Broadcast Vendor M&A: Ross Video Buys Mobile Production Firm, Intends to Create National Sports Production

Posted by Joe Zaller
Oct 08 2013

Ross Video announced that it has Mobile Content Providers (MCP) a mobile sports production packager based in South Florida. Financial terms of the deal were not disclosed.

MCP’s founder, Mitch Rubenstein, will remain president of the company (which has been renamed Ross MCP).  According to Rubenstein’s LinkedIn profile, MCP has been in business since 2012 and has produced multiple events for ESPN3, the Tennis Channel, CBS Interactive,, and other major cable and online entities.

Ross says it plans to transform MCP from a small regional player into a national mobile production company.

“There is big demand in the market for high quality, network level productions that are at a much lower price point than currently available,” said Rubenstein.  “National sports networks don’t want to compromise on the look and feel of their productions of college and professional sports.  We have been successful in providing full-featured productions with network level graphics.  I am excited to now have the technical and financial resources of Ross behind us to help grow to meet the needs of this market.”

The MCP deal is Ross Video’s seventh acquisition in the past four years. Previous deals include:

  • Montalto: Routing switcher research and development team (2013)
  • Cambotics: robotic camera heads and pedestals (2012)
  • Fx-Motion: “Furio” robotic camera systems (2012)
  • Norpak: data insertion and Nielsen products (2011)
  • Codan Broadcast: NK Series routing switchers (2010)
  • Media Refinery: XPression broadcast graphics (2010)



Related Content:

Press Release: Ross Video acquires Mobile Content Providers (MCP) forming Ross MCP – A Full Service Mobile Sports Production Company

Broadcast Vendor M&A: Ross Video Bolsters Routing Line with Sixth Acquisition in Past Four Years


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