With All the Hype About Cloud, What Are Media Organizations Actually Going to Deploy?

Posted by Joe Zaller
Apr 04 2013

The 2013 NAB Show starts next week, and one of the hot topics is cloud computing.

But what are end-users actually going to use the cloud for?

Here is an indication, based on preliminary data we collected this year as part of the 2013 Big Broadcast Survey (BBS).

We once again had about 10,000 people in 100+ countries participate in the BBS this year (thanks to all who participated, we really appreciate the time you spent sharing your feedback and opinions), and the “word cloud” below represents what these broadcast technology end-users say they are going to deploy in the cloud over the next couple of years.

Please note that this data is preliminary.  I say this because dealing with as many as 10,000 free text comments in 10 languages is a bit of a pain in the neck (trust me), and there is still some work to be done on the analysis of this raw data (and no time to do it before the 2013 NAB Show).  Nevertheless, some clear trends to emerge.


If you are really interested in examining what everyone said, just let me know and I will be happy to send you the full resolution version of this file.

I’ll post an update, as well as much  more data from the 2013 BBS after NAB 2013



2013 BBS - What is your Organization Likely to Deploy in teh Cloud Over the Next 2-3 Years





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One Response

  1. Jason Best says:

    please send full file.

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