Amazon Web Services to Acquire Elemental Technologies for a Reported $500 Million

Posted by Joe Zaller
Sep 03 2015

Amazon Web Services, Inc. (AWS) announced it has reached an agreement to acquire Elemental Technologies.

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According to a statement from AWS, the deal brings together Elemental’s leading video solutions with the AWS Cloud platform to provide media and entertainment companies with a range of integrated solutions to efficiently and economically scale video infrastructures as the media industry increasingly moves to internet based delivery.

Terms of the acquisition were not disclosed, but several outlets are reporting that the value of the deal was approximately $500 million.Amazon_AWS_Logo

It the rumored $500 million acquisition price is true, it represents a strong valuation for Elemental. For the full year 2014, Elemental had revenue of approximately Elemental had revenue of $49.2 million, according to INC Magazine’s listing of the fastest growing private companies in the United States

In December 2014, Elemental closed a $15m series D funding round, led by led by Australian telco giant, Telstra, who in August 2014 acquired online video platform provider Ooyala for $360m.

According to Crunchbase, Elemental raised a total of roughly $44 million from investors over the years, including venture firms General Catalyst Partners, Voyager Capital, Steamboat Ventures, and Norwest Venture Partners. Others of its investors include the Australian telco Telstra, the European pay TV giant Sky, and the angel investor groups Oregon Angel Fund and Alliance of Angels.

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Speaking on a panel of industry executives at the 2015 NAB Show, Elemental founder and CEO Sam Blackman said the company had more than $50 million in revenue, had grown its top-line revenue by more than 55% over the past year, and that he would “be disappointed if we didn’t do that again this year.”

Elemental will continue to operate its business under its existing brand, delivering the full range of solutions for pay TV operators, content programmers, broadcasters, governments, and enterprise customers. Elemental will also expand the integration of its offerings with AWS, and through close collaboration with AWS, accelerate the innovation of next-generation services that feature a range of solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.

In a blog post, Blackman said I am thrilled to announce today that Elemental is joining forces with Amazon to accelerate the development and adoption of our software-defined video platform. Elemental’s top core value of Integrity is similar to Amazon’s Leadership Principal ‘Earn Trust of Others.’ Amazon ups the ante on Elemental’s core value of ‘Customer Centrism’ with their ‘Customer Obsession.’ And Elemental’s third core value, ‘Innovation,’ is matched by Amazon’s ‘Invent and Simplify.’ This alignment around the fundamental, intrinsic cultural values shared by our teams ensures that we will do great things together.

Elemental will continue to operate its business under its existing brand, delivering the full range of solutions for pay TV operators, content programmers, broadcasters, governments, and enterprise customers. Elemental will also expand the integration of its offerings with AWS, and through close collaboration with AWS, accelerate the innovation of next-generation services that feature a range of solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.

“The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally,” said Sam Blackman, co-founder and CEO of Elemental. “We’re thrilled to have Amazon supporting our growth and ongoing commitment to our customers’ success.”

“We’re thrilled to have Amazon supporting our growth and ongoing commitment to our customers’ success.”

“Elemental shares Amazon’s passion for invention and putting the customer first,” said Andy Jassy, Senior Vice President of Amazon Web Services. “Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”

 

Today’s Elemental announcement is the latest in a series of deals related to online video and transcoding. As broadcasters and media companies scramble to deploy multi-screen services, transcoding is seen by many as a key technology.  As a result, transcoding has also attracted its fair share of financing and M&A activity.  Here’s a quick run-down of some of the recent transcoding deals and related-financial news:

 

 

 

  • In April 2014, Imagine Communications acquired Digital Rapids for an undisclosed amount

 

  • In April 2014, Dalet acquired Amberfin for an undisclosed amount

 

  • In January 2013, Amazon unveiled its “Amazon Elastic Transcoder.” Based on the company’s Amazon Web Services (AWS) cloud computing platform, the Elastic Transcoder the service provides “a highly scalable, easy to use and a cost-effective way for developers and businesses to transcode video files from their source format into versions that will playback on devices like smartphones, tablets and PCs.”

 

  • In August 2012 Brightcove bought Zencoder, a 2-year old start-up with $2m in revenue for $30m, and subsequently launched a cloud based transcoding service at IBC 2012

 

 

 

 

 

 

 

 

 

 

  • RGB Networks bought transcoding vendor Ripcode in 2010

 

 

Related Content:

Press Release: Amazon Web Services to Acquire Elemental

TechCrunch Amazon Acquires Elemental Technologies for a Reported $500 Million, In Cash

Elemental Blog: Sam Blackman – Building Earth’s Biggest Video Infrastructure!

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