2016 BROADCAST INDUSTRY MARKET SIZING

The Broadcast Industry Global Market Valuation Report (GMVR)

Published by IABM-DC, a joint venture of Devoncroft Partners and the IABM

 

The Global Market Valuation Report (GMVR) is the definitive market sizing report in the broadcast and digital media industry.

Providing comprehensive market sizing data for the entire broadcast industry (approximately 150 product categories across nine segments), the GMVR is published through a unique partnership between the IABM, the trade association that represents media technology suppliers worldwide, and Devoncroft Partners, a leading provider of market intelligence products and services to the broadcast and digital media industries.

IABM and Devoncroft have joined forces and established a joint venture – IABM DC LLC – whose sole purpose is to provide high-quality market sizing and forecasting data, and related products and services. The combined experience, skills, and intellectual property of IABM and Devoncroft have been combined to produce the GMVR on an annual basis.

 

Broadcast and Media Technology Industry Market Sizing

The total market for media technology products and services was $49.3 billion in 2015, down 4.3% versus the previous year, following no growth and growth of 1.8% in 2013 and 2014, respectively.

It should be noted that this report covers more than 150 product categories across the nine segments, and each segment has been subject to major shifts, some of which have changed the entire structure of the market.

Even in segments where revenue appears to be flat compared to previous years, there may be significant changes to the composition of the underlying product revenue. These factors are discussed in each of the segment reports contained within this report.

Our analysis divides the industry into nine separate segments – eight product-oriented segments, plus a single segment that aggregates services purchased by broadcasters and media companies.

The GMVR provides detailed information on product revenue at the segment, sub-segment, and product category levels.

In 2015, the global market for broadcast products was $22.02 or 44.6% of the total industry value, down 4.4% versus the previous year, following a decline of 3.5%, and growth of 0.8% in 2013 and 2014, respectively.

The remainder of the broadcast and media technology market is comprised of service revenue, which comes from a wide variety of sources including transmission infrastructure; managed services; OTT & OVP platforms; content delivery networks; systems integration, consultancy; and the rental and hire of facilities, outside broadcast resources, and specialist equipment.

In 2015, the global market for broadcast services was $27.31 million, or 55.4% of the total industry value, a decline of 4.2% versus the previous year, following growth of 2.2% and growth of 2.6% in 2013 and 2014, respectively.

 

Unique collaborative framework creates authoritative reference, provides best-in-class data

The GMVR is the only report where broadcast industry vendors come together in a collaborative partnership, under a mutually-agreed framework of strict confidentiality, to share their revenue data, future forecasts, and detailed information on what drives their businesses.

Partner data is augmented by interviews with hundreds of industry insiders (including vendors, service providers, and broadcasters), publicly available information, and exhaustive research into each industry segment, sub-segment, and product category.

The result is the most comprehensive model ever created of the broadcast and digital media industry.

The IABM DC data model used to produce the GMVR encompasses more than 2,500 companies ranging from large service providers and technology vendors to small start-up businesses just breaking into the industry.

One of the key inputs to this data model is the comprehensive data submissions we receive from leading industry vendors who have signed on to be partners in this industry-wide collaborative effort. These partner companies have agreed to share historic and future projected sales data at a granular level according to our segmentation model of the industry.  They have also provided extensive input to the report through an interview and feedback process.

In addition to partner data submissions, many data submissions were received from non-partners. Data was also gathered from a wide variety of public and proprietary sources.   We also did an exhaustive review of company financials, and interviews with end-users about their past and future planned purchasing strategies.

 

 

 

 

 

IABM DC Global Market Valuation Report — Frequently Asked Questions

 

What data does the GMVR provide?

The report offers detailed market sizing information on products and services sold into professional media contexts.

Because the GMVR is based on actual sales data provided by a large number of broadcast industry vendors and service providers on a collaborative basis, this report provides a unique and unmatched level of detail and data accuracy.

Market sizing in the 2016 edition is available for historical years 2009 through 2015; an estimate for calendar year 2016; and forecast are provided for 2015 through 2019.  Sizing for the calendar years 2009 through 2015are provided on a three-region basis (NALA / EMEA / APAC) for more than 100 product categories and 10 service categories.

High-level forecasting is available for eight product segments (together containing the 150 product categories) and the services segment.  More detailed forecasting is available for 29 individual sub-segments.

 

What qualitative information does the report provide?

A discussion of the primary trends and market drivers of each product category covered by the market sizing is provided with the data on each segment. More general trends impacting the sector (e.g. in the past trends in the behavior of buyers in the broadcast sector was a key topic) are discussed in separate sections and included with the purchase of any segment. Many clients feel that the qualitative information found in the report is one of the best information sources for professionals new to professional media supply and looking to build up knowledge.

 

How is the GMVR sold?

The GMVR is available via the IABM and/or Devoncroft Partners.

In creating the report, one of our objectives was to allow clients to purchase the entire report (all product segments) or just the specific segments that are of interest to them. Therefore the report was designed from the beginning to be modular.  This structure is important because the broadcast industry has a large number of small companies who don’t want and/or can’t afford to buy a monolithic report about hundreds of product categories that may not be relevant to them.

Within GMVR, there are nine individual product/segment reports, each of which are sold separately.

 

How can my company participate in future?

Eligible broadcast technology vendors can participate in the report by becoming a partner. This involves the sharing of information with the authors of the report, under NDA, to assist in the production of the detailed market sizing contained in the report. This includes historic sales data, short-term sales projections, and commentary on market dynamics. Confidentiality of partner data is of paramount importance. Partner data submissions will be used only in aggregate, and will not be disclosed in a way that makes it possible to reverse engineer information submitted by any one company.

Work has already begun on the next edition of the report, and we are actively looking for new partners to join this collaborative effort.

 

Selected benefits of participating in the report

Partners receive a number of benefits. These include:

  • input on report segmentation and content
  • access to the authors and analysts behind the report
  • invites to events and conferences where the report is discussed
  • partners receive preferential pricing
  • “early access” to selected data prior to general availability

 

How frequently is the GMVR produced?

The GMVR is produced annually.

 

Who produces the report?

The report is produced by IABM DC LLC, a joint venture between IABM and Devoncroft Partners.

 

Participating in the report

The report is a collaborative effort. It’s a “by the industry, for the industry” project that is coordinated by Devoncroft Partners and the IABM, the trade association that represents broadcast technology suppliers worldwide. All broadcast and digital media technology suppliers are invited to become partners and participate in this project.

 

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© IABM DC LLC 2013 – 2016. All Rights Reserved.

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