2010 BROADCAST RESEARCH FINDINGS

Posted by Joe Zaller
Dec 31 2010

Selected Market Research Findings from the 2010 Big Broadcast Survey

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The Commercial Drivers for Multi-Platform Content Distribution in the Broadcast Industry

Multi-platform content delivery was the top industry trends in the 2010 Big Broadcast Survey.  This article looks at the commercial drivers behind the top trend in the 2010 BBS Trend Index, multi-platform content delivery, and sheds light on why multi-platform content delivery is important to broadcast professionals world-wide.

What are the Commercial Drivers for the Global Move to File-Based Operations in the Broadcast Industry?

According to our research, the move to file-based operations was the #2 ranked trend in the broadcast industry in 2010.  To better understand the importance of this trend, we asked a global sample of broadcast professionals to tell us why the move to file-based operations is so important to them.  Reasons cited include:

  • To increase speed and efficiency in the production process.
  • Enabling multi-platform content distribution and monetization
  • Reduce headcount and therefore cost
  • To take advantage of lower cost / generic IT technology
  • To deliver more channels / services with significantly increasing cost
  • To eliminate errors

Broadcast Technology Vendors Predict Strong Increase in Software Revenue

Our research indicates that the move to IT-based operations is one of the broadcast industry’s most important technology trends. This will obviously have a major impact on the broadcast technology vendor community.  So what are broadcast technology vendors doing to change their product ranges and business models?

What are the Commercial Drivers for the Global Move to HDTV Operations?

At a time when we are now several years into the HD transition, what continues to drive broadcasters to move to HDTV operations?  Are broadcasters moving to HD to for engineering reasons (e.g. delivering better image quality to viewers), or for commercial reasons (e.g. to remain competitive in the marketplace)?

A Look at How the Recession Affected Broadcast Technology Vendors

Broadcasters cut their technology budgets during the recession.  How did this impact the revenue of vendors who supply hardware and software products to these customers? To find out, we asked just under 800 broadcast technology vendors who participated in the 2010 Big Broadcast Survey how their company’s revenues had changed over the past year in terms of percentage growth or decline.

Economists Say Recession is Over – What was it Like for the Broadcast Industry?

Broadcast technology budgets were hard hit by the global downturn, which in turn impacted the supplier community.  For the past 18 months, vendor after vendor has reported that their sales are down due to the reigning-in of spending by customers.  During this time technology providers have been impacted severely. Many have reported losses and have gone through painful rounds of layoffs.  Some businesses have liquidated, and there has been a marked uptick in industry consolidation.  To find out how broadcast technology budgets were impacted by the recession, we asked a series of in-depth questions to a global sample of broadcast technology professionals as part of the 2010 Big Broadcast Survey (BBS).

Transition to HDTV to Drive European Broadcast Project Spending

Much of the technology spending in the broadcast industry is project-based, and for the past several years the transition to HDTV operations has been one of the key drivers of large scale CapEx by broadcasters and other broadcast professionals in the EMEA region.

Our research shows that the transition to HDTV will continue to be the top driver of technology spending.  But which product categories will be the beneficiaries of this spending, and just how long will the transition continue?

Value for Money Rankings of Broadcast Technology Vendors — The Top 30 Globally

An overview of how broadcast technology vendor brands were ranked for “Value for Money” in the 2010 BBS. Results are shown globally and regionally.

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Who are the Most Important Broadcast Technology Purchasing Decision Makers Today? What About the Future?

How will the transition to IT-based broadcasting affect how broadcast technology products are purchased, not to mention who buys them?  Traditionally broadcast gear has been purchased primarily by engineers.  Will this be the same for products that are increasingly IT-based, or will there be a new set of buyers?  To find out we asked the nearly 800 broadcast technology vendors who responded to the 2010 Big Broadcast Survey who they feel is currently the most important decision maker in the sales process, and who they feel will be most important in 2-3 years.

