Sales & Marketing Power Shift at “Profitable, Independent” Grass Valley

Posted by Joe Zaller
Aug 20 2012

Grass Valley announced a reorganization of its sales and marketing leadership today, appointing three regional presidents and a chief marketing officer.

The company also slipped into the announcement the statement that it “is now a profitable independent company,” but did not provide any further details or financial metrics.

Grass Valley, which was acquired from Technicolor by private equity firm Francisco Partners in January 2011, says it has now completed the first phase of its corporate transformation by unifying its product line, modernizing its service offering, and improving supply chain management. The company says that the executive re-alignment signifies the next phase of its strategic plan, and will focus the company on better serving its customer base.


The following appointments were announced today.


  • Mike Oldham, who was the CEO of automation and channel-in-a-box provider OmniBus prior to its sale to Miranda in September 2010, has joined Grass Valley as region president, Americas


  • Alan Wright has been promoted to region president, EMEA


  • Andrew Sedek has been promoted to region president Asia Pacific



All four will report to Grass Valley president and CEO Alain Andreoli.

Grass Valley also said that longtime executive Jeff Rosica, the current EVP and chief sales & marketing officer, will leave the company near the end of the year.  Rosica, who ran Grass Valley when it was owned by Technicolor and oversaw the sale of Grass Valley to Francisco Partners, will serve as a strategic advisor to Andreoli until late November.

“Having re-aligned our product groups and streamlined our operations it’s now all about getting closer to our customers, becoming their trusted advisors and delighting them with the Grass Valley experience,” said Andreoli. “We are creating more strength in our regions and will now have three regional presidents reporting directly to me, as well as a newly created chief marketing officer role, bringing an even stronger voice of the customer to the executive team. Grass Valley is a strong global brand, with a balanced worldwide presence. We understand that customers in each region have unique needs and we want them to have a strong presence at the executive table.”



Related Content:

Press Release: Grass Valley Re-Organizes its Sales and Marketing Organization

Press Release: Grass Valley Names Graham Sharp to Guide Corporate Development

Grass Valley Names New CEO, Management Team

Technicolor Completes Sale of Grass Valley

More Broadcast M&A – Miranda Buys OmniBus for C$48.7m


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