More Broadcast Vendor M&A: Weather Channel Acquires Weather Central, Second Deal in 2 Months

Posted by Joe Zaller
Aug 13 2012

Weather Services International (WSI), part of the Weather Channel, announced that it will acquire Weather Central in a deal that further consolidates the  Weather Channel’s grip on weather-related technology for both professional and consumer applications. Terms of the deal were not disclosed.

This is the second M&A deal in the last 2 months for the Weather Channel.   In July of 2012 the Weather Channel acquired Weather Underground for an undisclosed price.

The transaction is a relatively quick, and presumably profitable, deal for private equity firm E.L. Rothschild LLC, who in January 2011 bought a 70% stake in Weather Central.  At that time, Weather Central had 180 employees, including 70 meteorologists, and said it had more than 400 broadcast television clients in 21 countries worldwide, including a 46% market share of North America’s weather information delivery market for broadcast and media.

“The acquisition of Weather Central enables us to immediately expand the range of products we offer to each company’s business clients in television, wind energy, insurance and retail, as well as increase the speed at which we can develop new innovations,” said Mark Gildersleeve, president of WSI. “Our goal is to make the best products available to our collective customer base. Every broadcast customer, for example, will gain access to new tropical data, radar data, forecast models, and severe weather tracking tools within the first thirty days at no charge. In addition, we are offering a wider suite of products in the interactivity, social, news, traffic, web, mobile and video categories.”

.

.

Related Content:

Press Release: Weather Services International Acquires Weather Central

The Weather Channel Acquires Weather Underground

Press Release: E.L. Rothschild LLC Acquires a Majority Stake in Weather Central, LP

.

© Devoncroft Partners. All Rights Reserved.

.

Comments are closed.

%d bloggers like this: