Broadcast Vendor M&A: Masstech to Acquire PlayBox Product Line and Technology

Posted by Joe Zaller
Mar 31 2014

Media Asset Management (MAM) specialist Masstech said today that it will acquire certain assets from PlayBox, a provider of channel-in-a-box (CiaB) technology. Terms were not disclosed.

Masstech says it intends to combine its existing MAM portfolio with CiaB solutions from PlayBox. “Adding PlayBox enables us to extend the Masstech platform to create the first fully integrated broadcast environment that includes playout and graphics within the asset management system,” said Masstech CEO Joe French.

Masstech says the combined solution “will be the first in which assets will be managed by an open platform across the entire broadcast chain, including ingest, production, and transmission, and embracing legacy infrastructure across all popular editing, automation and playout systems.”

Interestingly, Masstech is not actually buying PlayBox itself, but rather the company’s products and technology.

PlayBox Technology will continue to own and operate its existing system integration, support center and worldwide distribution through its eight offices in Europe, Asia and the United States, and their associated reseller networks.

Thus it appears the deal is part technology transfer, and part reseller agreement.

Indeed, both companies referred to the deal as a partnership.

Masstech CEO Joe French said “Our partnership with PlayBox will significantly expand the worldwide distribution of Masstech’s products and solutions through the PlayBox network.” Similarly, PlayBox founder and CEO Vassil Lefterov said “we have been looking for a strategic partner for a long time.  Our partnership with Masstech will allow us to take the next step in our company’s evolution.”

The deal is expected to close in May 2014.

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Related Content:

Press Release: Masstech Announces Intent to Acquire PlayBox Products and Technology

PlayBox Says it Had Strong Growth in 2011

PlayBox Says Sales Were Up 60 Percent in Q1 2011, Up 250 Percent Since 2008

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