Devoncroft’s 2015 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2015 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

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The Most Interesting Take-Away From the 2015 SMPTE Conference … A Change in Sentiment Towards Cloud

On the last day of the 2015 SMPTE technical conference in Los Angeles, I was chatting to the CTO of a large media company.  I asked this person their opinion on the most interesting take-away from the 2015 SMPTE Conference.

After pause for thought the answer (I am paraphrasing here) was that three years ago when SMPTE started the cloud technology track at their annual conference, the 2013 cloud session chair Al Kovalick (who this year chaired the IP Networking track) practically had rotten tomatoes thrown at him when he told the (highly skeptical) audience that broadcasters and media company could indeed get to 5 nines” of reliability, and that it would not be long until media technology infrastructure migrated to the cloud.

Fast forward three years to the 2015 SMPTE Technical Conference, and the most interesting take-away for this media CTO was that not only were there no tomatoes thrown at speakers presenting papers about cloud and IP – it was just the opposite.  There appeared to be was broad agreement, that cloud technology is real (or at least becoming real) and that media companies are rapidly adopting it in various ways.  So minds (and therefore budgets) have changed considerably in a very short space of time.

 

Our Research Shows a Similar Change in Sentiment

What this executive expressed dovetails with the way the opinions of participants in Devoncroft’s annual Big Broadcast Survey (BBS) have changed over the past several years.

As mentioned in a previous post, one of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents the most commercially important to their businesses in any given year.

The way the opinions about cloud technology and virtualization have evolved in the minds of media and technology buyers is very interesting to observe.

In the 2015 BBS Broadcast Industry Global Trend Index, “Cloud computing / virtualization” ranked as the #5 trend (maintaining the same position as in 2014 and 2013).

For the past several years, it was apparent that there was not a clear understanding of how cloud technology would be deployed in the broadcast environment, and what benefits it would bring.

Today, our research shows that despite remaining skepticism about the cloud (not to mention security concerns), the acceptance of (or at least the willingness to consider) cloud technology and related services increased noticeable over the past several years.

 

 

Plans for Cloud Deployment in Media and Broadcast

But what are buyers of broadcast technology actually planning to deploy in the cloud, and do they actually trust cloud technology?

There is a substantial amount of additional data captured in the 2015 BBS on what technology segments end-users are deploying and planning to deploy cloud services, along with what efficiencies they hope to achieve by deploying cloud Services.  This data is presented in the 2015 BBS Global Market Report (available for purchase).

Over the past year, we’ve observed that cloud services / cloud technology is one of the fastest growing areas of project spending in the media and broadcast industry.

But what are buyers of broadcast technology actually planning to deploy in the cloud, and do they actually trust cloud technology?

 

Opinions and Sentiment About Cloud are Changing Rapidly

Perhaps more than any other topic, the industry’s plans for cloud have evolved considerably over the past several years.

For the past several years, we’ve been asking BBS respondents what they’ve already deployed, or plan to deploy in the cloud over the next 2-3 years.

As the chart below highlights, the answers given by BBS respondents over the past several years have changed over time, as cloud went from a non-issue, to a curiosity, to a top-5 project.

Today, we are hearing more and more from end-users about serious projects being deployed in the cloud, and many more are evaluating how to take advantage of the benefits offered by cloud technology.

 

2009-2015 Evolution of planned cloud deployments in media & broadcast

 

To further illustrate how plans for deployment of cloud technology in media and broadcast have changed over the past several years, the three “word clouds” below show the free-text responses we received from BBS participants about what they have already deployed in the cloud or are planning to deploy in the cloud over the next several years.

 In 2013, plans for cloud technology were highly fragmented, with projects ranging from email, to collaboration, to storage and archive.

 

2013 BBS - Planned Cloud Deployments

 

Many respondents to the 2013 BBS said they planned to use cloud technology to deploy things like email systems, collaboration portals and file-sharing, and straightforward applications such as off-site storage of media assets. However, very few respondents contemplated “serious” media operations in the cloud.  Perhaps that’s because they were busy throwing tomatoes at Al Kovalick…

 

One year later, respondents to the 2014 Big Broadcast Survey revealed that they had started to contemplate more seriously what could be done in the cloud for media operations.  In addition to plans for email and collaboration systems, there was a noticeable increase in the number of companies that were planning to utilize cloud applications for media processing (such as transcoding and editing) and workflow-related applications (such as VOD and archive management).

 

2014 BBS -- Planned Cloud Deployments Word Cloud

 

We also heard from many 2014 BBS respondents that they were beginning to experiment with different operational models and architectures involving virtualization and cloud technologies.  However, in 2014 the majority of responses still involved more “simplistic” cloud technologies such as collaboration, off-site storage, and subscription software services, and file sharing.

 

By 2015, both cloud infrastructure as well as end-user understanding of what can be done in the cloud had evolved.

2015 BBS - Planned Cloud Deployments.

2015 BBS respondents shared information about specific projects already underway, or that have been completed.  We’re also seeing planned cloud deployments of “serious” media operations such as playout, compute, workflow, and MAM.

Perhaps most interestingly, we saw the term “confidential” more than ever when we asked people about their plans to use for virtualization and cloud technology in broadcast and media operations.  Based on what we see and hear in the market, we’re taking this as an indication that that trials and projects are already underway.

This was reinforced throughout the 2015 SMPTE Technical Conference, where presenters from BT, Fox NE&O, Amazon AWS, Sundog, Telestream, Levels Beyond, and others all talked about the potential of virtualization and cloud, and described real-world examples of how cloud and virtualization are being used today, and how this will increase in the future.

So hearing from a media company CTO that one of the most interesting take-aways from the 2015 SMPTE conference was that there is growing acceptance of cloud is not a surprise.  Our data shows a clear progression of the importance of cloud technologies and cloud services in media and broadcast operations, and we expect this to continue into the future.

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Related Content

2015 Big Broadcast Survey (BBS) Reports Now Available

The 2015 Big Broadcast Survey

Ranking The Most Commercially Important Trends in Broadcast and Media Technology – 2015 Edition

Download New Devoncroft Partners Report: NAB 2015 – Observations and Analysis of the Media Technology Industry

New Devoncroft Report Available for Download: IBC 2015 – Observations & Analysis of the Media Technology Industry

2015 SMPTE Technical Conference Program

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© Devoncroft Partners 2009 – 2015. All Rights Reserved.

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