 

Changing the Mix. Broadcast Technology Vendors Look to Sell Increasingly Through Indirect Channels

Broadcast technology vendors have a variety of go-to-market options, including direct sales, a network of dealers & reps, and of course systems integrators.  There is no one-size-fits-all approach to selling successfully, so all vendors use some kind of mix of the available options.  To better understand how broadcast technology vendors are selling today and what how they are thinking about their future distribution strategies, we asked the nearly 800 broadcast technology vendors who responded to the 2010 Big Broadcast Survey about their current and future sales channels.

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Reliability Rankings of  Broadcast Technology Vendors — The Top 30 Globally

An overview of how broadcast technology vendor brands were ranked for “Reliability” in the 2010 BBS. Results are shown globally and regionally.

Strategic Planning, Biz Dev Top Broadcast Tech Vendor Improvement Wish List

As part of the 2010 Big Broadcast Survey, just under 800 broadcast technology hardware and software vendors were asked what they would most like to improve about their organizations. The results provide interesting insight into the difference in attitudes and business approach of vendors of different sizes types and businesses.

Quality Rankings for Broadcast Technology Vendors — The Top 30 Globally

An overview of how broadcast technology vendor brands were ranked for “Quality” in the 2010 BBS. Results are shown globally and regionally.

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Innovation Rankings for Broadcast Technology Vendors — The Top 30 Globally

An overview of how broadcast technology vendor brands were ranked for “Innovation” in the 2010 BBS. Results are shown globally and regionally.

The Top 30 Improving Broadcast Technology Vendor Brands, Ranked Globally + Regionally

An overview of how broadcast technology vendor brands were ranked for “net change in overall opinion” in the 2010 BBS. Results are shown globally and regionally.

The Top 30 Broadcast Technology Vendor Brands, Ranked by “Overall Opinion,” Globally and Regionally

An overview of how broadcast technology vendor brands were ranked for “overall opinion” in the 2010 BBS. Results are shown globally and regionally

What factors most influence the purchase of broadcast technology products?

Regardless of how broadcast technology products are purchased, what many in the industry want to know is why they are bought, i.e., what is the most important factors that influence the decision to buy one product over another.

When it comes to selling broadcast technology, there are several strategies that vendors have adopted. This includes positioning their offerings as having the best technology, the best feature set, the lowest cost, the best value, the best service, the most recommended, etc. But which factor is the most important to the most buyers?

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Purchasing Preferences of Broadcast Technology Buyers – “Best-of-Breed” or “One-Stop-Shop?

How do buyers of broadcast technology products prefer to purchase: using a best-of-breed approach (evaluating products from multiple vendors) or a one-stop shop where one vendor provides a complete solution?

How are broadcast technology products typically purchased — direct from vendors, through an SI or a dealer?

This article examines the way broadcast technology products are purchased, i.e., what purchasing channels are typically used by buyers of broadcast technology products.

NAB 2010: NAB: Stations Focus On Web, Mobile, HDTV (TVNewsCheck Interview)

In this interview conducted by Harry Jessell of TV News Check, Joe Zaller discusses the major trends that are impacting US broadcasters, including the transition to HDTV, multi-platform content delivery and 3D.

What Broadcast Buyers Are Evaluating for Purchase in 2010

This article focuses on the products that are being evaluated for purchase this year by broadcast professionals.  We presented technology buyers with a list of relevant product categories, and asked them to indicate which product type they are currently evaluating for purchase.

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Where is Money Being Spent in the Broadcast Industry? — A Review of Major Projects Being Planned

In the current environment, everyone in the broadcast business wants to know which parts of the industry are doing well, where money is being spent and what is driving this spending.

Broadcast Industry’s Largest Market Study Reveals Most Important Technology Trends

This article looks at how respondents ranked a variety of technology trends in terms of importance to their business. This article presents the answers to this question in two ways: as a global trends index and by the percentage of respondents who indicated the importance of each trend to their business.

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