2013 Broadcast Industry Market Research Findings

Posted by Joe Zaller
Jun 28 2013

Since we are often asked for broadcast industry market research information, we have compiled a list of the articles that have been published based on our 2013 Big Broadcast Survey (BBS).

This list will be updated when new articles are published, so please check back regularly.

If you are not familiar with the BBS, it is an annual global of the broadcast technology and digital media market.  Nearly 10,000 broadcast professionals in 100+ countries participated in the 2013 BBS, making it BBS the largest and most comprehensive study ever done in the broadcast industry.

The BBS is the definitive demand-side study of the broadcast industry and is used by a wide variety of technology vendors, investment banks, broadcasters, and strategy consultants.

BBS Reports deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase; and detailed opinions of vendor brands.

To find out more about the 2013 BBS, please contact Devoncroft Partners.

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Selected Market Research Findings from the 2013 Big Broadcast Survey

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1. The 2013 Big Broadcast Survey (BBS) – Information and available reports

An overview of the 2013 Big Broadcast Survey (BBS), including a review of the types of available reports, and a complete listing of technology vendor brands and product categories covered in 2013.

 

 

2. Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

This article examines how a global sample of broadcast technology end-users rated a variety of industry trends in terms of commercial importance to their business. The results are presented via the 2013 BBS Broadcast Industry Global Trend Index, which ranks the commercial importance of each trend across the entire industry.

 

 

3. Tracking Changes in the Commercial Importance of Broadcast Industry Trends, 2012 – 2013

Understanding changes in how technology buyers rank the relative commercial importance of industry trends provides important insight into what might be next for the industry. This article discusses the evolution of the annual BBS Broadcast Industry Global Trend Index, and looks specifically at the year-over-year changes between 2012 and 2013.

 

 

4. Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

A comprehensive understanding of the commercial importance of industry trends is very useful to broadcast technology strategists. However, industry trends are often an indicator of what may happen in the future, rather than where money is being spent today – indeed, the two can actually vary considerably. This article describes the major capital projects that broadcasters and media companies have budget to deploy in the near-term, and by extension the products and services that will likely be purchased.

 

 

5. Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

This article expands on the findings of the 2013 BBS Broadcast Industry Global Project Index by drilling down into the specific product categories that are being evaluated for purchase in 2013 – 2014 by our global sample of nearly 10,000 broadcast technology end-users in 100+ countries.

 

 

6. Ranking Broadcast Technology Vendors Part 1 – The 2012 BBS Overall Brand Opinion League Table

This post looks at how the global sample of broadcast professionals who participated in the 2012 BBS ranked their overall opinion of the 151 broadcast technology vendors we covered in the study.

Research findings are displayed in two ways in this article:

  • An overall industry “league table” that shows the 30 highest ranked vendors for the metric “overall opinion.”  The data in this chart is broken out globally and regionally.
  • An analysis of the “frequency” of appearance in the “overall opinion league table”

 

 

7. When Will Broadcast Engineers Be Replaced as Key Decision Makers?

Our research shows that the transition to file-based workflows is an important issue for broadcasters and media companies. As a result, vendors are now offer software providing functionality traditionally performed by hardware products.  The shift of many products from hardware to software products beg the question of whether the background and job title of the decision makers will shift as well.

This article examines who broadcast technology vendors say is the most important decision maker at their customers today, and how this may change over the next 2-3 years. Broadcast engineers are seen as the most important decision maker today, but will this continue?

 

 

Related Content:

When Will Broadcast Engineers Be Replaced as Key Decision Makers?

Ranking Broadcast Technology Vendors Part 1 – The 2012 BBS Overall Brand Opinion League Table

Broadcast Technology Products Being Evaluated for Purchase in 2013 – 2014

Analyzing Where Money is Being Spent in the Broadcast Industry – The 2013 BBS Broadcast Industry Global Project Index

Tracking Changes in the Commercial Importance of Broadcast Industry Trends, 2012 – 2013

Largest Ever Study of Broadcast Market Reveals Most Important Industry Trends for 2013

The 2013 Big Broadcast Survey (BBS) – overview of available reports, including covered brands and product categories

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© Devoncroft Partners 2009 – 2013. All Rights Reserved.

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