Report: Apple Planning Online Video Launch Featuring 25 Broadcast Channels

Posted by Joe Zaller
Mar 17 2015

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Just a week after the announcement that Apple will be the exclusive launch partner for the HBO Now streaming service, a Wall Street Journal article reports the company is planning to introduce an online TV service featuring up to 25 broadcast channels, including content from ABC, CBS, and Fox.

The WSJ reports that media executives they interviewed believe Apple in planning to charge $30 to $40 per month for the service, which it aims to announce in June and launch in September.

This is not the first time there have been rumors about the launch of an Apple TV service. In 2012 Jefferies & Co. analyst James Kisner said in a report that his industry contacts suggest that “at least one major North American cable system operator is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network.”

Last year the WSJ reported: “Apple was in talks with Comcast to team up on a streaming TV service that would use an Apple set-top box and get special treatment on Comcast’s cable pipes to bypass congestion on the Web. Apple had discussions since at least mid-2012 with Time Warner Cable, but those talks came to a standstill when the company became a takeover target for rival operators. Time Warner Cable struck a deal—still awaiting regulatory approval—in February 2014 to sell itself to Comcast.”

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Related Content:

WSJ Article: Apple Plans Web TV Service in Fall

HBO Reportedly Planning April 2015 Streaming Launch, Will Charge $15 per Month

Intel, Apple and Others Rethink How We Watch TV – WSJ.com

Analyst Says Apple TV Launch “Imminent,” Could Benefit Arris

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