Satellite service provider SES announced an acquisition agreement with RR Media (NASDAQ: RRM), a provider of media services to the broadcast and media industries. SES intends to merge the operations of RR Media with its Platform Services group (“SES PS”) to create a larger global media solution provider.
During its 2015 earnings release, SES indicated the contract backlog of SES PS was over €300 million. By comparison, the RR Media contract backlog as of September 30, 2015 was $262 million.
Wilfried Urner, Chief Executive Officer of SES PS, commented, “RR Media has successfully developed the capability to manage and deliver premium content effectively, helping its customers to reach a global audience over multiple satellite, cable TV, IPTV, online and mobile platforms. SES, as the largest global platform for video in terms of reach and channels, adds global scale and considerable insights from the successful development of SES PS in Europe.”
SES will pay all-cash for the acquisition of 100% of the shares of RR Media at a price of $13.291 (USD) per share. The consideration equates to an Enterprise Value of USD $242 (USD) million, which represents a 52% premium to RR Media’s share price on February 25, 2016.
During RR Media’s Q3 2015 earnings release Management had issued 2015 revenue guidance of $140 million to $143 million with adjusted EBITDA in the range of $17.6 million and $20.4 million. Using the midpoint of this guidance, the implied valuation multiples are 1.7x 2015 Revenue and 12.7x 2015 adjusted EBITDA. As part of SES’s earnings release for 2015, management indicated the acquisition is anticipated to be earnings accretive in the first year.
RR Media is expected to generate between $160 million and $170 million for the full year 2016. The growth estimates for 2016 are based on recognizing the full contribution of two acquisitions made by RR Media in 2015 for Satlink Communications and Eastern Space Systems (ESS).
The announced acquisition has already been approved by the Boards of Directors of both SES and RR Media. It remains subject to regulatory approvals and the approval of the shareholders of RR Media. The transaction is expected to close in Q2 or Q3 2016.
Commenting on the announcement, Avi Cohen, Chief Executive Officer of RR Media, said, “SES Platform Services is an important industry player with the capabilities to service strong upper tier clients. With the combined infrastructure and industry expertise, the integrated company will have the capability to deliver innovative solutions to top tier clients, emerging markets and global customers. RR Media’s growth strategy has focused on top tier client and increasing scale. This deal achieves both of these strategic goals.”
SES Press Release: RR Media to Merge with SES Platform Services, Creating a World-Leading Global Media Solutions Provider
RR Media Press Release: RR Media to Merge with SES Platform Services
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