For information on how to purchase any of our syndicated broadcast industry market research reports, or to discuss custom market research and/or strategic consulting, please contact Devoncroft Partners.





Syndicated Market Research


The Big Broadcast Survey (BBS)

The BBS is an annual demand-side study of the global broadcast industry, which enables readers to improve strategic decision making, customer engagement, marketing strategy, and sales execution.

Each year, between 5,000 – 10,000 media technology professionals in 100+ countries participate in the BBS, making it the largest and most comprehensive market study of the broadcast and media technology industry.


Unique Benefits of BBS Reports:

  • Gain Insight, Improve Strategic Decision Making:  BBS Product Reports help readers better understand the commercial intent of buyers; as well as the drivers and attribute that influence and shape customer perception of major broadcast industry vendor brands. This valuable information can be used in a variety of ways to improve strategic decision making, customer engagement, marketing strategy, and sales execution.


  • Granular Analysis: BBS Reports present multiple views of data, segmented by geography and customer type (e.g. broadcasters, playout centers, recording studios, systems integrators, etc). This enables granular data analysis of all data.


  • Industry Benchmarking and Ranking of Vendor Brands:  BBS Brand and Product Reports provide valuable insight into the market’s perception of broadcast technology vendors. Using numerous metrics, brands are benchmarked and ranked for the overall industry and/or against specific competitors in twenty-six separate product categories.



Available Reports:

There are three types of BBS reports available, each of which provides deep insight into the broadcast industry.  The information in each report is presented through a series of charts and tables, which are segmented by geography, organization type and organization size.


  • The  BBS Global Market Report is the broadcast industry’s first global demand-based study of the purchasing habits of technology buyers.  This report examines industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure (analog, SDI-SDI, HD-SDI, 3Gbps. 4K/UHD), current and future operational structure (file-based),  broadcast technology budgets, and HD upgrade plans for a wide variety of products. The BBS market report also provides comprehensive information about the industry-wide transition to IP-based technology, and the adoption of cloud technology in the media industry.


  • BBS Global Brand Reports are available for more than 100 broadcast technology vendors.  These reports provides deep insight into how each company is perceived by the market, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics, through a series of league table rankings


  • More than thirty separate BBS Product Reports provide detailed vendor brand ranking for individual product categories. These reports enable users to benchmark their brand directly against specific competitors through a detailed understanding of the opinions of technology buyers who purchase, specify or use each product type.



Product Categories Covered in the BBS:

Product Categories Covered in the 2015 Big Broadcast Survey




Broadcast Technology Brands Covered in the BBS:


All Brands Covered in 2015 Big Broadcast Survey (BBS)



Example Technology Products & Vendor Brands Covered in the BBS, by Application Area


Acquisition & Production:


Camera Lenses

Angenieux, Canon, Fujinon

ENG Cameras

Canon, Hitachi, Ikegami, JVC, Panasonic, Sony

Large Format Single Sensor Cameras

ARRI, Blackmagic Design, Canon, Red Digital Cinema, Sony

Production Switchers

Blackmagic Design, Broadcast Pix, For-A, Grass Valley, NewTek, Panasonic, Ross Video, Snell Advanced Media, Sony

Studio System Cameras

Grass Valley, Hitachi, Ikegami, JVC, Panasonic, Sony



Post Production:

Graphics & Branding

Adobe, Autodesk, Avid, ChyronHego, Evertz, Grass Valley, Imagine Communications, Pixel Power, Ross Video, Vizrt

Transcoding / Streaming

Dalet/AmberFin, AWSElemental, Envivio, Harmonic, Imagine Communications, Telestream

Video Editing

Adobe, Apple, Avid, EVS, Grass Valley, Imagine Communications, Sony



Content Communications and Infrastructure:

Bonded Cellular

Dejero, LiveU, Teradek, TVU, Vislink

Routing Switchers

Blackmagic Design, Evertz, Grass Valley, Imagine Communications, Nevion, , Ross Video, Snell Advanced Media, Utah Scientific

Signal Processing / Interfacing / Modular

Aja Video, Axon, Blackmagic Design, Evertz, For-A, Grass Valley, Imagine Communication, Ross Video, Snell Advanced Media

Video Transport

Arris, Aspera, Cisco, Ericsson, Evertz, Harmonic, Imagine Communications, Media Links, Net Insight, Nevion, Riedel, Signiant




Audio Consoles

Avid, Calrec, Lawo, Salzbrenner Stagetec, Solid State Logic (SSL), Soundcraft, Studer, Wheatstone, Yamaha

Audio Processing & Monitoring

Adobe, Avid, Dolby, Linear Acoustic, RTW, TSL, Wohler

Intercom / Talkback

Clear-Com, Riedel, RTS Intercom Systems, Trilogy


AKG, Audio-Technica, beyerdynamic, Electro Voice, Marshall Electronics, Neumann, Schoeps, Sennheiser, Shure, Sony

Monitors (speakers)

Adam, Avid, Focal, Genelec, JBL, KRK Systems, Mackie, Neumann, PMC,




High Performance Shared Storage:

Avid, Harmonic, HPE, IBM, DellEMC (Isilon Systems/EMC), NetApp, Quantum

Playout / Transmission Servers

Avid, EVS, Grass Valley, Harmonic, Imagine Communications, Ross Video

Production Servers

Avid, EVS, Grass Valley, Harmonic, Snell Advanced Media



System Automation and Control:

Broadcast Business Management Systems

arvato/S4M, Imagine Communications, MediageniX, MSA Focus, SintecMedia/Pilat Media, VSN, Wide Orbit

Archive & Archive Management

ASG/Atempo, Masstech, Oracle/Front Porch Digital, Quantum, SGL, XenData

Playout Automation

Grass Valley, Imagine Communications, Pebble Beach, Playbox, Snell Advanced Media

Workflow / Asset Management

arvato/S4M, Avid, Dalet/Amberfin, EVS, Imagine Communications, Sony, Vizrt, VSN



Playout and Delivery:

Integrated Playout (Channel in a Box)

Evertz, Grass Valley, Harmonic, Imagine Communications, Pebble Beach, Playbox, Snell Advanced Media, Thomson Video Networks

On-line / Streaming Video Delivery Platforms

Brightcove, Kaltura, Ooyala, Piksel

Transmission Encoders

Arris, ATEME, Cisco, AWSElemental, Ericsson, Harmonic, Imagine Communications


GatesAir, Hitachi, NEC, Plisch, Rohde & Schwarz, Toshiba



Test, Quality Control and Monitoring:


Avitech, Axon, Evertz, For-A, Grass Valley, Imagine Communications

Test & Measurement

Bridge Technologies, Imagine Communications, IneoQuest, Leader, Phabrix, Rohde & Schwarz, Tektronix




One Response

  1. […] is a useful tool in monitoring technology winning attention of television competitors.  The BBS is an annual international study of broadcast technology buying.  A quick study on the survey […]

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