What are the Commercial Drivers for the Global Move to File-Based Operations in the Broadcast Industry?

Posted by Joe Zaller
Dec 13 2010

This is the second in a series of occasional articles about the commercial drivers behind some of the most important trends in the broadcast industry.  The first article in this series discussed the commercial drivers for the global move to HDTV operations.

As part of the 2010 Big Broadcast Survey (BBS), we asked a global sample of more than 5,600 broadcast professionals about the most important trends in the broadcast industry.  Respondents were presented with a series of industry trends, and asked to indicate which one was the most commercially important to their business over the next few years.

The move to file-based workflows ranked number two on this list. 

In order to understand why, we asked a series of questions to those respondents who said the transition to file-based workflows is the one trend that is most commercially important to their business. These included why the move to file-based operations is important to them, which vendors they feel are best positioned to provide solutions to their needs, and what obstacles they think might prevent them from achieving their goals.

As shown in the chart below, the top reason cited by 2010 BBS respondents for the commercial importance of moving to file-based operations is to increase speed and efficiency in the production process.

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The only notable exception to this was respondents from pay-TV operators, who see the move to file-based operations as a way to deliver more channels and services without a significant increase in cost.

Other reasons cited include:

  • Enabling multi-platform content distribution and monetization
  • Reduce headcount and therefore cost
  • To take advantage of lower cost / generic IT technology
  • To deliver more channels / services with significantly increasing cost
  • To eliminate errors

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Top Vendors for File-Based Transition

As a follow-up, respondents were asked which vendor is best suited to help them make the transition to file-based operations.  The ten vendors mentioned most often were: Sony, Avid, Apple, Panasonic, No One Vendor, Grass Valley, Harris, EVS, JVC and Omneon.

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This article is based on the findings from the 2010 Big Broadcast Survey (BBS), a global study of industry trends, technology purchasing behavior and the opinion of vendor brands.  With more than 5,600 people in 120+ countries participating, the 2010 version of the BBS is the largest and most comprehensive market study ever done in the broadcast industry.

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One Response

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