Harmonic announced a cloud-based transcoding service for professional applications that it says will enable “content creators, service providers, and media professionals to quickly and cost-effectively convert broadcast-quality video content to virtually any standard media format.”
Dubbed ProMedia Carbon MP, Harmonic’s transcoding services runs on Amazon Web Services (AWS), and allows users to buy processing in hourly blocks, or via a monthly subscription. Users can also access it via XML APIs to deploy scalable, cloud-based transcoding workflows.
Features and functionality includes a wide variety of image processing operations including transcoding, SD/HD conversion, PAL/NTSC conversion, logo insertion, color space conversion, color correction, and multi-format closed-captioning. The company also says ProMedia Carbon MP supports the industry`s broadest array of acquisition, nonlinear editing, broadcast, web, and mobile formats including MXF, XDCAM® HD, QuickTime®, CableLabs®, and MP4.
Harmonic is the latest company to jump into the cloud-based transcoding world.
Earlier this year, Amazon launched the “Amazon Elastic Transcoder,” and last year at IBC Brightcove launched a cloud-based transcoding service using technology acquired in its $30m acquisition of Zencoder.
Transcoding is clearly a hot space, and the cloud-based transcoding services space just got a bit more crowded with Harmonic’s announcement.
As broadcasters and media companies scramble to deploy multi-screen services, transcoding is seen by many as a key technology. As a result, transcoding has also attracted its fair share of financing and M&A activity. Here’s a quick run-down of some of the recent transcoding deals and related-financial news:
- In February 2012, Elemental Technologies disclosed that its revenue in 2012 had doubled to $21m thanks to high demand for its transcoding technology
- In January 2013, Amazon unveiled its “Amazon Elastic Transcoder.” Based on the company’s Amazon Web Services (AWS) cloud computing platform, the Elastic Transcoder the service provides “a highly scalable, easy to use and a cost effective way for developers and businesses to transcode video files from their source format into versions that will playback on devices like smartphones, tablets and PCs.”
- In August 2012 Brightcove bought Zencoder, a 2-year old start-up with $2m in revenue for $30m, and subsequently launched a cloud based transcoding service at IBC 2012
- In May 2012, Elemental Technologies closed a $13m fundraising round led by Norwest Venture Partners (NVP), which brought the total amount of funding raised by Elemental to just under $30m.
- In April 2012, audio processing specialist Wohler bought transcoding provider RadiantGrid in a move that the company said will accelerate its move into file-based operations
- Envivio had an initial public offering led by Goldman Sachs
- Envivio closed a $16.5m funding round in January 2012, bringing the total raised to $95.1m
- PE firm Thoma Bravo bought out Telestream in December 2011
- Telestream bought fellow transcoding vendor Anystream in September 2011
- Cisco bought Inlet Technologies for $95m in February 2011
- Elemental Technologies closed a $7.5m fundraising round in 2010, bringing the total raised to more than $14m
- RGB Networks bought transcoding vendor Ripcode in 2010
Press Release: Harmonic Launches Cloud-Based Professional Video Transcoding Service
Harmonic Blog: Cloud Transcoding with Harmonic’s ProMedia Carbon MP – includes additional resources
© Devoncroft Partners. All Rights Reserved.